{"version":"1.0.0","segments":[{"speaker":"Michael Cirillo","startTime":0.0,"endTime":3.72,"body":"Guys, yesterday"},{"speaker":"Michael Cirillo","startTime":0.0,"endTime":3.72,"body":"I went with you ate tacos."},{"speaker":"Unknown","startTime":9.48,"endTime":11.52,"body":"This is Auto Collabs."},{"speaker":"Kyle Mountsier","startTime":13.8,"endTime":16.92,"body":"I'm always the"},{"speaker":"Kyle Mountsier","startTime":13.8,"endTime":16.92,"body":"interruption guy in the intro, I"},{"speaker":"Kyle Mountsier","startTime":16.92,"endTime":17.58,"body":"apologize. I"},{"speaker":"Unknown","startTime":18.78,"endTime":21.68,"body":"went with Emer to buy a"},{"speaker":"Unknown","startTime":18.78,"endTime":21.68,"body":"car. Okay, I"},{"speaker":"Paul J Daly","startTime":21.68,"endTime":24.08,"body":"feel like, you buy"},{"speaker":"Paul J Daly","startTime":21.68,"endTime":24.08,"body":"a lot of cars lately. Yeah, I"},{"speaker":"Paul J Daly","startTime":24.08,"endTime":24.86,"body":"don't know what it is,"},{"speaker":"Kyle Mountsier","startTime":26.72,"endTime":29.18,"body":"cars in the last"},{"speaker":"Kyle Mountsier","startTime":26.72,"endTime":29.18,"body":"two years on a podcast. And I"},{"speaker":"Kyle Mountsier","startTime":29.18,"endTime":30.32,"body":"was like, what?"},{"speaker":"Michael Cirillo","startTime":31.16,"endTime":33.44,"body":"Okay, so just"},{"speaker":"Michael Cirillo","startTime":31.16,"endTime":33.44,"body":"get my dealer, Liza, you went"},{"speaker":"Paul J Daly","startTime":34.82,"endTime":37.28,"body":"more than cars. And"},{"speaker":"Paul J Daly","startTime":34.82,"endTime":37.28,"body":"here's what"},{"speaker":"Michael Cirillo","startTime":37.28,"endTime":40.96,"body":"I think is"},{"speaker":"Michael Cirillo","startTime":37.28,"endTime":40.96,"body":"hilarious. I'm like, Yo, you got"},{"speaker":"Michael Cirillo","startTime":40.96,"endTime":43.84,"body":"to go to this dealership and"},{"speaker":"Michael Cirillo","startTime":40.96,"endTime":43.84,"body":"talk to talk to my boy mark. You"},{"speaker":"Michael Cirillo","startTime":43.84,"endTime":48.28,"body":"somebody else needs to"},{"speaker":"Michael Cirillo","startTime":43.84,"endTime":48.28,"body":"experience Mark. Mark is a 63"},{"speaker":"Michael Cirillo","startTime":48.76,"endTime":53.08,"body":"year old Hispanic Tracy Morgan."},{"speaker":"Michael Cirillo","startTime":48.76,"endTime":53.08,"body":"Like, that's the only way I can"},{"speaker":"Michael Cirillo","startTime":53.2,"endTime":54.76,"body":"describe mark. That sounds"},{"speaker":"Kyle Mountsier","startTime":54.76,"endTime":58.18,"body":"amazing, until"},{"speaker":"Kyle Mountsier","startTime":54.76,"endTime":58.18,"body":"Tracy Morgan, I was like, wow."},{"speaker":"Kyle Mountsier","startTime":58.42,"endTime":58.6,"body":"And"},{"speaker":"Unknown","startTime":58.6,"endTime":60.46,"body":"sooner or later, you"},{"speaker":"Unknown","startTime":58.6,"endTime":60.46,"body":"guys are going"},{"speaker":"Michael Cirillo","startTime":60.64,"endTime":62.5,"body":"to come here"},{"speaker":"Michael Cirillo","startTime":60.64,"endTime":62.5,"body":"and I'm going to introduce you"},{"speaker":"Michael Cirillo","startTime":62.5,"endTime":65.04,"body":"to you to mark, because now"},{"speaker":"Michael Cirillo","startTime":62.5,"endTime":65.04,"body":"there, it's a whole thing. I"},{"speaker":"Michael Cirillo","startTime":65.04,"endTime":67.38,"body":"bought two cars from him. Now"},{"speaker":"Michael Cirillo","startTime":65.04,"endTime":67.38,"body":"emers bought a car from him,"},{"speaker":"Michael Cirillo","startTime":68.04,"endTime":70.98,"body":"but, but think Tracy Morgan,"},{"speaker":"Michael Cirillo","startTime":68.04,"endTime":70.98,"body":"because the way, you know, we"},{"speaker":"Michael Cirillo","startTime":71.04,"endTime":72.18,"body":"kind of talk like this, and"},{"speaker":"Kyle Mountsier","startTime":72.42,"endTime":75.12,"body":"go, Yeah, I got,"},{"speaker":"Kyle Mountsier","startTime":72.42,"endTime":75.12,"body":"I'm already there with you."},{"speaker":"Kyle Mountsier","startTime":75.12,"endTime":76.44,"body":"Yeah. Okay, so"},{"speaker":"Michael Cirillo","startTime":76.56,"endTime":79.74,"body":"we get into"},{"speaker":"Michael Cirillo","startTime":76.56,"endTime":79.74,"body":"test drive emers, you know, he"},{"speaker":"Michael Cirillo","startTime":79.74,"endTime":83.12,"body":"calls it his baby truck. He"},{"speaker":"Michael Cirillo","startTime":79.74,"endTime":83.12,"body":"needed a four way into four, way"},{"speaker":"Michael Cirillo","startTime":83.12,"endTime":86.06,"body":"into truck. So he buys a Tacoma."},{"speaker":"Michael Cirillo","startTime":83.12,"endTime":86.06,"body":"We're in the back of the Tacoma."},{"speaker":"Michael Cirillo","startTime":86.06,"endTime":89.42,"body":"I'm sitting with Mark. Emer and"},{"speaker":"Michael Cirillo","startTime":86.06,"endTime":89.42,"body":"his wife are in the front seat."},{"speaker":"Michael Cirillo","startTime":89.42,"endTime":91.7,"body":"We're driving. And Emer, you"},{"speaker":"Michael Cirillo","startTime":89.42,"endTime":91.7,"body":"know, Emer being in the end,"},{"speaker":"Michael Cirillo","startTime":91.76,"endTime":92.3,"body":"there are three"},{"speaker":"Paul J Daly","startTime":92.3,"endTime":94.1,"body":"of you in the front"},{"speaker":"Paul J Daly","startTime":92.3,"endTime":94.1,"body":"seat. That's, there's nothing"},{"speaker":"Paul J Daly","startTime":94.1,"endTime":94.4,"body":"more. He"},{"speaker":"Kyle Mountsier","startTime":94.7,"endTime":97.46,"body":"was in the back"},{"speaker":"Kyle Mountsier","startTime":94.7,"endTime":97.46,"body":"seat. He was in the back so"},{"speaker":"Michael Cirillo","startTime":97.52,"endTime":99.44,"body":"emer's Like,"},{"speaker":"Michael Cirillo","startTime":97.52,"endTime":99.44,"body":"come on, come on, man. Like"},{"speaker":"Michael Cirillo","startTime":99.74,"endTime":104.62,"body":"Mark, tell me about this. Tell"},{"speaker":"Michael Cirillo","startTime":99.74,"endTime":104.62,"body":"me about this. This truck and"},{"speaker":"Michael Cirillo","startTime":104.62,"endTime":107.86,"body":"mark from the back seat. Just"},{"speaker":"Michael Cirillo","startTime":104.62,"endTime":107.86,"body":"picture Hispanic Tracy Morgan"},{"speaker":"Michael Cirillo","startTime":108.28,"endTime":111.34,"body":"just had hip surgery, so he"},{"speaker":"Michael Cirillo","startTime":108.28,"endTime":111.34,"body":"waddles a little bit. Goes,"},{"speaker":"Michael Cirillo","startTime":111.88,"endTime":114.94,"body":"Yeah, you know. So there's,"},{"speaker":"Michael Cirillo","startTime":111.88,"endTime":114.94,"body":"like, the knobs and stuff up. I"},{"speaker":"Michael Cirillo","startTime":114.94,"endTime":121.12,"body":"don't know you got the fancy"},{"speaker":"Michael Cirillo","startTime":114.94,"endTime":121.12,"body":"sheet in front of you, all those"},{"speaker":"Michael Cirillo","startTime":121.12,"endTime":125.94,"body":"fancy while we were there, guys,"},{"speaker":"Michael Cirillo","startTime":121.12,"endTime":125.94,"body":"while we were there, Mark sold"},{"speaker":"Michael Cirillo","startTime":125.94,"endTime":126.54,"body":"four"},{"speaker":"Paul J Daly","startTime":126.54,"endTime":128.16,"body":"car, no way,"},{"speaker":"Michael Cirillo","startTime":129.3,"endTime":131.94,"body":"like he's been"},{"speaker":"Michael Cirillo","startTime":129.3,"endTime":131.94,"body":"at this dealership for like, 22"},{"speaker":"Michael Cirillo","startTime":132.24,"endTime":137.04,"body":"years. It's like he's not going"},{"speaker":"Michael Cirillo","startTime":132.24,"endTime":137.04,"body":"anywhere. 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Needs to"},{"speaker":"Kyle Mountsier","startTime":146.18,"endTime":148.58,"body":"run around and"},{"speaker":"Kyle Mountsier","startTime":146.18,"endTime":148.58,"body":"throw this guy on social because"},{"speaker":"Kyle Mountsier","startTime":148.58,"endTime":149.42,"body":"I can already,"},{"speaker":"Paul J Daly","startTime":150.2,"endTime":152.54,"body":"it's probably"},{"speaker":"Paul J Daly","startTime":150.2,"endTime":152.54,"body":"amazing. Waved"},{"speaker":"Unknown","startTime":152.54,"endTime":156.98,"body":"his hand, and we're in"},{"speaker":"Unknown","startTime":152.54,"endTime":156.98,"body":"the back of this. 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He's at the NADA live"},{"speaker":"Paul J Daly","startTime":177.34,"endTime":179.56,"body":"stage every year, which is where"},{"speaker":"Paul J Daly","startTime":179.56,"endTime":183.66,"body":"we met him, and immediately knew"},{"speaker":"Paul J Daly","startTime":179.56,"endTime":183.66,"body":"that we weren't just in the same"},{"speaker":"Paul J Daly","startTime":183.66,"endTime":187.5,"body":"industry, but there was a very,"},{"speaker":"Paul J Daly","startTime":183.66,"endTime":187.5,"body":"very much a kindred spirit, by"},{"speaker":"Paul J Daly","startTime":187.5,"endTime":189.66,"body":"the way we approach things. And"},{"speaker":"Paul J Daly","startTime":187.5,"endTime":189.66,"body":"even though we never talked"},{"speaker":"Paul J Daly","startTime":189.66,"endTime":192.12,"body":"about that, it took till about"},{"speaker":"Paul J Daly","startTime":189.66,"endTime":192.12,"body":"year three before we were like,"},{"speaker":"Paul J Daly","startTime":192.3,"endTime":195.18,"body":"when are we doing something"},{"speaker":"Paul J Daly","startTime":192.3,"endTime":195.18,"body":"together? That's something we're"},{"speaker":"Paul J Daly","startTime":195.18,"endTime":197.64,"body":"doing together. Is at AOT Con"},{"speaker":"Paul J Daly","startTime":195.18,"endTime":197.64,"body":"this year, which, if you don't"},{"speaker":"Paul J Daly","startTime":197.64,"endTime":200.6,"body":"have your tickets, you should,"},{"speaker":"Paul J Daly","startTime":197.64,"endTime":200.6,"body":"and this is the first time we've"},{"speaker":"Paul J Daly","startTime":200.6,"endTime":203.84,"body":"actually gotten to sit with him"},{"speaker":"Paul J Daly","startTime":200.6,"endTime":203.84,"body":"to, like, have some kind of"},{"speaker":"Paul J Daly","startTime":203.84,"endTime":206.06,"body":"meaningful conversation. So"},{"speaker":"Paul J Daly","startTime":203.84,"endTime":206.06,"body":"looking forward to this"},{"speaker":"Paul J Daly","startTime":206.06,"endTime":213.8,"body":"conversation with the one and"},{"speaker":"Paul J Daly","startTime":206.06,"endTime":213.8,"body":"only, Errol Bomar third. Errol,"},{"speaker":"Paul J Daly","startTime":213.86,"endTime":216.32,"body":"our friend. Thank you so much"},{"speaker":"Paul J Daly","startTime":213.86,"endTime":216.32,"body":"for joining us today on Auto"},{"speaker":"Paul J Daly","startTime":216.32,"endTime":216.98,"body":"Collabs."},{"speaker":"Unknown","startTime":217.1,"endTime":219.02,"body":"What's up, guys? How's"},{"speaker":"Unknown","startTime":217.1,"endTime":219.02,"body":"everybody doing?"},{"speaker":"Unknown","startTime":219.38,"endTime":221.2,"body":"I'm doing wonderful. Doing"},{"speaker":"Paul J Daly","startTime":221.2,"endTime":224.74,"body":"so good now that"},{"speaker":"Paul J Daly","startTime":221.2,"endTime":224.74,"body":"you're here. Look, man, it's"},{"speaker":"Paul J Daly","startTime":224.92,"endTime":227.26,"body":"this has been a long time"},{"speaker":"Paul J Daly","startTime":224.92,"endTime":227.26,"body":"coming. We've never had the"},{"speaker":"Paul J Daly","startTime":227.26,"endTime":230.98,"body":"chance to actually sit down and"},{"speaker":"Paul J Daly","startTime":227.26,"endTime":230.98,"body":"do some real content together,"},{"speaker":"Paul J Daly","startTime":231.1,"endTime":234.1,"body":"but our paths have been crossing"},{"speaker":"Paul J Daly","startTime":231.1,"endTime":234.1,"body":"for the last several years. Of"},{"speaker":"Paul J Daly","startTime":234.1,"endTime":237.16,"body":"the NADA show, we just got to"},{"speaker":"Paul J Daly","startTime":234.1,"endTime":237.16,"body":"spend some time together, albeit"},{"speaker":"Paul J Daly","startTime":237.16,"endTime":240.18,"body":"brief, at in New York City, when"},{"speaker":"Paul J Daly","startTime":237.16,"endTime":240.18,"body":"you're in town for the Auto"},{"speaker":"Paul J Daly","startTime":240.18,"endTime":244.92,"body":"Show. We were there for the JD"},{"speaker":"Paul J Daly","startTime":240.18,"endTime":244.92,"body":"Power forum, and so, man, it's"},{"speaker":"Paul J Daly","startTime":244.92,"endTime":247.68,"body":"good to have you here, and"},{"speaker":"Paul J Daly","startTime":244.92,"endTime":247.68,"body":"you're in New York for like, a"},{"speaker":"Paul J Daly","startTime":247.68,"endTime":249.54,"body":"while right now. Yes, yes."},{"speaker":"Erroll Bomar III","startTime":249.54,"endTime":252.54,"body":"So the New"},{"speaker":"Erroll Bomar III","startTime":249.54,"endTime":252.54,"body":"York show is normally two weeks."},{"speaker":"Erroll Bomar III","startTime":252.54,"endTime":256.8,"body":"So I put boots on the ground on"},{"speaker":"Erroll Bomar III","startTime":252.54,"endTime":256.8,"body":"the 15th, and then I'm not"},{"speaker":"Erroll Bomar III","startTime":256.8,"endTime":260.42,"body":"wheels up until the 28th so it's"},{"speaker":"Erroll Bomar III","startTime":256.8,"endTime":260.42,"body":"a good little stretch. But"},{"speaker":"Erroll Bomar III","startTime":260.42,"endTime":263.42,"body":"what's funny is, our meeting in"},{"speaker":"Erroll Bomar III","startTime":260.42,"endTime":263.42,"body":"New York was, I think, purely in"},{"speaker":"Erroll Bomar III","startTime":263.42,"endTime":267.08,"body":"New York fashion. It was, like,"},{"speaker":"Erroll Bomar III","startTime":263.42,"endTime":267.08,"body":"quick pace on the go, but, but"},{"speaker":"Erroll Bomar III","startTime":267.08,"endTime":268.7,"body":"we got the job done. That's what"},{"speaker":"Erroll Bomar III","startTime":267.08,"endTime":268.7,"body":"was"},{"speaker":"Kyle Mountsier","startTime":268.7,"endTime":271.04,"body":"crazy about."},{"speaker":"Kyle Mountsier","startTime":268.7,"endTime":271.04,"body":"Like, it was all of the"},{"speaker":"Kyle Mountsier","startTime":271.04,"endTime":274.1,"body":"quintessential like, we'll meet"},{"speaker":"Kyle Mountsier","startTime":271.04,"endTime":274.1,"body":"on the rooftop bar. We'll be in"},{"speaker":"Kyle Mountsier","startTime":274.1,"endTime":276.14,"body":"and out in a couple seconds."},{"speaker":"Kyle Mountsier","startTime":274.1,"endTime":276.14,"body":"We're coming. We're going to"},{"speaker":"Kyle Mountsier","startTime":276.14,"endTime":278.36,"body":"this party that you don't know"},{"speaker":"Kyle Mountsier","startTime":276.14,"endTime":278.36,"body":"about. You may or may not be"},{"speaker":"Kyle Mountsier","startTime":278.36,"endTime":281.54,"body":"invited. Come on in. It's going"},{"speaker":"Kyle Mountsier","startTime":278.36,"endTime":281.54,"body":"to be fine."},{"speaker":"Paul J Daly","startTime":282.62,"endTime":285.7,"body":"Look, element. Let"},{"speaker":"Paul J Daly","startTime":282.62,"endTime":285.7,"body":"me just say this, when you meet"},{"speaker":"Paul J Daly","startTime":285.7,"endTime":289.36,"body":"other people who understand how"},{"speaker":"Paul J Daly","startTime":285.7,"endTime":289.36,"body":"to move around, like, I say move"},{"speaker":"Paul J Daly","startTime":289.36,"endTime":293.38,"body":"about the cabin, right? Yes, you"},{"speaker":"Paul J Daly","startTime":289.36,"endTime":293.38,"body":"know it like you just we're"},{"speaker":"Paul J Daly","startTime":293.38,"endTime":296.38,"body":"gonna be at this address at this"},{"speaker":"Paul J Daly","startTime":293.38,"endTime":296.38,"body":"time, and they're coming in from"},{"speaker":"Paul J Daly","startTime":296.38,"endTime":298.96,"body":"all over the country, sometimes"},{"speaker":"Paul J Daly","startTime":296.38,"endTime":298.96,"body":"all over the world. And you just"},{"speaker":"Paul J Daly","startTime":298.96,"endTime":302.4,"body":"know, like people. Know how to"},{"speaker":"Paul J Daly","startTime":298.96,"endTime":302.4,"body":"get to a place. That's a that's"},{"speaker":"Paul J Daly","startTime":302.4,"endTime":305.04,"body":"how you kind of can identify"},{"speaker":"Paul J Daly","startTime":302.4,"endTime":305.04,"body":"like, oh, we understand each"},{"speaker":"Paul J Daly","startTime":305.04,"endTime":306.18,"body":"other. Absolutely."},{"speaker":"Erroll Bomar III","startTime":306.18,"endTime":307.56,"body":"There's"},{"speaker":"Erroll Bomar III","startTime":306.18,"endTime":307.56,"body":"nothing worse than like, you"},{"speaker":"Erroll Bomar III","startTime":307.56,"endTime":309.84,"body":"give somebody all of the"},{"speaker":"Erroll Bomar III","startTime":307.56,"endTime":309.84,"body":"information, right? And you're"},{"speaker":"Erroll Bomar III","startTime":309.84,"endTime":312.3,"body":"saying, here's the place, here's"},{"speaker":"Erroll Bomar III","startTime":309.84,"endTime":312.3,"body":"the location, here's the link,"},{"speaker":"Erroll Bomar III","startTime":312.42,"endTime":314.58,"body":"and then they're calling and"},{"speaker":"Erroll Bomar III","startTime":312.42,"endTime":314.58,"body":"texting. You're like, Well,"},{"speaker":"Erroll Bomar III","startTime":314.58,"endTime":318.18,"body":"where is it? How do I get there"},{"speaker":"Erroll Bomar III","startTime":314.58,"endTime":318.18,"body":"where? You're like, I've given"},{"speaker":"Erroll Bomar III","startTime":318.18,"endTime":320.78,"body":"you the road map. And so when"},{"speaker":"Erroll Bomar III","startTime":318.18,"endTime":320.78,"body":"you find somebody that can"},{"speaker":"Erroll Bomar III","startTime":320.78,"endTime":322.7,"body":"follow the road map. You're"},{"speaker":"Erroll Bomar III","startTime":320.78,"endTime":322.7,"body":"like, you know you're in"},{"speaker":"Paul J Daly","startTime":322.7,"endTime":324.68,"body":"trouble, and you're"},{"speaker":"Paul J Daly","startTime":322.7,"endTime":324.68,"body":"like, do I need to set up an"},{"speaker":"Paul J Daly","startTime":324.68,"endTime":326.06,"body":"Uber account ahead of time?"},{"speaker":"Kyle Mountsier","startTime":330.56,"endTime":333.56,"body":"Right? I mean,"},{"speaker":"Kyle Mountsier","startTime":330.56,"endTime":333.56,"body":"okay, so let's, let's walk this"},{"speaker":"Kyle Mountsier","startTime":333.56,"endTime":337.22,"body":"back, because I think some"},{"speaker":"Kyle Mountsier","startTime":333.56,"endTime":337.22,"body":"people know you, and maybe if"},{"speaker":"Kyle Mountsier","startTime":337.22,"endTime":340.42,"body":"they've been to nada the past"},{"speaker":"Kyle Mountsier","startTime":337.22,"endTime":340.42,"body":"couple years, approach the live"},{"speaker":"Kyle Mountsier","startTime":340.42,"endTime":344.68,"body":"stage seeing that, or if they've"},{"speaker":"Kyle Mountsier","startTime":340.42,"endTime":344.68,"body":"been around the Ford, like"},{"speaker":"Kyle Mountsier","startTime":344.68,"endTime":348.16,"body":"traveling road show of auto"},{"speaker":"Kyle Mountsier","startTime":344.68,"endTime":348.16,"body":"shows, they may have seen or"},{"speaker":"Kyle Mountsier","startTime":348.16,"endTime":350.74,"body":"heard your voice or things like"},{"speaker":"Kyle Mountsier","startTime":348.16,"endTime":350.74,"body":"that. But absolutely, give us"},{"speaker":"Kyle Mountsier","startTime":350.74,"endTime":353.62,"body":"the background of like, why you"},{"speaker":"Kyle Mountsier","startTime":350.74,"endTime":353.62,"body":"landed in the automotive"},{"speaker":"Kyle Mountsier","startTime":353.62,"endTime":357.46,"body":"industry and running around to"},{"speaker":"Kyle Mountsier","startTime":353.62,"endTime":357.46,"body":"events and speaking and doing"},{"speaker":"Kyle Mountsier","startTime":357.46,"endTime":361.38,"body":"all these things in auto and"},{"speaker":"Kyle Mountsier","startTime":357.46,"endTime":361.38,"body":"what's how'd you? How'd you land"},{"speaker":"Kyle Mountsier","startTime":361.38,"endTime":362.94,"body":"in this thing, right?"},{"speaker":"Unknown","startTime":362.94,"endTime":365.22,"body":"So four score, and then"},{"speaker":"Unknown","startTime":362.94,"endTime":365.22,"body":"I'll just play"},{"speaker":"Paul J Daly","startTime":366.6,"endTime":368.76,"body":"Kyle's question,"},{"speaker":"Paul J Daly","startTime":366.6,"endTime":368.76,"body":"How did you land in this thing,"},{"speaker":"Kyle Mountsier","startTime":369.24,"endTime":371.76,"body":"right? That's"},{"speaker":"Kyle Mountsier","startTime":369.24,"endTime":371.76,"body":"how it works. Just so everybody"},{"speaker":"Kyle Mountsier","startTime":371.76,"endTime":372.18,"body":"knows"},{"speaker":"Erroll Bomar III","startTime":372.3,"endTime":374.64,"body":"it is, and"},{"speaker":"Erroll Bomar III","startTime":372.3,"endTime":374.64,"body":"what's unique about it is it's"},{"speaker":"Erroll Bomar III","startTime":374.64,"endTime":379.2,"body":"definitely one relationship at a"},{"speaker":"Erroll Bomar III","startTime":374.64,"endTime":379.2,"body":"time. So originally, I've been"},{"speaker":"Erroll Bomar III","startTime":379.2,"endTime":383.42,"body":"in sales and marketing for well"},{"speaker":"Erroll Bomar III","startTime":379.2,"endTime":383.42,"body":"over 16 years, but that started"},{"speaker":"Erroll Bomar III","startTime":384.08,"endTime":389.36,"body":"in the automotive space. So"},{"speaker":"Erroll Bomar III","startTime":384.08,"endTime":389.36,"body":"actually, out of high school, I"},{"speaker":"Erroll Bomar III","startTime":389.36,"endTime":393.08,"body":"had a job where I worked at"},{"speaker":"Erroll Bomar III","startTime":389.36,"endTime":393.08,"body":"Kinko's, and then that led me to"},{"speaker":"Erroll Bomar III","startTime":393.08,"endTime":397.28,"body":"another position to where I was"},{"speaker":"Erroll Bomar III","startTime":393.08,"endTime":397.28,"body":"the production manager for this"},{"speaker":"Erroll Bomar III","startTime":397.34,"endTime":400.48,"body":"Dental PPO. I did all of their"},{"speaker":"Erroll Bomar III","startTime":397.34,"endTime":400.48,"body":"print work and all that good"},{"speaker":"Erroll Bomar III","startTime":400.48,"endTime":404.08,"body":"stuff, but that ended up landing"},{"speaker":"Erroll Bomar III","startTime":400.48,"endTime":404.08,"body":"me into the automotive space."},{"speaker":"Erroll Bomar III","startTime":404.08,"endTime":408.52,"body":"And so I started in new car"},{"speaker":"Erroll Bomar III","startTime":404.08,"endTime":408.52,"body":"sales, Chrysler, Dodge and Jeep,"},{"speaker":"Erroll Bomar III","startTime":408.82,"endTime":411.76,"body":"all the way back in oh three,"},{"speaker":"Erroll Bomar III","startTime":408.82,"endTime":411.76,"body":"right? And back then it was 100%"},{"speaker":"Erroll Bomar III","startTime":412.42,"endTime":415.84,"body":"commission. You don't sell, you"},{"speaker":"Erroll Bomar III","startTime":412.42,"endTime":415.84,"body":"don't need whole nine yards,"},{"speaker":"Erroll Bomar III","startTime":415.84,"endTime":418.3,"body":"right? And so that was a"},{"speaker":"Erroll Bomar III","startTime":415.84,"endTime":418.3,"body":"different industry, but it"},{"speaker":"Erroll Bomar III","startTime":418.3,"endTime":423.06,"body":"taught that tenacity, that focus"},{"speaker":"Erroll Bomar III","startTime":418.3,"endTime":423.06,"body":"all of those things, and in that"},{"speaker":"Erroll Bomar III","startTime":423.06,"endTime":427.02,"body":"space, this was when, you know,"},{"speaker":"Erroll Bomar III","startTime":423.06,"endTime":427.02,"body":"car sales were relationship"},{"speaker":"Erroll Bomar III","startTime":427.02,"endTime":430.86,"body":"driven. It wasn't there was no"},{"speaker":"Erroll Bomar III","startTime":427.02,"endTime":430.86,"body":"social media. There was no it"},{"speaker":"Erroll Bomar III","startTime":430.86,"endTime":434.28,"body":"was literally just a being in"},{"speaker":"Erroll Bomar III","startTime":430.86,"endTime":434.28,"body":"the same location, so that when"},{"speaker":"Erroll Bomar III","startTime":434.28,"endTime":437.82,"body":"people came back to you, they"},{"speaker":"Erroll Bomar III","startTime":434.28,"endTime":437.82,"body":"knew you were there. And then B"},{"speaker":"Erroll Bomar III","startTime":437.82,"endTime":439.74,"body":"It was building that"},{"speaker":"Erroll Bomar III","startTime":437.82,"endTime":439.74,"body":"relationship, so they would"},{"speaker":"Erroll Bomar III","startTime":439.74,"endTime":442.7,"body":"either share your information or"},{"speaker":"Erroll Bomar III","startTime":439.74,"endTime":442.7,"body":"come back to you like, you know"},{"speaker":"Erroll Bomar III","startTime":442.7,"endTime":446.12,"body":"you did the we did the birthday"},{"speaker":"Erroll Bomar III","startTime":442.7,"endTime":446.12,"body":"cards and anniversary cards and"},{"speaker":"Erroll Bomar III","startTime":446.12,"endTime":449.18,"body":"thank you card. Like everything"},{"speaker":"Erroll Bomar III","startTime":446.12,"endTime":449.18,"body":"was building that relationship"},{"speaker":"Erroll Bomar III","startTime":449.18,"endTime":453.44,"body":"out. And so that taught me a lot"},{"speaker":"Erroll Bomar III","startTime":449.18,"endTime":453.44,"body":"about the importance of the"},{"speaker":"Erroll Bomar III","startTime":453.44,"endTime":456.98,"body":"relationship piece, right?"},{"speaker":"Erroll Bomar III","startTime":453.44,"endTime":456.98,"body":"Because one relationship leads"},{"speaker":"Erroll Bomar III","startTime":456.98,"endTime":461.08,"body":"you into the next. So fast"},{"speaker":"Erroll Bomar III","startTime":456.98,"endTime":461.08,"body":"forward. One of my there was two"},{"speaker":"Erroll Bomar III","startTime":461.08,"endTime":464.68,"body":"gentlemen that kind of i that"},{"speaker":"Erroll Bomar III","startTime":461.08,"endTime":464.68,"body":"mentor me in that space. Both of"},{"speaker":"Erroll Bomar III","startTime":464.68,"endTime":467.26,"body":"them, that one had been at the"},{"speaker":"Erroll Bomar III","startTime":464.68,"endTime":467.26,"body":"dealership for at that time, 20"},{"speaker":"Erroll Bomar III","startTime":467.26,"endTime":470.08,"body":"years. The other one had been at"},{"speaker":"Erroll Bomar III","startTime":467.26,"endTime":470.08,"body":"the dealership 18 years, same"},{"speaker":"Erroll Bomar III","startTime":470.08,"endTime":473.2,"body":"dealership, and just watching"},{"speaker":"Erroll Bomar III","startTime":470.08,"endTime":473.2,"body":"them in the relationships built."},{"speaker":"Erroll Bomar III","startTime":473.2,"endTime":477.1,"body":"One of the guys, he actually"},{"speaker":"Erroll Bomar III","startTime":473.2,"endTime":477.1,"body":"went to Jordan for two weeks."},{"speaker":"Erroll Bomar III","startTime":477.1,"endTime":479.74,"body":"Two and a half weeks out of the"},{"speaker":"Erroll Bomar III","startTime":477.1,"endTime":479.74,"body":"month came back. And you know"},{"speaker":"Erroll Bomar III","startTime":479.74,"endTime":482.94,"body":"how the end of the month is in"},{"speaker":"Erroll Bomar III","startTime":479.74,"endTime":482.94,"body":"the auto business. I watched"},{"speaker":"Erroll Bomar III","startTime":482.94,"endTime":486.48,"body":"this guy sell 19 cars in six"},{"speaker":"Erroll Bomar III","startTime":482.94,"endTime":486.48,"body":"days."},{"speaker":"Paul J Daly","startTime":486.66,"endTime":490.02,"body":"Just literally"},{"speaker":"Paul J Daly","startTime":486.66,"endTime":490.02,"body":"Jordan, as in the country."},{"speaker":"Paul J Daly","startTime":490.2,"endTime":490.68,"body":"Jordan is"},{"speaker":"Erroll Bomar III","startTime":490.68,"endTime":494.1,"body":"in the"},{"speaker":"Erroll Bomar III","startTime":490.68,"endTime":494.1,"body":"country? Yes, yes. So, right,"},{"speaker":"Erroll Bomar III","startTime":494.1,"endTime":498.78,"body":"absolutely. So he he leaves,"},{"speaker":"Erroll Bomar III","startTime":494.1,"endTime":498.78,"body":"comes back, 18 cars in six days,"},{"speaker":"Erroll Bomar III","startTime":498.84,"endTime":501.18,"body":"and literally just picking up"},{"speaker":"Erroll Bomar III","startTime":498.84,"endTime":501.18,"body":"the phone. Hey, your car's ready"},{"speaker":"Erroll Bomar III","startTime":501.18,"endTime":503.36,"body":"to come pick it up. Hey, cars"},{"speaker":"Erroll Bomar III","startTime":501.18,"endTime":503.36,"body":"ready to come pick cars ready to"},{"speaker":"Erroll Bomar III","startTime":503.42,"endTime":506.18,"body":"come pick it up. Hey, your car"},{"speaker":"Erroll Bomar III","startTime":503.42,"endTime":506.18,"body":"is ready to come. You're just"},{"speaker":"Erroll Bomar III","startTime":506.18,"endTime":509.48,"body":"like but it was, it was because"},{"speaker":"Erroll Bomar III","startTime":506.18,"endTime":509.48,"body":"of the relationships and the"},{"speaker":"Erroll Bomar III","startTime":509.48,"endTime":512.78,"body":"fact that he knew his client"},{"speaker":"Erroll Bomar III","startTime":509.48,"endTime":512.78,"body":"base, so he knew which customers"},{"speaker":"Erroll Bomar III","startTime":512.78,"endTime":515.54,"body":"were coming up for lease, which"},{"speaker":"Erroll Bomar III","startTime":512.78,"endTime":515.54,"body":"ones were ready to purchase. So"},{"speaker":"Erroll Bomar III","startTime":515.54,"endTime":520.84,"body":"he just had a system. And so"},{"speaker":"Erroll Bomar III","startTime":515.54,"endTime":520.84,"body":"fast forward, I ended up leaving"},{"speaker":"Erroll Bomar III","startTime":520.9,"endTime":524.5,"body":"the automotive space. But during"},{"speaker":"Erroll Bomar III","startTime":520.9,"endTime":524.5,"body":"that time, I got introduced to"},{"speaker":"Erroll Bomar III","startTime":524.5,"endTime":527.38,"body":"auto shows, because we did a"},{"speaker":"Erroll Bomar III","startTime":524.5,"endTime":527.38,"body":"thing called Walk arounds. And"},{"speaker":"Erroll Bomar III","startTime":527.38,"endTime":531.22,"body":"so as a walk around it was"},{"speaker":"Erroll Bomar III","startTime":527.38,"endTime":531.22,"body":"basically how you presented the"},{"speaker":"Erroll Bomar III","startTime":531.22,"endTime":534.52,"body":"vehicle to the consumer. And"},{"speaker":"Erroll Bomar III","startTime":531.22,"endTime":534.52,"body":"there was very certain points"},{"speaker":"Erroll Bomar III","startTime":534.52,"endTime":536.98,"body":"you had to hit. You start them"},{"speaker":"Erroll Bomar III","startTime":534.52,"endTime":536.98,"body":"on the passenger side, land them"},{"speaker":"Erroll Bomar III","startTime":536.98,"endTime":539.14,"body":"in the driver's seat, you're"},{"speaker":"Erroll Bomar III","startTime":536.98,"endTime":539.14,"body":"ready to hit the road, right?"},{"speaker":"Erroll Bomar III","startTime":539.74,"endTime":543.48,"body":"Talking about, that's it. It was"},{"speaker":"Erroll Bomar III","startTime":539.74,"endTime":543.48,"body":"a system. So everything was kind"},{"speaker":"Erroll Bomar III","startTime":543.48,"endTime":547.56,"body":"of system based, you know? And"},{"speaker":"Erroll Bomar III","startTime":543.48,"endTime":547.56,"body":"so what ended up happening in"},{"speaker":"Erroll Bomar III","startTime":547.56,"endTime":551.46,"body":"that space was I would work the"},{"speaker":"Erroll Bomar III","startTime":547.56,"endTime":551.46,"body":"Detroit Auto Show as the Dodge"},{"speaker":"Erroll Bomar III","startTime":551.46,"endTime":555.0,"body":"Chrysler Jeep representative."},{"speaker":"Erroll Bomar III","startTime":551.46,"endTime":555.0,"body":"And the job there was, it wasn't"},{"speaker":"Erroll Bomar III","startTime":555.0,"endTime":557.52,"body":"sales related. It was literally"},{"speaker":"Erroll Bomar III","startTime":555.0,"endTime":557.52,"body":"just engaging with people"},{"speaker":"Erroll Bomar III","startTime":557.52,"endTime":561.2,"body":"answering questions. Because at"},{"speaker":"Erroll Bomar III","startTime":557.52,"endTime":561.2,"body":"that time, the industry was a"},{"speaker":"Erroll Bomar III","startTime":561.2,"endTime":564.92,"body":"little bit different than it"},{"speaker":"Erroll Bomar III","startTime":561.2,"endTime":564.92,"body":"was. Now at that time, the those"},{"speaker":"Erroll Bomar III","startTime":564.92,"endTime":567.62,"body":"folks that work the auto show"},{"speaker":"Erroll Bomar III","startTime":564.92,"endTime":567.62,"body":"were considered more spokes"},{"speaker":"Erroll Bomar III","startTime":567.62,"endTime":571.16,"body":"model. That's kind of the term"},{"speaker":"Erroll Bomar III","startTime":567.62,"endTime":571.16,"body":"that was used. Now we're product"},{"speaker":"Erroll Bomar III","startTime":571.16,"endTime":573.08,"body":"specialists, meaning we're"},{"speaker":"Erroll Bomar III","startTime":571.16,"endTime":573.08,"body":"actually trained by the"},{"speaker":"Erroll Bomar III","startTime":573.08,"endTime":576.32,"body":"manufacturer, know all the ins"},{"speaker":"Erroll Bomar III","startTime":573.08,"endTime":576.32,"body":"and outs of the vehicle, and can"},{"speaker":"Erroll Bomar III","startTime":576.32,"endTime":579.44,"body":"talk to a customer and consumer"},{"speaker":"Erroll Bomar III","startTime":576.32,"endTime":579.44,"body":"in spec and in depth about"},{"speaker":"Erroll Bomar III","startTime":579.44,"endTime":579.74,"body":"there's"},{"speaker":"Paul J Daly","startTime":579.74,"endTime":581.98,"body":"a big difference. I"},{"speaker":"Paul J Daly","startTime":579.74,"endTime":581.98,"body":"mean, you're pretty and all but"},{"speaker":"Paul J Daly","startTime":581.98,"endTime":584.8,"body":"I mean a product specialist"},{"speaker":"Paul J Daly","startTime":581.98,"endTime":584.8,"body":"makes a big difference when you"},{"speaker":"Paul J Daly","startTime":584.8,"endTime":588.94,"body":"put that, when you put, when you"},{"speaker":"Paul J Daly","startTime":584.8,"endTime":588.94,"body":"put that mantle on the person"},{"speaker":"Paul J Daly","startTime":588.94,"endTime":593.02,"body":"you have answering questions and"},{"speaker":"Paul J Daly","startTime":588.94,"endTime":593.02,"body":"knowing about the vehicle. So"},{"speaker":"Paul J Daly","startTime":593.02,"endTime":596.62,"body":"are you? Are you, like, fully"},{"speaker":"Paul J Daly","startTime":593.02,"endTime":596.62,"body":"trained and certified in all"},{"speaker":"Paul J Daly","startTime":596.62,"endTime":599.44,"body":"like the makes and the models"},{"speaker":"Paul J Daly","startTime":596.62,"endTime":599.44,"body":"and the specs and all that."},{"speaker":"Erroll Bomar III","startTime":599.8,"endTime":601.68,"body":"Yeah. Yeah. So"},{"speaker":"Erroll Bomar III","startTime":599.8,"endTime":601.68,"body":"typically, how it works is we"},{"speaker":"Erroll Bomar III","startTime":601.68,"endTime":605.22,"body":"have to know a little bit about"},{"speaker":"Erroll Bomar III","startTime":601.68,"endTime":605.22,"body":"everything, and then certain"},{"speaker":"Erroll Bomar III","startTime":605.22,"endTime":607.8,"body":"times, at certain shows,"},{"speaker":"Erroll Bomar III","startTime":605.22,"endTime":607.8,"body":"there'll be specific vehicles"},{"speaker":"Erroll Bomar III","startTime":607.8,"endTime":611.28,"body":"that we focus on. So obviously"},{"speaker":"Erroll Bomar III","startTime":607.8,"endTime":611.28,"body":"that's based on product release"},{"speaker":"Erroll Bomar III","startTime":611.28,"endTime":614.94,"body":"and what's important. And you"},{"speaker":"Erroll Bomar III","startTime":611.28,"endTime":614.94,"body":"know what the flagship or angel"},{"speaker":"Erroll Bomar III","startTime":614.94,"endTime":618.0,"body":"Halo vehicle is at that time."},{"speaker":"Erroll Bomar III","startTime":614.94,"endTime":618.0,"body":"But absolutely, if somebody"},{"speaker":"Erroll Bomar III","startTime":618.0,"endTime":621.38,"body":"comes up and wants to talk, you"},{"speaker":"Erroll Bomar III","startTime":618.0,"endTime":621.38,"body":"know, transit van, or they want"},{"speaker":"Erroll Bomar III","startTime":621.38,"endTime":625.1,"body":"to talk escape, I've got to"},{"speaker":"Erroll Bomar III","startTime":621.38,"endTime":625.1,"body":"know, you know, either a the"},{"speaker":"Erroll Bomar III","startTime":625.1,"endTime":626.06,"body":"information across the"},{"speaker":"Kyle Mountsier","startTime":626.06,"endTime":628.34,"body":"Ford lineup,"},{"speaker":"Kyle Mountsier","startTime":626.06,"endTime":628.34,"body":"well, and this is what I think"},{"speaker":"Kyle Mountsier","startTime":628.34,"endTime":631.94,"body":"is interesting, because, you"},{"speaker":"Kyle Mountsier","startTime":628.34,"endTime":631.94,"body":"know, there will people be,"},{"speaker":"Kyle Mountsier","startTime":631.94,"endTime":635.0,"body":"people to say, like, ah, the"},{"speaker":"Kyle Mountsier","startTime":631.94,"endTime":635.0,"body":"auto show might be going away,"},{"speaker":"Kyle Mountsier","startTime":635.12,"endTime":637.94,"body":"but there's clearly a ton of"},{"speaker":"Kyle Mountsier","startTime":635.12,"endTime":637.94,"body":"people going to auto shows,"},{"speaker":"Kyle Mountsier","startTime":637.94,"endTime":641.2,"body":"especially like the Big Four,"},{"speaker":"Kyle Mountsier","startTime":637.94,"endTime":641.2,"body":"Big Five, right? And the"},{"speaker":"Kyle Mountsier","startTime":641.2,"endTime":645.52,"body":"manufacturers have realized, no,"},{"speaker":"Kyle Mountsier","startTime":641.2,"endTime":645.52,"body":"when people come to this, they"},{"speaker":"Kyle Mountsier","startTime":645.52,"endTime":650.5,"body":"are technically detailed,"},{"speaker":"Kyle Mountsier","startTime":645.52,"endTime":650.5,"body":"looking for rich understanding"},{"speaker":"Kyle Mountsier","startTime":650.5,"endTime":654.88,"body":"of a vehicle. And I think that's"},{"speaker":"Kyle Mountsier","startTime":650.5,"endTime":654.88,"body":"actually like a tip for dealers"},{"speaker":"Kyle Mountsier","startTime":654.88,"endTime":657.64,"body":"to say, Okay, if people are"},{"speaker":"Kyle Mountsier","startTime":654.88,"endTime":657.64,"body":"going to auto shows asking that"},{"speaker":"Kyle Mountsier","startTime":657.64,"endTime":660.3,"body":"they're probably coming to the"},{"speaker":"Kyle Mountsier","startTime":657.64,"endTime":660.3,"body":"showrooms, wondering the same"},{"speaker":"Kyle Mountsier","startTime":660.3,"endTime":663.78,"body":"exact thing out. So my people"},{"speaker":"Kyle Mountsier","startTime":660.3,"endTime":663.78,"body":"better be dialed in, product"},{"speaker":"Kyle Mountsier","startTime":663.78,"endTime":666.78,"body":"specialists, not just like, you"},{"speaker":"Kyle Mountsier","startTime":663.78,"endTime":666.78,"body":"know, sales junkies that want to"},{"speaker":"Kyle Mountsier","startTime":666.78,"endTime":670.74,"body":"get the next sale. It's like no"},{"speaker":"Kyle Mountsier","startTime":666.78,"endTime":670.74,"body":"people are coming to discover"},{"speaker":"Kyle Mountsier","startTime":670.74,"endTime":673.98,"body":"deeply. You were telling me you"},{"speaker":"Kyle Mountsier","startTime":670.74,"endTime":673.98,"body":"were, we were in New York City."},{"speaker":"Kyle Mountsier","startTime":673.98,"endTime":676.98,"body":"You were like, What was the"},{"speaker":"Kyle Mountsier","startTime":673.98,"endTime":676.98,"body":"thing you were telling me about?"},{"speaker":"Kyle Mountsier","startTime":676.98,"endTime":678.72,"body":"The nine volt battery? Oh,"},{"speaker":"Erroll Bomar III","startTime":678.72,"endTime":682.4,"body":"yeah, for the"},{"speaker":"Erroll Bomar III","startTime":678.72,"endTime":682.4,"body":"for the market? Yes, yes. So if"},{"speaker":"Erroll Bomar III","startTime":682.4,"endTime":685.88,"body":"any event, for some reason, your"},{"speaker":"Erroll Bomar III","startTime":682.4,"endTime":685.88,"body":"battery is at a low percentage"},{"speaker":"Erroll Bomar III","startTime":685.88,"endTime":689.0,"body":"and you can't unlock your doors,"},{"speaker":"Erroll Bomar III","startTime":685.88,"endTime":689.0,"body":"there's an opportunity where"},{"speaker":"Erroll Bomar III","startTime":689.0,"endTime":691.28,"body":"there's a panel where you can"},{"speaker":"Erroll Bomar III","startTime":689.0,"endTime":691.28,"body":"actually use a standard nine"},{"speaker":"Erroll Bomar III","startTime":691.28,"endTime":694.46,"body":"volt battery, which allows you"},{"speaker":"Erroll Bomar III","startTime":691.28,"endTime":694.46,"body":"to, in an emergency situation,"},{"speaker":"Erroll Bomar III","startTime":694.52,"endTime":698.12,"body":"unlock the doors of the vehicle."},{"speaker":"Erroll Bomar III","startTime":694.52,"endTime":698.12,"body":"And that's something that, yeah,"},{"speaker":"Erroll Bomar III","startTime":698.12,"endTime":702.28,"body":"while it is obscure and very"},{"speaker":"Erroll Bomar III","startTime":698.12,"endTime":702.28,"body":"rare, if there's a consumer that"},{"speaker":"Erroll Bomar III","startTime":702.28,"endTime":704.98,"body":"gets caught in that position"},{"speaker":"Erroll Bomar III","startTime":702.28,"endTime":704.98,"body":"knowing that can make the"},{"speaker":"Erroll Bomar III","startTime":704.98,"endTime":707.8,"body":"difference of their impression"},{"speaker":"Erroll Bomar III","startTime":704.98,"endTime":707.8,"body":"of the brand long term, you"},{"speaker":"Erroll Bomar III","startTime":707.8,"endTime":707.98,"body":"know,"},{"speaker":"Kyle Mountsier","startTime":708.7,"endTime":711.04,"body":"convinced right"},{"speaker":"Kyle Mountsier","startTime":708.7,"endTime":711.04,"body":"now, I just have to call this"},{"speaker":"Kyle Mountsier","startTime":711.04,"endTime":718.12,"body":"out. They've got some like"},{"speaker":"Kyle Mountsier","startTime":711.04,"endTime":718.12,"body":"Southern 73 year old grandma"},{"speaker":"Kyle Mountsier","startTime":719.26,"endTime":723.9,"body":"sitting in the R D lab, like,"},{"speaker":"Kyle Mountsier","startTime":719.26,"endTime":723.9,"body":"figuring out, like, MacGyver and"},{"speaker":"Kyle Mountsier","startTime":723.9,"endTime":726.72,"body":"that stuff, because that's"},{"speaker":"Kyle Mountsier","startTime":723.9,"endTime":726.72,"body":"something that, like, a 73 year"},{"speaker":"Kyle Mountsier","startTime":726.72,"endTime":731.58,"body":"old grandma in like, Southern"},{"speaker":"Kyle Mountsier","startTime":726.72,"endTime":731.58,"body":"Mississippi be like, Y'all got a"},{"speaker":"Kyle Mountsier","startTime":731.58,"endTime":732.6,"body":"nine volt for this"},{"speaker":"Paul J Daly","startTime":736.68,"endTime":738.0,"body":"vinegar in the gas"},{"speaker":"Paul J Daly","startTime":736.68,"endTime":738.0,"body":"tank."},{"speaker":"Michael Cirillo","startTime":738.48,"endTime":740.9,"body":"Okay, so, like,"},{"speaker":"Michael Cirillo","startTime":738.48,"endTime":740.9,"body":"this is what stands out to me"},{"speaker":"Michael Cirillo","startTime":740.9,"endTime":744.08,"body":"about this? Because, yes, like,"},{"speaker":"Michael Cirillo","startTime":740.9,"endTime":744.08,"body":"we're all in this space every"},{"speaker":"Michael Cirillo","startTime":744.08,"endTime":746.66,"body":"day, all day, talking about it"},{"speaker":"Michael Cirillo","startTime":744.08,"endTime":746.66,"body":"over and over again. And we're"},{"speaker":"Michael Cirillo","startTime":746.66,"endTime":749.36,"body":"like, Do we really have to talk"},{"speaker":"Michael Cirillo","startTime":746.66,"endTime":749.36,"body":"about nine volt batteries again?"},{"speaker":"Michael Cirillo","startTime":749.36,"endTime":754.22,"body":"But like, I think, because we're"},{"speaker":"Michael Cirillo","startTime":749.36,"endTime":754.22,"body":"so in it, we forget sometimes,"},{"speaker":"Michael Cirillo","startTime":754.22,"endTime":757.88,"body":"or it's easy to forget that"},{"speaker":"Michael Cirillo","startTime":754.22,"endTime":757.88,"body":"there are millions of"},{"speaker":"Michael Cirillo","startTime":757.88,"endTime":762.58,"body":"enthusiasts out there that love"},{"speaker":"Michael Cirillo","startTime":757.88,"endTime":762.58,"body":"that stuff. Absolutely that nine"},{"speaker":"Michael Cirillo","startTime":762.58,"endTime":765.46,"body":"volt battery little hack is"},{"speaker":"Michael Cirillo","startTime":762.58,"endTime":765.46,"body":"gonna blow their mind, and"},{"speaker":"Michael Cirillo","startTime":765.46,"endTime":767.56,"body":"they're gonna be like, I guess"},{"speaker":"Michael Cirillo","startTime":765.46,"endTime":767.56,"body":"that's why I need to drive this"},{"speaker":"Michael Cirillo","startTime":767.56,"endTime":770.68,"body":"vehicle. Yeah, absolutely in the"},{"speaker":"Michael Cirillo","startTime":767.56,"endTime":770.68,"body":"same way, there's affinity"},{"speaker":"Michael Cirillo","startTime":770.68,"endTime":775.12,"body":"audiences and enthusiasts for"},{"speaker":"Michael Cirillo","startTime":770.68,"endTime":775.12,"body":"like gaming and role play"},{"speaker":"Michael Cirillo","startTime":775.12,"endTime":778.54,"body":"gaming, and they just sit there"},{"speaker":"Michael Cirillo","startTime":775.12,"endTime":778.54,"body":"and consume and consume and"},{"speaker":"Michael Cirillo","startTime":778.54,"endTime":782.46,"body":"consume. The difference is, to"},{"speaker":"Michael Cirillo","startTime":778.54,"endTime":782.46,"body":"your point, what I'm picking up"},{"speaker":"Michael Cirillo","startTime":782.46,"endTime":786.96,"body":"on is, the difference is there"},{"speaker":"Michael Cirillo","startTime":782.46,"endTime":786.96,"body":"are specialists in those"},{"speaker":"Michael Cirillo","startTime":787.86,"endTime":792.24,"body":"industries, in the the gaming"},{"speaker":"Michael Cirillo","startTime":787.86,"endTime":792.24,"body":"industry, that know, there are"},{"speaker":"Michael Cirillo","startTime":792.24,"endTime":794.7,"body":"people that want to know this"},{"speaker":"Michael Cirillo","startTime":792.24,"endTime":794.7,"body":"stuff. And our industry, I"},{"speaker":"Michael Cirillo","startTime":794.7,"endTime":798.78,"body":"think, like we, we don't do the"},{"speaker":"Michael Cirillo","startTime":794.7,"endTime":798.78,"body":"best job at realizing no, like"},{"speaker":"Michael Cirillo","startTime":798.78,"endTime":801.86,"body":"people are enthusiasts. They"},{"speaker":"Michael Cirillo","startTime":798.78,"endTime":801.86,"body":"want to be excited. They want to"},{"speaker":"Michael Cirillo","startTime":802.16,"endTime":804.92,"body":"know the little ins and the outs"},{"speaker":"Michael Cirillo","startTime":802.16,"endTime":804.92,"body":"of the vehicles. They want to"},{"speaker":"Michael Cirillo","startTime":804.92,"endTime":807.32,"body":"pay attention to the space."},{"speaker":"Michael Cirillo","startTime":804.92,"endTime":807.32,"body":"That's the first thing that I"},{"speaker":"Michael Cirillo","startTime":807.32,"endTime":811.58,"body":"had to, like, just get off of my"},{"speaker":"Michael Cirillo","startTime":807.32,"endTime":811.58,"body":"get the arrow. It grinds my"},{"speaker":"Michael Cirillo","startTime":811.58,"endTime":816.14,"body":"gears. And now, yeah, oh no. I'm"},{"speaker":"Michael Cirillo","startTime":811.58,"endTime":816.14,"body":"like, Yes, Errol, yes. Preach."},{"speaker":"Paul J Daly","startTime":816.2,"endTime":816.74,"body":"He said,"},{"speaker":"Michael Cirillo","startTime":817.28,"endTime":820.48,"body":"Yeah. Thing is,"},{"speaker":"Michael Cirillo","startTime":817.28,"endTime":820.48,"body":"like, you have so much"},{"speaker":"Michael Cirillo","startTime":820.48,"endTime":824.02,"body":"experience at these, these"},{"speaker":"Michael Cirillo","startTime":820.48,"endTime":824.02,"body":"events. I went to the Toronto"},{"speaker":"Michael Cirillo","startTime":824.02,"endTime":827.74,"body":"auto show recently, okay, and"},{"speaker":"Michael Cirillo","startTime":824.02,"endTime":827.74,"body":"what blew me away is how much"},{"speaker":"Michael Cirillo","startTime":827.74,"endTime":830.02,"body":"this kind of ties into what"},{"speaker":"Michael Cirillo","startTime":827.74,"endTime":830.02,"body":"Kyle, what you were just saying,"},{"speaker":"Michael Cirillo","startTime":830.02,"endTime":835.48,"body":"like how much attention the OEMs"},{"speaker":"Michael Cirillo","startTime":830.02,"endTime":835.48,"body":"are actually paying to the space"},{"speaker":"Michael Cirillo","startTime":836.14,"endTime":840.54,"body":"that you're presenting in, and"},{"speaker":"Michael Cirillo","startTime":836.14,"endTime":840.54,"body":"that it becomes a very real"},{"speaker":"Michael Cirillo","startTime":840.54,"endTime":845.04,"body":"character that sets a tone for"},{"speaker":"Michael Cirillo","startTime":840.54,"endTime":845.04,"body":"buying and like consumer buying"},{"speaker":"Michael Cirillo","startTime":845.04,"endTime":847.56,"body":"activity and how they're"},{"speaker":"Michael Cirillo","startTime":845.04,"endTime":847.56,"body":"thinking about the vehicle and"},{"speaker":"Michael Cirillo","startTime":847.56,"endTime":851.76,"body":"how they're seeing it. And then"},{"speaker":"Michael Cirillo","startTime":847.56,"endTime":851.76,"body":"we go to the dealership, and"},{"speaker":"Michael Cirillo","startTime":851.76,"endTime":853.32,"body":"it's like a doctor's office"},{"speaker":"Unknown","startTime":854.34,"endTime":856.5,"body":"sometimes, yeah, yeah,"},{"speaker":"Unknown","startTime":854.34,"endTime":856.5,"body":"right. And there's,"},{"speaker":"Unknown","startTime":856.5,"endTime":859.08,"body":"there's always a dude in the"},{"speaker":"Unknown","startTime":856.5,"endTime":859.08,"body":"front cubicle, like this,"},{"speaker":"Erroll Bomar III","startTime":860.16,"endTime":862.46,"body":"100% watching"},{"speaker":"Erroll Bomar III","startTime":860.16,"endTime":862.46,"body":"him, or the guy that stands up"},{"speaker":"Erroll Bomar III","startTime":862.46,"endTime":865.34,"body":"and just leans on the edge of"},{"speaker":"Erroll Bomar III","startTime":862.46,"endTime":865.34,"body":"the cubicle looking at everybody"},{"speaker":"Erroll Bomar III","startTime":865.34,"endTime":866.12,"body":"else you know. So"},{"speaker":"Michael Cirillo","startTime":866.12,"endTime":868.1,"body":"from your"},{"speaker":"Michael Cirillo","startTime":866.12,"endTime":868.1,"body":"Washington What are you seeing?"},{"speaker":"Michael Cirillo","startTime":868.1,"endTime":870.92,"body":"How does that? How does, how do"},{"speaker":"Michael Cirillo","startTime":868.1,"endTime":870.92,"body":"all of these things, your"},{"speaker":"Michael Cirillo","startTime":870.92,"endTime":874.64,"body":"product specialty, and knowing"},{"speaker":"Michael Cirillo","startTime":870.92,"endTime":874.64,"body":"there's enthusiasts, millions of"},{"speaker":"Michael Cirillo","startTime":874.64,"endTime":877.88,"body":"people, going to these auto"},{"speaker":"Michael Cirillo","startTime":874.64,"endTime":877.88,"body":"shows, the Big Five, I think we"},{"speaker":"Michael Cirillo","startTime":877.88,"endTime":882.7,"body":"talked about, and and the"},{"speaker":"Michael Cirillo","startTime":877.88,"endTime":882.7,"body":"consumers role, and how all of"},{"speaker":"Michael Cirillo","startTime":882.7,"endTime":885.88,"body":"these things come together to"},{"speaker":"Michael Cirillo","startTime":882.7,"endTime":885.88,"body":"actually move people to to show"},{"speaker":"Michael Cirillo","startTime":885.88,"endTime":887.8,"body":"intent and move people to a"},{"speaker":"Michael Cirillo","startTime":885.88,"endTime":887.8,"body":"purchase."},{"speaker":"Erroll Bomar III","startTime":888.28,"endTime":891.52,"body":"Yeah, I think"},{"speaker":"Erroll Bomar III","startTime":888.28,"endTime":891.52,"body":"the the big thing that from, you"},{"speaker":"Erroll Bomar III","startTime":891.52,"endTime":894.64,"body":"know, being able to see it from"},{"speaker":"Erroll Bomar III","startTime":891.52,"endTime":894.64,"body":"all sides, because even outside"},{"speaker":"Erroll Bomar III","startTime":894.64,"endTime":897.46,"body":"of just auto shows. So one of"},{"speaker":"Erroll Bomar III","startTime":894.64,"endTime":897.46,"body":"the things that I have the"},{"speaker":"Erroll Bomar III","startTime":897.46,"endTime":901.56,"body":"opportunity to do, because I'm"},{"speaker":"Erroll Bomar III","startTime":897.46,"endTime":901.56,"body":"in Michigan, and. Area is I do"},{"speaker":"Erroll Bomar III","startTime":901.56,"endTime":904.86,"body":"all of like Ford specialty"},{"speaker":"Erroll Bomar III","startTime":901.56,"endTime":904.86,"body":"events, and that includes even"},{"speaker":"Erroll Bomar III","startTime":904.86,"endTime":908.52,"body":"dealership like we one summer,"},{"speaker":"Erroll Bomar III","startTime":904.86,"endTime":908.52,"body":"we did a dealership thing tour"},{"speaker":"Erroll Bomar III","startTime":908.52,"endTime":912.06,"body":"called Tech days, which is where"},{"speaker":"Erroll Bomar III","startTime":908.52,"endTime":912.06,"body":"any consumer can come back and"},{"speaker":"Erroll Bomar III","startTime":912.06,"endTime":914.7,"body":"if they had questions about the"},{"speaker":"Erroll Bomar III","startTime":912.06,"endTime":914.7,"body":"technology of their vehicle, we"},{"speaker":"Erroll Bomar III","startTime":914.7,"endTime":917.1,"body":"were there to walk them through"},{"speaker":"Erroll Bomar III","startTime":914.7,"endTime":917.1,"body":"and answer some of those common"},{"speaker":"Erroll Bomar III","startTime":917.16,"endTime":922.34,"body":"technology questions. So"},{"speaker":"Erroll Bomar III","startTime":917.16,"endTime":922.34,"body":"overall, what I've experienced"},{"speaker":"Erroll Bomar III","startTime":922.34,"endTime":926.12,"body":"and what I've seen is that, from"},{"speaker":"Erroll Bomar III","startTime":922.34,"endTime":926.12,"body":"a consumer standpoint, their"},{"speaker":"Erroll Bomar III","startTime":926.12,"endTime":931.22,"body":"vehicle is essential, but it's"},{"speaker":"Erroll Bomar III","startTime":926.12,"endTime":931.22,"body":"also an experience. People buy"},{"speaker":"Erroll Bomar III","startTime":931.22,"endTime":933.74,"body":"not just because the vehicle"},{"speaker":"Erroll Bomar III","startTime":931.22,"endTime":933.74,"body":"looks good, not just because"},{"speaker":"Erroll Bomar III","startTime":933.74,"endTime":937.16,"body":"it's cheap. They might buy that"},{"speaker":"Erroll Bomar III","startTime":933.74,"endTime":937.16,"body":"for that reason initially, but"},{"speaker":"Erroll Bomar III","startTime":937.16,"endTime":941.08,"body":"they keep buying it because of"},{"speaker":"Erroll Bomar III","startTime":937.16,"endTime":941.08,"body":"some experience or something"},{"speaker":"Erroll Bomar III","startTime":941.08,"endTime":945.52,"body":"that emotionally has tied them"},{"speaker":"Erroll Bomar III","startTime":941.08,"endTime":945.52,"body":"to the vehicle. I've heard so"},{"speaker":"Erroll Bomar III","startTime":945.58,"endTime":949.72,"body":"many countless stories. I've had"},{"speaker":"Erroll Bomar III","startTime":945.58,"endTime":949.72,"body":"people, for instance, here at"},{"speaker":"Erroll Bomar III","startTime":949.72,"endTime":952.42,"body":"this show, I had a lady that was"},{"speaker":"Erroll Bomar III","startTime":949.72,"endTime":952.42,"body":"like I had I've had six"},{"speaker":"Erroll Bomar III","startTime":952.42,"endTime":955.6,"body":"explorers data, and I love the"},{"speaker":"Erroll Bomar III","startTime":952.42,"endTime":955.6,"body":"Explorer. I'll never get another"},{"speaker":"Erroll Bomar III","startTime":955.6,"endTime":959.08,"body":"vehicle other than the Explorer."},{"speaker":"Erroll Bomar III","startTime":955.6,"endTime":959.08,"body":"And it all tie back to the fact"},{"speaker":"Erroll Bomar III","startTime":959.08,"endTime":963.36,"body":"that she had gotten the accident"},{"speaker":"Erroll Bomar III","startTime":959.08,"endTime":963.36,"body":"all the way back in 2012 and the"},{"speaker":"Erroll Bomar III","startTime":963.36,"endTime":966.96,"body":"Explorer kept her and her family"},{"speaker":"Erroll Bomar III","startTime":963.36,"endTime":966.96,"body":"perfectly safe. She didn't have"},{"speaker":"Erroll Bomar III","startTime":966.96,"endTime":971.7,"body":"an issue. She walked away and"},{"speaker":"Erroll Bomar III","startTime":966.96,"endTime":971.7,"body":"just that one deal, yeah, her"},{"speaker":"Erroll Bomar III","startTime":971.7,"endTime":974.64,"body":"confidence level in the vehicle,"},{"speaker":"Erroll Bomar III","startTime":971.7,"endTime":974.64,"body":"she's like, I will never own"},{"speaker":"Erroll Bomar III","startTime":974.64,"endTime":978.06,"body":"another vehicle outside of this"},{"speaker":"Erroll Bomar III","startTime":974.64,"endTime":978.06,"body":"vehicle. And so I"},{"speaker":"Kyle Mountsier","startTime":978.06,"endTime":980.1,"body":"think while"},{"speaker":"Kyle Mountsier","startTime":978.06,"endTime":980.1,"body":"that's really important, like,"},{"speaker":"Kyle Mountsier","startTime":980.58,"endTime":985.28,"body":"we we key into the existential"},{"speaker":"Kyle Mountsier","startTime":980.58,"endTime":985.28,"body":"moment of the purchase. A lot in"},{"speaker":"Kyle Mountsier","startTime":985.28,"endTime":989.42,"body":"in auto, but like keying into"},{"speaker":"Kyle Mountsier","startTime":985.28,"endTime":989.42,"body":"the existential moments that"},{"speaker":"Kyle Mountsier","startTime":989.42,"endTime":992.72,"body":"happen along the way of the"},{"speaker":"Kyle Mountsier","startTime":989.42,"endTime":992.72,"body":"ownership. Actually, I remember"},{"speaker":"Kyle Mountsier","startTime":992.72,"endTime":996.02,"body":"there was a Mazda. Mazda did"},{"speaker":"Kyle Mountsier","startTime":992.72,"endTime":996.02,"body":"this whole, like, this was"},{"speaker":"Kyle Mountsier","startTime":996.02,"endTime":1000.3,"body":"probably 2018 did a whole"},{"speaker":"Kyle Mountsier","startTime":996.02,"endTime":1000.3,"body":"commercial series around the"},{"speaker":"Kyle Mountsier","startTime":1000.3,"endTime":1004.92,"body":"existential moments of, I"},{"speaker":"Kyle Mountsier","startTime":1000.3,"endTime":1004.92,"body":"remember that, and it was like,"},{"speaker":"Kyle Mountsier","startTime":1005.04,"endTime":1009.72,"body":"Oh, like this, you know, it kind"},{"speaker":"Kyle Mountsier","startTime":1005.04,"endTime":1009.72,"body":"of moved from like, you know,"},{"speaker":"Kyle Mountsier","startTime":1009.78,"endTime":1012.96,"body":"the Mazda three, the small car,"},{"speaker":"Kyle Mountsier","startTime":1009.78,"endTime":1012.96,"body":"to the CX five, you got a"},{"speaker":"Kyle Mountsier","startTime":1012.96,"endTime":1016.44,"body":"family, to the midlife crisis,"},{"speaker":"Kyle Mountsier","startTime":1012.96,"endTime":1016.44,"body":"Miata, you know. But it was"},{"speaker":"Kyle Mountsier","startTime":1016.44,"endTime":1021.56,"body":"like, Oh no, the journey of"},{"speaker":"Kyle Mountsier","startTime":1016.44,"endTime":1021.56,"body":"owning a vehicle, whatever brand"},{"speaker":"Kyle Mountsier","startTime":1021.56,"endTime":1026.18,"body":"it is, is just as important, if"},{"speaker":"Kyle Mountsier","startTime":1021.56,"endTime":1026.18,"body":"not more important. So you go"},{"speaker":"Kyle Mountsier","startTime":1026.18,"endTime":1028.4,"body":"back to like the relationship"},{"speaker":"Kyle Mountsier","startTime":1026.18,"endTime":1028.4,"body":"selling, thinking about the"},{"speaker":"Kyle Mountsier","startTime":1028.4,"endTime":1031.52,"body":"birthdays or the anniversaries."},{"speaker":"Kyle Mountsier","startTime":1028.4,"endTime":1031.52,"body":"How do we know our consumers so"},{"speaker":"Kyle Mountsier","startTime":1031.52,"endTime":1034.7,"body":"well that we're tapping into"},{"speaker":"Kyle Mountsier","startTime":1031.52,"endTime":1034.7,"body":"their existential realities"},{"speaker":"Kyle Mountsier","startTime":1034.88,"endTime":1038.9,"body":"within their own like we're that"},{"speaker":"Kyle Mountsier","startTime":1034.88,"endTime":1038.9,"body":"close to our clients, that we"},{"speaker":"Kyle Mountsier","startTime":1038.9,"endTime":1042.28,"body":"know exactly what their"},{"speaker":"Kyle Mountsier","startTime":1038.9,"endTime":1042.28,"body":"experience in the car, or can"},{"speaker":"Kyle Mountsier","startTime":1042.28,"endTime":1044.62,"body":"can get some insight into that?"},{"speaker":"Kyle Mountsier","startTime":1042.28,"endTime":1044.62,"body":"Because I think that that's"},{"speaker":"Kyle Mountsier","startTime":1044.62,"endTime":1047.5,"body":"like, that's how you really"},{"speaker":"Kyle Mountsier","startTime":1044.62,"endTime":1047.5,"body":"build loyalty, right? How does"},{"speaker":"Kyle Mountsier","startTime":1047.5,"endTime":1050.32,"body":"your service department, how is"},{"speaker":"Kyle Mountsier","startTime":1047.5,"endTime":1050.32,"body":"your service department, aware"},{"speaker":"Kyle Mountsier","startTime":1050.32,"endTime":1053.74,"body":"of what's happened recently? So,"},{"speaker":"Kyle Mountsier","startTime":1050.32,"endTime":1053.74,"body":"yeah, all of that moment can be"},{"speaker":"Kyle Mountsier","startTime":1053.74,"endTime":1057.88,"body":"brought into the service or the"},{"speaker":"Kyle Mountsier","startTime":1053.74,"endTime":1057.88,"body":"purchase experience, so"},{"speaker":"Kyle Mountsier","startTime":1057.88,"endTime":1058.42,"body":"interesting,"},{"speaker":"Erroll Bomar III","startTime":1058.6,"endTime":1062.04,"body":"right? I think"},{"speaker":"Erroll Bomar III","startTime":1058.6,"endTime":1062.04,"body":"so. I think we got"},{"speaker":"Kyle Mountsier","startTime":1062.1,"endTime":1064.26,"body":"to get off this."},{"speaker":"Kyle Mountsier","startTime":1062.1,"endTime":1064.26,"body":"Because I you're wearing this"},{"speaker":"Kyle Mountsier","startTime":1064.26,"endTime":1067.26,"body":"shirt. I don't know if people"},{"speaker":"Kyle Mountsier","startTime":1064.26,"endTime":1067.26,"body":"see it. It says, change 365"},{"speaker":"Kyle Mountsier","startTime":1068.04,"endTime":1072.78,"body":"hashtag, change 365 and you've"},{"speaker":"Kyle Mountsier","startTime":1068.04,"endTime":1072.78,"body":"alluded to like, the fact that"},{"speaker":"Kyle Mountsier","startTime":1072.78,"endTime":1075.06,"body":"you care about relationships,"},{"speaker":"Kyle Mountsier","startTime":1072.78,"endTime":1075.06,"body":"the fact that you care about"},{"speaker":"Kyle Mountsier","startTime":1075.06,"endTime":1078.36,"body":"people, and now you're talking"},{"speaker":"Kyle Mountsier","startTime":1075.06,"endTime":1078.36,"body":"about their life experiences. I"},{"speaker":"Kyle Mountsier","startTime":1078.36,"endTime":1081.92,"body":"want to get to what is that, and"},{"speaker":"Kyle Mountsier","startTime":1078.36,"endTime":1081.92,"body":"because it's not a part of"},{"speaker":"Kyle Mountsier","startTime":1081.92,"endTime":1085.64,"body":"exactly who you are in auto, but"},{"speaker":"Kyle Mountsier","startTime":1081.92,"endTime":1085.64,"body":"it's who you are. And I think"},{"speaker":"Kyle Mountsier","startTime":1085.64,"endTime":1088.76,"body":"that it's a real part of, like,"},{"speaker":"Kyle Mountsier","startTime":1085.64,"endTime":1088.76,"body":"why we've connected and felt"},{"speaker":"Kyle Mountsier","startTime":1088.76,"endTime":1091.58,"body":"connected to you, even from a"},{"speaker":"Kyle Mountsier","startTime":1088.76,"endTime":1091.58,"body":"almost from a distance, on the"},{"speaker":"Kyle Mountsier","startTime":1091.58,"endTime":1095.24,"body":"NADA live stage. It's like, I"},{"speaker":"Kyle Mountsier","startTime":1091.58,"endTime":1095.24,"body":"think that's one of our people"},{"speaker":"Kyle Mountsier","startTime":1095.3,"endTime":1099.68,"body":"up, right? Yeah? Like, where"},{"speaker":"Kyle Mountsier","startTime":1095.3,"endTime":1099.68,"body":"that came from, and what the"},{"speaker":"Kyle Mountsier","startTime":1099.68,"endTime":1101.8,"body":"heart behind you know what"},{"speaker":"Kyle Mountsier","startTime":1099.68,"endTime":1101.8,"body":"you're trying to do there"},{"speaker":"Erroll Bomar III","startTime":1102.22,"endTime":1105.7,"body":"absolutely. So"},{"speaker":"Erroll Bomar III","startTime":1102.22,"endTime":1105.7,"body":"the change 365 is literally just"},{"speaker":"Erroll Bomar III","startTime":1105.7,"endTime":1108.22,"body":"about that. It's about that"},{"speaker":"Erroll Bomar III","startTime":1105.7,"endTime":1108.22,"body":"gradual change that each of us"},{"speaker":"Erroll Bomar III","startTime":1108.22,"endTime":1112.72,"body":"make on an individual daily"},{"speaker":"Erroll Bomar III","startTime":1108.22,"endTime":1112.72,"body":"basis. And I'm a big proponent,"},{"speaker":"Erroll Bomar III","startTime":1112.72,"endTime":1114.82,"body":"and sometimes it's"},{"speaker":"Erroll Bomar III","startTime":1112.72,"endTime":1114.82,"body":"controversial, but I believe in"},{"speaker":"Erroll Bomar III","startTime":1114.88,"endTime":1118.6,"body":"inspiration, not motivation, and"},{"speaker":"Erroll Bomar III","startTime":1114.88,"endTime":1118.6,"body":"I'll tell you why. For me,"},{"speaker":"Erroll Bomar III","startTime":1118.6,"endTime":1121.38,"body":"motivation means I have to give"},{"speaker":"Erroll Bomar III","startTime":1118.6,"endTime":1121.38,"body":"you motive behind whatever it is"},{"speaker":"Erroll Bomar III","startTime":1121.38,"endTime":1124.32,"body":"that I want you to do. Now,"},{"speaker":"Erroll Bomar III","startTime":1121.38,"endTime":1124.32,"body":"motivation is great. It's"},{"speaker":"Erroll Bomar III","startTime":1124.32,"endTime":1127.02,"body":"needed, don't get me wrong. But"},{"speaker":"Erroll Bomar III","startTime":1124.32,"endTime":1127.02,"body":"I believe that inspiration is"},{"speaker":"Erroll Bomar III","startTime":1127.02,"endTime":1129.72,"body":"something that somebody picks up"},{"speaker":"Erroll Bomar III","startTime":1127.02,"endTime":1129.72,"body":"and carries with them,"},{"speaker":"Erroll Bomar III","startTime":1129.9,"endTime":1134.82,"body":"regardless of any external"},{"speaker":"Erroll Bomar III","startTime":1129.9,"endTime":1134.82,"body":"motivating factors, right? So"},{"speaker":"Erroll Bomar III","startTime":1134.82,"endTime":1139.26,"body":"that is nice, you know, like, if"},{"speaker":"Erroll Bomar III","startTime":1134.82,"endTime":1139.26,"body":"I motivate you, you know, if I"},{"speaker":"Erroll Bomar III","startTime":1139.26,"endTime":1141.86,"body":"motivate you, it can be for a"},{"speaker":"Erroll Bomar III","startTime":1139.26,"endTime":1141.86,"body":"moment. So as an example, we've"},{"speaker":"Erroll Bomar III","startTime":1141.86,"endTime":1144.8,"body":"all been to conferences,"},{"speaker":"Erroll Bomar III","startTime":1141.86,"endTime":1144.8,"body":"different things, and we leave"},{"speaker":"Erroll Bomar III","startTime":1144.8,"endTime":1147.02,"body":"out that room, and we're like,"},{"speaker":"Erroll Bomar III","startTime":1144.8,"endTime":1147.02,"body":"oh, we feel great. This is"},{"speaker":"Erroll Bomar III","startTime":1147.02,"endTime":1150.98,"body":"great. And it kind of tapers"},{"speaker":"Erroll Bomar III","startTime":1147.02,"endTime":1150.98,"body":"down over time, right? But when"},{"speaker":"Erroll Bomar III","startTime":1150.98,"endTime":1154.52,"body":"I'm inspired, is something that"},{"speaker":"Erroll Bomar III","startTime":1150.98,"endTime":1154.52,"body":"I just can't let go, right? If a"},{"speaker":"Erroll Bomar III","startTime":1154.52,"endTime":1157.64,"body":"whatever, when, if I'm inspired"},{"speaker":"Erroll Bomar III","startTime":1154.52,"endTime":1157.64,"body":"to start a business, if I'm in"},{"speaker":"Erroll Bomar III","startTime":1157.64,"endTime":1161.14,"body":"start inspired to move in the"},{"speaker":"Erroll Bomar III","startTime":1157.64,"endTime":1161.14,"body":"direction of something. I just"},{"speaker":"Erroll Bomar III","startTime":1161.14,"endTime":1164.14,"body":"can't put it down, no matter how"},{"speaker":"Erroll Bomar III","startTime":1161.14,"endTime":1164.14,"body":"long it takes me, how much I"},{"speaker":"Erroll Bomar III","startTime":1164.14,"endTime":1166.78,"body":"have to, you know, tinker with"},{"speaker":"Erroll Bomar III","startTime":1164.14,"endTime":1166.78,"body":"it, or whatever the case might"},{"speaker":"Erroll Bomar III","startTime":1166.78,"endTime":1172.12,"body":"be. So that's why, for for me,"},{"speaker":"Erroll Bomar III","startTime":1166.78,"endTime":1172.12,"body":"the change 365 is about helping"},{"speaker":"Erroll Bomar III","startTime":1172.12,"endTime":1175.18,"body":"people where they are, but"},{"speaker":"Erroll Bomar III","startTime":1172.12,"endTime":1175.18,"body":"giving them the inspiration that"},{"speaker":"Erroll Bomar III","startTime":1175.18,"endTime":1179.56,"body":"they need to sustain everyday"},{"speaker":"Erroll Bomar III","startTime":1175.18,"endTime":1179.56,"body":"transition and change. And that"},{"speaker":"Erroll Bomar III","startTime":1179.56,"endTime":1182.64,"body":"happens in multiple ways. It"},{"speaker":"Erroll Bomar III","startTime":1179.56,"endTime":1182.64,"body":"happens through coaching,"},{"speaker":"Erroll Bomar III","startTime":1182.64,"endTime":1186.84,"body":"speaking events, connecting,"},{"speaker":"Erroll Bomar III","startTime":1182.64,"endTime":1186.84,"body":"building relationships out that"},{"speaker":"Erroll Bomar III","startTime":1186.84,"endTime":1190.08,"body":"are sustainable right now, one"},{"speaker":"Erroll Bomar III","startTime":1186.84,"endTime":1190.08,"body":"of the initiatives that we're"},{"speaker":"Erroll Bomar III","startTime":1190.08,"endTime":1194.16,"body":"blessed with is we have a grant"},{"speaker":"Erroll Bomar III","startTime":1190.08,"endTime":1194.16,"body":"that we have that we're actually"},{"speaker":"Erroll Bomar III","startTime":1194.16,"endTime":1198.24,"body":"working with 50 men over a six"},{"speaker":"Erroll Bomar III","startTime":1194.16,"endTime":1198.24,"body":"month period to specifically"},{"speaker":"Erroll Bomar III","startTime":1198.24,"endTime":1201.62,"body":"focus on cardiovascular."},{"speaker":"Erroll Bomar III","startTime":1198.24,"endTime":1201.62,"body":"Muscular health, and then also"},{"speaker":"Erroll Bomar III","startTime":1201.62,"endTime":1205.1,"body":"their mental health. So we have"},{"speaker":"Erroll Bomar III","startTime":1201.62,"endTime":1205.1,"body":"myself doing the physical"},{"speaker":"Erroll Bomar III","startTime":1205.1,"endTime":1207.8,"body":"wellness part, and then we have"},{"speaker":"Erroll Bomar III","startTime":1205.1,"endTime":1207.8,"body":"another gentleman by the name of"},{"speaker":"Erroll Bomar III","startTime":1207.8,"endTime":1210.02,"body":"George, who's a licensed"},{"speaker":"Erroll Bomar III","startTime":1207.8,"endTime":1210.02,"body":"therapist that's doing the"},{"speaker":"Erroll Bomar III","startTime":1210.02,"endTime":1212.66,"body":"mental health part. And we get"},{"speaker":"Erroll Bomar III","startTime":1210.02,"endTime":1212.66,"body":"together with these guys once a"},{"speaker":"Erroll Bomar III","startTime":1212.66,"endTime":1216.62,"body":"month, sit down for four hours"},{"speaker":"Erroll Bomar III","startTime":1212.66,"endTime":1216.62,"body":"at a time, and, you know, lunch"},{"speaker":"Erroll Bomar III","startTime":1216.62,"endTime":1219.5,"body":"in between all that. But it's"},{"speaker":"Erroll Bomar III","startTime":1216.62,"endTime":1219.5,"body":"building those those kind of"},{"speaker":"Erroll Bomar III","startTime":1220.34,"endTime":1223.24,"body":"grounding points so that they"},{"speaker":"Erroll Bomar III","startTime":1220.34,"endTime":1223.24,"body":"can inspire and change their"},{"speaker":"Erroll Bomar III","startTime":1223.24,"endTime":1226.0,"body":"life over time, and then"},{"speaker":"Erroll Bomar III","startTime":1223.24,"endTime":1226.0,"body":"throughout the month, we give"},{"speaker":"Erroll Bomar III","startTime":1226.0,"endTime":1228.52,"body":"them homework and different"},{"speaker":"Erroll Bomar III","startTime":1226.0,"endTime":1228.52,"body":"assignments. But ultimately,"},{"speaker":"Erroll Bomar III","startTime":1228.52,"endTime":1232.18,"body":"it's just about that. It's about"},{"speaker":"Erroll Bomar III","startTime":1228.52,"endTime":1232.18,"body":"having the impact, so that if"},{"speaker":"Erroll Bomar III","startTime":1232.18,"endTime":1235.18,"body":"somebody comes in contact with"},{"speaker":"Erroll Bomar III","startTime":1232.18,"endTime":1235.18,"body":"me, they don't leave the way"},{"speaker":"Erroll Bomar III","startTime":1235.18,"endTime":1237.52,"body":"that they came right, even if"},{"speaker":"Erroll Bomar III","startTime":1235.18,"endTime":1237.52,"body":"it's just something small, you"},{"speaker":"Erroll Bomar III","startTime":1237.52,"endTime":1241.38,"body":"know, like it's you will be"},{"speaker":"Erroll Bomar III","startTime":1237.52,"endTime":1241.38,"body":"surprised, especially being in"},{"speaker":"Erroll Bomar III","startTime":1241.38,"endTime":1247.38,"body":"this space, and how that ties in"},{"speaker":"Erroll Bomar III","startTime":1241.38,"endTime":1247.38,"body":"automotive, the way that people"},{"speaker":"Erroll Bomar III","startTime":1247.38,"endTime":1249.0,"body":"connect, you know, just,"},{"speaker":"Paul J Daly","startTime":1249.06,"endTime":1251.94,"body":"you just shifted my"},{"speaker":"Paul J Daly","startTime":1249.06,"endTime":1251.94,"body":"paradigm a lot. And I already"},{"speaker":"Paul J Daly","startTime":1251.94,"endTime":1253.68,"body":"knew when Kyle asked this"},{"speaker":"Paul J Daly","startTime":1251.94,"endTime":1253.68,"body":"question, I was like, we're"},{"speaker":"Paul J Daly","startTime":1253.68,"endTime":1258.3,"body":"gonna need another podcast."},{"speaker":"Paul J Daly","startTime":1253.68,"endTime":1258.3,"body":"Just, I knew it he said. I was"},{"speaker":"Paul J Daly","startTime":1258.3,"endTime":1262.28,"body":"like, well, we're gonna need to"},{"speaker":"Paul J Daly","startTime":1258.3,"endTime":1262.28,"body":"do this again. But the"},{"speaker":"Paul J Daly","startTime":1262.28,"endTime":1265.88,"body":"delineation between inspiration"},{"speaker":"Paul J Daly","startTime":1262.28,"endTime":1265.88,"body":"and motivation, I'm thinking of"},{"speaker":"Paul J Daly","startTime":1265.88,"endTime":1269.3,"body":"the life of any entrepreneur."},{"speaker":"Paul J Daly","startTime":1265.88,"endTime":1269.3,"body":"I'm thinking of the life of a"},{"speaker":"Paul J Daly","startTime":1269.3,"endTime":1273.8,"body":"parent. The things that inspire"},{"speaker":"Paul J Daly","startTime":1269.3,"endTime":1273.8,"body":"you to keep going, it has to be"},{"speaker":"Paul J Daly","startTime":1273.86,"endTime":1276.5,"body":"so much of a higher level,"},{"speaker":"Paul J Daly","startTime":1273.86,"endTime":1276.5,"body":"because there are lots of"},{"speaker":"Paul J Daly","startTime":1276.5,"endTime":1278.48,"body":"motivations. Like, as an"},{"speaker":"Paul J Daly","startTime":1276.5,"endTime":1278.48,"body":"entrepreneur, right? You're"},{"speaker":"Paul J Daly","startTime":1278.48,"endTime":1281.56,"body":"inspired to make this thing"},{"speaker":"Paul J Daly","startTime":1278.48,"endTime":1281.56,"body":"better. And that's like, it"},{"speaker":"Paul J Daly","startTime":1281.62,"endTime":1284.32,"body":"could be a product. Could be a"},{"speaker":"Paul J Daly","startTime":1281.62,"endTime":1284.32,"body":"service. It could be, you know,"},{"speaker":"Paul J Daly","startTime":1284.32,"endTime":1286.72,"body":"the lives of the people around"},{"speaker":"Paul J Daly","startTime":1284.32,"endTime":1286.72,"body":"you and on your team to, like,"},{"speaker":"Paul J Daly","startTime":1286.72,"endTime":1289.54,"body":"move everybody. You could be"},{"speaker":"Paul J Daly","startTime":1286.72,"endTime":1289.54,"body":"inspired. The motivations,"},{"speaker":"Paul J Daly","startTime":1289.54,"endTime":1294.22,"body":"though, are are vast, right?"},{"speaker":"Paul J Daly","startTime":1289.54,"endTime":1294.22,"body":"Find, you know, running out of"},{"speaker":"Paul J Daly","startTime":1294.22,"endTime":1297.88,"body":"money is a big motivation,"},{"speaker":"Paul J Daly","startTime":1294.22,"endTime":1297.88,"body":"right? Needing to hit a deadline"},{"speaker":"Paul J Daly","startTime":1297.88,"endTime":1300.6,"body":"is a big motivation."},{"speaker":"Paul J Daly","startTime":1297.88,"endTime":1300.6,"body":"Consequences, like motivations,"},{"speaker":"Paul J Daly","startTime":1301.08,"endTime":1304.2,"body":"a lot of times are driven by"},{"speaker":"Paul J Daly","startTime":1301.08,"endTime":1304.2,"body":"consequences. Absolutely, that's"},{"speaker":"Paul J Daly","startTime":1304.2,"endTime":1306.6,"body":"what I think, right? Like, I"},{"speaker":"Paul J Daly","startTime":1304.2,"endTime":1306.6,"body":"want to do this so that I don't"},{"speaker":"Paul J Daly","startTime":1306.6,"endTime":1307.98,"body":"have to deal with that"},{"speaker":"Kyle Mountsier","startTime":1308.04,"endTime":1310.44,"body":"or fleeting"},{"speaker":"Kyle Mountsier","startTime":1308.04,"endTime":1310.44,"body":"rewards, right? Like, I think"},{"speaker":"Kyle Mountsier","startTime":1310.44,"endTime":1314.34,"body":"of, yeah, timing, like, timing,"},{"speaker":"Kyle Mountsier","startTime":1310.44,"endTime":1314.34,"body":"fleeting reward. I mean, a"},{"speaker":"Kyle Mountsier","startTime":1314.34,"endTime":1317.76,"body":"Saturday morning meeting has a"},{"speaker":"Kyle Mountsier","startTime":1314.34,"endTime":1317.76,"body":"lot of motivation in it, right?"},{"speaker":"Kyle Mountsier","startTime":1317.76,"endTime":1320.42,"body":"There might be like, Hey, today,"},{"speaker":"Kyle Mountsier","startTime":1317.76,"endTime":1320.42,"body":"we've got to accomplish this"},{"speaker":"Kyle Mountsier","startTime":1320.42,"endTime":1324.02,"body":"specific goal for this specific"},{"speaker":"Kyle Mountsier","startTime":1320.42,"endTime":1324.02,"body":"moment, and we will reward you"},{"speaker":"Kyle Mountsier","startTime":1324.02,"endTime":1328.82,"body":"with this short term benefit of"},{"speaker":"Kyle Mountsier","startTime":1324.02,"endTime":1328.82,"body":"financial gain, right? Yes, yes."},{"speaker":"Kyle Mountsier","startTime":1328.82,"endTime":1332.3,"body":"And instead, like, what would it"},{"speaker":"Kyle Mountsier","startTime":1328.82,"endTime":1332.3,"body":"look like for a dealership or a"},{"speaker":"Kyle Mountsier","startTime":1332.3,"endTime":1335.54,"body":"business or something like that"},{"speaker":"Kyle Mountsier","startTime":1332.3,"endTime":1335.54,"body":"to inspire their people to where"},{"speaker":"Kyle Mountsier","startTime":1335.54,"endTime":1339.32,"body":"they they don't have to have"},{"speaker":"Kyle Mountsier","startTime":1335.54,"endTime":1339.32,"body":"those moments of motivation as"},{"speaker":"Kyle Mountsier","startTime":1339.32,"endTime":1343.72,"body":"often, because the inspiration"},{"speaker":"Kyle Mountsier","startTime":1339.32,"endTime":1343.72,"body":"carries you much more deeply"},{"speaker":"Kyle Mountsier","startTime":1343.72,"endTime":1348.58,"body":"past. I think that's what we're"},{"speaker":"Kyle Mountsier","startTime":1343.72,"endTime":1348.58,"body":"actually like it. I think it's"},{"speaker":"Kyle Mountsier","startTime":1348.58,"endTime":1354.88,"body":"the the translation of like for"},{"speaker":"Kyle Mountsier","startTime":1348.58,"endTime":1354.88,"body":"me, it's the words of motivation"},{"speaker":"Kyle Mountsier","startTime":1354.88,"endTime":1359.92,"body":"is probably mission without"},{"speaker":"Kyle Mountsier","startTime":1354.88,"endTime":1359.92,"body":"vision and inspiration is con co"},{"speaker":"Kyle Mountsier","startTime":1359.92,"endTime":1362.46,"body":"existent, vision and mission,"},{"speaker":"Kyle Mountsier","startTime":1359.92,"endTime":1362.46,"body":"right?"},{"speaker":"Paul J Daly","startTime":1363.6,"endTime":1365.88,"body":"Yeah, if you have a"},{"speaker":"Paul J Daly","startTime":1363.6,"endTime":1365.88,"body":"vision"},{"speaker":"Kyle Mountsier","startTime":1365.88,"endTime":1367.62,"body":"for something,"},{"speaker":"Kyle Mountsier","startTime":1365.88,"endTime":1367.62,"body":"and you call people to that"},{"speaker":"Kyle Mountsier","startTime":1367.62,"endTime":1373.74,"body":"vision, they have, like, long"},{"speaker":"Kyle Mountsier","startTime":1367.62,"endTime":1373.74,"body":"term foresight, right? I believe"},{"speaker":"Kyle Mountsier","startTime":1373.74,"endTime":1376.56,"body":"in this thing that's over the"},{"speaker":"Kyle Mountsier","startTime":1373.74,"endTime":1376.56,"body":"horizon, there could be"},{"speaker":"Kyle Mountsier","startTime":1376.56,"endTime":1379.32,"body":"missional elements of like,"},{"speaker":"Kyle Mountsier","startTime":1376.56,"endTime":1379.32,"body":"today, we're going to do this."},{"speaker":"Kyle Mountsier","startTime":1379.32,"endTime":1381.74,"body":"Next day, we're going to do"},{"speaker":"Kyle Mountsier","startTime":1379.32,"endTime":1381.74,"body":"that, and that's how we get"},{"speaker":"Kyle Mountsier","startTime":1381.74,"endTime":1385.34,"body":"toward this future vision. But"},{"speaker":"Kyle Mountsier","startTime":1381.74,"endTime":1385.34,"body":"it allows them the motivation to"},{"speaker":"Kyle Mountsier","startTime":1385.34,"endTime":1387.86,"body":"actually extend into"},{"speaker":"Kyle Mountsier","startTime":1385.34,"endTime":1387.86,"body":"inspiration, potentially"},{"speaker":"Kyle Mountsier","startTime":1387.86,"endTime":1388.52,"body":"absolutely"},{"speaker":"Erroll Bomar III","startTime":1388.58,"endTime":1391.64,"body":"and even if we"},{"speaker":"Erroll Bomar III","startTime":1388.58,"endTime":1391.64,"body":"like so. And I love what you"},{"speaker":"Erroll Bomar III","startTime":1391.64,"endTime":1393.98,"body":"said about from the like, the"},{"speaker":"Erroll Bomar III","startTime":1391.64,"endTime":1393.98,"body":"money piece as an example,"},{"speaker":"Erroll Bomar III","startTime":1393.98,"endTime":1396.32,"body":"right? If I'm motivated to get"},{"speaker":"Erroll Bomar III","startTime":1393.98,"endTime":1396.32,"body":"money, once I get the money,"},{"speaker":"Erroll Bomar III","startTime":1396.32,"endTime":1398.3,"body":"then what you know to say, like,"},{"speaker":"Erroll Bomar III","startTime":1396.32,"endTime":1398.3,"body":"what, what"},{"speaker":"Paul J Daly","startTime":1398.3,"endTime":1400.3,"body":"pushes need to be"},{"speaker":"Paul J Daly","startTime":1398.3,"endTime":1400.3,"body":"motivated by another thing"},{"speaker":"Paul J Daly","startTime":1400.3,"endTime":1402.34,"body":"that's similar, exactly so."},{"speaker":"Erroll Bomar III","startTime":1402.34,"endTime":1404.5,"body":"And I think"},{"speaker":"Erroll Bomar III","startTime":1402.34,"endTime":1404.5,"body":"when we look at that from, you"},{"speaker":"Erroll Bomar III","startTime":1404.5,"endTime":1407.44,"body":"know, just tying that in from a"},{"speaker":"Erroll Bomar III","startTime":1404.5,"endTime":1407.44,"body":"automotive space, and just"},{"speaker":"Erroll Bomar III","startTime":1407.44,"endTime":1409.72,"body":"looking at our how our"},{"speaker":"Erroll Bomar III","startTime":1407.44,"endTime":1409.72,"body":"dealerships, on a day to day,"},{"speaker":"Erroll Bomar III","startTime":1409.72,"endTime":1412.66,"body":"operate, right, I think some of"},{"speaker":"Erroll Bomar III","startTime":1409.72,"endTime":1412.66,"body":"the most successful dealerships,"},{"speaker":"Erroll Bomar III","startTime":1412.66,"endTime":1415.9,"body":"because a lot of dealerships, at"},{"speaker":"Erroll Bomar III","startTime":1412.66,"endTime":1415.9,"body":"some point are family owned and"},{"speaker":"Erroll Bomar III","startTime":1415.9,"endTime":1419.68,"body":"driven, right. And I think the"},{"speaker":"Erroll Bomar III","startTime":1415.9,"endTime":1419.68,"body":"majority of them can say that"},{"speaker":"Erroll Bomar III","startTime":1419.68,"endTime":1423.0,"body":"story. I think what makes the"},{"speaker":"Erroll Bomar III","startTime":1419.68,"endTime":1423.0,"body":"successful dealerships different"},{"speaker":"Erroll Bomar III","startTime":1423.18,"endTime":1427.2,"body":"is the people that are in the"},{"speaker":"Erroll Bomar III","startTime":1423.18,"endTime":1427.2,"body":"dealership. Do they feel as if"},{"speaker":"Erroll Bomar III","startTime":1427.2,"endTime":1431.04,"body":"they are part of that family in"},{"speaker":"Erroll Bomar III","startTime":1427.2,"endTime":1431.04,"body":"some way, right? So, and the"},{"speaker":"Erroll Bomar III","startTime":1431.04,"endTime":1434.88,"body":"mentality is different. Think"},{"speaker":"Erroll Bomar III","startTime":1431.04,"endTime":1434.88,"body":"about it this way, if I have and"},{"speaker":"Erroll Bomar III","startTime":1434.88,"endTime":1439.38,"body":"I'm just going to say sons and"},{"speaker":"Erroll Bomar III","startTime":1434.88,"endTime":1439.38,"body":"daughter versus employee, right?"},{"speaker":"Erroll Bomar III","startTime":1439.8,"endTime":1443.48,"body":"A son and daughter of a business"},{"speaker":"Erroll Bomar III","startTime":1439.8,"endTime":1443.48,"body":"is going to be have a different"},{"speaker":"Erroll Bomar III","startTime":1443.48,"endTime":1447.38,"body":"perspective and a much more"},{"speaker":"Erroll Bomar III","startTime":1443.48,"endTime":1447.38,"body":"protective approach than someone"},{"speaker":"Erroll Bomar III","startTime":1447.38,"endTime":1450.26,"body":"who's just feels like I'm an"},{"speaker":"Erroll Bomar III","startTime":1447.38,"endTime":1450.26,"body":"employee of the dealership. They"},{"speaker":"Erroll Bomar III","startTime":1450.26,"endTime":1454.04,"body":"have a different level of"},{"speaker":"Erroll Bomar III","startTime":1450.26,"endTime":1454.04,"body":"responsibility and ownership as"},{"speaker":"Erroll Bomar III","startTime":1454.04,"endTime":1457.4,"body":"the feeling of son and daughter"},{"speaker":"Erroll Bomar III","startTime":1454.04,"endTime":1457.4,"body":"in most cases than they would"},{"speaker":"Erroll Bomar III","startTime":1457.4,"endTime":1459.74,"body":"have. I'll just work here. You"},{"speaker":"Erroll Bomar III","startTime":1457.4,"endTime":1459.74,"body":"know what I'm saying, and so"},{"speaker":"Erroll Bomar III","startTime":1459.74,"endTime":1463.36,"body":"sure to get when you're talking"},{"speaker":"Erroll Bomar III","startTime":1459.74,"endTime":1463.36,"body":"about building a cohesive team."},{"speaker":"Erroll Bomar III","startTime":1463.36,"endTime":1466.48,"body":"Like, even for us on my auto"},{"speaker":"Erroll Bomar III","startTime":1463.36,"endTime":1466.48,"body":"show team, there's 80 of us that"},{"speaker":"Erroll Bomar III","startTime":1466.48,"endTime":1469.72,"body":"are on the Ford product"},{"speaker":"Erroll Bomar III","startTime":1466.48,"endTime":1469.72,"body":"specialist team. We're all over"},{"speaker":"Erroll Bomar III","startTime":1469.72,"endTime":1473.02,"body":"the country, but when we travel"},{"speaker":"Erroll Bomar III","startTime":1469.72,"endTime":1473.02,"body":"together, you know, right now,"},{"speaker":"Erroll Bomar III","startTime":1473.02,"endTime":1477.34,"body":"there's 22 of us here, we"},{"speaker":"Erroll Bomar III","startTime":1473.02,"endTime":1477.34,"body":"literally move as a family, like"},{"speaker":"Erroll Bomar III","startTime":1477.34,"endTime":1481.2,"body":"in most cases, where it's like,"},{"speaker":"Erroll Bomar III","startTime":1477.34,"endTime":1481.2,"body":"okay, we want to make sure, are"},{"speaker":"Erroll Bomar III","startTime":1481.2,"endTime":1483.12,"body":"you, if it's late at night, are"},{"speaker":"Erroll Bomar III","startTime":1481.2,"endTime":1483.12,"body":"you walking back? Okay, I'm"},{"speaker":"Erroll Bomar III","startTime":1483.12,"endTime":1485.16,"body":"gonna walk with you. We're gonna"},{"speaker":"Erroll Bomar III","startTime":1483.12,"endTime":1485.16,"body":"call it lifter, like we're"},{"speaker":"Erroll Bomar III","startTime":1485.16,"endTime":1488.28,"body":"protective over one another. We"},{"speaker":"Erroll Bomar III","startTime":1485.16,"endTime":1488.28,"body":"make sure that our mental space,"},{"speaker":"Erroll Bomar III","startTime":1488.28,"endTime":1490.98,"body":"you know, like, Hey, are you"},{"speaker":"Erroll Bomar III","startTime":1488.28,"endTime":1490.98,"body":"okay? Well, listen, I'll, I'll"},{"speaker":"Erroll Bomar III","startTime":1490.98,"endTime":1493.92,"body":"kind of you hang back and relax"},{"speaker":"Erroll Bomar III","startTime":1490.98,"endTime":1493.92,"body":"from it. I'll deal with more"},{"speaker":"Erroll Bomar III","startTime":1493.92,"endTime":1497.7,"body":"consumers if you're having a bad"},{"speaker":"Erroll Bomar III","startTime":1493.92,"endTime":1497.7,"body":"day and and what that does is,"},{"speaker":"Erroll Bomar III","startTime":1497.7,"endTime":1501.08,"body":"overall, when people come into"},{"speaker":"Erroll Bomar III","startTime":1497.7,"endTime":1501.08,"body":"the Ford. Display in the space."},{"speaker":"Erroll Bomar III","startTime":1501.38,"endTime":1504.56,"body":"People sense that. Like the i"},{"speaker":"Erroll Bomar III","startTime":1501.38,"endTime":1504.56,"body":"We've had people that'll just"},{"speaker":"Erroll Bomar III","startTime":1504.56,"endTime":1506.9,"body":"come back and hang around, like"},{"speaker":"Erroll Bomar III","startTime":1504.56,"endTime":1506.9,"body":"you guys have the best display,"},{"speaker":"Erroll Bomar III","startTime":1506.9,"endTime":1509.18,"body":"like you guys are just cool,"},{"speaker":"Erroll Bomar III","startTime":1506.9,"endTime":1509.18,"body":"like we just want to hang out"},{"speaker":"Erroll Bomar III","startTime":1509.18,"endTime":1513.56,"body":"here. And I love that, because"},{"speaker":"Erroll Bomar III","startTime":1509.18,"endTime":1513.56,"body":"they sense that energy. Or you"},{"speaker":"Erroll Bomar III","startTime":1513.56,"endTime":1516.26,"body":"have situations like, I'll tell"},{"speaker":"Erroll Bomar III","startTime":1513.56,"endTime":1516.26,"body":"you a brief story. So I was in"},{"speaker":"Erroll Bomar III","startTime":1516.26,"endTime":1519.68,"body":"Detroit. I had a couple that"},{"speaker":"Erroll Bomar III","startTime":1516.26,"endTime":1519.68,"body":"drove so they were this is when"},{"speaker":"Erroll Bomar III","startTime":1519.68,"endTime":1524.5,"body":"the 2024, f1 50 was launched."},{"speaker":"Erroll Bomar III","startTime":1519.68,"endTime":1524.5,"body":"They drove to the Detroit show"},{"speaker":"Erroll Bomar III","startTime":1524.56,"endTime":1528.46,"body":"to see the 24 f1 50 because they"},{"speaker":"Erroll Bomar III","startTime":1524.56,"endTime":1528.46,"body":"were almost about the purchase"},{"speaker":"Erroll Bomar III","startTime":1528.46,"endTime":1532.96,"body":"of 23 I spent 1520 minutes with"},{"speaker":"Erroll Bomar III","startTime":1528.46,"endTime":1532.96,"body":"them, just walking them through"},{"speaker":"Erroll Bomar III","startTime":1532.96,"endTime":1535.96,"body":"all the features function. Just,"},{"speaker":"Erroll Bomar III","startTime":1532.96,"endTime":1535.96,"body":"that's what I do. That's not a,"},{"speaker":"Erroll Bomar III","startTime":1536.2,"endTime":1539.74,"body":"oh, um, you know, I didn't think"},{"speaker":"Erroll Bomar III","startTime":1536.2,"endTime":1539.74,"body":"anything of it. Fast Forward,"},{"speaker":"Erroll Bomar III","startTime":1539.74,"endTime":1543.36,"body":"four months later, the lady"},{"speaker":"Erroll Bomar III","startTime":1539.74,"endTime":1543.36,"body":"actually messaged me on LinkedIn"},{"speaker":"Erroll Bomar III","startTime":1543.42,"endTime":1547.08,"body":"and said, Hey, because they were"},{"speaker":"Erroll Bomar III","startTime":1543.42,"endTime":1547.08,"body":"between the f1 50 and the"},{"speaker":"Erroll Bomar III","startTime":1547.08,"endTime":1549.9,"body":"tundra, she said, Hey, I just"},{"speaker":"Erroll Bomar III","startTime":1547.08,"endTime":1549.9,"body":"wanted to let you know we're"},{"speaker":"Erroll Bomar III","startTime":1549.9,"endTime":1553.92,"body":"actually right now picking up"},{"speaker":"Erroll Bomar III","startTime":1549.9,"endTime":1553.92,"body":"our f1 50. We got the Platinum"},{"speaker":"Erroll Bomar III","startTime":1553.92,"endTime":1556.86,"body":"Edition data like told me the"},{"speaker":"Erroll Bomar III","startTime":1553.92,"endTime":1556.86,"body":"whole story. My husband just"},{"speaker":"Erroll Bomar III","startTime":1556.86,"endTime":1559.56,"body":"really appreciated the time you"},{"speaker":"Erroll Bomar III","startTime":1556.86,"endTime":1559.56,"body":"spent. You were patient, you"},{"speaker":"Erroll Bomar III","startTime":1559.56,"endTime":1562.52,"body":"didn't brush him off all these"},{"speaker":"Erroll Bomar III","startTime":1559.56,"endTime":1562.52,"body":"things. And this is four months"},{"speaker":"Erroll Bomar III","startTime":1562.52,"endTime":1567.08,"body":"later that this lady found me,"},{"speaker":"Erroll Bomar III","startTime":1562.52,"endTime":1567.08,"body":"messaged me on LinkedIn, and"},{"speaker":"Erroll Bomar III","startTime":1567.2,"endTime":1570.44,"body":"felt the need to like, not just"},{"speaker":"Erroll Bomar III","startTime":1567.2,"endTime":1570.44,"body":"a sentence, a couple paragraphs"},{"speaker":"Erroll Bomar III","startTime":1570.44,"endTime":1574.34,"body":"of why our interaction was"},{"speaker":"Erroll Bomar III","startTime":1570.44,"endTime":1574.34,"body":"important to her. And those are"},{"speaker":"Erroll Bomar III","startTime":1574.34,"endTime":1576.8,"body":"the stories that are like,"},{"speaker":"Erroll Bomar III","startTime":1574.34,"endTime":1576.8,"body":"that's not just me exclusive,"},{"speaker":"Erroll Bomar III","startTime":1576.8,"endTime":1579.98,"body":"right? That that should be the"},{"speaker":"Erroll Bomar III","startTime":1576.8,"endTime":1579.98,"body":"way that the industry works,"},{"speaker":"Erroll Bomar III","startTime":1579.98,"endTime":1583.12,"body":"because you never know. It's not"},{"speaker":"Erroll Bomar III","startTime":1579.98,"endTime":1583.12,"body":"just what am I moving or selling"},{"speaker":"Erroll Bomar III","startTime":1583.12,"endTime":1586.72,"body":"today, what x Am I crossing off"},{"speaker":"Erroll Bomar III","startTime":1583.12,"endTime":1586.72,"body":"today, but what's the ripple"},{"speaker":"Erroll Bomar III","startTime":1586.72,"endTime":1593.08,"body":"effect that I'm gonna have down"},{"speaker":"Erroll Bomar III","startTime":1586.72,"endTime":1593.08,"body":"the road? You know? Bro, that"},{"speaker":"Erroll Bomar III","startTime":1593.08,"endTime":1594.28,"body":"concludes my testimony,"},{"speaker":"Michael Cirillo","startTime":1594.28,"endTime":1598.06,"body":"dude, like,"},{"speaker":"Michael Cirillo","startTime":1594.28,"endTime":1598.06,"body":"people ask me sometimes why I'm"},{"speaker":"Michael Cirillo","startTime":1598.06,"endTime":1601.02,"body":"always looking down in podcast,"},{"speaker":"Michael Cirillo","startTime":1598.06,"endTime":1601.02,"body":"and it's because I'm a like, I'm"},{"speaker":"Michael Cirillo","startTime":1601.02,"endTime":1603.3,"body":"the first student, you know what"},{"speaker":"Michael Cirillo","startTime":1601.02,"endTime":1603.3,"body":"I mean? And it's like a"},{"speaker":"Michael Cirillo","startTime":1603.3,"endTime":1606.06,"body":"privilege that I get to be the"},{"speaker":"Michael Cirillo","startTime":1603.3,"endTime":1606.06,"body":"first. And I'm sitting here"},{"speaker":"Michael Cirillo","startTime":1606.06,"endTime":1608.64,"body":"writing notes, and you know, as"},{"speaker":"Michael Cirillo","startTime":1606.06,"endTime":1608.64,"body":"I'm listening to you, and I'm"},{"speaker":"Michael Cirillo","startTime":1608.64,"endTime":1611.76,"body":"tying all of these pieces"},{"speaker":"Michael Cirillo","startTime":1608.64,"endTime":1611.76,"body":"together, you know what I wrote"},{"speaker":"Michael Cirillo","startTime":1611.76,"endTime":1614.88,"body":"down, because it's something"},{"speaker":"Michael Cirillo","startTime":1611.76,"endTime":1614.88,"body":"I've been picking up on. And I"},{"speaker":"Michael Cirillo","startTime":1614.88,"endTime":1619.08,"body":"think it ties into your mission,"},{"speaker":"Michael Cirillo","startTime":1614.88,"endTime":1619.08,"body":"and it certainly ties into our"},{"speaker":"Michael Cirillo","startTime":1619.08,"endTime":1621.86,"body":"mission. And I'm just going to"},{"speaker":"Michael Cirillo","startTime":1619.08,"endTime":1621.86,"body":"come out and say it the boys"},{"speaker":"Michael Cirillo","startTime":1621.86,"endTime":1624.5,"body":"know, I get one controversial"},{"speaker":"Michael Cirillo","startTime":1621.86,"endTime":1624.5,"body":"statement of the day, and I'm"},{"speaker":"Michael Cirillo","startTime":1624.5,"endTime":1626.24,"body":"going to use it on this one go,"},{"speaker":"Unknown","startTime":1627.68,"endTime":1628.58,"body":"people"},{"speaker":"Michael Cirillo","startTime":1630.2,"endTime":1635.96,"body":"are lonely, and"},{"speaker":"Michael Cirillo","startTime":1630.2,"endTime":1635.96,"body":"because and people are lonely,"},{"speaker":"Michael Cirillo","startTime":1635.96,"endTime":1640.54,"body":"we're and we are designed"},{"speaker":"Michael Cirillo","startTime":1635.96,"endTime":1640.54,"body":"divinely, to connect with one"},{"speaker":"Michael Cirillo","startTime":1640.54,"endTime":1644.2,"body":"another 100% and we desire"},{"speaker":"Michael Cirillo","startTime":1640.54,"endTime":1644.2,"body":"connection. And I see that at"},{"speaker":"Michael Cirillo","startTime":1644.2,"endTime":1647.14,"body":"the heart of your mission,"},{"speaker":"Michael Cirillo","startTime":1644.2,"endTime":1647.14,"body":"that's certainly at the heart of"},{"speaker":"Michael Cirillo","startTime":1647.14,"endTime":1652.0,"body":"our mission, at ASOTU, is to"},{"speaker":"Michael Cirillo","startTime":1647.14,"endTime":1652.0,"body":"create connections. Going back"},{"speaker":"Michael Cirillo","startTime":1652.0,"endTime":1656.74,"body":"to the very first quote in"},{"speaker":"Michael Cirillo","startTime":1652.0,"endTime":1656.74,"body":"quotation marks, from the man"},{"speaker":"Michael Cirillo","startTime":1656.74,"endTime":1661.44,"body":"Errol On this episode, one"},{"speaker":"Michael Cirillo","startTime":1656.74,"endTime":1661.44,"body":"relationship at a time. Yeah,"},{"speaker":"Michael Cirillo","startTime":1662.22,"endTime":1667.26,"body":"and I just think of the impact"},{"speaker":"Michael Cirillo","startTime":1662.22,"endTime":1667.26,"body":"on what if I know as a dealer or"},{"speaker":"Michael Cirillo","startTime":1667.26,"endTime":1671.1,"body":"as a business owner that"},{"speaker":"Michael Cirillo","startTime":1667.26,"endTime":1671.1,"body":"majority of the time the people"},{"speaker":"Michael Cirillo","startTime":1671.1,"endTime":1674.34,"body":"that work in my organization are"},{"speaker":"Michael Cirillo","startTime":1671.1,"endTime":1674.34,"body":"lonely, and that's impacting how"},{"speaker":"Michael Cirillo","startTime":1674.34,"endTime":1677.28,"body":"they connect with the other"},{"speaker":"Michael Cirillo","startTime":1674.34,"endTime":1677.28,"body":"lonely people who want to buy"},{"speaker":"Michael Cirillo","startTime":1677.28,"endTime":1680.96,"body":"vehicles, or who are coming here"},{"speaker":"Michael Cirillo","startTime":1677.28,"endTime":1680.96,"body":"to work every day, or who don't"},{"speaker":"Michael Cirillo","startTime":1680.96,"endTime":1686.0,"body":"know how to be inspired, who've"},{"speaker":"Michael Cirillo","startTime":1680.96,"endTime":1686.0,"body":"lived their whole life thinking"},{"speaker":"Michael Cirillo","startTime":1686.0,"endTime":1688.94,"body":"that motivation was the thing,"},{"speaker":"Michael Cirillo","startTime":1686.0,"endTime":1688.94,"body":"even though they know it fleets,"},{"speaker":"Michael Cirillo","startTime":1688.94,"endTime":1691.94,"body":"even though they know that once"},{"speaker":"Michael Cirillo","startTime":1688.94,"endTime":1691.94,"body":"they attain the thing they felt"},{"speaker":"Michael Cirillo","startTime":1691.94,"endTime":1695.84,"body":"motivated for, like you said,"},{"speaker":"Michael Cirillo","startTime":1691.94,"endTime":1695.84,"body":"Paul, they gotta come up with"},{"speaker":"Michael Cirillo","startTime":1695.84,"endTime":1700.36,"body":"something else. And it's always,"},{"speaker":"Michael Cirillo","startTime":1695.84,"endTime":1700.36,"body":"you know, material. It tends to"},{"speaker":"Michael Cirillo","startTime":1700.36,"endTime":1703.78,"body":"revolve around something"},{"speaker":"Michael Cirillo","startTime":1700.36,"endTime":1703.78,"body":"material. I just find the thread"},{"speaker":"Michael Cirillo","startTime":1703.78,"endTime":1706.54,"body":"that runs through how you"},{"speaker":"Michael Cirillo","startTime":1703.78,"endTime":1706.54,"body":"operate, I think is so"},{"speaker":"Michael Cirillo","startTime":1706.54,"endTime":1710.98,"body":"fascinating. And it comes down"},{"speaker":"Michael Cirillo","startTime":1706.54,"endTime":1710.98,"body":"to we live in a world where I"},{"speaker":"Michael Cirillo","startTime":1710.98,"endTime":1714.16,"body":"think a lot of people are lonely"},{"speaker":"Michael Cirillo","startTime":1710.98,"endTime":1714.16,"body":"and they desire connection, and"},{"speaker":"Michael Cirillo","startTime":1714.16,"endTime":1719.26,"body":"to when you recognize that be"},{"speaker":"Michael Cirillo","startTime":1714.16,"endTime":1719.26,"body":"the one who is worthy to be"},{"speaker":"Michael Cirillo","startTime":1719.26,"endTime":1723.36,"body":"connected with is like such an"},{"speaker":"Michael Cirillo","startTime":1719.26,"endTime":1723.36,"body":"important thing. So I just"},{"speaker":"Michael Cirillo","startTime":1723.36,"endTime":1726.36,"body":"wanna, I'm hopping in and I'm"},{"speaker":"Michael Cirillo","startTime":1723.36,"endTime":1726.36,"body":"gonna close this out here. I"},{"speaker":"Michael Cirillo","startTime":1726.36,"endTime":1728.76,"body":"just wanted to thank you for"},{"speaker":"Michael Cirillo","startTime":1726.36,"endTime":1728.76,"body":"that. I think it's tremendous. I"},{"speaker":"Michael Cirillo","startTime":1728.76,"endTime":1733.14,"body":"think that's a huge mission. And"},{"speaker":"Michael Cirillo","startTime":1728.76,"endTime":1733.14,"body":"I see how it rolls its way into,"},{"speaker":"Michael Cirillo","startTime":1733.44,"endTime":1736.14,"body":"like Kyle said, it's not like"},{"speaker":"Michael Cirillo","startTime":1733.44,"endTime":1736.14,"body":"who you are, just an automotive"},{"speaker":"Michael Cirillo","startTime":1736.14,"endTime":1740.48,"body":"it's just who you are. And I see"},{"speaker":"Michael Cirillo","startTime":1736.14,"endTime":1740.48,"body":"how you having that healthy"},{"speaker":"Michael Cirillo","startTime":1740.48,"endTime":1744.98,"body":"center emanates it. It's it"},{"speaker":"Michael Cirillo","startTime":1740.48,"endTime":1744.98,"body":"brings an elegance to everything"},{"speaker":"Michael Cirillo","startTime":1744.98,"endTime":1748.94,"body":"you do, whether it's informing"},{"speaker":"Michael Cirillo","startTime":1744.98,"endTime":1748.94,"body":"people about, you know, vehicles"},{"speaker":"Michael Cirillo","startTime":1748.94,"endTime":1752.84,"body":"or the products and features or"},{"speaker":"Michael Cirillo","startTime":1748.94,"endTime":1752.84,"body":"how you carry yourself, I think"},{"speaker":"Michael Cirillo","startTime":1752.84,"endTime":1756.14,"body":"is, is stand up. So I want to"},{"speaker":"Michael Cirillo","startTime":1752.84,"endTime":1756.14,"body":"thank you for that. I think it's"},{"speaker":"Michael Cirillo","startTime":1756.14,"endTime":1758.9,"body":"tremendous. And also, man, just"},{"speaker":"Michael Cirillo","startTime":1756.14,"endTime":1758.9,"body":"thank you for for joining us on"},{"speaker":"Michael Cirillo","startTime":1758.9,"endTime":1761.98,"body":"Auto Collabs. How can those"},{"speaker":"Michael Cirillo","startTime":1758.9,"endTime":1761.98,"body":"listen and connect with you."},{"speaker":"Erroll Bomar III","startTime":1761.98,"endTime":1764.74,"body":"So across"},{"speaker":"Erroll Bomar III","startTime":1761.98,"endTime":1764.74,"body":"every platform, the change 365"},{"speaker":"Erroll Bomar III","startTime":1765.82,"endTime":1769.66,"body":"that's Instagram, social, the"},{"speaker":"Erroll Bomar III","startTime":1765.82,"endTime":1769.66,"body":"website, any, any of those"},{"speaker":"Erroll Bomar III","startTime":1769.66,"endTime":1772.0,"body":"things. Obviously you can look"},{"speaker":"Erroll Bomar III","startTime":1769.66,"endTime":1772.0,"body":"me up by name. There's only a"},{"speaker":"Erroll Bomar III","startTime":1772.06,"endTime":1775.48,"body":"handful of arrows in the world,"},{"speaker":"Erroll Bomar III","startTime":1772.06,"endTime":1775.48,"body":"so arrow Bomar, if you look me"},{"speaker":"Erroll Bomar III","startTime":1775.48,"endTime":1778.42,"body":"up on LinkedIn, but if you, if"},{"speaker":"Erroll Bomar III","startTime":1775.48,"endTime":1778.42,"body":"you type in on any social the"},{"speaker":"Erroll Bomar III","startTime":1778.42,"endTime":1782.22,"body":"change 365 you should find me"},{"speaker":"Erroll Bomar III","startTime":1778.42,"endTime":1782.22,"body":"and pull me up so and"},{"speaker":"Paul J Daly","startTime":1782.22,"endTime":1784.08,"body":"you can also,"},{"speaker":"Paul J Daly","startTime":1782.22,"endTime":1784.08,"body":"pretty simple find, and you'll"},{"speaker":"Paul J Daly","startTime":1784.08,"endTime":1788.04,"body":"also be able to find Errol at"},{"speaker":"Paul J Daly","startTime":1784.08,"endTime":1788.04,"body":"ASOTU CON doing ASOTU"},{"speaker":"Paul J Daly","startTime":1788.04,"endTime":1790.38,"body":"unscripted, which we didn't talk"},{"speaker":"Paul J Daly","startTime":1788.04,"endTime":1790.38,"body":"about that, we'll talk about"},{"speaker":"Paul J Daly","startTime":1790.38,"endTime":1792.36,"body":"that. Another, which is an"},{"speaker":"Paul J Daly","startTime":1790.38,"endTime":1792.36,"body":"interview series where you're"},{"speaker":"Paul J Daly","startTime":1792.36,"endTime":1795.0,"body":"gonna get the schedule and sit"},{"speaker":"Paul J Daly","startTime":1792.36,"endTime":1795.0,"body":"down with him and he's gonna ask"},{"speaker":"Paul J Daly","startTime":1795.0,"endTime":1798.12,"body":"you the fun unscripted questions"},{"speaker":"Paul J Daly","startTime":1795.0,"endTime":1798.12,"body":"that, uh, people really want the"},{"speaker":"Paul J Daly","startTime":1798.12,"endTime":1798.72,"body":"answers to. And"},{"speaker":"Kyle Mountsier","startTime":1798.72,"endTime":1800.78,"body":"you might feel a"},{"speaker":"Kyle Mountsier","startTime":1798.72,"endTime":1800.78,"body":"little bit less. Only after that"},{"speaker":"Kyle Mountsier","startTime":1800.78,"endTime":1802.22,"body":"is what I'm getting. There you"},{"speaker":"Kyle Mountsier","startTime":1800.78,"endTime":1802.22,"body":"go, Arrow"},{"speaker":"Unknown","startTime":1802.22,"endTime":1804.62,"body":"man. Thank you so much"},{"speaker":"Unknown","startTime":1802.22,"endTime":1804.62,"body":"for joining us on auto clubs."},{"speaker":"Erroll Bomar III","startTime":1805.16,"endTime":1807.2,"body":"It's been"},{"speaker":"Erroll Bomar III","startTime":1805.16,"endTime":1807.2,"body":"great. This is awesome. I think"},{"speaker":"Erroll Bomar III","startTime":1807.2,"endTime":1810.38,"body":"if I'm gonna put this out there,"},{"speaker":"Erroll Bomar III","startTime":1807.2,"endTime":1810.38,"body":"this is part one, you know how a"},{"speaker":"Erroll Bomar III","startTime":1810.38,"endTime":1814.52,"body":"great podcast? Yes, part one. Go"},{"speaker":"Erroll Bomar III","startTime":1810.38,"endTime":1814.52,"body":"part one. So we gotta, we gotta,"},{"speaker":"Erroll Bomar III","startTime":1814.58,"endTime":1817.04,"body":"we gotta settle the day, and we"},{"speaker":"Erroll Bomar III","startTime":1814.58,"endTime":1817.04,"body":"gotta do a part two, like we"},{"speaker":"Erroll Bomar III","startTime":1817.04,"endTime":1819.92,"body":"gotta, we gotta keep it going."},{"speaker":"Erroll Bomar III","startTime":1817.04,"endTime":1819.92,"body":"Sounds good. Take care of New"},{"speaker":"Erroll Bomar III","startTime":1819.92,"endTime":1822.58,"body":"York City for us. You too, guys,"},{"speaker":"Erroll Bomar III","startTime":1819.92,"endTime":1822.58,"body":"It's great talking to you. I'll"},{"speaker":"Erroll Bomar III","startTime":1822.58,"endTime":1823.0,"body":"see you soon."},{"speaker":"Kyle Mountsier","startTime":1827.32,"endTime":1829.36,"body":"Okay, one"},{"speaker":"Kyle Mountsier","startTime":1827.32,"endTime":1829.36,"body":"thing's for sure. Yeah, we need"},{"speaker":"Kyle Mountsier","startTime":1829.36,"endTime":1832.6,"body":"another podcast. One thing's for"},{"speaker":"Kyle Mountsier","startTime":1829.36,"endTime":1832.6,"body":"sure. Part two is coming. We're"},{"speaker":"Kyle Mountsier","startTime":1832.6,"endTime":1834.94,"body":"gonna do it in person, we're"},{"speaker":"Kyle Mountsier","startTime":1832.6,"endTime":1834.94,"body":"gonna make coffee, and it'll"},{"speaker":"Kyle Mountsier","startTime":1834.94,"endTime":1838.06,"body":"probably be a two hour podcast,"},{"speaker":"Kyle Mountsier","startTime":1834.94,"endTime":1838.06,"body":"and Michael Cirillo is gonna"},{"speaker":"Kyle Mountsier","startTime":1838.06,"endTime":1841.86,"body":"make us all cry. That's that's"},{"speaker":"Kyle Mountsier","startTime":1838.06,"endTime":1841.86,"body":"gonna happen, because it's gonna"},{"speaker":"Kyle Mountsier","startTime":1841.86,"endTime":1844.92,"body":"be like, you're seen, you're"},{"speaker":"Kyle Mountsier","startTime":1841.86,"endTime":1844.92,"body":"seen, you're loved, you're cared"},{"speaker":"Kyle Mountsier","startTime":1844.98,"endTime":1848.7,"body":"for, you're controversial,"},{"speaker":"Kyle Mountsier","startTime":1844.98,"endTime":1848.7,"body":"you're not only right. People"},{"speaker":"Kyle Mountsier","startTime":1848.7,"endTime":1849.78,"body":"are so lonely"},{"speaker":"Unknown","startTime":1851.28,"endTime":1853.5,"body":"four cars while we have"},{"speaker":"Unknown","startTime":1851.28,"endTime":1853.5,"body":"the conversation, I'm"},{"speaker":"Kyle Mountsier","startTime":1853.56,"endTime":1856.14,"body":"down for that,"},{"speaker":"Kyle Mountsier","startTime":1853.56,"endTime":1856.14,"body":"probably because Arrow's gonna"},{"speaker":"Kyle Mountsier","startTime":1856.14,"endTime":1858.48,"body":"tell us about the nine volt"},{"speaker":"Kyle Mountsier","startTime":1856.14,"endTime":1858.48,"body":"battery in the side of the car."},{"speaker":"Kyle Mountsier","startTime":1858.48,"endTime":1859.86,"body":"And everybody's gonna like,"},{"speaker":"Michael Cirillo","startTime":1861.42,"endTime":1863.66,"body":"I live for"},{"speaker":"Michael Cirillo","startTime":1861.42,"endTime":1863.66,"body":"little hacks like that. I want"},{"speaker":"Michael Cirillo","startTime":1863.66,"endTime":1866.84,"body":"to know the little like thing"},{"speaker":"Michael Cirillo","startTime":1863.66,"endTime":1866.84,"body":"you know, like the Haagen Daz or"},{"speaker":"Michael Cirillo","startTime":1866.84,"endTime":1869.3,"body":"whatever it is, Ben and Jerry's."},{"speaker":"Michael Cirillo","startTime":1866.84,"endTime":1869.3,"body":"You take the lid off and the"},{"speaker":"Michael Cirillo","startTime":1869.3,"endTime":1871.94,"body":"spoons under the lid, and nobody"},{"speaker":"Michael Cirillo","startTime":1869.3,"endTime":1871.94,"body":"knows. And then you know, and"},{"speaker":"Michael Cirillo","startTime":1871.94,"endTime":1874.34,"body":"you're like, what I love, little"},{"speaker":"Paul J Daly","startTime":1874.34,"endTime":1876.08,"body":"under the lid, see,"},{"speaker":"Unknown","startTime":1876.26,"endTime":1880.06,"body":"boom, boom. See, oh"},{"speaker":"Paul J Daly","startTime":1880.06,"endTime":1881.92,"body":"no. Like little"},{"speaker":"Paul J Daly","startTime":1880.06,"endTime":1881.92,"body":"ones. They have"},{"speaker":"Kyle Mountsier","startTime":1882.1,"endTime":1885.28,"body":"little ones, a"},{"speaker":"Kyle Mountsier","startTime":1882.1,"endTime":1885.28,"body":"little guys, little guys. Yeah,"},{"speaker":"Kyle Mountsier","startTime":1885.4,"endTime":1885.46,"body":"I"},{"speaker":"Paul J Daly","startTime":1885.64,"endTime":1887.5,"body":"was thinking Ben"},{"speaker":"Paul J Daly","startTime":1885.64,"endTime":1887.5,"body":"and Jerry's, no,"},{"speaker":"Michael Cirillo","startTime":1887.56,"endTime":1889.72,"body":"it's like the"},{"speaker":"Michael Cirillo","startTime":1887.56,"endTime":1889.72,"body":"little one. You get a sliver on"},{"speaker":"Michael Cirillo","startTime":1889.72,"endTime":1891.88,"body":"your tongue when you Yeah, ice"},{"speaker":"Michael Cirillo","startTime":1889.72,"endTime":1891.88,"body":"cream"},{"speaker":"Paul J Daly","startTime":1891.88,"endTime":1895.12,"body":"tastes better off a"},{"speaker":"Paul J Daly","startTime":1891.88,"endTime":1895.12,"body":"wood spoon, hands down, for"},{"speaker":"Paul J Daly","startTime":1895.12,"endTime":1896.08,"body":"sure. That"},{"speaker":"Michael Cirillo","startTime":1897.52,"endTime":1901.44,"body":"was unreal. I"},{"speaker":"Michael Cirillo","startTime":1897.52,"endTime":1901.44,"body":"love I love his energy. I love"},{"speaker":"Michael Cirillo","startTime":1901.44,"endTime":1904.68,"body":"just the the thread that you can"},{"speaker":"Michael Cirillo","startTime":1901.44,"endTime":1904.68,"body":"tell, like, I know, Kyle"},{"speaker":"Michael Cirillo","startTime":1904.68,"endTime":1907.86,"body":"probably picked up on you picked"},{"speaker":"Michael Cirillo","startTime":1904.68,"endTime":1907.86,"body":"up on it sooner than I did. But"},{"speaker":"Michael Cirillo","startTime":1907.86,"endTime":1910.32,"body":"like, you're like, there's a"},{"speaker":"Michael Cirillo","startTime":1907.86,"endTime":1910.32,"body":"thread that ties the way this"},{"speaker":"Michael Cirillo","startTime":1910.32,"endTime":1914.1,"body":"guy moves, yes, together. Like,"},{"speaker":"Michael Cirillo","startTime":1910.32,"endTime":1914.1,"body":"it's not, you know, we tend to"},{"speaker":"Michael Cirillo","startTime":1914.1,"endTime":1917.94,"body":"So, so often human nature, like,"},{"speaker":"Michael Cirillo","startTime":1914.1,"endTime":1917.94,"body":"we focus on the thing. I am a"},{"speaker":"Michael Cirillo","startTime":1917.94,"endTime":1922.88,"body":"product specialist. I go to auto"},{"speaker":"Michael Cirillo","startTime":1917.94,"endTime":1922.88,"body":"shows, I but it's like, I love"},{"speaker":"Michael Cirillo","startTime":1922.88,"endTime":1925.58,"body":"the way you said it, man. You"},{"speaker":"Michael Cirillo","startTime":1922.88,"endTime":1925.58,"body":"were like, but that's not who"},{"speaker":"Michael Cirillo","startTime":1925.58,"endTime":1929.72,"body":"you are. Yes, yeah. And, and we"},{"speaker":"Michael Cirillo","startTime":1925.58,"endTime":1929.72,"body":"live in a world that so often"},{"speaker":"Michael Cirillo","startTime":1929.72,"endTime":1932.36,"body":"it's like, Oh, I'm just an"},{"speaker":"Michael Cirillo","startTime":1929.72,"endTime":1932.36,"body":"entrepreneur. It's like, I'm"},{"speaker":"Michael Cirillo","startTime":1932.42,"endTime":1935.12,"body":"that's not who I am. That's a"},{"speaker":"Michael Cirillo","startTime":1932.42,"endTime":1935.12,"body":"thing I do. You"},{"speaker":"Kyle Mountsier","startTime":1935.12,"endTime":1938.24,"body":"know, I and I"},{"speaker":"Kyle Mountsier","startTime":1935.12,"endTime":1938.24,"body":"really, like, I know we've been"},{"speaker":"Kyle Mountsier","startTime":1938.24,"endTime":1941.5,"body":"talking about ASOTU CON a lot"},{"speaker":"Kyle Mountsier","startTime":1938.24,"endTime":1941.5,"body":"recently, but Paul and I had a"},{"speaker":"Kyle Mountsier","startTime":1941.5,"endTime":1945.82,"body":"young lady come up to us. I"},{"speaker":"Kyle Mountsier","startTime":1941.5,"endTime":1945.82,"body":"can't remember his last year or"},{"speaker":"Kyle Mountsier","startTime":1945.82,"endTime":1948.76,"body":"the year before at ASOTU CON. It"},{"speaker":"Kyle Mountsier","startTime":1945.82,"endTime":1948.76,"body":"was the very last day. It was"},{"speaker":"Kyle Mountsier","startTime":1948.76,"endTime":1951.34,"body":"two years ago. It was the the"},{"speaker":"Kyle Mountsier","startTime":1948.76,"endTime":1951.34,"body":"first year we were in in"},{"speaker":"Kyle Mountsier","startTime":1951.34,"endTime":1955.0,"body":"Hanover, Baltimore area. And she"},{"speaker":"Kyle Mountsier","startTime":1951.34,"endTime":1955.0,"body":"came up to us, I won't tell you"},{"speaker":"Kyle Mountsier","startTime":1955.0,"endTime":1958.72,"body":"who it is, but said, like,"},{"speaker":"Kyle Mountsier","startTime":1955.0,"endTime":1958.72,"body":"looked at us both in the eye,"},{"speaker":"Kyle Mountsier","startTime":1958.9,"endTime":1963.84,"body":"like with tears running down her"},{"speaker":"Kyle Mountsier","startTime":1958.9,"endTime":1963.84,"body":"face and said, I feel like I"},{"speaker":"Kyle Mountsier","startTime":1963.84,"endTime":1969.3,"body":"finally have a place. I feel"},{"speaker":"Kyle Mountsier","startTime":1963.84,"endTime":1969.3,"body":"like I finally am known. I feel"},{"speaker":"Kyle Mountsier","startTime":1969.3,"endTime":1973.68,"body":"like I can finally be friends"},{"speaker":"Kyle Mountsier","startTime":1969.3,"endTime":1973.68,"body":"with people in this industry and"},{"speaker":"Kyle Mountsier","startTime":1973.68,"endTime":1978.24,"body":"not like constantly, almost"},{"speaker":"Kyle Mountsier","startTime":1973.68,"endTime":1978.24,"body":"trying to be ejecting myself"},{"speaker":"Kyle Mountsier","startTime":1978.24,"endTime":1982.04,"body":"from it, like I am immersed in"},{"speaker":"Kyle Mountsier","startTime":1978.24,"endTime":1982.04,"body":"it because of these two days."},{"speaker":"Kyle Mountsier","startTime":1982.28,"endTime":1986.0,"body":"And I think there there are at"},{"speaker":"Kyle Mountsier","startTime":1982.28,"endTime":1986.0,"body":"ASOTU CON, you will have"},{"speaker":"Kyle Mountsier","startTime":1986.06,"endTime":1989.42,"body":"business leaders that are dialed"},{"speaker":"Kyle Mountsier","startTime":1986.06,"endTime":1989.42,"body":"in. You'll be able to sit in"},{"speaker":"Kyle Mountsier","startTime":1989.42,"endTime":1992.36,"body":"sessions that that you will"},{"speaker":"Kyle Mountsier","startTime":1989.42,"endTime":1992.36,"body":"learn really, really practical"},{"speaker":"Kyle Mountsier","startTime":1992.36,"endTime":1996.8,"body":"stuff to do things. But I think"},{"speaker":"Kyle Mountsier","startTime":1992.36,"endTime":1996.8,"body":"that the reason why people come"},{"speaker":"Kyle Mountsier","startTime":1996.8,"endTime":2000.16,"body":"away from an event like that and"},{"speaker":"Kyle Mountsier","startTime":1996.8,"endTime":2000.16,"body":"take away things is because"},{"speaker":"Kyle Mountsier","startTime":2000.16,"endTime":2004.38,"body":"there are people there that will"},{"speaker":"Kyle Mountsier","startTime":2000.16,"endTime":2004.38,"body":"allow you to be seen, to allow"},{"speaker":"Kyle Mountsier","startTime":2004.38,"endTime":2008.04,"body":"you to feel less lonely, and to"},{"speaker":"Kyle Mountsier","startTime":2004.38,"endTime":2008.04,"body":"give you purpose and inspiration"},{"speaker":"Kyle Mountsier","startTime":2008.04,"endTime":2011.64,"body":"past how to sell more cars next"},{"speaker":"Kyle Mountsier","startTime":2008.04,"endTime":2011.64,"body":"Saturday and that, and that's"},{"speaker":"Kyle Mountsier","startTime":2011.64,"endTime":2012.18,"body":"really you"},{"speaker":"Paul J Daly","startTime":2012.18,"endTime":2014.28,"body":"change your life"},{"speaker":"Paul J Daly","startTime":2012.18,"endTime":2014.28,"body":"more than a paycheck. Will"},{"speaker":"Paul J Daly","startTime":2014.7,"endTime":2017.4,"body":"listen. This has been a good"},{"speaker":"Paul J Daly","startTime":2014.7,"endTime":2017.4,"body":"one. On behalf of Kyle"},{"speaker":"Paul J Daly","startTime":2017.4,"endTime":2020.96,"body":"Mountsier, Michael Cirillo and"},{"speaker":"Paul J Daly","startTime":2017.4,"endTime":2020.96,"body":"myself. Thank you, as always for"},{"speaker":"Paul J Daly","startTime":2020.96,"endTime":2023.66,"body":"listening to Auto Collabs, sign"},{"speaker":"Unknown","startTime":2023.66,"endTime":2026.9,"body":"up for our free and fun"},{"speaker":"Unknown","startTime":2023.66,"endTime":2026.9,"body":"to read daily email for a free"},{"speaker":"Unknown","startTime":2026.9,"endTime":2030.44,"body":"shot of relevant news and"},{"speaker":"Unknown","startTime":2026.9,"endTime":2030.44,"body":"automotive retail media and pop"},{"speaker":"Unknown","startTime":2030.44,"endTime":2034.7,"body":"culture. You can get it"},{"speaker":"Unknown","startTime":2030.44,"endTime":2034.7,"body":"now@asotu.com That's asotu.com"},{"speaker":"Unknown","startTime":2036.02,"endTime":2039.56,"body":"if you love this podcast, please"},{"speaker":"Unknown","startTime":2036.02,"endTime":2039.56,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":2039.56,"endTime":2042.58,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":2039.56,"endTime":2042.58,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":2042.58,"endTime":2042.82,"body":"time."},{"speaker":"Unknown","startTime":2054.219,"endTime":2056.019,"body":"Welcome to Attica lab recording."}]}