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Have been"},{"speaker":"Michael Cirillo","startTime":21.14,"endTime":25.64,"body":"telling him for"},{"speaker":"Michael Cirillo","startTime":21.14,"endTime":25.64,"body":"years that he looks exactly like"},{"speaker":"Michael Cirillo","startTime":26.66,"endTime":31.34,"body":"my brother in law. Wow. And I've"},{"speaker":"Michael Cirillo","startTime":26.66,"endTime":31.34,"body":"never shown him a picture, and I"},{"speaker":"Michael Cirillo","startTime":31.34,"endTime":34.04,"body":"gotta dig up a picture, if I can"},{"speaker":"Michael Cirillo","startTime":31.34,"endTime":34.04,"body":"remember, I gotta dig up a"},{"speaker":"Michael Cirillo","startTime":34.04,"endTime":36.62,"body":"picture. I'm gonna show him a"},{"speaker":"Michael Cirillo","startTime":34.04,"endTime":36.62,"body":"picture of my brother in law and"},{"speaker":"Michael Cirillo","startTime":36.62,"endTime":39.98,"body":"see if you guys can see it as"},{"speaker":"Michael Cirillo","startTime":36.62,"endTime":39.98,"body":"well. Okay, if you can't see it,"},{"speaker":"Michael Cirillo","startTime":39.98,"endTime":42.76,"body":"then it's not real. But if"},{"speaker":"Michael Cirillo","startTime":39.98,"endTime":42.76,"body":"there's any slight, don't"},{"speaker":"Paul J Daly","startTime":42.76,"endTime":44.92,"body":"show us. Let we"},{"speaker":"Paul J Daly","startTime":42.76,"endTime":44.92,"body":"need to be surprised. We'll be"},{"speaker":"Paul J Daly","startTime":44.98,"endTime":48.16,"body":"surprised. Okay, let's, let's do"},{"speaker":"Paul J Daly","startTime":44.98,"endTime":48.16,"body":"it. Let's, well, look, we're"},{"speaker":"Paul J Daly","startTime":48.16,"endTime":51.52,"body":"good. If you don't know who Chad"},{"speaker":"Paul J Daly","startTime":48.16,"endTime":51.52,"body":"graves are, is, he's one of the,"},{"speaker":"Paul J Daly","startTime":51.52,"endTime":54.4,"body":"I think, one of the best people"},{"speaker":"Paul J Daly","startTime":51.52,"endTime":54.4,"body":"in this industry, one of the,"},{"speaker":"Paul J Daly","startTime":54.4,"endTime":57.34,"body":"one of the very first people"},{"speaker":"Paul J Daly","startTime":54.4,"endTime":57.34,"body":"I've met. He and the team at"},{"speaker":"Paul J Daly","startTime":57.34,"endTime":61.08,"body":"reunion are just, just strike me"},{"speaker":"Paul J Daly","startTime":57.34,"endTime":61.08,"body":"as people who are always have a"},{"speaker":"Paul J Daly","startTime":61.08,"endTime":65.28,"body":"smile. They're always ready to"},{"speaker":"Paul J Daly","startTime":61.08,"endTime":65.28,"body":"serve and boy, have they been"},{"speaker":"Paul J Daly","startTime":65.28,"endTime":68.22,"body":"resilient through all the"},{"speaker":"Paul J Daly","startTime":65.28,"endTime":68.22,"body":"changes we've seen in SEO over"},{"speaker":"Paul J Daly","startTime":68.22,"endTime":71.34,"body":"the last decade. So we hope you"},{"speaker":"Paul J Daly","startTime":68.22,"endTime":71.34,"body":"enjoy this conversation we're"},{"speaker":"Paul J Daly","startTime":71.34,"endTime":74.1,"body":"gonna have with Chad graves, and"},{"speaker":"Paul J Daly","startTime":71.34,"endTime":74.1,"body":"we're gonna see if he looks like"},{"speaker":"Paul J Daly","startTime":74.1,"endTime":80.54,"body":"Michael Cirillo, his brother in"},{"speaker":"Paul J Daly","startTime":74.1,"endTime":80.54,"body":"law, Chad. You're no stranger to"},{"speaker":"Paul J Daly","startTime":80.54,"endTime":83.84,"body":"this show or this ecosystem or"},{"speaker":"Paul J Daly","startTime":80.54,"endTime":83.84,"body":"this audience, it's so good to"},{"speaker":"Paul J Daly","startTime":83.84,"endTime":85.52,"body":"be here with you again today."},{"speaker":"Paul J Daly","startTime":83.84,"endTime":85.52,"body":"Absolutely,"},{"speaker":"Chad Graves","startTime":85.52,"endTime":87.86,"body":"guys, so great to"},{"speaker":"Chad Graves","startTime":85.52,"endTime":87.86,"body":"be here again. I love getting on"},{"speaker":"Chad Graves","startTime":87.86,"endTime":90.8,"body":"this show as often as I can. I"},{"speaker":"Chad Graves","startTime":87.86,"endTime":90.8,"body":"feel like we're averaging like"},{"speaker":"Chad Graves","startTime":90.8,"endTime":95.0,"body":"once a year at least right now,"},{"speaker":"Chad Graves","startTime":90.8,"endTime":95.0,"body":"which is perfect, right? Perfect"},{"speaker":"Chad Graves","startTime":95.0,"endTime":98.06,"body":"rhythm to be in. So appreciative"},{"speaker":"Chad Graves","startTime":95.0,"endTime":98.06,"body":"of being on here with you guys"},{"speaker":"Chad Graves","startTime":98.06,"endTime":98.6,"body":"as always."},{"speaker":"Paul J Daly","startTime":98.6,"endTime":100.72,"body":"And I can't say"},{"speaker":"Paul J Daly","startTime":98.6,"endTime":100.72,"body":"this is this for sure. I have to"},{"speaker":"Paul J Daly","startTime":100.72,"endTime":103.54,"body":"go back and check the record,"},{"speaker":"Paul J Daly","startTime":100.72,"endTime":103.54,"body":"but I'm pretty sure every time"},{"speaker":"Paul J Daly","startTime":103.54,"endTime":106.96,"body":"I'm with you on a podcast, I"},{"speaker":"Paul J Daly","startTime":103.54,"endTime":106.96,"body":"feel the need to tell the story"},{"speaker":"Paul J Daly","startTime":106.96,"endTime":110.44,"body":"about how at my first auto"},{"speaker":"Paul J Daly","startTime":106.96,"endTime":110.44,"body":"event, which was the CBT like"},{"speaker":"Paul J Daly","startTime":110.44,"endTime":112.9,"body":"the full, yeah, not like I was"},{"speaker":"Paul J Daly","startTime":110.44,"endTime":112.9,"body":"at the auto news retail forum"},{"speaker":"Paul J Daly","startTime":112.9,"endTime":116.44,"body":"for a day, but this was at CBTs"},{"speaker":"Paul J Daly","startTime":112.9,"endTime":116.44,"body":"for in Atlanta. I didn't know"},{"speaker":"Paul J Daly","startTime":116.44,"endTime":120.12,"body":"anybody. And our friend, mutual"},{"speaker":"Paul J Daly","startTime":116.44,"endTime":120.12,"body":"friend, Brad Pascual, he"},{"speaker":"Paul J Daly","startTime":120.12,"endTime":124.32,"body":"introduced me to you, and Dave,"},{"speaker":"Paul J Daly","startTime":120.12,"endTime":124.32,"body":"and you all were so nice to me"},{"speaker":"Paul J Daly","startTime":124.32,"endTime":126.6,"body":"and like, you're like, Come to"},{"speaker":"Paul J Daly","startTime":124.32,"endTime":126.6,"body":"dinner with us. I didn't know"},{"speaker":"Paul J Daly","startTime":126.6,"endTime":129.84,"body":"anybody, man, I mean, and I"},{"speaker":"Paul J Daly","startTime":126.6,"endTime":129.84,"body":"remember immediately feeling"},{"speaker":"Paul J Daly","startTime":129.84,"endTime":132.96,"body":"like, if this is, if these are"},{"speaker":"Paul J Daly","startTime":129.84,"endTime":132.96,"body":"the people I've been missing out"},{"speaker":"Paul J Daly","startTime":132.96,"endTime":135.66,"body":"on, I can't wait to get deeper"},{"speaker":"Paul J Daly","startTime":132.96,"endTime":135.66,"body":"in, like, the broader industry."},{"speaker":"Paul J Daly","startTime":135.72,"endTime":138.54,"body":"So I still, I literally remember"},{"speaker":"Paul J Daly","startTime":135.72,"endTime":138.54,"body":"the table. I remember where"},{"speaker":"Paul J Daly","startTime":138.54,"endTime":141.32,"body":"everybody was sitting, and I"},{"speaker":"Paul J Daly","startTime":138.54,"endTime":141.32,"body":"asked Kyle and Michael, I'm not"},{"speaker":"Paul J Daly","startTime":141.32,"endTime":142.04,"body":"good with details."},{"speaker":"Chad Graves","startTime":144.08,"endTime":147.08,"body":"I get it, man."},{"speaker":"Chad Graves","startTime":144.08,"endTime":147.08,"body":"It's, I remember too, gosh,"},{"speaker":"Chad Graves","startTime":147.08,"endTime":152.24,"body":"probably seven, eight years ago."},{"speaker":"Chad Graves","startTime":147.08,"endTime":152.24,"body":"Yeah, easily. So, you know, I"},{"speaker":"Chad Graves","startTime":152.24,"endTime":155.0,"body":"think it's, it's kind of just a"},{"speaker":"Chad Graves","startTime":152.24,"endTime":155.0,"body":"test, a testament to what we"},{"speaker":"Chad Graves","startTime":155.0,"endTime":157.16,"body":"want to do, right and"},{"speaker":"Chad Graves","startTime":155.0,"endTime":157.16,"body":"collaborate and figure out"},{"speaker":"Chad Graves","startTime":157.16,"endTime":160.16,"body":"people would like minds and go"},{"speaker":"Chad Graves","startTime":157.16,"endTime":160.16,"body":"from there. And I think we both"},{"speaker":"Chad Graves","startTime":160.16,"endTime":162.7,"body":"sense that even from the get go,"},{"speaker":"Chad Graves","startTime":160.16,"endTime":162.7,"body":"which is, I think, even more"},{"speaker":"Chad Graves","startTime":162.7,"endTime":163.12,"body":"awesome,"},{"speaker":"Paul J Daly","startTime":163.48,"endTime":165.58,"body":"and I love that"},{"speaker":"Paul J Daly","startTime":163.48,"endTime":165.58,"body":"we're here like our you know,"},{"speaker":"Paul J Daly","startTime":165.58,"endTime":167.98,"body":"obviously our lives have changed"},{"speaker":"Paul J Daly","startTime":165.58,"endTime":167.98,"body":"a lot. The companies have"},{"speaker":"Paul J Daly","startTime":167.98,"endTime":172.36,"body":"changed a lot. ASOTU didn't even"},{"speaker":"Paul J Daly","startTime":167.98,"endTime":172.36,"body":"exist. We have children that"},{"speaker":"Paul J Daly","startTime":172.36,"endTime":176.14,"body":"didn't exist amongst all of us,"},{"speaker":"Paul J Daly","startTime":172.36,"endTime":176.14,"body":"like life, life has changed. But"},{"speaker":"Paul J Daly","startTime":177.76,"endTime":181.2,"body":"I think despite all the change,"},{"speaker":"Paul J Daly","startTime":177.76,"endTime":181.2,"body":"despite all the ups and downs of"},{"speaker":"Paul J Daly","startTime":181.2,"endTime":184.08,"body":"business in the industry. I"},{"speaker":"Paul J Daly","startTime":181.2,"endTime":184.08,"body":"think it's real testament to"},{"speaker":"Paul J Daly","startTime":184.32,"endTime":187.02,"body":"this undercurrent of people who"},{"speaker":"Paul J Daly","startTime":184.32,"endTime":187.02,"body":"are serving the industry and"},{"speaker":"Paul J Daly","startTime":187.02,"endTime":189.6,"body":"industry partners who are"},{"speaker":"Paul J Daly","startTime":187.02,"endTime":189.6,"body":"serving the industry with this"},{"speaker":"Paul J Daly","startTime":189.6,"endTime":194.4,"body":"like minded, like heartedness"},{"speaker":"Paul J Daly","startTime":189.6,"endTime":194.4,"body":"that really is the unlock to the"},{"speaker":"Paul J Daly","startTime":194.4,"endTime":197.28,"body":"tech developments and the"},{"speaker":"Paul J Daly","startTime":194.4,"endTime":197.28,"body":"progression to be able to handle"},{"speaker":"Paul J Daly","startTime":197.28,"endTime":199.74,"body":"the business challenges. So"},{"speaker":"Paul J Daly","startTime":197.28,"endTime":199.74,"body":"yeah, it's so I don't know, I"},{"speaker":"Paul J Daly","startTime":199.74,"endTime":202.28,"body":"don't know if I say it every"},{"speaker":"Paul J Daly","startTime":199.74,"endTime":202.28,"body":"time, but I think it's worth"},{"speaker":"Paul J Daly","startTime":202.28,"endTime":203.84,"body":"bringing up, because I'm not"},{"speaker":"Paul J Daly","startTime":202.28,"endTime":203.84,"body":"getting"},{"speaker":"Chad Graves","startTime":203.84,"endTime":205.94,"body":"sick of it anytime"},{"speaker":"Chad Graves","startTime":203.84,"endTime":205.94,"body":"soon. So let's we'll keep it"},{"speaker":"Chad Graves","startTime":205.94,"endTime":208.58,"body":"rolling. We'll do it again next"},{"speaker":"Chad Graves","startTime":205.94,"endTime":208.58,"body":"year, and it's perfect, man, but"},{"speaker":"Chad Graves","startTime":208.58,"endTime":212.06,"body":"I completely agree. It's when"},{"speaker":"Chad Graves","startTime":208.58,"endTime":212.06,"body":"you can meet like my people, you"},{"speaker":"Chad Graves","startTime":212.06,"endTime":215.3,"body":"grow together and and you root"},{"speaker":"Chad Graves","startTime":212.06,"endTime":215.3,"body":"for each other. And I think"},{"speaker":"Chad Graves","startTime":215.3,"endTime":217.82,"body":"that's that's something that's"},{"speaker":"Chad Graves","startTime":215.3,"endTime":217.82,"body":"always fun, too, about"},{"speaker":"Chad Graves","startTime":217.82,"endTime":220.66,"body":"collaborating with you guys. You"},{"speaker":"Chad Graves","startTime":217.82,"endTime":220.66,"body":"know being in each other's"},{"speaker":"Chad Graves","startTime":220.66,"endTime":223.66,"body":"corner is a big part of this"},{"speaker":"Chad Graves","startTime":220.66,"endTime":223.66,"body":"business, and I think what makes"},{"speaker":"Chad Graves","startTime":223.66,"endTime":224.8,"body":"it unique and strong,"},{"speaker":"Michael Cirillo","startTime":225.7,"endTime":228.76,"body":"I gotta get"},{"speaker":"Michael Cirillo","startTime":225.7,"endTime":228.76,"body":"this off my chest. Oh, let's go."},{"speaker":"Michael Cirillo","startTime":228.82,"endTime":232.66,"body":"I'm ready. I've told Chad this"},{"speaker":"Michael Cirillo","startTime":228.82,"endTime":232.66,"body":"ready. He's like, I've said this"},{"speaker":"Michael Cirillo","startTime":232.66,"endTime":237.28,"body":"to Chad before, and I've offered"},{"speaker":"Michael Cirillo","startTime":232.66,"endTime":237.28,"body":"no substantial evidence of such,"},{"speaker":"Michael Cirillo","startTime":238.24,"endTime":240.9,"body":"but Chad, please"},{"speaker":"Paul J Daly","startTime":240.9,"endTime":243.06,"body":"don't guess who his"},{"speaker":"Paul J Daly","startTime":240.9,"endTime":243.06,"body":"father is, yeah,"},{"speaker":"Paul J Daly","startTime":244.56,"endTime":248.4,"body":"brother, yeah, your brother in"},{"speaker":"Paul J Daly","startTime":244.56,"endTime":248.4,"body":"law's brother, that's specific."},{"speaker":"Paul J Daly","startTime":248.88,"endTime":248.94,"body":"Oh,"},{"speaker":"Chad Graves","startTime":250.56,"endTime":255.0,"body":"look at that. I can"},{"speaker":"Chad Graves","startTime":250.56,"endTime":255.0,"body":"see it, yeah, you can see it,"},{"speaker":"Chad Graves","startTime":255.48,"endTime":258.36,"body":"okay, I can see the hair. Yeah,"},{"speaker":"Chad Graves","startTime":255.48,"endTime":258.36,"body":"he's"},{"speaker":"Michael Cirillo","startTime":258.36,"endTime":260.48,"body":"like your"},{"speaker":"Michael Cirillo","startTime":258.36,"endTime":260.48,"body":"brother, older brother, that"},{"speaker":"Michael Cirillo","startTime":260.48,"endTime":263.78,"body":"like you went the fitness route"},{"speaker":"Michael Cirillo","startTime":260.48,"endTime":263.78,"body":"and he"},{"speaker":"Paul J Daly","startTime":265.34,"endTime":266.12,"body":"donuts"},{"speaker":"Chad Graves","startTime":267.62,"endTime":270.68,"body":"the Food Network."},{"speaker":"Chad Graves","startTime":267.62,"endTime":270.68,"body":"He's gonna see this episode and"},{"speaker":"Chad Graves","startTime":271.16,"endTime":275.42,"body":"and I'll be curious his take"},{"speaker":"Chad Graves","startTime":277.94,"endTime":278.96,"body":"a whole photo call."},{"speaker":"Michael Cirillo","startTime":280.76,"endTime":285.22,"body":"It's like the"},{"speaker":"Michael Cirillo","startTime":280.76,"endTime":285.22,"body":"nose the Okay, trying to find"},{"speaker":"Michael Cirillo","startTime":285.22,"endTime":286.12,"body":"this is ironic,"},{"speaker":"Chad Graves","startTime":286.12,"endTime":288.46,"body":"coming from three"},{"speaker":"Chad Graves","startTime":286.12,"endTime":288.46,"body":"guys who look a lot alike on"},{"speaker":"Chad Graves","startTime":288.46,"endTime":289.18,"body":"this camera."},{"speaker":"Paul J Daly","startTime":292.48,"endTime":294.82,"body":"That's a fair"},{"speaker":"Paul J Daly","startTime":292.48,"endTime":294.82,"body":"point. That's a fair point. Well"},{"speaker":"Paul J Daly","startTime":294.82,"endTime":297.4,"body":"anyways, as natural first"},{"speaker":"Paul J Daly","startTime":297.4,"endTime":300.54,"body":"question, because this is, this"},{"speaker":"Paul J Daly","startTime":297.4,"endTime":300.54,"body":"is like on on the. Top of my"},{"speaker":"Paul J Daly","startTime":300.54,"endTime":303.72,"body":"mind, and we work with, we"},{"speaker":"Paul J Daly","startTime":300.54,"endTime":303.72,"body":"obviously have conversations and"},{"speaker":"Paul J Daly","startTime":303.72,"endTime":308.58,"body":"and and hang out with dealers"},{"speaker":"Paul J Daly","startTime":303.72,"endTime":308.58,"body":"and industry partners all across"},{"speaker":"Paul J Daly","startTime":308.58,"endTime":311.64,"body":"the country. But you guys have"},{"speaker":"Paul J Daly","startTime":308.58,"endTime":311.64,"body":"grown to be like I would, you"},{"speaker":"Paul J Daly","startTime":311.64,"endTime":313.92,"body":"know, I don't know where you"},{"speaker":"Paul J Daly","startTime":311.64,"endTime":313.92,"body":"place yourself, but mid to large"},{"speaker":"Paul J Daly","startTime":313.92,"endTime":317.52,"body":"size agency, right? And you're"},{"speaker":"Paul J Daly","startTime":313.92,"endTime":317.52,"body":"dealing with clients all across"},{"speaker":"Paul J Daly","startTime":317.52,"endTime":321.56,"body":"the country, obviously, you have"},{"speaker":"Paul J Daly","startTime":317.52,"endTime":321.56,"body":"account managers to handle all"},{"speaker":"Paul J Daly","startTime":321.56,"endTime":325.4,"body":"of that. But one of the things"},{"speaker":"Paul J Daly","startTime":321.56,"endTime":325.4,"body":"that I find really unique about"},{"speaker":"Paul J Daly","startTime":325.4,"endTime":330.8,"body":"the US as a retail environment"},{"speaker":"Paul J Daly","startTime":325.4,"endTime":330.8,"body":"is like what's going on in"},{"speaker":"Paul J Daly","startTime":330.8,"endTime":335.84,"body":"California, Idaho, Florida, New"},{"speaker":"Paul J Daly","startTime":330.8,"endTime":335.84,"body":"York and North Carolina are"},{"speaker":"Paul J Daly","startTime":336.08,"endTime":339.68,"body":"wildly different, wildly"},{"speaker":"Paul J Daly","startTime":336.08,"endTime":339.68,"body":"different from a go to market"},{"speaker":"Paul J Daly","startTime":339.68,"endTime":343.84,"body":"strategy. You know, if it's"},{"speaker":"Paul J Daly","startTime":339.68,"endTime":343.84,"body":"urban or suburban, when you"},{"speaker":"Paul J Daly","startTime":343.84,"endTime":349.84,"body":"think about, like, productizing"},{"speaker":"Paul J Daly","startTime":343.84,"endTime":349.84,"body":"yourself as an agency into the"},{"speaker":"Paul J Daly","startTime":349.84,"endTime":354.64,"body":"auto industry, how do you"},{"speaker":"Paul J Daly","startTime":349.84,"endTime":354.64,"body":"reconcile like, hey, we have a"},{"speaker":"Paul J Daly","startTime":354.64,"endTime":359.26,"body":"thesis. We have a way of doing"},{"speaker":"Paul J Daly","startTime":354.64,"endTime":359.26,"body":"things with Oh no in this area,"},{"speaker":"Paul J Daly","startTime":359.26,"endTime":363.36,"body":"for this dealer, for this thing,"},{"speaker":"Paul J Daly","startTime":359.26,"endTime":363.36,"body":"we have to, like, adjust and and"},{"speaker":"Paul J Daly","startTime":363.36,"endTime":368.16,"body":"get that's like, when you do"},{"speaker":"Paul J Daly","startTime":363.36,"endTime":368.16,"body":"that at scale, you need things"},{"speaker":"Paul J Daly","startTime":368.16,"endTime":371.7,"body":"that, like, this is our thesis"},{"speaker":"Paul J Daly","startTime":368.16,"endTime":371.7,"body":"at scale. But how do you, how do"},{"speaker":"Paul J Daly","startTime":371.7,"endTime":375.66,"body":"you get that down to the ground?"},{"speaker":"Paul J Daly","startTime":371.7,"endTime":375.66,"body":"I'd love to hear, like, how"},{"speaker":"Paul J Daly","startTime":375.66,"endTime":379.2,"body":"you've grown to learn how to do"},{"speaker":"Paul J Daly","startTime":375.66,"endTime":379.2,"body":"that over the years as an"},{"speaker":"Paul J Daly","startTime":379.2,"endTime":379.74,"body":"agency."},{"speaker":"Chad Graves","startTime":379.86,"endTime":382.28,"body":"Man, it's a it's a"},{"speaker":"Chad Graves","startTime":379.86,"endTime":382.28,"body":"really great question, honestly."},{"speaker":"Chad Graves","startTime":382.28,"endTime":385.7,"body":"And I think one that on we could"},{"speaker":"Chad Graves","startTime":382.28,"endTime":385.7,"body":"spend the whole podcast talking"},{"speaker":"Chad Graves","startTime":385.7,"endTime":388.46,"body":"about how to make it a little"},{"speaker":"Chad Graves","startTime":385.7,"endTime":388.46,"body":"bit unique. And I think it does"},{"speaker":"Chad Graves","startTime":388.46,"endTime":391.58,"body":"kind of start with that thesis."},{"speaker":"Chad Graves","startTime":388.46,"endTime":391.58,"body":"And for us, it's a process, a"},{"speaker":"Chad Graves","startTime":391.58,"endTime":396.74,"body":"proven process, especially when"},{"speaker":"Chad Graves","startTime":391.58,"endTime":396.74,"body":"it comes to SEO. And for us, you"},{"speaker":"Chad Graves","startTime":396.74,"endTime":400.46,"body":"do have to have an understanding"},{"speaker":"Chad Graves","startTime":396.74,"endTime":400.46,"body":"of just how are people searching"},{"speaker":"Chad Graves","startTime":400.58,"endTime":405.04,"body":"at whole across the industry"},{"speaker":"Chad Graves","startTime":400.58,"endTime":405.04,"body":"when it comes to Google and AI"},{"speaker":"Chad Graves","startTime":405.04,"endTime":407.92,"body":"tools and the whole nine, which"},{"speaker":"Chad Graves","startTime":405.04,"endTime":407.92,"body":"we can talk, talk about"},{"speaker":"Chad Graves","startTime":407.92,"endTime":411.52,"body":"throughout. But what I really"},{"speaker":"Chad Graves","startTime":407.92,"endTime":411.52,"body":"believe Kyle is like it kind of"},{"speaker":"Chad Graves","startTime":411.52,"endTime":414.4,"body":"takes it back to Paul's original"},{"speaker":"Chad Graves","startTime":411.52,"endTime":414.4,"body":"point is, like the ability to"},{"speaker":"Chad Graves","startTime":414.4,"endTime":418.12,"body":"care and ask that second"},{"speaker":"Chad Graves","startTime":414.4,"endTime":418.12,"body":"question. You know, how does"},{"speaker":"Chad Graves","startTime":418.12,"endTime":422.7,"body":"this strategy go into your"},{"speaker":"Chad Graves","startTime":418.12,"endTime":422.7,"body":"store. How does this match with"},{"speaker":"Chad Graves","startTime":422.76,"endTime":425.58,"body":"what you typically do? So we"},{"speaker":"Chad Graves","startTime":422.76,"endTime":425.58,"body":"tend to say that we come in with"},{"speaker":"Chad Graves","startTime":425.58,"endTime":428.76,"body":"a blueprint, right? We have a"},{"speaker":"Chad Graves","startTime":425.58,"endTime":428.76,"body":"blueprint of what is success,"},{"speaker":"Chad Graves","startTime":428.76,"endTime":431.58,"body":"and it's, you know, we need to"},{"speaker":"Chad Graves","startTime":428.76,"endTime":431.58,"body":"do these pages and this. But"},{"speaker":"Chad Graves","startTime":431.58,"endTime":436.44,"body":"then how do you change that?"},{"speaker":"Chad Graves","startTime":431.58,"endTime":436.44,"body":"Alter the blueprint based on"},{"speaker":"Chad Graves","startTime":436.5,"endTime":440.78,"body":"location, size, market, all a"},{"speaker":"Chad Graves","startTime":436.5,"endTime":440.78,"body":"little bit different. Require,"},{"speaker":"Chad Graves","startTime":440.78,"endTime":443.42,"body":"different content pieces,"},{"speaker":"Chad Graves","startTime":440.78,"endTime":443.42,"body":"different plans, different core"},{"speaker":"Chad Graves","startTime":443.42,"endTime":447.62,"body":"models, and then even lately,"},{"speaker":"Chad Graves","startTime":443.42,"endTime":447.62,"body":"you know the differences between"},{"speaker":"Chad Graves","startTime":447.62,"endTime":451.76,"body":"prioritizing new used fixed"},{"speaker":"Chad Graves","startTime":447.62,"endTime":451.76,"body":"operations. So I think it's"},{"speaker":"Chad Graves","startTime":451.76,"endTime":455.12,"body":"coming in with that blueprint,"},{"speaker":"Chad Graves","startTime":451.76,"endTime":455.12,"body":"but then being willing to take a"},{"speaker":"Chad Graves","startTime":455.12,"endTime":459.8,"body":"step back and say this blueprint"},{"speaker":"Chad Graves","startTime":455.12,"endTime":459.8,"body":"as whole makes sense, but how do"},{"speaker":"Chad Graves","startTime":459.8,"endTime":462.64,"body":"you tweak little parts of it to"},{"speaker":"Chad Graves","startTime":459.8,"endTime":462.64,"body":"make sure that it's unique for"},{"speaker":"Chad Graves","startTime":462.76,"endTime":467.92,"body":"Paul versus Kyle versus Michael,"},{"speaker":"Chad Graves","startTime":462.76,"endTime":467.92,"body":"all in different parts. And so I"},{"speaker":"Chad Graves","startTime":467.92,"endTime":470.62,"body":"think the thesis and the way you"},{"speaker":"Chad Graves","startTime":467.92,"endTime":470.62,"body":"said that actually makes a ton"},{"speaker":"Chad Graves","startTime":470.62,"endTime":473.8,"body":"of sense, but then the way that"},{"speaker":"Chad Graves","startTime":470.62,"endTime":473.8,"body":"we roll it out is a lot of"},{"speaker":"Chad Graves","startTime":473.8,"endTime":476.74,"body":"confirmation, and I believe you"},{"speaker":"Chad Graves","startTime":473.8,"endTime":476.74,"body":"got to put that work in at the"},{"speaker":"Chad Graves","startTime":476.74,"endTime":480.9,"body":"beginning of a relationship, but"},{"speaker":"Chad Graves","startTime":476.74,"endTime":480.9,"body":"then never let it go. So every"},{"speaker":"Chad Graves","startTime":480.9,"endTime":483.42,"body":"couple months, every month,"},{"speaker":"Chad Graves","startTime":480.9,"endTime":483.42,"body":"we're looking at and saying,"},{"speaker":"Chad Graves","startTime":483.42,"endTime":485.82,"body":"Hey, Kyle, does this still make"},{"speaker":"Chad Graves","startTime":483.42,"endTime":485.82,"body":"sense to your business? Hey,"},{"speaker":"Chad Graves","startTime":485.82,"endTime":489.54,"body":"Paul, is this? Is this still"},{"speaker":"Chad Graves","startTime":485.82,"endTime":489.54,"body":"flowing like, Hey, I saw that"},{"speaker":"Chad Graves","startTime":489.54,"endTime":491.58,"body":"Ford doing this. How do we tell"},{"speaker":"Paul J Daly","startTime":491.58,"endTime":494.58,"body":"you what? Roll that"},{"speaker":"Paul J Daly","startTime":491.58,"endTime":494.58,"body":"in. I think that is a brilliant"},{"speaker":"Paul J Daly","startTime":494.58,"endTime":498.18,"body":"way to put that, asking that"},{"speaker":"Paul J Daly","startTime":494.58,"endTime":498.18,"body":"second question, because"},{"speaker":"Paul J Daly","startTime":498.24,"endTime":502.46,"body":"everyone you just see it so"},{"speaker":"Paul J Daly","startTime":498.24,"endTime":502.46,"body":"pervasively, people step up with"},{"speaker":"Paul J Daly","startTime":502.46,"endTime":505.46,"body":"a best practice, with a new"},{"speaker":"Paul J Daly","startTime":502.46,"endTime":505.46,"body":"piece of tech, right? With"},{"speaker":"Paul J Daly","startTime":505.46,"endTime":509.0,"body":"something that works somewhere"},{"speaker":"Paul J Daly","startTime":505.46,"endTime":509.0,"body":"else, and they say, here's the"},{"speaker":"Paul J Daly","startTime":509.0,"endTime":513.74,"body":"answer. And conversely, I think,"},{"speaker":"Paul J Daly","startTime":509.0,"endTime":513.74,"body":"you know, a lot of dealers are"},{"speaker":"Paul J Daly","startTime":513.74,"endTime":518.48,"body":"looking for the answer, right?"},{"speaker":"Paul J Daly","startTime":513.74,"endTime":518.48,"body":"And the most important question"},{"speaker":"Paul J Daly","startTime":518.6,"endTime":522.88,"body":"is that second question, 100%"},{"speaker":"Paul J Daly","startTime":518.6,"endTime":522.88,"body":"How does it work here? 100% or"},{"speaker":"Paul J Daly","startTime":522.88,"endTime":525.94,"body":"Does it even work here? We"},{"speaker":"Paul J Daly","startTime":522.88,"endTime":525.94,"body":"recently, wow, that's a great"},{"speaker":"Paul J Daly","startTime":525.94,"endTime":526.72,"body":"way to put that. We"},{"speaker":"Chad Graves","startTime":526.72,"endTime":530.74,"body":"recently, about a"},{"speaker":"Chad Graves","startTime":526.72,"endTime":530.74,"body":"year ago, started recording our"},{"speaker":"Chad Graves","startTime":530.74,"endTime":533.14,"body":"client calls to with that client"},{"speaker":"Chad Graves","startTime":530.74,"endTime":533.14,"body":"team, and our sales"},{"speaker":"Chad Graves","startTime":533.14,"endTime":536.74,"body":"presentations too. And it's what"},{"speaker":"Chad Graves","startTime":533.14,"endTime":536.74,"body":"we even noticed, is like, where"},{"speaker":"Chad Graves","startTime":536.74,"endTime":539.74,"body":"you learn the most about a"},{"speaker":"Chad Graves","startTime":536.74,"endTime":539.74,"body":"dealer is when they throw out a"},{"speaker":"Chad Graves","startTime":539.74,"endTime":542.64,"body":"statement, you know, oh, you"},{"speaker":"Chad Graves","startTime":539.74,"endTime":542.64,"body":"know, I lost sales to this"},{"speaker":"Chad Graves","startTime":542.64,"endTime":545.58,"body":"person. Well, why did that"},{"speaker":"Chad Graves","startTime":542.64,"endTime":545.58,"body":"happen? You know? Or, man, I'm"},{"speaker":"Chad Graves","startTime":545.58,"endTime":550.5,"body":"getting my butts kicked on CRV."},{"speaker":"Chad Graves","startTime":545.58,"endTime":550.5,"body":"Oh, is it by Toyota? Is it by"},{"speaker":"Chad Graves","startTime":550.5,"endTime":553.5,"body":"another Honda store that's doing"},{"speaker":"Chad Graves","startTime":550.5,"endTime":553.5,"body":"the same? That's second, third"},{"speaker":"Chad Graves","startTime":553.5,"endTime":556.32,"body":"question. Whoo, like, that's"},{"speaker":"Chad Graves","startTime":553.5,"endTime":556.32,"body":"where you get into, like, the"},{"speaker":"Chad Graves","startTime":556.32,"endTime":558.66,"body":"real juice of of what's"},{"speaker":"Chad Graves","startTime":556.32,"endTime":558.66,"body":"happening within the walls of"},{"speaker":"Chad Graves","startTime":558.66,"endTime":561.44,"body":"the store, which I think is"},{"speaker":"Chad Graves","startTime":558.66,"endTime":561.44,"body":"super cool. Are"},{"speaker":"Paul J Daly","startTime":561.44,"endTime":563.54,"body":"you noticing over"},{"speaker":"Paul J Daly","startTime":561.44,"endTime":563.54,"body":"the last month, I was actually"},{"speaker":"Paul J Daly","startTime":563.54,"endTime":567.74,"body":"having a conversation with a"},{"speaker":"Paul J Daly","startTime":563.54,"endTime":567.74,"body":"digital marketing director for"},{"speaker":"Paul J Daly","startTime":567.74,"endTime":570.38,"body":"like, a 13 store group"},{"speaker":"Paul J Daly","startTime":567.74,"endTime":570.38,"body":"yesterday, they're mid to high"},{"speaker":"Paul J Daly","startTime":570.38,"endTime":576.86,"body":"line. And the like shift over"},{"speaker":"Paul J Daly","startTime":570.38,"endTime":576.86,"body":"the last let's call it like mid"},{"speaker":"Paul J Daly","startTime":576.86,"endTime":582.7,"body":"March through April, early May,"},{"speaker":"Paul J Daly","startTime":576.86,"endTime":582.7,"body":"has been that they're starting"},{"speaker":"Paul J Daly","startTime":582.7,"endTime":587.14,"body":"to get new car leads right. Like"},{"speaker":"Paul J Daly","startTime":582.7,"endTime":587.14,"body":"as an industry, we know that"},{"speaker":"Paul J Daly","startTime":587.14,"endTime":590.08,"body":"leads happen more often on used"},{"speaker":"Paul J Daly","startTime":587.14,"endTime":590.08,"body":"cars. There's there's a little"},{"speaker":"Paul J Daly","startTime":590.08,"endTime":592.84,"body":"bit more interesting shopping"},{"speaker":"Paul J Daly","startTime":590.08,"endTime":592.84,"body":"behavior happens on new cars,"},{"speaker":"Paul J Daly","startTime":593.14,"endTime":597.22,"body":"but the tide is shifting, and"},{"speaker":"Paul J Daly","startTime":593.14,"endTime":597.22,"body":"people are actually submitting"},{"speaker":"Paul J Daly","startTime":597.76,"endTime":601.2,"body":"lead inquiries again on new"},{"speaker":"Paul J Daly","startTime":597.76,"endTime":601.2,"body":"cars. Cars, like when we had"},{"speaker":"Paul J Daly","startTime":601.38,"endTime":604.92,"body":"demand issues back about three"},{"speaker":"Paul J Daly","startTime":601.38,"endTime":604.92,"body":"years ago. Are you seeing that"},{"speaker":"Paul J Daly","startTime":604.92,"endTime":609.06,"body":"trend switch, and is there? Are"},{"speaker":"Paul J Daly","startTime":604.92,"endTime":609.06,"body":"there things people should be"},{"speaker":"Paul J Daly","startTime":609.06,"endTime":612.6,"body":"paying attention to, to, like,"},{"speaker":"Paul J Daly","startTime":609.06,"endTime":612.6,"body":"drive that low funnel shopping"},{"speaker":"Paul J Daly","startTime":612.6,"endTime":615.12,"body":"behavior when we've typically"},{"speaker":"Paul J Daly","startTime":612.6,"endTime":615.12,"body":"looked at like, much higher"},{"speaker":"Paul J Daly","startTime":615.12,"endTime":617.58,"body":"funnel shopping behavior with"},{"speaker":"Paul J Daly","startTime":615.12,"endTime":617.58,"body":"new cars? I love it."},{"speaker":"Chad Graves","startTime":617.88,"endTime":621.2,"body":"Yes, we have seen"},{"speaker":"Chad Graves","startTime":617.88,"endTime":621.2,"body":"that switch. Lot, a lot of lead"},{"speaker":"Chad Graves","startTime":621.2,"endTime":624.38,"body":"activity. And, I mean, a lot of"},{"speaker":"Chad Graves","startTime":621.2,"endTime":624.38,"body":"dealers had great close up"},{"speaker":"Chad Graves","startTime":624.38,"endTime":627.86,"body":"marches. Call it tariff, pinup"},{"speaker":"Chad Graves","startTime":624.38,"endTime":627.86,"body":"demand. You call it whatever it"},{"speaker":"Chad Graves","startTime":628.04,"endTime":631.16,"body":"is. I think that we capitalized"},{"speaker":"Chad Graves","startTime":628.04,"endTime":631.16,"body":"on a market that was ready for"},{"speaker":"Chad Graves","startTime":631.16,"endTime":633.32,"body":"people to buy cars, which is"},{"speaker":"Chad Graves","startTime":631.16,"endTime":633.32,"body":"ultimately the job of the"},{"speaker":"Chad Graves","startTime":633.32,"endTime":635.6,"body":"dealership, right? I mean,"},{"speaker":"Chad Graves","startTime":633.32,"endTime":635.6,"body":"that's what we're supposed to be"},{"speaker":"Chad Graves","startTime":635.6,"endTime":639.02,"body":"doing. I think a couple of"},{"speaker":"Chad Graves","startTime":635.6,"endTime":639.02,"body":"things that dealers can stay"},{"speaker":"Chad Graves","startTime":639.02,"endTime":644.86,"body":"keen on as we go into this is"},{"speaker":"Chad Graves","startTime":639.02,"endTime":644.86,"body":"one continually. It's, I love"},{"speaker":"Chad Graves","startTime":644.86,"endTime":647.62,"body":"the expression of getting back"},{"speaker":"Chad Graves","startTime":644.86,"endTime":647.62,"body":"to the basics as well, because"},{"speaker":"Chad Graves","startTime":647.62,"endTime":650.14,"body":"that's what a lot of the"},{"speaker":"Chad Graves","startTime":647.62,"endTime":650.14,"body":"conversation I'm hearing from"},{"speaker":"Chad Graves","startTime":650.14,"endTime":653.26,"body":"digital directors from GM, is"},{"speaker":"Chad Graves","startTime":650.14,"endTime":653.26,"body":"like, Man, I'm listening to"},{"speaker":"Chad Graves","startTime":653.26,"endTime":656.44,"body":"phone scripts. I'm I'm"},{"speaker":"Chad Graves","startTime":653.26,"endTime":656.44,"body":"sharpening what you know, what"},{"speaker":"Chad Graves","startTime":656.44,"endTime":659.74,"body":"to say when a customer calls in"},{"speaker":"Chad Graves","startTime":656.44,"endTime":659.74,"body":"from different markets, and all"},{"speaker":"Chad Graves","startTime":659.74,"endTime":662.1,"body":"of those types of things, I"},{"speaker":"Chad Graves","startTime":659.74,"endTime":662.1,"body":"think are always going to be the"},{"speaker":"Chad Graves","startTime":662.1,"endTime":666.36,"body":"most important. But when it"},{"speaker":"Chad Graves","startTime":662.1,"endTime":666.36,"body":"comes to inventory, pricing, and"},{"speaker":"Chad Graves","startTime":666.36,"endTime":669.06,"body":"then, for the love of God, just"},{"speaker":"Chad Graves","startTime":666.36,"endTime":669.06,"body":"don't clutter up the website,"},{"speaker":"Chad Graves","startTime":669.06,"endTime":672.78,"body":"right? Like it's it's our"},{"speaker":"Chad Graves","startTime":669.06,"endTime":672.78,"body":"natural tendency right now to be"},{"speaker":"Chad Graves","startTime":672.84,"endTime":673.32,"body":"like, print"},{"speaker":"Paul J Daly","startTime":673.32,"endTime":675.24,"body":"that I want to"},{"speaker":"Paul J Daly","startTime":673.32,"endTime":675.24,"body":"print that on a t shirt for a"},{"speaker":"Paul J Daly","startTime":675.24,"endTime":677.7,"body":"soda con. For the love of God,"},{"speaker":"Paul J Daly","startTime":675.24,"endTime":677.7,"body":"don't clutter"},{"speaker":"Unknown","startTime":677.82,"endTime":678.96,"body":"what it"},{"speaker":"Chad Graves","startTime":678.96,"endTime":681.08,"body":"is. We've all"},{"speaker":"Chad Graves","startTime":678.96,"endTime":681.08,"body":"talked about it, right. But I"},{"speaker":"Chad Graves","startTime":681.08,"endTime":685.16,"body":"think, to your point, dealers do"},{"speaker":"Chad Graves","startTime":681.08,"endTime":685.16,"body":"especially right now. We're"},{"speaker":"Chad Graves","startTime":685.16,"endTime":688.04,"body":"looking for that, you know,"},{"speaker":"Chad Graves","startTime":685.16,"endTime":688.04,"body":"well, what can I do to get one"},{"speaker":"Chad Graves","startTime":688.04,"endTime":691.04,"body":"step ahead of the market right?"},{"speaker":"Chad Graves","startTime":688.04,"endTime":691.04,"body":"And there's a tendency to be"},{"speaker":"Chad Graves","startTime":691.04,"endTime":695.12,"body":"like, well, let's throw another"},{"speaker":"Chad Graves","startTime":691.04,"endTime":695.12,"body":"trade vow tool, or let's throw a"},{"speaker":"Chad Graves","startTime":695.12,"endTime":697.94,"body":"button that tells them, you"},{"speaker":"Chad Graves","startTime":695.12,"endTime":697.94,"body":"know, get your pre tariff price,"},{"speaker":"Chad Graves","startTime":697.94,"endTime":702.46,"body":"whatever it is. We're throwing"},{"speaker":"Chad Graves","startTime":697.94,"endTime":702.46,"body":"17th homepage banner up there"},{"speaker":"Chad Graves","startTime":702.46,"endTime":706.3,"body":"that talks about it. But in"},{"speaker":"Chad Graves","startTime":702.46,"endTime":706.3,"body":"reality, the easiest way to get"},{"speaker":"Chad Graves","startTime":706.3,"endTime":709.48,"body":"that consumer to submit that"},{"speaker":"Chad Graves","startTime":706.3,"endTime":709.48,"body":"lead that we really want is to"},{"speaker":"Chad Graves","startTime":709.48,"endTime":713.26,"body":"make the process as seamless and"},{"speaker":"Chad Graves","startTime":709.48,"endTime":713.26,"body":"frictionless as possible. And"},{"speaker":"Chad Graves","startTime":713.26,"endTime":715.9,"body":"that's a lot of what we're"},{"speaker":"Chad Graves","startTime":713.26,"endTime":715.9,"body":"preaching today is capitalize on"},{"speaker":"Chad Graves","startTime":715.9,"endTime":718.96,"body":"that low funnel and then make it"},{"speaker":"Chad Graves","startTime":715.9,"endTime":718.96,"body":"easy for the customer to get to"},{"speaker":"Chad Graves","startTime":718.96,"endTime":720.4,"body":"where they want and communicate"},{"speaker":"Michael Cirillo","startTime":720.58,"endTime":723.24,"body":"with you. This"},{"speaker":"Michael Cirillo","startTime":720.58,"endTime":723.24,"body":"is a this is making me think"},{"speaker":"Michael Cirillo","startTime":723.24,"endTime":727.5,"body":"about a conversation I had with"},{"speaker":"Michael Cirillo","startTime":723.24,"endTime":727.5,"body":"Michelle Dano Jean. 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She said, There is nothing"},{"speaker":"Michael Cirillo","startTime":741.38,"endTime":745.22,"body":"worse in marketing than making a"},{"speaker":"Michael Cirillo","startTime":745.22,"endTime":748.94,"body":"promise online that you can't"},{"speaker":"Michael Cirillo","startTime":745.22,"endTime":748.94,"body":"fulfill in person like that."},{"speaker":"Michael Cirillo","startTime":749.0,"endTime":753.08,"body":"There's another t shirt thinking"},{"speaker":"Michael Cirillo","startTime":749.0,"endTime":753.08,"body":"about this experience that"},{"speaker":"Michael Cirillo","startTime":753.08,"endTime":755.72,"body":"you're talking about and not"},{"speaker":"Michael Cirillo","startTime":753.08,"endTime":755.72,"body":"cluttering a website, and making"},{"speaker":"Michael Cirillo","startTime":755.72,"endTime":758.12,"body":"sure that the path to getting"},{"speaker":"Michael Cirillo","startTime":755.72,"endTime":758.12,"body":"information that the customer"},{"speaker":"Michael Cirillo","startTime":758.12,"endTime":760.84,"body":"wants at whatever phase of the"},{"speaker":"Michael Cirillo","startTime":758.12,"endTime":760.84,"body":"buying journey they're in as"},{"speaker":"Michael Cirillo","startTime":760.84,"endTime":763.9,"body":"accessible as possible. 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And"},{"speaker":"Michael Cirillo","startTime":820.18,"endTime":824.62,"body":"so I can't help but think, Okay,"},{"speaker":"Michael Cirillo","startTime":820.18,"endTime":824.62,"body":"well now if search general"},{"speaker":"Michael Cirillo","startTime":824.68,"endTime":827.74,"body":"results or GPT or whatever it is"},{"speaker":"Michael Cirillo","startTime":824.68,"endTime":827.74,"body":"that you're using to conduct a"},{"speaker":"Michael Cirillo","startTime":827.74,"endTime":832.0,"body":"search, if, if I can now, as a"},{"speaker":"Michael Cirillo","startTime":827.74,"endTime":832.0,"body":"human being, deploy more of my"},{"speaker":"Michael Cirillo","startTime":832.78,"endTime":838.12,"body":"search activity to to"},{"speaker":"Michael Cirillo","startTime":832.78,"endTime":838.12,"body":"contextual. I'm a family of"},{"speaker":"Michael Cirillo","startTime":838.12,"endTime":842.1,"body":"five. Yep. We play soccer twice"},{"speaker":"Michael Cirillo","startTime":838.12,"endTime":842.1,"body":"a week we have two dogs. We"},{"speaker":"Michael Cirillo","startTime":842.64,"endTime":846.12,"body":"instead of like, what do I"},{"speaker":"Michael Cirillo","startTime":842.64,"endTime":846.12,"body":"search to find what I want? The"},{"speaker":"Michael Cirillo","startTime":846.12,"endTime":848.16,"body":"AIS are going to take the"},{"speaker":"Michael Cirillo","startTime":846.12,"endTime":848.16,"body":"reasoning from it. They're going"},{"speaker":"Michael Cirillo","startTime":848.16,"endTime":851.64,"body":"to grab the information from"},{"speaker":"Michael Cirillo","startTime":848.16,"endTime":851.64,"body":"your website, and now all the"},{"speaker":"Michael Cirillo","startTime":851.64,"endTime":855.84,"body":"more important for you to"},{"speaker":"Michael Cirillo","startTime":851.64,"endTime":855.84,"body":"fulfill the promise that that"},{"speaker":"Michael Cirillo","startTime":855.84,"endTime":859.14,"body":"AIS just made for you. Yeah,"},{"speaker":"Michael Cirillo","startTime":855.84,"endTime":859.14,"body":"when they come to buy and be"},{"speaker":"Michael Cirillo","startTime":859.14,"endTime":862.34,"body":"like, Hey, I'm the family of"},{"speaker":"Michael Cirillo","startTime":859.14,"endTime":862.34,"body":"five that plays soccer and has"},{"speaker":"Michael Cirillo","startTime":862.34,"endTime":865.46,"body":"two big dogs, you need to know"},{"speaker":"Michael Cirillo","startTime":862.34,"endTime":865.46,"body":"what you've got in your"},{"speaker":"Michael Cirillo","startTime":865.46,"endTime":867.92,"body":"inventory. You need to know"},{"speaker":"Michael Cirillo","startTime":865.46,"endTime":867.92,"body":"what's on your website. You need"},{"speaker":"Michael Cirillo","startTime":867.92,"endTime":870.32,"body":"to know the content that's being"},{"speaker":"Michael Cirillo","startTime":867.92,"endTime":870.32,"body":"created, the things you're"},{"speaker":"Michael Cirillo","startTime":870.32,"endTime":873.02,"body":"talking about. So what? What's"},{"speaker":"Michael Cirillo","startTime":870.32,"endTime":873.02,"body":"your take on that? I know you"},{"speaker":"Michael Cirillo","startTime":873.02,"endTime":876.2,"body":"guys are probably getting a"},{"speaker":"Michael Cirillo","startTime":873.02,"endTime":876.2,"body":"million questions a day about"},{"speaker":"Michael Cirillo","startTime":876.8,"endTime":877.4,"body":"killing us."},{"speaker":"Michael Cirillo","startTime":877.4,"endTime":882.76,"body":"Yeah, is a co dead? Yep, a few"},{"speaker":"Michael Cirillo","startTime":877.4,"endTime":882.76,"body":"what's your take?"},{"speaker":"Chad Graves","startTime":884.5,"endTime":886.9,"body":"How do you guys"},{"speaker":"Chad Graves","startTime":884.5,"endTime":886.9,"body":"together? I think you hit the"},{"speaker":"Chad Graves","startTime":886.9,"endTime":892.12,"body":"nail on the head, man. I mean, I"},{"speaker":"Chad Graves","startTime":886.9,"endTime":892.12,"body":"think that SEO, to its point, is"},{"speaker":"Chad Graves","startTime":892.3,"endTime":895.66,"body":"here, but it's rapidly changing."},{"speaker":"Chad Graves","startTime":892.3,"endTime":895.66,"body":"And anybody that doesn't"},{"speaker":"Chad Graves","startTime":895.66,"endTime":898.3,"body":"acknowledge how quickly it's"},{"speaker":"Chad Graves","startTime":895.66,"endTime":898.3,"body":"changing and how quickly it's"},{"speaker":"Chad Graves","startTime":898.3,"endTime":901.44,"body":"going to continue to change, I."},{"speaker":"Chad Graves","startTime":898.3,"endTime":901.44,"body":"That's where I would be"},{"speaker":"Chad Graves","startTime":901.86,"endTime":906.6,"body":"worrisome, right? As an"},{"speaker":"Chad Graves","startTime":901.86,"endTime":906.6,"body":"industry, I think that it's just"},{"speaker":"Chad Graves","startTime":906.6,"endTime":910.68,"body":"going to be phenomenal to see,"},{"speaker":"Chad Graves","startTime":906.6,"endTime":910.68,"body":"and it's just a crazy worry, a"},{"speaker":"Chad Graves","startTime":910.68,"endTime":913.32,"body":"little like, are people just"},{"speaker":"Chad Graves","startTime":910.68,"endTime":913.32,"body":"forgetting more? Because, like,"},{"speaker":"Chad Graves","startTime":913.44,"endTime":917.04,"body":"the average person on Google is"},{"speaker":"Chad Graves","startTime":913.44,"endTime":917.04,"body":"googling to over 200 times per"},{"speaker":"Chad Graves","startTime":917.04,"endTime":920.6,"body":"month, but they're also going to"},{"speaker":"Chad Graves","startTime":917.04,"endTime":920.6,"body":"chat GPT another 30 times per"},{"speaker":"Chad Graves","startTime":920.6,"endTime":923.18,"body":"month, and they're also going to"},{"speaker":"Chad Graves","startTime":920.6,"endTime":923.18,"body":"perplex, and it's like so the"},{"speaker":"Chad Graves","startTime":923.18,"endTime":927.26,"body":"amount of just questions we have"},{"speaker":"Chad Graves","startTime":923.18,"endTime":927.26,"body":"and the information that's at"},{"speaker":"Chad Graves","startTime":927.26,"endTime":932.0,"body":"hand has, I mean, is only going"},{"speaker":"Chad Graves","startTime":927.26,"endTime":932.0,"body":"to continue to rapidly grow. I"},{"speaker":"Chad Graves","startTime":932.0,"endTime":935.0,"body":"think right now, we're in a"},{"speaker":"Chad Graves","startTime":932.0,"endTime":935.0,"body":"great stage of experimentation"},{"speaker":"Chad Graves","startTime":935.0,"endTime":938.84,"body":"understanding, you know, how"},{"speaker":"Chad Graves","startTime":935.0,"endTime":938.84,"body":"does chat GPT versus grog versus"},{"speaker":"Chad Graves","startTime":938.84,"endTime":941.98,"body":"perplexity versus Gemini? You"},{"speaker":"Chad Graves","startTime":938.84,"endTime":941.98,"body":"know, how do they pull in these"},{"speaker":"Chad Graves","startTime":941.98,"endTime":945.22,"body":"different pieces? And then, how"},{"speaker":"Chad Graves","startTime":941.98,"endTime":945.22,"body":"do you alter your SEO plan,"},{"speaker":"Chad Graves","startTime":945.22,"endTime":948.22,"body":"adjust your strategy to"},{"speaker":"Chad Graves","startTime":945.22,"endTime":948.22,"body":"incorporate those things, right?"},{"speaker":"Chad Graves","startTime":948.22,"endTime":951.1,"body":"To your point, like, those,"},{"speaker":"Chad Graves","startTime":948.22,"endTime":951.1,"body":"that's a heck of a blog post,"},{"speaker":"Chad Graves","startTime":951.1,"endTime":956.74,"body":"right? Like, what are the best"},{"speaker":"Chad Graves","startTime":951.1,"endTime":956.74,"body":"SUVs for families of five with"},{"speaker":"Chad Graves","startTime":956.74,"endTime":959.26,"body":"two dogs that travel every"},{"speaker":"Chad Graves","startTime":956.74,"endTime":959.26,"body":"weekend, right? Like, that's"},{"speaker":"Chad Graves","startTime":959.26,"endTime":961.44,"body":"probably something that we"},{"speaker":"Chad Graves","startTime":959.26,"endTime":961.44,"body":"should incorporate, or will"},{"speaker":"Chad Graves","startTime":961.44,"endTime":965.16,"body":"incorporate, because that's"},{"speaker":"Chad Graves","startTime":961.44,"endTime":965.16,"body":"where I think, and I think chat"},{"speaker":"Chad Graves","startTime":965.16,"endTime":968.34,"body":"GPT even just my own buying"},{"speaker":"Chad Graves","startTime":965.16,"endTime":968.34,"body":"journey. I just leased a new"},{"speaker":"Chad Graves","startTime":968.34,"endTime":971.64,"body":"vehicle a couple months ago, and"},{"speaker":"Chad Graves","startTime":968.34,"endTime":971.64,"body":"it was really eye opening to go"},{"speaker":"Chad Graves","startTime":971.64,"endTime":976.5,"body":"through it with chat GPT and use"},{"speaker":"Chad Graves","startTime":971.64,"endTime":976.5,"body":"it myself. And where did I go to"},{"speaker":"Chad Graves","startTime":976.5,"endTime":979.98,"body":"Google? Where did I go to local"},{"speaker":"Chad Graves","startTime":976.5,"endTime":979.98,"body":"SEO and like, see how all the"},{"speaker":"Chad Graves","startTime":979.98,"endTime":983.6,"body":"pieces came into play as I was"},{"speaker":"Chad Graves","startTime":979.98,"endTime":983.6,"body":"doing it as a consumer, right?"},{"speaker":"Chad Graves","startTime":983.6,"endTime":987.08,"body":"And I needed chat GPT to cut"},{"speaker":"Chad Graves","startTime":983.6,"endTime":987.08,"body":"through the noise. I needed it"},{"speaker":"Chad Graves","startTime":987.08,"endTime":991.04,"body":"to tell me, you know, unbiased,"},{"speaker":"Chad Graves","startTime":987.08,"endTime":991.04,"body":"and be able to show my wife"},{"speaker":"Chad Graves","startTime":991.04,"endTime":994.16,"body":"like, hey, look like this is"},{"speaker":"Chad Graves","startTime":991.04,"endTime":994.16,"body":"what this is saying. To your"},{"speaker":"Chad Graves","startTime":994.16,"endTime":998.3,"body":"point, let's take out the reason"},{"speaker":"Chad Graves","startTime":994.16,"endTime":998.3,"body":"and really get factual. And then"},{"speaker":"Chad Graves","startTime":998.3,"endTime":1001.56,"body":"now, how do I find the inventory"},{"speaker":"Chad Graves","startTime":998.3,"endTime":1001.56,"body":"things like that, which is"},{"speaker":"Chad Graves","startTime":1001.56,"endTime":1004.44,"body":"where, at the end of the day,"},{"speaker":"Chad Graves","startTime":1001.56,"endTime":1004.44,"body":"when it comes down to intent and"},{"speaker":"Chad Graves","startTime":1004.44,"endTime":1008.82,"body":"shopping for at least now, until"},{"speaker":"Chad Graves","startTime":1004.44,"endTime":1008.82,"body":"chat GPT alters, which I think"},{"speaker":"Chad Graves","startTime":1008.82,"endTime":1012.3,"body":"they will, you know, there"},{"speaker":"Chad Graves","startTime":1008.82,"endTime":1012.3,"body":"Google runs the intent game,"},{"speaker":"Chad Graves","startTime":1012.3,"endTime":1015.54,"body":"right when it when it's time for"},{"speaker":"Chad Graves","startTime":1012.3,"endTime":1015.54,"body":"inventory, you know, that's,"},{"speaker":"Chad Graves","startTime":1015.54,"endTime":1018.96,"body":"that's where I'm going back to"},{"speaker":"Chad Graves","startTime":1015.54,"endTime":1018.96,"body":"Google, which was, again, so"},{"speaker":"Chad Graves","startTime":1018.96,"endTime":1022.28,"body":"interesting to See. The OEM"},{"speaker":"Chad Graves","startTime":1018.96,"endTime":1022.28,"body":"sites, I think, will be"},{"speaker":"Chad Graves","startTime":1022.28,"endTime":1024.92,"body":"interesting, because usually I"},{"speaker":"Chad Graves","startTime":1022.28,"endTime":1024.92,"body":"would have to go to Hyundai and"},{"speaker":"Chad Graves","startTime":1024.92,"endTime":1028.94,"body":"Kia and all those OEM sites to"},{"speaker":"Chad Graves","startTime":1024.92,"endTime":1028.94,"body":"understand those differences."},{"speaker":"Chad Graves","startTime":1028.94,"endTime":1031.64,"body":"And chat GBT did it for me in"},{"speaker":"Chad Graves","startTime":1028.94,"endTime":1031.64,"body":"about, you know, yeah, it's like"},{"speaker":"Paul J Daly","startTime":1031.64,"endTime":1034.28,"body":"the high funnel"},{"speaker":"Paul J Daly","startTime":1031.64,"endTime":1034.28,"body":"stuff is gonna lean more toward,"},{"speaker":"Paul J Daly","startTime":1034.28,"endTime":1037.22,"body":"like, the research side of stuff"},{"speaker":"Paul J Daly","startTime":1034.28,"endTime":1037.22,"body":"is gonna lean more toward those"},{"speaker":"Paul J Daly","startTime":1037.22,"endTime":1040.16,"body":"quicker. At least today, might"},{"speaker":"Paul J Daly","startTime":1037.22,"endTime":1040.16,"body":"still see a lot of inventory"},{"speaker":"Paul J Daly","startTime":1040.16,"endTime":1044.14,"body":"happening in like, search"},{"speaker":"Paul J Daly","startTime":1040.16,"endTime":1044.14,"body":"behavior, or like, like display"},{"speaker":"Paul J Daly","startTime":1044.14,"endTime":1047.44,"body":"ads and things like that. You"},{"speaker":"Paul J Daly","startTime":1044.14,"endTime":1047.44,"body":"you all had a quite a big"},{"speaker":"Paul J Daly","startTime":1047.44,"endTime":1050.08,"body":"announcement just a couple of"},{"speaker":"Paul J Daly","startTime":1047.44,"endTime":1050.08,"body":"weeks ago. I'd like to hear a"},{"speaker":"Paul J Daly","startTime":1050.08,"endTime":1053.02,"body":"little bit about what you guys"},{"speaker":"Paul J Daly","startTime":1050.08,"endTime":1053.02,"body":"are doing and and how you're"},{"speaker":"Paul J Daly","startTime":1053.02,"endTime":1054.7,"body":"kind of challenging the space"},{"speaker":"Paul J Daly","startTime":1053.02,"endTime":1054.7,"body":"right now. Yeah,"},{"speaker":"Paul J Daly","startTime":1054.7,"endTime":1057.28,"body":"actually, before I'm starting"},{"speaker":"Paul J Daly","startTime":1054.7,"endTime":1057.28,"body":"interrupting that question, but"},{"speaker":"Paul J Daly","startTime":1057.28,"endTime":1059.8,"body":"as you were talking about that,"},{"speaker":"Paul J Daly","startTime":1057.28,"endTime":1059.8,"body":"I was like, I had a little bug"},{"speaker":"Paul J Daly","startTime":1059.8,"endTime":1063.72,"body":"in my head, and I was like, I"},{"speaker":"Paul J Daly","startTime":1059.8,"endTime":1063.72,"body":"just opened GPT, and I said,"},{"speaker":"Paul J Daly","startTime":1063.72,"endTime":1066.6,"body":"Which car do you think is best"},{"speaker":"Paul J Daly","startTime":1063.72,"endTime":1066.6,"body":"on me based on my personality"},{"speaker":"Paul J Daly","startTime":1066.6,"endTime":1069.9,"body":"and family needs? Use? What you"},{"speaker":"Paul J Daly","startTime":1066.6,"endTime":1069.9,"body":"all use, what you already know"},{"speaker":"Paul J Daly","startTime":1069.9,"endTime":1073.08,"body":"about me? I didn't say I need"},{"speaker":"Paul J Daly","startTime":1069.9,"endTime":1073.08,"body":"this. I didn't say I need that."},{"speaker":"Paul J Daly","startTime":1073.26,"endTime":1077.22,"body":"Did it nail it? Uh, it record."},{"speaker":"Paul J Daly","startTime":1073.26,"endTime":1077.22,"body":"First recommendation was a"},{"speaker":"Paul J Daly","startTime":1077.22,"endTime":1080.96,"body":"Toyota Sequoia, a new hybrid,"},{"speaker":"Paul J Daly","startTime":1077.22,"endTime":1080.96,"body":"talking about my kids and"},{"speaker":"Paul J Daly","startTime":1080.96,"endTime":1084.26,"body":"family, travel and creative"},{"speaker":"Paul J Daly","startTime":1080.96,"endTime":1084.26,"body":"projects. It said it's practical"},{"speaker":"Paul J Daly","startTime":1084.26,"endTime":1086.66,"body":"and premium for your"},{"speaker":"Paul J Daly","startTime":1084.26,"endTime":1086.66,"body":"personality. It's luxurious, but"},{"speaker":"Paul J Daly","startTime":1086.66,"endTime":1090.86,"body":"not pretentious, the hybrid So,"},{"speaker":"Paul J Daly","startTime":1086.66,"endTime":1090.86,"body":"but you can like that, right?"},{"speaker":"Paul J Daly","startTime":1091.04,"endTime":1093.44,"body":"Like, no, but based on what it"},{"speaker":"Paul J Daly","startTime":1091.04,"endTime":1093.44,"body":"knows about me, I'm like, I"},{"speaker":"Paul J Daly","startTime":1093.44,"endTime":1095.72,"body":"would consider a Sequoia, yeah,"},{"speaker":"Paul J Daly","startTime":1093.44,"endTime":1095.72,"body":"right. And then it gave me the"},{"speaker":"Paul J Daly","startTime":1095.72,"endTime":1100.18,"body":"next selection was a rivian R"},{"speaker":"Paul J Daly","startTime":1095.72,"endTime":1100.18,"body":"1s, again, Volvo XC 90, and"},{"speaker":"Paul J Daly","startTime":1100.18,"endTime":1101.44,"body":"afford expedition Max,"},{"speaker":"Chad Graves","startTime":1101.56,"endTime":1104.2,"body":"all things, I think"},{"speaker":"Chad Graves","startTime":1101.56,"endTime":1104.2,"body":"make sense. It just I didn't"},{"speaker":"Chad Graves","startTime":1104.68,"endTime":1105.64,"body":"know that you were willing"},{"speaker":"Paul J Daly","startTime":1106.3,"endTime":1108.58,"body":"to Charlie the"},{"speaker":"Paul J Daly","startTime":1106.3,"endTime":1108.58,"body":"information as far as, like, how"},{"speaker":"Paul J Daly","startTime":1108.58,"endTime":1111.82,"body":"many doors and how many this and"},{"speaker":"Paul J Daly","startTime":1108.58,"endTime":1111.82,"body":"fuel trade like that never got"},{"speaker":"Paul J Daly","startTime":1111.82,"endTime":1113.32,"body":"put into the internet anywhere."},{"speaker":"Chad Graves","startTime":1113.62,"endTime":1116.2,"body":"It's cool, man. I"},{"speaker":"Chad Graves","startTime":1113.62,"endTime":1116.2,"body":"think it's dude. I think it told"},{"speaker":"Paul J Daly","startTime":1116.2,"endTime":1118.66,"body":"me I should get a"},{"speaker":"Paul J Daly","startTime":1116.2,"endTime":1118.66,"body":"Lucid Air touring. So I'm gonna"},{"speaker":"Paul J Daly","startTime":1118.66,"endTime":1120.78,"body":"do it. I'm"},{"speaker":"Unknown","startTime":1122.46,"endTime":1123.72,"body":"going for it."},{"speaker":"Michael Cirillo","startTime":1125.64,"endTime":1127.32,"body":"Here's the"},{"speaker":"Michael Cirillo","startTime":1125.64,"endTime":1127.32,"body":"thing that slightly worries me"},{"speaker":"Michael Cirillo","startTime":1127.32,"endTime":1129.96,"body":"before we get to the"},{"speaker":"Michael Cirillo","startTime":1127.32,"endTime":1129.96,"body":"announcement, what you guys have"},{"speaker":"Michael Cirillo","startTime":1129.96,"endTime":1134.04,"body":"done, what worries me is that I"},{"speaker":"Michael Cirillo","startTime":1129.96,"endTime":1134.04,"body":"would consider us and our"},{"speaker":"Michael Cirillo","startTime":1134.04,"endTime":1138.78,"body":"circles power users and probably"},{"speaker":"Michael Cirillo","startTime":1134.04,"endTime":1138.78,"body":"influencing the conversation of"},{"speaker":"Michael Cirillo","startTime":1138.78,"endTime":1142.52,"body":"GPT. But I think of my own dear"},{"speaker":"Michael Cirillo","startTime":1138.78,"endTime":1142.52,"body":"wife,"},{"speaker":"Paul J Daly","startTime":1143.42,"endTime":1146.42,"body":"right? I feel like"},{"speaker":"Paul J Daly","startTime":1143.42,"endTime":1146.42,"body":"there's a God rest her soul"},{"speaker":"Paul J Daly","startTime":1146.42,"endTime":1147.98,"body":"after when you say it like that,"},{"speaker":"Michael Cirillo","startTime":1149.13,"endTime":1152.4,"body":"guys, she is an"},{"speaker":"Michael Cirillo","startTime":1149.13,"endTime":1152.4,"body":"87 year old woman trapped in a"},{"speaker":"Michael Cirillo","startTime":1152.4,"endTime":1158.1,"body":"39 year old's body and and I"},{"speaker":"Michael Cirillo","startTime":1152.4,"endTime":1158.1,"body":"think about my own children. I"},{"speaker":"Michael Cirillo","startTime":1158.1,"endTime":1160.53,"body":"just had to have a conversation"},{"speaker":"Michael Cirillo","startTime":1158.1,"endTime":1160.53,"body":"with my own children last night"},{"speaker":"Michael Cirillo","startTime":1160.77,"endTime":1163.62,"body":"where I was like, You need to"},{"speaker":"Michael Cirillo","startTime":1160.77,"endTime":1163.62,"body":"know AI. You need to know"},{"speaker":"Michael Cirillo","startTime":1163.62,"endTime":1167.13,"body":"technology. It is not going"},{"speaker":"Michael Cirillo","startTime":1163.62,"endTime":1167.13,"body":"anywhere. It will be play a part"},{"speaker":"Michael Cirillo","startTime":1167.13,"endTime":1171.12,"body":"in every job that you have. My"},{"speaker":"Michael Cirillo","startTime":1167.13,"endTime":1171.12,"body":"wife, because of that statement,"},{"speaker":"Michael Cirillo","startTime":1171.24,"endTime":1176.97,"body":"will refuse to use it. And there"},{"speaker":"Michael Cirillo","startTime":1171.24,"endTime":1176.97,"body":"is probably a larger demo, I"},{"speaker":"Michael Cirillo","startTime":1176.97,"endTime":1180.15,"body":"would say, in the world, of 8"},{"speaker":"Michael Cirillo","startTime":1176.97,"endTime":1180.15,"body":"billion people by the time we"},{"speaker":"Michael Cirillo","startTime":1180.15,"endTime":1183.87,"body":"all die, probably 9 billion"},{"speaker":"Michael Cirillo","startTime":1180.15,"endTime":1183.87,"body":"people, majority of which will"},{"speaker":"Michael Cirillo","startTime":1183.87,"endTime":1186.48,"body":"not even have access to it, and"},{"speaker":"Michael Cirillo","startTime":1183.87,"endTime":1186.48,"body":"some of which will have never"},{"speaker":"Michael Cirillo","startTime":1186.48,"endTime":1190.98,"body":"even heard of it. And so I worry"},{"speaker":"Michael Cirillo","startTime":1186.48,"endTime":1190.98,"body":"about like, how people are using"},{"speaker":"Michael Cirillo","startTime":1190.98,"endTime":1194.61,"body":"Google today. After 30 years,"},{"speaker":"Michael Cirillo","startTime":1190.98,"endTime":1194.61,"body":"most still don't even know how"},{"speaker":"Michael Cirillo","startTime":1194.61,"endTime":1198.99,"body":"to use Google properly. My dear"},{"speaker":"Michael Cirillo","startTime":1194.61,"endTime":1198.99,"body":"mother in law still believes"},{"speaker":"Michael Cirillo","startTime":1198.99,"endTime":1200.73,"body":"that if she doesn't"},{"speaker":"Michael Cirillo","startTime":1198.99,"endTime":1200.73,"body":"specifically. Specifically click"},{"speaker":"Michael Cirillo","startTime":1200.73,"endTime":1204.87,"body":"Sign out from her Yahoo email,"},{"speaker":"Michael Cirillo","startTime":1200.73,"endTime":1204.87,"body":"that her emails will float out"},{"speaker":"Michael Cirillo","startTime":1204.87,"endTime":1210.57,"body":"into the ether. So I wonder,"},{"speaker":"Michael Cirillo","startTime":1204.87,"endTime":1210.57,"body":"like, what you're seeing based"},{"speaker":"Michael Cirillo","startTime":1210.57,"endTime":1213.33,"body":"on that. I mean, I know we have"},{"speaker":"Michael Cirillo","startTime":1210.57,"endTime":1213.33,"body":"data on how Google is used and"},{"speaker":"Michael Cirillo","startTime":1213.33,"endTime":1216.0,"body":"those sorts of things, but, but"},{"speaker":"Michael Cirillo","startTime":1213.33,"endTime":1216.0,"body":"I think we tend to do that as an"},{"speaker":"Michael Cirillo","startTime":1216.0,"endTime":1219.3,"body":"industry, and it's an important"},{"speaker":"Michael Cirillo","startTime":1216.0,"endTime":1219.3,"body":"piece to factor in that there"},{"speaker":"Michael Cirillo","startTime":1219.3,"endTime":1222.48,"body":"are power users and we are"},{"speaker":"Michael Cirillo","startTime":1219.3,"endTime":1222.48,"body":"shaping a narrative because"},{"speaker":"Michael Cirillo","startTime":1222.48,"endTime":1226.95,"body":"we're using it all day, every"},{"speaker":"Michael Cirillo","startTime":1222.48,"endTime":1226.95,"body":"day, that there is still a large"},{"speaker":"Michael Cirillo","startTime":1226.95,"endTime":1230.82,"body":"majority of car shoppers out"},{"speaker":"Michael Cirillo","startTime":1226.95,"endTime":1230.82,"body":"there who won't ever get past"},{"speaker":"Michael Cirillo","startTime":1230.82,"endTime":1233.49,"body":"Google, like there's a couple of"},{"speaker":"Michael Cirillo","startTime":1230.82,"endTime":1233.49,"body":"generations here, or a"},{"speaker":"Michael Cirillo","startTime":1233.49,"endTime":1237.48,"body":"generation and a half of car"},{"speaker":"Michael Cirillo","startTime":1233.49,"endTime":1237.48,"body":"buyers that probably will not"},{"speaker":"Michael Cirillo","startTime":1237.51,"endTime":1242.01,"body":"even think to go to a GPT to"},{"speaker":"Michael Cirillo","startTime":1237.51,"endTime":1242.01,"body":"even do what Paul just did. I'll"},{"speaker":"Chad Graves","startTime":1242.64,"endTime":1245.28,"body":"answer that, and"},{"speaker":"Chad Graves","startTime":1242.64,"endTime":1245.28,"body":"then I'll get to your point,"},{"speaker":"Chad Graves","startTime":1245.28,"endTime":1249.48,"body":"Kyle. So just in our own"},{"speaker":"Chad Graves","startTime":1245.28,"endTime":1249.48,"body":"research recently, just this"},{"speaker":"Chad Graves","startTime":1249.48,"endTime":1252.54,"body":"last month, we looked at an Audi"},{"speaker":"Chad Graves","startTime":1249.48,"endTime":1252.54,"body":"store, progressive brand. I"},{"speaker":"Chad Graves","startTime":1252.54,"endTime":1256.02,"body":"think we would all agree, in New"},{"speaker":"Chad Graves","startTime":1252.54,"endTime":1256.02,"body":"York, New Jersey, big market,"},{"speaker":"Chad Graves","startTime":1256.02,"endTime":1260.42,"body":"sophisticated market, and a big"},{"speaker":"Chad Graves","startTime":1256.02,"endTime":1260.42,"body":"store, they are averaging about"},{"speaker":"Chad Graves","startTime":1260.42,"endTime":1267.86,"body":"4000 visits a month from Google"},{"speaker":"Chad Graves","startTime":1260.42,"endTime":1267.86,"body":"organic. Last month, six people"},{"speaker":"Chad Graves","startTime":1267.92,"endTime":1270.92,"body":"referred from chat GPT,"},{"speaker":"Chad Graves","startTime":1267.92,"endTime":1270.92,"body":"according to Google Analytics,"},{"speaker":"Chad Graves","startTime":1271.82,"endTime":1277.94,"body":"that's less than Bing and equal"},{"speaker":"Chad Graves","startTime":1271.82,"endTime":1277.94,"body":"to DuckDuckGo. And nobody told"},{"speaker":"Chad Graves","startTime":1277.94,"endTime":1281.74,"body":"me that DuckDuckGo is going to"},{"speaker":"Chad Graves","startTime":1277.94,"endTime":1281.74,"body":"kill SEO, right? So my point is"},{"speaker":"Chad Graves","startTime":1281.74,"endTime":1285.94,"body":"just that, yes, I do think that"},{"speaker":"Chad Graves","startTime":1281.74,"endTime":1285.94,"body":"we have a habit as progressive"},{"speaker":"Chad Graves","startTime":1285.94,"endTime":1288.58,"body":"people and early adopters,"},{"speaker":"Chad Graves","startTime":1285.94,"endTime":1288.58,"body":"right? We are in the early"},{"speaker":"Chad Graves","startTime":1288.58,"endTime":1292.48,"body":"adopter wave still, and we are"},{"speaker":"Chad Graves","startTime":1288.58,"endTime":1292.48,"body":"royal in it together. I mean,"},{"speaker":"Chad Graves","startTime":1292.48,"endTime":1296.74,"body":"like Dave, who you know, you"},{"speaker":"Chad Graves","startTime":1292.48,"endTime":1296.74,"body":"guys all know, with reunion, is"},{"speaker":"Chad Graves","startTime":1296.74,"endTime":1299.56,"body":"that most active user I know. I"},{"speaker":"Chad Graves","startTime":1296.74,"endTime":1299.56,"body":"mean, he's in there every day."},{"speaker":"Chad Graves","startTime":1299.56,"endTime":1301.86,"body":"In fact, I'm like, sometimes I'm"},{"speaker":"Chad Graves","startTime":1299.56,"endTime":1301.86,"body":"like, which one of you am I"},{"speaker":"Chad Graves","startTime":1301.86,"endTime":1305.1,"body":"talking to the Dave or chatgpt?"},{"speaker":"Chad Graves","startTime":1301.86,"endTime":1305.1,"body":"Dave, I don't even know. It's"},{"speaker":"Chad Graves","startTime":1305.1,"endTime":1309.24,"body":"kind of the same guy at this"},{"speaker":"Chad Graves","startTime":1305.1,"endTime":1309.24,"body":"point. It's great, but there's a"},{"speaker":"Chad Graves","startTime":1309.24,"endTime":1312.6,"body":"lot, you know. So yes, I think"},{"speaker":"Chad Graves","startTime":1309.24,"endTime":1312.6,"body":"that it's going to continue to"},{"speaker":"Chad Graves","startTime":1312.6,"endTime":1315.72,"body":"grow. It is growing. I mean,"},{"speaker":"Chad Graves","startTime":1312.6,"endTime":1315.72,"body":"it's fast growing thing in the"},{"speaker":"Chad Graves","startTime":1315.72,"endTime":1318.36,"body":"world, right? But, yeah,"},{"speaker":"Chad Graves","startTime":1315.72,"endTime":1318.36,"body":"Michael, to your point, like,"},{"speaker":"Chad Graves","startTime":1318.72,"endTime":1321.2,"body":"the it hasn't trickled all the"},{"speaker":"Chad Graves","startTime":1318.72,"endTime":1321.2,"body":"way down to people, you know,"},{"speaker":"Chad Graves","startTime":1321.2,"endTime":1324.08,"body":"buying a car off of it yet,"},{"speaker":"Chad Graves","startTime":1321.2,"endTime":1324.08,"body":"right? We're still ending back"},{"speaker":"Chad Graves","startTime":1324.08,"endTime":1325.94,"body":"on Google, which I think is"},{"speaker":"Chad Graves","startTime":1324.08,"endTime":1325.94,"body":"good."},{"speaker":"Paul J Daly","startTime":1326.72,"endTime":1329.12,"body":"Yeah. I mean, my"},{"speaker":"Paul J Daly","startTime":1326.72,"endTime":1329.12,"body":"search right here, I said, Who"},{"speaker":"Paul J Daly","startTime":1329.12,"endTime":1332.24,"body":"should I buy it from? And it"},{"speaker":"Paul J Daly","startTime":1329.12,"endTime":1332.24,"body":"gave me recommendations. It"},{"speaker":"Paul J Daly","startTime":1332.24,"endTime":1335.24,"body":"recommended Carter, Myers,"},{"speaker":"Paul J Daly","startTime":1332.24,"endTime":1335.24,"body":"automotive, because I already"},{"speaker":"Paul J Daly","startTime":1335.24,"endTime":1339.02,"body":"collaborate. Yeah, it did bring"},{"speaker":"Paul J Daly","startTime":1335.24,"endTime":1339.02,"body":"up West her Toyota, but it"},{"speaker":"Paul J Daly","startTime":1339.02,"endTime":1341.5,"body":"doesn't know. It said you've"},{"speaker":"Paul J Daly","startTime":1339.02,"endTime":1341.5,"body":"likely crossed paths with them"},{"speaker":"Paul J Daly","startTime":1341.5,"endTime":1345.52,"body":"through ASOTU circles. And then"},{"speaker":"Paul J Daly","startTime":1341.5,"endTime":1345.52,"body":"it offers me for the expedition."},{"speaker":"Paul J Daly","startTime":1345.52,"endTime":1348.04,"body":"Interestingly enough, it offered"},{"speaker":"Paul J Daly","startTime":1345.52,"endTime":1348.04,"body":"me two stores that I've never,"},{"speaker":"Paul J Daly","startTime":1348.04,"endTime":1350.8,"body":"ever searched or typed in. I"},{"speaker":"Paul J Daly","startTime":1348.04,"endTime":1350.8,"body":"know them all from my previous"},{"speaker":"Paul J Daly","startTime":1350.8,"endTime":1353.62,"body":"business. And it says, like,"},{"speaker":"Paul J Daly","startTime":1350.8,"endTime":1353.62,"body":"friendly for Geneva, a smaller,"},{"speaker":"Paul J Daly","startTime":1353.62,"endTime":1356.44,"body":"more community driven store"},{"speaker":"Paul J Daly","startTime":1353.62,"endTime":1356.44,"body":"worth looking at for a personal"},{"speaker":"Paul J Daly","startTime":1356.44,"endTime":1358.84,"body":"experience. It got that"},{"speaker":"Paul J Daly","startTime":1356.44,"endTime":1358.84,"body":"information somewhere. Wow,"},{"speaker":"Paul J Daly","startTime":1358.84,"endTime":1359.68,"body":"probably from"},{"speaker":"Chad Graves","startTime":1359.68,"endTime":1362.7,"body":"reviews. Man, what"},{"speaker":"Chad Graves","startTime":1359.68,"endTime":1362.7,"body":"I yeah, my sneaky. I'm not"},{"speaker":"Chad Graves","startTime":1362.7,"endTime":1366.12,"body":"sneaky. I think that chat GPT is"},{"speaker":"Chad Graves","startTime":1362.7,"endTime":1366.12,"body":"going to bring back reviews"},{"speaker":"Chad Graves","startTime":1366.72,"endTime":1370.38,"body":"stronger than anything, because"},{"speaker":"Chad Graves","startTime":1366.72,"endTime":1370.38,"body":"that's I that's what I think is."},{"speaker":"Chad Graves","startTime":1370.56,"endTime":1373.38,"body":"And I've done searches, you"},{"speaker":"Chad Graves","startTime":1370.56,"endTime":1373.38,"body":"know, here with we have local"},{"speaker":"Chad Graves","startTime":1373.38,"endTime":1376.26,"body":"clients that I know the SEO is"},{"speaker":"Chad Graves","startTime":1373.38,"endTime":1376.26,"body":"really good, and I know the"},{"speaker":"Chad Graves","startTime":1376.26,"endTime":1378.84,"body":"search is really good, and"},{"speaker":"Chad Graves","startTime":1376.26,"endTime":1378.84,"body":"sometimes it always, won't,"},{"speaker":"Chad Graves","startTime":1378.9,"endTime":1381.74,"body":"won't, always recommend them"},{"speaker":"Chad Graves","startTime":1378.9,"endTime":1381.74,"body":"because they don't have reviews"},{"speaker":"Chad Graves","startTime":1381.92,"endTime":1384.8,"body":"equal to or better a store"},{"speaker":"Chad Graves","startTime":1381.92,"endTime":1384.8,"body":"that's a little bit closer, even"},{"speaker":"Chad Graves","startTime":1384.8,"endTime":1386.96,"body":"a little bit further away. So I"},{"speaker":"Chad Graves","startTime":1384.8,"endTime":1386.96,"body":"think it's going to be"},{"speaker":"Chad Graves","startTime":1386.96,"endTime":1387.62,"body":"interesting to"},{"speaker":"Paul J Daly","startTime":1387.62,"endTime":1389.42,"body":"and then it says"},{"speaker":"Paul J Daly","startTime":1387.62,"endTime":1389.42,"body":"you might be able to leverage"},{"speaker":"Paul J Daly","startTime":1389.42,"endTime":1392.72,"body":"your industry level leverage and"},{"speaker":"Paul J Daly","startTime":1389.42,"endTime":1392.72,"body":"relationships by mentioning, you"},{"speaker":"Paul J Daly","startTime":1392.72,"endTime":1394.22,"body":"know, Chad graves. So wow,"},{"speaker":"Paul J Daly","startTime":1396.26,"endTime":1398.3,"body":"leverage the heck yeah. It's"},{"speaker":"Paul J Daly","startTime":1396.26,"endTime":1398.3,"body":"like,"},{"speaker":"Paul J Daly","startTime":1398.3,"endTime":1400.6,"body":"Do you know who I'm friends"},{"speaker":"Paul J Daly","startTime":1398.3,"endTime":1400.6,"body":"with? That's amazing. Looks like"},{"speaker":"Paul J Daly","startTime":1400.6,"endTime":1405.82,"body":"Michael Cirillo, brother, best"},{"speaker":"Paul J Daly","startTime":1400.6,"endTime":1405.82,"body":"brand. Tell it. Tell us about"},{"speaker":"Paul J Daly","startTime":1405.82,"endTime":1406.9,"body":"what's going on. Yeah,"},{"speaker":"Chad Graves","startTime":1407.32,"endTime":1410.5,"body":"super exciting,"},{"speaker":"Chad Graves","startTime":1407.32,"endTime":1410.5,"body":"guys. Couple weeks ago, release,"},{"speaker":"Chad Graves","startTime":1410.5,"endTime":1414.52,"body":"what our biggest release to"},{"speaker":"Chad Graves","startTime":1410.5,"endTime":1414.52,"body":"date? And I'll rewind a little"},{"speaker":"Chad Graves","startTime":1414.52,"endTime":1418.3,"body":"bit. We started visualizing SEO"},{"speaker":"Chad Graves","startTime":1414.52,"endTime":1418.3,"body":"a couple years ago with key"},{"speaker":"Chad Graves","startTime":1418.3,"endTime":1421.68,"body":"lift, and it was in spreadsheets"},{"speaker":"Chad Graves","startTime":1418.3,"endTime":1421.68,"body":"at first. And our bit friend,"},{"speaker":"Chad Graves","startTime":1421.68,"endTime":1424.26,"body":"Ben Hadley, I remember, like it"},{"speaker":"Chad Graves","startTime":1421.68,"endTime":1424.26,"body":"was yesterday at nada. He was"},{"speaker":"Chad Graves","startTime":1424.26,"endTime":1426.54,"body":"like, Dude, you got to, like,"},{"speaker":"Chad Graves","startTime":1424.26,"endTime":1426.54,"body":"get this out of spreadsheets and"},{"speaker":"Chad Graves","startTime":1426.54,"endTime":1429.0,"body":"into like, a dashboard. And I"},{"speaker":"Chad Graves","startTime":1426.54,"endTime":1429.0,"body":"was like, damn, I hate a"},{"speaker":"Chad Graves","startTime":1429.0,"endTime":1433.08,"body":"dashboard, but there we are. And"},{"speaker":"Chad Graves","startTime":1429.0,"endTime":1433.08,"body":"then we added our Google"},{"speaker":"Chad Graves","startTime":1433.08,"endTime":1436.44,"body":"Business Profile stuff, and then"},{"speaker":"Chad Graves","startTime":1433.08,"endTime":1436.44,"body":"we added our search stuff. But"},{"speaker":"Chad Graves","startTime":1436.44,"endTime":1440.04,"body":"just a couple weeks ago, we've"},{"speaker":"Chad Graves","startTime":1436.44,"endTime":1440.04,"body":"officially branded it altitude,"},{"speaker":"Chad Graves","startTime":1440.28,"endTime":1443.48,"body":"which is really exciting, search"},{"speaker":"Chad Graves","startTime":1440.28,"endTime":1443.48,"body":"beyond limits. And the reason"},{"speaker":"Chad Graves","startTime":1443.48,"endTime":1446.24,"body":"that search beyond limits, guys,"},{"speaker":"Chad Graves","startTime":1443.48,"endTime":1446.24,"body":"is because we're also"},{"speaker":"Chad Graves","startTime":1446.42,"endTime":1450.56,"body":"integrating sales and inventory"},{"speaker":"Chad Graves","startTime":1446.42,"endTime":1450.56,"body":"data directly into it as well."},{"speaker":"Chad Graves","startTime":1450.68,"endTime":1455.12,"body":"So now, and the best quote I've"},{"speaker":"Chad Graves","startTime":1450.68,"endTime":1455.12,"body":"heard about this from a GM, he"},{"speaker":"Chad Graves","startTime":1455.12,"endTime":1458.36,"body":"said, You know, I've always had"},{"speaker":"Chad Graves","startTime":1455.12,"endTime":1458.36,"body":"to speak your language. Now"},{"speaker":"Chad Graves","startTime":1458.36,"endTime":1461.08,"body":"you're speaking mine. Come on"},{"speaker":"Chad Graves","startTime":1458.36,"endTime":1461.08,"body":"now,"},{"speaker":"Chad Graves","startTime":1462.16,"endTime":1465.1,"body":"so, and that was out of trust,"},{"speaker":"Chad Graves","startTime":1462.16,"endTime":1465.1,"body":"right there, babe. And"},{"speaker":"Chad Graves","startTime":1465.1,"endTime":1467.68,"body":"you know, that's when I knew we"},{"speaker":"Chad Graves","startTime":1465.1,"endTime":1467.68,"body":"were onto something. Was"},{"speaker":"Chad Graves","startTime":1467.68,"endTime":1470.56,"body":"actually at the Carter, Myers"},{"speaker":"Chad Graves","startTime":1467.68,"endTime":1470.56,"body":"organization, and so it was"},{"speaker":"Chad Graves","startTime":1470.56,"endTime":1474.28,"body":"great. They were an early"},{"speaker":"Chad Graves","startTime":1470.56,"endTime":1474.28,"body":"adopter and beta tester for us."},{"speaker":"Chad Graves","startTime":1474.28,"endTime":1476.92,"body":"So you know, now, instead of"},{"speaker":"Chad Graves","startTime":1474.28,"endTime":1476.92,"body":"saying, Hey Michael, how was"},{"speaker":"Chad Graves","startTime":1476.92,"endTime":1479.62,"body":"your month last month? And you"},{"speaker":"Chad Graves","startTime":1476.92,"endTime":1479.62,"body":"know, leads are up, we're"},{"speaker":"Chad Graves","startTime":1479.62,"endTime":1483.42,"body":"saying, Hey, Michael, this is"},{"speaker":"Chad Graves","startTime":1479.62,"endTime":1483.42,"body":"where you lost market share last"},{"speaker":"Chad Graves","startTime":1483.42,"endTime":1486.54,"body":"month. This is who you lost it"},{"speaker":"Chad Graves","startTime":1483.42,"endTime":1486.54,"body":"to. This is the model that we"},{"speaker":"Chad Graves","startTime":1486.54,"endTime":1489.78,"body":"have the most opportunity to"},{"speaker":"Chad Graves","startTime":1486.54,"endTime":1489.78,"body":"and, hey, we're thinking about"},{"speaker":"Chad Graves","startTime":1489.78,"endTime":1492.36,"body":"bumping up that in our content"},{"speaker":"Chad Graves","startTime":1489.78,"endTime":1492.36,"body":"selection, and we're going to"},{"speaker":"Chad Graves","startTime":1492.36,"endTime":1495.96,"body":"change bid adjustments based on"},{"speaker":"Chad Graves","startTime":1492.36,"endTime":1495.96,"body":"competition market sales and the"},{"speaker":"Chad Graves","startTime":1495.96,"endTime":1499.08,"body":"volume of inventory you have on"},{"speaker":"Chad Graves","startTime":1495.96,"endTime":1499.08,"body":"the lot. Oh, by the way, you're"},{"speaker":"Chad Graves","startTime":1499.08,"endTime":1502.22,"body":"also priced really. Fair. And"},{"speaker":"Chad Graves","startTime":1499.08,"endTime":1502.22,"body":"you know, let's put that message"},{"speaker":"Chad Graves","startTime":1502.22,"endTime":1505.28,"body":"in the ads as well. And so it's"},{"speaker":"Chad Graves","startTime":1502.22,"endTime":1505.28,"body":"just really changing the"},{"speaker":"Chad Graves","startTime":1505.28,"endTime":1509.6,"body":"narrative, bringing the data at"},{"speaker":"Chad Graves","startTime":1505.28,"endTime":1509.6,"body":"it from a really exciting point"},{"speaker":"Chad Graves","startTime":1509.72,"endTime":1512.9,"body":"for our team, for those client"},{"speaker":"Chad Graves","startTime":1509.72,"endTime":1512.9,"body":"folks, it's something we're"},{"speaker":"Chad Graves","startTime":1512.9,"endTime":1516.26,"body":"super excited about, guys and"},{"speaker":"Chad Graves","startTime":1512.9,"endTime":1516.26,"body":"the user experience. It's really"},{"speaker":"Chad Graves","startTime":1516.26,"endTime":1517.28,"body":"tough. Yeah,"},{"speaker":"Paul J Daly","startTime":1517.28,"endTime":1519.2,"body":"that's called"},{"speaker":"Paul J Daly","startTime":1517.28,"endTime":1519.2,"body":"altitude. I love that."},{"speaker":"Chad Graves","startTime":1520.04,"endTime":1520.48,"body":"Thank you."},{"speaker":"Paul J Daly","startTime":1520.9,"endTime":1523.66,"body":"Good branded name."},{"speaker":"Paul J Daly","startTime":1520.9,"endTime":1523.66,"body":"I appreciate that. We're"},{"speaker":"Chad Graves","startTime":1523.66,"endTime":1526.54,"body":"really excited"},{"speaker":"Chad Graves","startTime":1523.66,"endTime":1526.54,"body":"about it. It's out now today,"},{"speaker":"Chad Graves","startTime":1526.54,"endTime":1530.26,"body":"and it just brings up a really"},{"speaker":"Chad Graves","startTime":1526.54,"endTime":1530.26,"body":"good sophistication level to a"},{"speaker":"Chad Graves","startTime":1530.26,"endTime":1534.1,"body":"technology that I think is very"},{"speaker":"Chad Graves","startTime":1530.26,"endTime":1534.1,"body":"easy for dealers to get around"},{"speaker":"Chad Graves","startTime":1534.1,"endTime":1536.98,"body":"and play with and and"},{"speaker":"Chad Graves","startTime":1534.1,"endTime":1536.98,"body":"understand, and it gives them"},{"speaker":"Chad Graves","startTime":1536.98,"endTime":1539.8,"body":"value to you know, quite"},{"speaker":"Chad Graves","startTime":1536.98,"endTime":1539.8,"body":"frankly, what, what I think"},{"speaker":"Chad Graves","startTime":1539.8,"endTime":1542.34,"body":"matters the most, the leading"},{"speaker":"Chad Graves","startTime":1539.8,"endTime":1542.34,"body":"indicator of this industry is"},{"speaker":"Chad Graves","startTime":1542.34,"endTime":1545.4,"body":"ultimately sales. You know, we"},{"speaker":"Chad Graves","startTime":1542.34,"endTime":1545.4,"body":"take everything else out. That's"},{"speaker":"Chad Graves","startTime":1545.4,"endTime":1547.68,"body":"what we're judged on at the end"},{"speaker":"Chad Graves","startTime":1545.4,"endTime":1547.68,"body":"of the day. And if we can help"},{"speaker":"Chad Graves","startTime":1547.68,"endTime":1550.74,"body":"that, we can help our dealers do"},{"speaker":"Chad Graves","startTime":1547.68,"endTime":1550.74,"body":"that, then ultimately, I feel"},{"speaker":"Chad Graves","startTime":1550.74,"endTime":1553.26,"body":"like that's our job as a"},{"speaker":"Chad Graves","startTime":1550.74,"endTime":1553.26,"body":"marketing digital marketing"},{"speaker":"Chad Graves","startTime":1553.26,"endTime":1554.1,"body":"agency, which is"},{"speaker":"Michael Cirillo","startTime":1554.1,"endTime":1556.26,"body":"exciting. Well,"},{"speaker":"Michael Cirillo","startTime":1554.1,"endTime":1556.26,"body":"talk about bringing it full"},{"speaker":"Michael Cirillo","startTime":1556.26,"endTime":1558.9,"body":"circle right into the end. We"},{"speaker":"Michael Cirillo","startTime":1556.26,"endTime":1558.9,"body":"talked about SEO, we talked"},{"speaker":"Michael Cirillo","startTime":1558.9,"endTime":1562.16,"body":"about AI, we talked about"},{"speaker":"Michael Cirillo","startTime":1558.9,"endTime":1562.16,"body":"customer journey, and now you're"},{"speaker":"Michael Cirillo","startTime":1562.16,"endTime":1564.5,"body":"able to visualize that for your"},{"speaker":"Michael Cirillo","startTime":1562.16,"endTime":1564.5,"body":"partners. I think that's"},{"speaker":"Michael Cirillo","startTime":1564.5,"endTime":1566.96,"body":"tremendous. Chad man, it's"},{"speaker":"Michael Cirillo","startTime":1564.5,"endTime":1566.96,"body":"always a pleasure to hang out"},{"speaker":"Michael Cirillo","startTime":1566.96,"endTime":1568.04,"body":"with you. Thanks"},{"speaker":"Chad Graves","startTime":1568.22,"endTime":1570.62,"body":"for joining us."},{"speaker":"Chad Graves","startTime":1568.22,"endTime":1570.62,"body":"Thanks so much, guys. It's"},{"speaker":"Chad Graves","startTime":1570.62,"endTime":1573.32,"body":"always a pleasure, and I look"},{"speaker":"Chad Graves","startTime":1570.62,"endTime":1573.32,"body":"forward to continue supporting."},{"speaker":"Chad Graves","startTime":1573.32,"endTime":1575.24,"body":"I'll be back next year, so can't"},{"speaker":"Chad Graves","startTime":1573.32,"endTime":1575.24,"body":"wait."},{"speaker":"Paul J Daly","startTime":1579.68,"endTime":1581.56,"body":"Okay, Michael, it"},{"speaker":"Paul J Daly","startTime":1579.68,"endTime":1581.56,"body":"was a bit of a stretch."},{"speaker":"Paul J Daly","startTime":1581.62,"endTime":1583.0,"body":"I'm gonna say seven."},{"speaker":"Michael Cirillo","startTime":1584.92,"endTime":1587.2,"body":"Like, if we're"},{"speaker":"Michael Cirillo","startTime":1584.92,"endTime":1587.2,"body":"talking Dave Portnoy, a seven"},{"speaker":"Michael Cirillo","startTime":1587.26,"endTime":1587.44,"body":"is,"},{"speaker":"Paul J Daly","startTime":1587.62,"endTime":1589.72,"body":"like a really good"},{"speaker":"Paul J Daly","startTime":1587.62,"endTime":1589.72,"body":"right,"},{"speaker":"Paul J Daly","startTime":1590.92,"endTime":1594.64,"body":"right, yeah, yeah. That's fair."},{"speaker":"Paul J Daly","startTime":1590.92,"endTime":1594.64,"body":"You know the donuts first, the"},{"speaker":"Paul J Daly","startTime":1594.64,"endTime":1597.94,"body":"workout, the chiseled chin"},{"speaker":"Paul J Daly","startTime":1594.64,"endTime":1597.94,"body":"versus the rounded elbow. You"},{"speaker":"Paul J Daly","startTime":1597.94,"endTime":1601.14,"body":"know the rounded you know"},{"speaker":"Paul J Daly","startTime":1597.94,"endTime":1601.14,"body":"that's, yeah, we'll see. We'll"},{"speaker":"Paul J Daly","startTime":1601.14,"endTime":1605.94,"body":"see. It's close. So I, you know"},{"speaker":"Paul J Daly","startTime":1601.14,"endTime":1605.94,"body":"what? I love the the the funnest"},{"speaker":"Paul J Daly","startTime":1605.94,"endTime":1609.06,"body":"one for me was like, Oh yeah,"},{"speaker":"Paul J Daly","startTime":1605.94,"endTime":1609.06,"body":"super regressive Audi store and"},{"speaker":"Paul J Daly","startTime":1609.06,"endTime":1611.94,"body":"a major metro that's probably"},{"speaker":"Paul J Daly","startTime":1609.06,"endTime":1611.94,"body":"utilizing GPT"},{"speaker":"Unknown","startTime":1612.24,"endTime":1615.84,"body":"six. Like, we're fine."},{"speaker":"Paul J Daly","startTime":1616.68,"endTime":1618.12,"body":"It came from Duck"},{"speaker":"Paul J Daly","startTime":1616.68,"endTime":1618.12,"body":"Duck. I'll"},{"speaker":"Paul J Daly","startTime":1618.12,"endTime":1622.88,"body":"caveat that just a bit, just"},{"speaker":"Paul J Daly","startTime":1618.12,"endTime":1622.88,"body":"that I don't think auto websites"},{"speaker":"Paul J Daly","startTime":1622.88,"endTime":1626.18,"body":"have caught up to the schema"},{"speaker":"Paul J Daly","startTime":1622.88,"endTime":1626.18,"body":"structure necessary for GPT to"},{"speaker":"Paul J Daly","startTime":1626.18,"endTime":1630.98,"body":"understand it, or are thinking"},{"speaker":"Paul J Daly","startTime":1626.18,"endTime":1630.98,"body":"about SEO when it comes to high"},{"speaker":"Paul J Daly","startTime":1630.98,"endTime":1635.06,"body":"funnel research, which is"},{"speaker":"Paul J Daly","startTime":1630.98,"endTime":1635.06,"body":"totally fine, but if you want to"},{"speaker":"Paul J Daly","startTime":1635.06,"endTime":1637.82,"body":"get in those consideration"},{"speaker":"Paul J Daly","startTime":1635.06,"endTime":1637.82,"body":"matrix, you got to think about"},{"speaker":"Paul J Daly","startTime":1637.82,"endTime":1644.68,"body":"technical SEO. But yeah, it's"},{"speaker":"Paul J Daly","startTime":1637.82,"endTime":1644.68,"body":"still the adoption curve of AI"},{"speaker":"Paul J Daly","startTime":1645.22,"endTime":1646.84,"body":"as a search mechanism. And I"},{"speaker":"Paul J Daly","startTime":1645.22,"endTime":1646.84,"body":"don't want"},{"speaker":"Michael Cirillo","startTime":1646.84,"endTime":1648.52,"body":"to be that guy,"},{"speaker":"Michael Cirillo","startTime":1646.84,"endTime":1648.52,"body":"like, I don't want to be that"},{"speaker":"Michael Cirillo","startTime":1648.52,"endTime":1652.3,"body":"guy or come across as that guy."},{"speaker":"Michael Cirillo","startTime":1648.52,"endTime":1652.3,"body":"That's like, it's not gonna be"},{"speaker":"Michael Cirillo","startTime":1652.42,"endTime":1656.26,"body":"what it seems. But it's like,"},{"speaker":"Michael Cirillo","startTime":1652.42,"endTime":1656.26,"body":"no, just acknowledging, I think"},{"speaker":"Michael Cirillo","startTime":1656.26,"endTime":1659.62,"body":"he said it well, acknowledging,"},{"speaker":"Michael Cirillo","startTime":1656.26,"endTime":1659.62,"body":"like, we're in an early adoption"},{"speaker":"Michael Cirillo","startTime":1659.68,"endTime":1663.96,"body":"zone right now, and by nature,"},{"speaker":"Michael Cirillo","startTime":1659.68,"endTime":1663.96,"body":"all of us early adopters are"},{"speaker":"Michael Cirillo","startTime":1663.96,"endTime":1666.42,"body":"going to be excited about it."},{"speaker":"Michael Cirillo","startTime":1663.96,"endTime":1666.42,"body":"We're using it a lot. We're"},{"speaker":"Michael Cirillo","startTime":1666.42,"endTime":1668.94,"body":"testing it, putting it through"},{"speaker":"Michael Cirillo","startTime":1666.42,"endTime":1668.94,"body":"its paces, and we're excited"},{"speaker":"Michael Cirillo","startTime":1668.94,"endTime":1672.18,"body":"about it because it's doing"},{"speaker":"Michael Cirillo","startTime":1668.94,"endTime":1672.18,"body":"things like, I mean, I don't"},{"speaker":"Michael Cirillo","startTime":1672.18,"endTime":1675.36,"body":"know if I told you guys about"},{"speaker":"Michael Cirillo","startTime":1672.18,"endTime":1675.36,"body":"how it saved me 200 bucks a"},{"speaker":"Michael Cirillo","startTime":1675.36,"endTime":1680.42,"body":"month on my T bill. Absolutely"},{"speaker":"Michael Cirillo","startTime":1675.36,"endTime":1680.42,"body":"you did. You know. And now, I"},{"speaker":"Michael Cirillo","startTime":1680.42,"endTime":1682.64,"body":"mean, think about the"},{"speaker":"Michael Cirillo","startTime":1680.42,"endTime":1682.64,"body":"implications. I mean, chief of"},{"speaker":"Michael Cirillo","startTime":1682.64,"endTime":1686.06,"body":"staff at ASOTU, of bringing"},{"speaker":"Michael Cirillo","startTime":1682.64,"endTime":1686.06,"body":"everyone's disc profiles in"},{"speaker":"Michael Cirillo","startTime":1686.06,"endTime":1690.38,"body":"building it and finding who"},{"speaker":"Michael Cirillo","startTime":1686.06,"endTime":1690.38,"body":"works best together and who has"},{"speaker":"Michael Cirillo","startTime":1690.38,"endTime":1693.08,"body":"friction points together, just"},{"speaker":"Michael Cirillo","startTime":1690.38,"endTime":1693.08,"body":"based on personality types. For"},{"speaker":"Michael Cirillo","startTime":1693.08,"endTime":1696.14,"body":"it to do that, that was kind of"},{"speaker":"Michael Cirillo","startTime":1693.08,"endTime":1696.14,"body":"my point. About the reasoning."},{"speaker":"Michael Cirillo","startTime":1697.16,"endTime":1700.48,"body":"Two years ago, I would have to"},{"speaker":"Michael Cirillo","startTime":1697.16,"endTime":1700.48,"body":"sit here for hours and hours and"},{"speaker":"Michael Cirillo","startTime":1700.48,"endTime":1701.5,"body":"hours and reasons,"},{"speaker":"Paul J Daly","startTime":1701.86,"endTime":1705.7,"body":"analyze and think"},{"speaker":"Paul J Daly","startTime":1701.86,"endTime":1705.7,"body":"and not get distracted. Yeah,"},{"speaker":"Paul J Daly","startTime":1705.76,"endTime":1706.18,"body":"and,"},{"speaker":"Michael Cirillo","startTime":1706.24,"endTime":1709.9,"body":"and, I mean, I"},{"speaker":"Michael Cirillo","startTime":1706.24,"endTime":1709.9,"body":"think back 1000s of years ago."},{"speaker":"Michael Cirillo","startTime":1710.26,"endTime":1714.22,"body":"Why do we know about Socrates"},{"speaker":"Michael Cirillo","startTime":1710.26,"endTime":1714.22,"body":"today, or Leonardo da Vinci or"},{"speaker":"Michael Cirillo","startTime":1714.22,"endTime":1718.0,"body":"any of these guys? Because their"},{"speaker":"Michael Cirillo","startTime":1714.22,"endTime":1718.0,"body":"ability to think and reason was"},{"speaker":"Michael Cirillo","startTime":1718.06,"endTime":1721.08,"body":"just slightly better than"},{"speaker":"Michael Cirillo","startTime":1718.06,"endTime":1721.08,"body":"everyone else's at the time,"},{"speaker":"Michael Cirillo","startTime":1721.14,"endTime":1724.2,"body":"right? They were educated."},{"speaker":"Michael Cirillo","startTime":1721.14,"endTime":1724.2,"body":"Everyone was ignorant, not"},{"speaker":"Michael Cirillo","startTime":1724.2,"endTime":1727.62,"body":"educated. Their ability to think"},{"speaker":"Michael Cirillo","startTime":1724.2,"endTime":1727.62,"body":"and reason was so much greater."},{"speaker":"Michael Cirillo","startTime":1727.68,"endTime":1731.16,"body":"Now, I would say based on how"},{"speaker":"Michael Cirillo","startTime":1727.68,"endTime":1731.16,"body":"education works today. I bet you"},{"speaker":"Michael Cirillo","startTime":1731.16,"endTime":1734.04,"body":"anything, most people in the"},{"speaker":"Michael Cirillo","startTime":1731.16,"endTime":1734.04,"body":"world today actually have the"},{"speaker":"Michael Cirillo","startTime":1734.04,"endTime":1737.1,"body":"ability to reason like a"},{"speaker":"Michael Cirillo","startTime":1734.04,"endTime":1737.1,"body":"Socrates, but because it's the"},{"speaker":"Michael Cirillo","startTime":1737.1,"endTime":1741.92,"body":"norm, it doesn't stand out. Now"},{"speaker":"Michael Cirillo","startTime":1737.1,"endTime":1741.92,"body":"you have GPT that can reason"},{"speaker":"Michael Cirillo","startTime":1741.92,"endTime":1744.92,"body":"based on gazillions of data"},{"speaker":"Michael Cirillo","startTime":1741.92,"endTime":1744.92,"body":"points faster and more"},{"speaker":"Michael Cirillo","startTime":1744.92,"endTime":1749.36,"body":"effectively than our brains can,"},{"speaker":"Michael Cirillo","startTime":1744.92,"endTime":1749.36,"body":"which pushes us into this, this"},{"speaker":"Michael Cirillo","startTime":1749.36,"endTime":1753.86,"body":"zone of then I can just move to"},{"speaker":"Michael Cirillo","startTime":1749.36,"endTime":1753.86,"body":"action faster. I don't need to"},{"speaker":"Michael Cirillo","startTime":1753.86,"endTime":1756.98,"body":"waste my time on the reasoning."},{"speaker":"Michael Cirillo","startTime":1753.86,"endTime":1756.98,"body":"I can move to action faster. I"},{"speaker":"Paul J Daly","startTime":1757.1,"endTime":1759.74,"body":"mean, I don't feel"},{"speaker":"Paul J Daly","startTime":1757.1,"endTime":1759.74,"body":"like that's a whole podcast. It"},{"speaker":"Paul J Daly","startTime":1759.74,"endTime":1762.28,"body":"is dangerous, first and"},{"speaker":"Paul J Daly","startTime":1759.74,"endTime":1762.28,"body":"foremost, I don't know that I"},{"speaker":"Paul J Daly","startTime":1762.28,"endTime":1765.28,"body":"agree on the reasoning thing. I"},{"speaker":"Paul J Daly","startTime":1762.28,"endTime":1765.28,"body":"mean, have you ever been on the"},{"speaker":"Paul J Daly","startTime":1765.28,"endTime":1767.2,"body":"internet? No, I'm talking"},{"speaker":"Michael Cirillo","startTime":1767.2,"endTime":1768.04,"body":"about GPT."},{"speaker":"Paul J Daly","startTime":1771.64,"endTime":1775.48,"body":"Oh, GPT. Just do"},{"speaker":"Paul J Daly","startTime":1771.64,"endTime":1775.48,"body":"Socrates. Don't do the internet,"},{"speaker":"Paul J Daly","startTime":1775.84,"endTime":1779.44,"body":"please. Got you, got you the i"},{"speaker":"Paul J Daly","startTime":1775.84,"endTime":1779.44,"body":"Okay. I was gonna say I thought"},{"speaker":"Paul J Daly","startTime":1779.44,"endTime":1780.22,"body":"you were talking about,"},{"speaker":"Michael Cirillo","startTime":1780.22,"endTime":1782.4,"body":"imagine if we"},{"speaker":"Michael Cirillo","startTime":1780.22,"endTime":1782.4,"body":"were having this conversation in"},{"speaker":"Michael Cirillo","startTime":1782.4,"endTime":1785.4,"body":"Socrates time, people would be"},{"speaker":"Michael Cirillo","startTime":1782.4,"endTime":1785.4,"body":"sitting at our feet being like,"},{"speaker":"Michael Cirillo","startTime":1785.64,"endTime":1790.44,"body":"Whoa, yeah. Now it's the norm."},{"speaker":"Michael Cirillo","startTime":1785.64,"endTime":1790.44,"body":"Like we know everybody we have"},{"speaker":"Michael Cirillo","startTime":1790.44,"endTime":1792.54,"body":"conversations with have"},{"speaker":"Michael Cirillo","startTime":1790.44,"endTime":1792.54,"body":"conversations like this."},{"speaker":"Paul J Daly","startTime":1792.54,"endTime":1796.98,"body":"So I saw a tweet"},{"speaker":"Paul J Daly","startTime":1792.54,"endTime":1796.98,"body":"this morning. I don't know when"},{"speaker":"Paul J Daly","startTime":1796.98,"endTime":1800.54,"body":"this podcast is going to be"},{"speaker":"Paul J Daly","startTime":1796.98,"endTime":1800.54,"body":"released, but basically it. Was"},{"speaker":"Paul J Daly","startTime":1800.6,"endTime":1804.44,"body":"the announcement of the next"},{"speaker":"Paul J Daly","startTime":1800.6,"endTime":1804.44,"body":"version of grok coming out. And"},{"speaker":"Paul J Daly","startTime":1804.5,"endTime":1807.08,"body":"basically, I think it was Elon"},{"speaker":"Paul J Daly","startTime":1804.5,"endTime":1807.08,"body":"Musk made the post. He said,"},{"speaker":"Paul J Daly","startTime":1807.08,"endTime":1812.12,"body":"grok 2.5 maybe it was. He says,"},{"speaker":"Paul J Daly","startTime":1807.08,"endTime":1812.12,"body":"is going to be reasoning based"},{"speaker":"Paul J Daly","startTime":1812.12,"endTime":1815.72,"body":"on first principles, and the"},{"speaker":"Paul J Daly","startTime":1812.12,"endTime":1815.72,"body":"answers and the reasoning it"},{"speaker":"Paul J Daly","startTime":1815.72,"endTime":1820.24,"body":"comes up with do not exist on"},{"speaker":"Paul J Daly","startTime":1815.72,"endTime":1820.24,"body":"the internet. Whoa, which is a"},{"speaker":"Paul J Daly","startTime":1820.24,"endTime":1821.68,"body":"whole different ball"},{"speaker":"Unknown","startTime":1821.68,"endTime":1827.26,"body":"game. Oh boy, yeah. On"},{"speaker":"Unknown","startTime":1821.68,"endTime":1827.26,"body":"that note. On that note, we"},{"speaker":"Chad Graves","startTime":1828.04,"endTime":1828.52,"body":"had a great"},{"speaker":"Paul J Daly","startTime":1830.38,"endTime":1833.26,"body":"time. This was an"},{"speaker":"Paul J Daly","startTime":1830.38,"endTime":1833.26,"body":"excellent episode of the podcast"},{"speaker":"Paul J Daly","startTime":1833.26,"endTime":1836.08,"body":"on behalf of Kyle Mountsier,"},{"speaker":"Paul J Daly","startTime":1833.26,"endTime":1836.08,"body":"Michael Cirillo and myself."},{"speaker":"Paul J Daly","startTime":1836.08,"endTime":1839.2,"body":"Thank you, as always, for"},{"speaker":"Paul J Daly","startTime":1836.08,"endTime":1839.2,"body":"listening to Auto Collabs."},{"speaker":"Kyle Mountsier","startTime":1839.8,"endTime":1842.94,"body":"Sign up for our"},{"speaker":"Kyle Mountsier","startTime":1839.8,"endTime":1842.94,"body":"free and fun to read daily email"},{"speaker":"Kyle Mountsier","startTime":1842.94,"endTime":1846.9,"body":"for a free shot of relevant news"},{"speaker":"Kyle Mountsier","startTime":1842.94,"endTime":1846.9,"body":"and automotive retail media and"},{"speaker":"Kyle Mountsier","startTime":1846.9,"endTime":1851.34,"body":"pop culture. You can get it"},{"speaker":"Kyle Mountsier","startTime":1846.9,"endTime":1851.34,"body":"now@asotu.com that's asotu.com"},{"speaker":"Kyle Mountsier","startTime":1852.72,"endTime":1856.2,"body":"if you love this podcast, please"},{"speaker":"Kyle Mountsier","startTime":1852.72,"endTime":1856.2,"body":"leave us a review and share it"},{"speaker":"Kyle Mountsier","startTime":1856.2,"endTime":1859.26,"body":"with a friend. Thanks again for"},{"speaker":"Kyle Mountsier","startTime":1856.2,"endTime":1859.26,"body":"listening. We'll see you next"},{"speaker":"Kyle Mountsier","startTime":1859.26,"endTime":1859.56,"body":"time you"},{"speaker":"Chad Graves","startTime":1870.92,"endTime":1876.2,"body":"welcome to Article."},{"speaker":"Chad Graves","startTime":1870.92,"endTime":1876.2,"body":"Last recording you."}]}