{"version":"1.0.0","segments":[{"speaker":"Paul J Daly","startTime":0.0,"endTime":2.04,"body":"I'm really excited"},{"speaker":"Paul J Daly","startTime":0.0,"endTime":2.04,"body":"for today's guest."},{"speaker":"Unknown","startTime":7.86,"endTime":9.9,"body":"This is Auto Collabs"},{"speaker":"Unknown","startTime":7.86,"endTime":9.9,"body":"for"},{"speaker":"Paul J Daly","startTime":9.9,"endTime":12.24,"body":"a few reasons."},{"speaker":"Paul J Daly","startTime":9.9,"endTime":12.24,"body":"Number one, he doesn't have"},{"speaker":"Kyle Mountsier","startTime":12.24,"endTime":14.34,"body":"a halo on his"},{"speaker":"Kyle Mountsier","startTime":12.24,"endTime":14.34,"body":"head like Michael Cirillo,"},{"speaker":"Kyle Mountsier","startTime":14.34,"endTime":15.24,"body":"right? No, don't make"},{"speaker":"Paul J Daly","startTime":15.24,"endTime":18.12,"body":"fun of Michael's"},{"speaker":"Paul J Daly","startTime":15.24,"endTime":18.12,"body":"camera. His lighting went out."},{"speaker":"Paul J Daly","startTime":18.12,"endTime":21.5,"body":"There was a brown out in Texas,"},{"speaker":"Paul J Daly","startTime":18.12,"endTime":21.5,"body":"and I don't think he looks that"},{"speaker":"Paul J Daly","startTime":21.5,"endTime":21.68,"body":"bad."},{"speaker":"Unknown","startTime":22.58,"endTime":25.16,"body":"It's pretty nasty."},{"speaker":"Unknown","startTime":22.58,"endTime":25.16,"body":"Okay, you guys have"},{"speaker":"Paul J Daly","startTime":25.16,"endTime":26.96,"body":"listened to the"},{"speaker":"Paul J Daly","startTime":25.16,"endTime":26.96,"body":"audio version. If you're"},{"speaker":"Paul J Daly","startTime":26.96,"endTime":29.6,"body":"listening to the audio version,"},{"speaker":"Paul J Daly","startTime":26.96,"endTime":29.6,"body":"just listen the audio right"},{"speaker":"Paul J Daly","startTime":29.6,"endTime":32.36,"body":"there. It'll be better. Don't go"},{"speaker":"Paul J Daly","startTime":29.6,"endTime":32.36,"body":"anywhere. No, but, but, but."},{"speaker":"Paul J Daly","startTime":32.36,"endTime":36.38,"body":"Glenn Lundy, today's guest is a"},{"speaker":"Paul J Daly","startTime":32.36,"endTime":36.38,"body":"professional podcaster in every"},{"speaker":"Paul J Daly","startTime":36.38,"endTime":40.42,"body":"sense of the word. He's got"},{"speaker":"Paul J Daly","startTime":36.38,"endTime":40.42,"body":"1000s of episodes under his"},{"speaker":"Paul J Daly","startTime":40.42,"endTime":42.34,"body":"belt, he is always"},{"speaker":"Michael Cirillo","startTime":42.34,"endTime":44.38,"body":"only, like,"},{"speaker":"Michael Cirillo","startTime":42.34,"endTime":44.38,"body":"four generations away from"},{"speaker":"Michael Cirillo","startTime":44.38,"endTime":47.26,"body":"repopulating the entire state of"},{"speaker":"Michael Cirillo","startTime":44.38,"endTime":47.26,"body":"Kentucky. I don't"},{"speaker":"Paul J Daly","startTime":47.26,"endTime":50.5,"body":"think so. He just,"},{"speaker":"Paul J Daly","startTime":47.26,"endTime":50.5,"body":"he's got a couple of kids. He's"},{"speaker":"Paul J Daly","startTime":50.5,"endTime":53.8,"body":"got a couple kids. He actually"},{"speaker":"Paul J Daly","startTime":50.5,"endTime":53.8,"body":"had had three of them at ASOTU"},{"speaker":"Paul J Daly","startTime":53.8,"endTime":54.94,"body":"CON, which was super cool."},{"speaker":"Kyle Mountsier","startTime":55.3,"endTime":57.88,"body":"He didn't have"},{"speaker":"Kyle Mountsier","startTime":55.3,"endTime":57.88,"body":"three of them. He brought three"},{"speaker":"Kyle Mountsier","startTime":57.88,"endTime":63.96,"body":"of words are tricky, you know,"},{"speaker":"Kyle Mountsier","startTime":57.88,"endTime":63.96,"body":"we're maybe"},{"speaker":"Paul J Daly","startTime":64.98,"endTime":69.36,"body":"we should back off"},{"speaker":"Paul J Daly","startTime":64.98,"endTime":69.36,"body":"that. No, but, but he's always"},{"speaker":"Paul J Daly","startTime":69.36,"endTime":72.48,"body":"been somebody who has been"},{"speaker":"Paul J Daly","startTime":69.36,"endTime":72.48,"body":"committed to moving forward in"},{"speaker":"Paul J Daly","startTime":72.48,"endTime":74.76,"body":"every sense of how I've known"},{"speaker":"Paul J Daly","startTime":72.48,"endTime":74.76,"body":"him, whether that's in"},{"speaker":"Paul J Daly","startTime":74.76,"endTime":78.48,"body":"repopulating the earth or, you"},{"speaker":"Paul J Daly","startTime":74.76,"endTime":78.48,"body":"know, just helping people kind"},{"speaker":"Paul J Daly","startTime":78.48,"endTime":81.44,"body":"of get unstuck, I guess, has"},{"speaker":"Paul J Daly","startTime":78.48,"endTime":81.44,"body":"been my experience with them."},{"speaker":"Paul J Daly","startTime":81.44,"endTime":84.56,"body":"Yep, you know, I thought you"},{"speaker":"Paul J Daly","startTime":81.44,"endTime":84.56,"body":"guys would have something else"},{"speaker":"Paul J Daly","startTime":84.56,"endTime":84.98,"body":"to say there."},{"speaker":"Unknown","startTime":85.04,"endTime":89.3,"body":"How about let's dive in"},{"speaker":"Unknown","startTime":85.04,"endTime":89.3,"body":"and get unstuck from sticking"},{"speaker":"Unknown","startTime":89.3,"endTime":90.2,"body":"the intro. I"},{"speaker":"Unknown","startTime":90.2,"endTime":92.9,"body":"know I took too long with that."},{"speaker":"Unknown","startTime":90.2,"endTime":92.9,"body":"I didn't give you guys any talk."},{"speaker":"Unknown","startTime":93.26,"endTime":96.08,"body":"Hey guys, we hope you enjoyed"},{"speaker":"Unknown","startTime":93.26,"endTime":96.08,"body":"this episode with Glenn Lundy,"},{"speaker":"Paul J Daly","startTime":100.1,"endTime":102.82,"body":"Mr. Glenn Lundy, it"},{"speaker":"Paul J Daly","startTime":100.1,"endTime":102.82,"body":"is good to have you on the show."},{"speaker":"Paul J Daly","startTime":102.82,"endTime":105.4,"body":"The four of us have never been"},{"speaker":"Paul J Daly","startTime":102.82,"endTime":105.4,"body":"on a piece of content together."},{"speaker":"Paul J Daly","startTime":105.46,"endTime":107.74,"body":"I will say this is true,"},{"speaker":"Glenn Lundy","startTime":108.76,"endTime":110.92,"body":"and I did together."},{"speaker":"Glenn Lundy","startTime":108.76,"endTime":110.92,"body":"Guys were all coming at me like"},{"speaker":"Glenn Lundy","startTime":110.92,"endTime":114.34,"body":"this. I didn't know, like, one"},{"speaker":"Glenn Lundy","startTime":110.92,"endTime":114.34,"body":"on one. All of a sudden I come"},{"speaker":"Glenn Lundy","startTime":114.34,"endTime":116.92,"body":"around the corner, there's three"},{"speaker":"Glenn Lundy","startTime":114.34,"endTime":116.92,"body":"you guys. I'm like, Oh my gosh,"},{"speaker":"Glenn Lundy","startTime":116.98,"endTime":117.76,"body":"this is actually"},{"speaker":"Kyle Mountsier","startTime":117.76,"endTime":119.08,"body":"an intervention."},{"speaker":"Kyle Mountsier","startTime":117.76,"endTime":119.08,"body":"Michael's"},{"speaker":"Paul J Daly","startTime":121.42,"endTime":123.72,"body":"like, okay, hold"},{"speaker":"Paul J Daly","startTime":121.42,"endTime":123.72,"body":"everybody, get your little note"},{"speaker":"Paul J Daly","startTime":123.72,"endTime":126.84,"body":"out, right? And the big"},{"speaker":"Paul J Daly","startTime":123.72,"endTime":126.84,"body":"question,"},{"speaker":"Kyle Mountsier","startTime":128.52,"endTime":130.14,"body":"you, Glen Lenny,"},{"speaker":"Kyle Mountsier","startTime":128.52,"endTime":130.14,"body":"yes, and yeah,"},{"speaker":"Paul J Daly","startTime":130.32,"endTime":132.66,"body":"see you, Glenn, let"},{"speaker":"Paul J Daly","startTime":130.32,"endTime":132.66,"body":"me and we see that you just had"},{"speaker":"Paul J Daly","startTime":132.66,"endTime":134.76,"body":"another baby. What I"},{"speaker":"Unknown","startTime":134.76,"endTime":135.42,"body":"did,"},{"speaker":"Kyle Mountsier","startTime":137.22,"endTime":139.68,"body":"how do you even"},{"speaker":"Kyle Mountsier","startTime":137.22,"endTime":139.68,"body":"function in this world with all"},{"speaker":"Kyle Mountsier","startTime":139.68,"endTime":140.72,"body":"these babies? He"},{"speaker":"Paul J Daly","startTime":140.72,"endTime":143.06,"body":"looks awake. He's"},{"speaker":"Paul J Daly","startTime":140.72,"endTime":143.06,"body":"bright eyed and bushy tailed."},{"speaker":"Paul J Daly","startTime":143.06,"endTime":144.62,"body":"Tell us your secrets. Glenn, oh"},{"speaker":"Glenn Lundy","startTime":144.62,"endTime":148.16,"body":"my gosh. Uh, marry"},{"speaker":"Glenn Lundy","startTime":144.62,"endTime":148.16,"body":"a saint. Mary, a saint. That is"},{"speaker":"Glenn Lundy","startTime":148.28,"endTime":152.96,"body":"the that is the key, for sure,"},{"speaker":"Glenn Lundy","startTime":148.28,"endTime":152.96,"body":"for sure, maybe number nine."},{"speaker":"Glenn Lundy","startTime":152.96,"endTime":156.08,"body":"Man, he's eight weeks old. He's"},{"speaker":"Glenn Lundy","startTime":152.96,"endTime":156.08,"body":"doing great. Wow. How's the"},{"speaker":"Glenn Lundy","startTime":156.08,"endTime":159.14,"body":"rest? He's legit, a raider."},{"speaker":"Glenn Lundy","startTime":156.08,"endTime":159.14,"body":"Because, I mean, I named him"},{"speaker":"Glenn Lundy","startTime":159.2,"endTime":161.14,"body":"Hutch Raider. His middle name is"},{"speaker":"Unknown","startTime":163.54,"endTime":167.98,"body":"Raider. Was that a"},{"speaker":"Unknown","startTime":163.54,"endTime":167.98,"body":"mutual decision? Did Leslie he"},{"speaker":"Unknown","startTime":167.98,"endTime":170.08,"body":"slipped in while she still had"},{"speaker":"Unknown","startTime":167.98,"endTime":170.08,"body":"the epidemic? Are"},{"speaker":"Unknown","startTime":171.1,"endTime":175.12,"body":"you talking about our intimacy"},{"speaker":"Unknown","startTime":171.1,"endTime":175.12,"body":"here? Michael, if that was a"},{"speaker":"Unknown","startTime":175.12,"endTime":178.3,"body":"mutual decision or not. I mean,"},{"speaker":"Unknown","startTime":175.12,"endTime":178.3,"body":"come on, buddy. Who do you think"},{"speaker":"Kyle Mountsier","startTime":180.1,"endTime":182.46,"body":"I am moving on"},{"speaker":"Kyle Mountsier","startTime":180.1,"endTime":182.46,"body":"for that conversation"},{"speaker":"Paul J Daly","startTime":182.58,"endTime":184.02,"body":"and other news."},{"speaker":"Kyle Mountsier","startTime":185.1,"endTime":187.14,"body":"Did you guys"},{"speaker":"Kyle Mountsier","startTime":185.1,"endTime":187.14,"body":"know that that Glenn, I think"},{"speaker":"Kyle Mountsier","startTime":187.14,"endTime":191.34,"body":"was like podcast number three or"},{"speaker":"Kyle Mountsier","startTime":187.14,"endTime":191.34,"body":"four for me ever, really? Yeah,"},{"speaker":"Kyle Mountsier","startTime":191.34,"endTime":197.28,"body":"wow. I don't even think do that."},{"speaker":"Kyle Mountsier","startTime":191.34,"endTime":197.28,"body":"I number like three or four or"},{"speaker":"Kyle Mountsier","startTime":197.28,"endTime":199.8,"body":"something like that. If you go"},{"speaker":"Kyle Mountsier","startTime":197.28,"endTime":199.8,"body":"back on your contagious"},{"speaker":"Kyle Mountsier","startTime":199.8,"endTime":202.94,"body":"conversations, contagious"},{"speaker":"Kyle Mountsier","startTime":199.8,"endTime":202.94,"body":"conversations, way back when it"},{"speaker":"Kyle Mountsier","startTime":202.94,"endTime":208.4,"body":"was like someone in the office"},{"speaker":"Kyle Mountsier","startTime":202.94,"endTime":208.4,"body":"Erica and an old employee of"},{"speaker":"Kyle Mountsier","startTime":208.4,"endTime":214.28,"body":"mine, and Glenn and Ben were,"},{"speaker":"Kyle Mountsier","startTime":208.4,"endTime":214.28,"body":"like, the first four, wow, yeah,"},{"speaker":"Kyle Mountsier","startTime":214.34,"endTime":214.64,"body":"back in"},{"speaker":"Paul J Daly","startTime":214.64,"endTime":218.72,"body":"that, was I ever on"},{"speaker":"Paul J Daly","startTime":214.64,"endTime":218.72,"body":"that show? By what was, I think"},{"speaker":"Paul J Daly","startTime":218.72,"endTime":221.56,"body":"you were on that show? No, go"},{"speaker":"Paul J Daly","startTime":218.72,"endTime":221.56,"body":"back and run it back, just so I"},{"speaker":"Paul J Daly","startTime":221.56,"endTime":223.9,"body":"can say I was on, yeah, Paul,"},{"speaker":"Paul J Daly","startTime":221.56,"endTime":223.9,"body":"Paul and Michael were never on"},{"speaker":"Paul J Daly","startTime":223.9,"endTime":226.54,"body":"that show, but Glenn was on that"},{"speaker":"Paul J Daly","startTime":223.9,"endTime":226.54,"body":"show. Glenn, let's talk about"},{"speaker":"Paul J Daly","startTime":226.54,"endTime":226.96,"body":"that now."},{"speaker":"Unknown","startTime":227.14,"endTime":228.76,"body":"Yeah, I love No. Okay,"},{"speaker":"Kyle Mountsier","startTime":228.82,"endTime":231.64,"body":"so I have a real"},{"speaker":"Kyle Mountsier","startTime":228.82,"endTime":231.64,"body":"question, where, where did this"},{"speaker":"Kyle Mountsier","startTime":231.82,"endTime":237.4,"body":"my question, dog thing at ASOTU"},{"speaker":"Kyle Mountsier","startTime":231.82,"endTime":237.4,"body":"CON that you had, that was you"},{"speaker":"Kyle Mountsier","startTime":237.4,"endTime":239.98,"body":"right, running around with that"},{"speaker":"Kyle Mountsier","startTime":237.4,"endTime":239.98,"body":"little automated thing that was"},{"speaker":"Kyle Mountsier","startTime":240.04,"endTime":241.86,"body":"the robot he stole that"},{"speaker":"Glenn Lundy","startTime":241.86,"endTime":244.92,"body":"he jacked that I"},{"speaker":"Glenn Lundy","startTime":241.86,"endTime":244.92,"body":"still wasn't his, but no, it's"},{"speaker":"Glenn Lundy","startTime":244.92,"endTime":250.08,"body":"so car tool, right, my buddy. So"},{"speaker":"Glenn Lundy","startTime":244.92,"endTime":250.08,"body":"we have an 800% club member one"},{"speaker":"Glenn Lundy","startTime":250.08,"endTime":253.62,"body":"of our dealers that also has"},{"speaker":"Glenn Lundy","startTime":250.08,"endTime":253.62,"body":"software called car tool. Got"},{"speaker":"Glenn Lundy","startTime":253.62,"endTime":257.1,"body":"it. Oh, I told him he could hang"},{"speaker":"Glenn Lundy","startTime":253.62,"endTime":257.1,"body":"out at our booth there at a so"},{"speaker":"Glenn Lundy","startTime":257.1,"endTime":262.28,"body":"do if he brought his little"},{"speaker":"Glenn Lundy","startTime":257.1,"endTime":262.28,"body":"cyber dog so that we can try to"},{"speaker":"Glenn Lundy","startTime":262.28,"endTime":266.12,"body":"draw attention to the booth. So"},{"speaker":"Glenn Lundy","startTime":262.28,"endTime":266.12,"body":"he brought his little AI power,"},{"speaker":"Glenn Lundy","startTime":266.12,"endTime":269.42,"body":"whatever you want to call that"},{"speaker":"Glenn Lundy","startTime":266.12,"endTime":269.42,"body":"thing. And dude, Kyle does that"},{"speaker":"Glenn Lundy","startTime":269.42,"endTime":270.5,"body":"thing. Not insane, bro."},{"speaker":"Kyle Mountsier","startTime":270.56,"endTime":273.56,"body":"It was wild."},{"speaker":"Kyle Mountsier","startTime":270.56,"endTime":273.56,"body":"That blew my mind. So what's the"},{"speaker":"Kyle Mountsier","startTime":273.56,"endTime":275.84,"body":"whole point of it? What's the"},{"speaker":"Kyle Mountsier","startTime":273.56,"endTime":275.84,"body":"reason for that thing? If you"},{"speaker":"Kyle Mountsier","startTime":275.84,"endTime":277.28,"body":"don't, I mean, I know it's a"},{"speaker":"Kyle Mountsier","startTime":275.84,"endTime":277.28,"body":"little bit"},{"speaker":"Paul J Daly","startTime":277.28,"endTime":279.14,"body":"I don't get"},{"speaker":"Paul J Daly","startTime":277.28,"endTime":279.14,"body":"attention. I mean, just like"},{"speaker":"Paul J Daly","startTime":279.14,"endTime":281.62,"body":"everything else in this world,"},{"speaker":"Paul J Daly","startTime":279.14,"endTime":281.62,"body":"how can we slap a machine gun to"},{"speaker":"Paul J Daly","startTime":281.62,"endTime":283.12,"body":"the top of it? I mean, I"},{"speaker":"Glenn Lundy","startTime":283.12,"endTime":285.88,"body":"don't know. Dude,"},{"speaker":"Glenn Lundy","startTime":283.12,"endTime":285.88,"body":"you have 36 scarfs behind you"},{"speaker":"Glenn Lundy","startTime":285.88,"endTime":295.72,"body":"right now. Kyle, do we need 36"},{"speaker":"Glenn Lundy","startTime":285.88,"endTime":295.72,"body":"scarfs? Kyle, no, that's"},{"speaker":"Glenn Lundy","startTime":295.72,"endTime":299.32,"body":"amazing. Super cool. It was"},{"speaker":"Glenn Lundy","startTime":295.72,"endTime":299.32,"body":"really cool. No, they do have"},{"speaker":"Glenn Lundy","startTime":299.32,"endTime":303.6,"body":"some. Them, if you dig into it,"},{"speaker":"Glenn Lundy","startTime":299.32,"endTime":303.6,"body":"you know, like they have them"},{"speaker":"Glenn Lundy","startTime":303.6,"endTime":306.18,"body":"strong enough where they can"},{"speaker":"Glenn Lundy","startTime":303.6,"endTime":306.18,"body":"pull somebody in a wheelchair,"},{"speaker":"Glenn Lundy","startTime":306.18,"endTime":310.26,"body":"they can carry groceries for"},{"speaker":"Glenn Lundy","startTime":306.18,"endTime":310.26,"body":"disabled folks, I think things"},{"speaker":"Glenn Lundy","startTime":310.26,"endTime":314.64,"body":"like that. So think of like"},{"speaker":"Glenn Lundy","startTime":310.26,"endTime":314.64,"body":"helper dogs, but they're not"},{"speaker":"Glenn Lundy","startTime":314.94,"endTime":317.4,"body":"real. 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I'm gonna"},{"speaker":"Paul J Daly","startTime":336.44,"endTime":338.42,"body":"get that. 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But this"},{"speaker":"Unknown","startTime":348.82,"endTime":351.4,"body":"ties into a question I have"},{"speaker":"Unknown","startTime":351.4,"endTime":355.24,"body":"because you know, one of the"},{"speaker":"Unknown","startTime":351.4,"endTime":355.24,"body":"things you've taught in your"},{"speaker":"Unknown","startTime":355.24,"endTime":355.36,"body":"800%"},{"speaker":"Michael Cirillo","startTime":356.8,"endTime":360.16,"body":"club for a long"},{"speaker":"Michael Cirillo","startTime":356.8,"endTime":360.16,"body":"time is the power of getting"},{"speaker":"Michael Cirillo","startTime":360.16,"endTime":363.66,"body":"attention, yeah, man. And this,"},{"speaker":"Michael Cirillo","startTime":360.16,"endTime":363.66,"body":"obviously, I mean, we saw"},{"speaker":"Michael Cirillo","startTime":363.66,"endTime":366.6,"body":"everybody hanging out at the"},{"speaker":"Michael Cirillo","startTime":363.66,"endTime":366.6,"body":"booth at at ASOTU CON, and this"},{"speaker":"Michael Cirillo","startTime":366.6,"endTime":370.74,"body":"thing became a mechanism that"},{"speaker":"Michael Cirillo","startTime":366.6,"endTime":370.74,"body":"got you attention. So, so my"},{"speaker":"Michael Cirillo","startTime":370.74,"endTime":375.06,"body":"question is, for people that are"},{"speaker":"Michael Cirillo","startTime":370.74,"endTime":375.06,"body":"out there and they're like, Man,"},{"speaker":"Michael Cirillo","startTime":375.06,"endTime":377.94,"body":"I just don't know what I should"},{"speaker":"Michael Cirillo","startTime":375.06,"endTime":377.94,"body":"do to maybe take my business to"},{"speaker":"Michael Cirillo","startTime":377.94,"endTime":380.3,"body":"the next level, or my dealership"},{"speaker":"Michael Cirillo","startTime":377.94,"endTime":380.3,"body":"to the next level, and maybe"},{"speaker":"Michael Cirillo","startTime":380.3,"endTime":383.3,"body":"they're all, they all kind of"},{"speaker":"Michael Cirillo","startTime":380.3,"endTime":383.3,"body":"like dabble in social and they"},{"speaker":"Michael Cirillo","startTime":383.3,"endTime":385.94,"body":"dabble in this. What do you say"},{"speaker":"Michael Cirillo","startTime":383.3,"endTime":385.94,"body":"to that? What can, what can"},{"speaker":"Michael Cirillo","startTime":385.94,"endTime":390.92,"body":"people do to actually Garner"},{"speaker":"Michael Cirillo","startTime":385.94,"endTime":390.92,"body":"better attention?"},{"speaker":"Glenn Lundy","startTime":391.1,"endTime":393.08,"body":"Do you guys see the"},{"speaker":"Glenn Lundy","startTime":391.1,"endTime":393.08,"body":"new Burger King Whopper"},{"speaker":"Glenn Lundy","startTime":393.08,"endTime":397.4,"body":"commercial? No, no, no. So"},{"speaker":"Glenn Lundy","startTime":393.08,"endTime":397.4,"body":"Burger King put a camera on a"},{"speaker":"Glenn Lundy","startTime":397.4,"endTime":402.76,"body":"whopper for 34 days. The video"},{"speaker":"Glenn Lundy","startTime":397.4,"endTime":402.76,"body":"starts by them building a"},{"speaker":"Glenn Lundy","startTime":402.76,"endTime":406.96,"body":"whopper on a stand with a camera"},{"speaker":"Glenn Lundy","startTime":402.76,"endTime":406.96,"body":"looking at it, and then they"},{"speaker":"Glenn Lundy","startTime":406.96,"endTime":415.12,"body":"just time lapse it for 34 days"},{"speaker":"Glenn Lundy","startTime":406.96,"endTime":415.12,"body":"as it turns into a moldy mess."},{"speaker":"Glenn Lundy","startTime":415.66,"endTime":421.26,"body":"And then at the end, it says,"},{"speaker":"Glenn Lundy","startTime":415.66,"endTime":421.26,"body":"The Power of no preservatives."},{"speaker":"Glenn Lundy","startTime":421.44,"endTime":429.12,"body":"Awesome. Whoa. Beautiful ad. 33"},{"speaker":"Glenn Lundy","startTime":421.44,"endTime":429.12,"body":"million views. Overnight"},{"speaker":"Glenn Lundy","startTime":429.42,"endTime":434.76,"body":"burgers. Burger King sales,"},{"speaker":"Glenn Lundy","startTime":429.42,"endTime":434.76,"body":"instant spike because they use"},{"speaker":"Glenn Lundy","startTime":434.76,"endTime":438.36,"body":"actual natural ingredients,"},{"speaker":"Glenn Lundy","startTime":434.76,"endTime":438.36,"body":"right? And they didn't even have"},{"speaker":"Glenn Lundy","startTime":438.36,"endTime":441.32,"body":"to go as far as show the"},{"speaker":"Glenn Lundy","startTime":438.36,"endTime":441.32,"body":"McDonald's burger. That would"},{"speaker":"Glenn Lundy","startTime":441.32,"endTime":444.74,"body":"not have deteriorated. It would"},{"speaker":"Glenn Lundy","startTime":441.32,"endTime":444.74,"body":"have just stayed in one like a"},{"speaker":"Glenn Lundy","startTime":444.74,"endTime":448.1,"body":"Twinkie, right? They didn't even"},{"speaker":"Glenn Lundy","startTime":444.74,"endTime":448.1,"body":"have to go there. They just"},{"speaker":"Glenn Lundy","startTime":448.1,"endTime":453.38,"body":"showed the Burger King burger."},{"speaker":"Glenn Lundy","startTime":448.1,"endTime":453.38,"body":"What about the laxative? My"},{"speaker":"Glenn Lundy","startTime":453.38,"endTime":458.72,"body":"lacks, my, my, there's a there's"},{"speaker":"Glenn Lundy","startTime":453.38,"endTime":458.72,"body":"a laxative. Relax. MiraLAX."},{"speaker":"Glenn Lundy","startTime":458.72,"endTime":462.7,"body":"Michael's got them all. Michael,"},{"speaker":"Glenn Lundy","startTime":458.72,"endTime":462.7,"body":"so MiraLAX makes a video."},{"speaker":"Glenn Lundy","startTime":462.82,"endTime":466.66,"body":"They've got people on a"},{"speaker":"Glenn Lundy","startTime":462.82,"endTime":466.66,"body":"whiteboard tracking their poops,"},{"speaker":"Glenn Lundy","startTime":467.2,"endTime":470.02,"body":"and people are celebrating."},{"speaker":"Glenn Lundy","startTime":467.2,"endTime":470.02,"body":"These are adults. They're"},{"speaker":"Glenn Lundy","startTime":470.02,"endTime":472.84,"body":"tracking their poop. Yeah, just"},{"speaker":"Glenn Lundy","startTime":470.02,"endTime":472.84,"body":"got my third poop"},{"speaker":"Paul J Daly","startTime":472.84,"endTime":475.78,"body":"today. I do that"},{"speaker":"Paul J Daly","startTime":472.84,"endTime":475.78,"body":"with my toddlers, right,"},{"speaker":"Glenn Lundy","startTime":475.84,"endTime":479.86,"body":"right? Millions and"},{"speaker":"Glenn Lundy","startTime":475.84,"endTime":479.86,"body":"millions of views. MiraLAX sales"},{"speaker":"Glenn Lundy","startTime":481.42,"endTime":486.66,"body":"spike. We are now in the land of"},{"speaker":"Glenn Lundy","startTime":481.42,"endTime":486.66,"body":"attention, man. So what do I say"},{"speaker":"Glenn Lundy","startTime":486.66,"endTime":491.76,"body":"to everybody out there? I've"},{"speaker":"Glenn Lundy","startTime":486.66,"endTime":491.76,"body":"been in this game a while. Used"},{"speaker":"Glenn Lundy","startTime":491.76,"endTime":495.0,"body":"to be TV commercials, radio, all"},{"speaker":"Glenn Lundy","startTime":491.76,"endTime":495.0,"body":"that stuff, right? And then you"},{"speaker":"Glenn Lundy","startTime":495.0,"endTime":498.72,"body":"were like you were, you were the"},{"speaker":"Glenn Lundy","startTime":495.0,"endTime":498.72,"body":"newest thing. If you were doing"},{"speaker":"Glenn Lundy","startTime":498.72,"endTime":502.1,"body":"Facebook ads or tick tock ads or"},{"speaker":"Glenn Lundy","startTime":498.72,"endTime":502.1,"body":"whatever, right? That was the"},{"speaker":"Glenn Lundy","startTime":502.1,"endTime":507.08,"body":"newest thing. Well, now that's"},{"speaker":"Glenn Lundy","startTime":502.1,"endTime":507.08,"body":"the old thing, and now the key"},{"speaker":"Glenn Lundy","startTime":507.14,"endTime":513.2,"body":"to paid marketing is to invest"},{"speaker":"Glenn Lundy","startTime":507.14,"endTime":513.2,"body":"in organic content that'll get"},{"speaker":"Glenn Lundy","startTime":513.2,"endTime":516.32,"body":"you intention, right? This is"},{"speaker":"Glenn Lundy","startTime":513.2,"endTime":516.32,"body":"what Mr. Beast does. Mr. Beast"},{"speaker":"Glenn Lundy","startTime":516.32,"endTime":520.18,"body":"spends millions to drop a"},{"speaker":"Glenn Lundy","startTime":516.32,"endTime":520.18,"body":"Lamborghini from a crane and"},{"speaker":"Glenn Lundy","startTime":520.18,"endTime":524.38,"body":"have some guy try to catch it."},{"speaker":"Glenn Lundy","startTime":520.18,"endTime":524.38,"body":"So he's paying for the eyeballs,"},{"speaker":"Glenn Lundy","startTime":524.62,"endTime":528.04,"body":"but he's not paying the platform"},{"speaker":"Glenn Lundy","startTime":524.62,"endTime":528.04,"body":"for the eyeballs, right? He's"},{"speaker":"Glenn Lundy","startTime":528.04,"endTime":530.8,"body":"not saying, hey, Facebook, I'm"},{"speaker":"Glenn Lundy","startTime":528.04,"endTime":530.8,"body":"gonna pay you to put this in"},{"speaker":"Glenn Lundy","startTime":530.8,"endTime":533.44,"body":"front of people. He's paying for"},{"speaker":"Glenn Lundy","startTime":530.8,"endTime":533.44,"body":"a Lamborghini to get dropped"},{"speaker":"Glenn Lundy","startTime":533.44,"endTime":537.28,"body":"from a crane. So it's still paid"},{"speaker":"Glenn Lundy","startTime":533.44,"endTime":537.28,"body":"marketing, but it's organic"},{"speaker":"Glenn Lundy","startTime":537.34,"endTime":538.24,"body":"attention grabbing."},{"speaker":"Paul J Daly","startTime":538.3,"endTime":540.6,"body":"I've had this, I've"},{"speaker":"Paul J Daly","startTime":538.3,"endTime":540.6,"body":"had this mentality for a long"},{"speaker":"Paul J Daly","startTime":540.6,"endTime":543.96,"body":"time, and it's actually coming"},{"speaker":"Paul J Daly","startTime":540.6,"endTime":543.96,"body":"it feels like it's coming back"},{"speaker":"Paul J Daly","startTime":543.96,"endTime":546.18,"body":"around, just like baggy pants"},{"speaker":"Paul J Daly","startTime":543.96,"endTime":546.18,"body":"are back in Did you guys know"},{"speaker":"Paul J Daly","startTime":546.18,"endTime":546.42,"body":"this?"},{"speaker":"Glenn Lundy","startTime":547.02,"endTime":549.0,"body":"I wore some the"},{"speaker":"Glenn Lundy","startTime":547.02,"endTime":549.0,"body":"other day. My wife was not a"},{"speaker":"Glenn Lundy","startTime":549.0,"endTime":550.68,"body":"fan, dude. I was"},{"speaker":"Paul J Daly","startTime":550.68,"endTime":552.72,"body":"a fan when I was in"},{"speaker":"Paul J Daly","startTime":550.68,"endTime":552.72,"body":"high school, because that's what"},{"speaker":"Paul J Daly","startTime":552.72,"endTime":555.9,"body":"I wore. And now my 18 year old"},{"speaker":"Paul J Daly","startTime":552.72,"endTime":555.9,"body":"son, I'm like, What do you mean?"},{"speaker":"Paul J Daly","startTime":555.9,"endTime":561.92,"body":"You're wearing painter's jeans,"},{"speaker":"Paul J Daly","startTime":555.9,"endTime":561.92,"body":"like I had those things. But I"},{"speaker":"Paul J Daly","startTime":561.92,"endTime":565.7,"body":"digress. True, it's bad. I"},{"speaker":"Paul J Daly","startTime":561.92,"endTime":565.7,"body":"digress. Okay, those shorts, I"},{"speaker":"Paul J Daly","startTime":565.7,"endTime":570.14,"body":"had those pants. But either way,"},{"speaker":"Paul J Daly","startTime":565.7,"endTime":570.14,"body":"when I would think about ad"},{"speaker":"Paul J Daly","startTime":570.14,"endTime":572.9,"body":"dollars being a tax on your"},{"speaker":"Paul J Daly","startTime":570.14,"endTime":572.9,"body":"brand, on the strength of your"},{"speaker":"Paul J Daly","startTime":572.9,"endTime":576.02,"body":"brand, and when you're paying"},{"speaker":"Paul J Daly","startTime":572.9,"endTime":576.02,"body":"for eyeballs, in the old way of"},{"speaker":"Paul J Daly","startTime":576.02,"endTime":579.08,"body":"thinking about paying for"},{"speaker":"Paul J Daly","startTime":576.02,"endTime":579.08,"body":"eyeballs, right? You pay for an"},{"speaker":"Paul J Daly","startTime":579.08,"endTime":583.12,"body":"ad or a placement or whatever,"},{"speaker":"Paul J Daly","startTime":579.08,"endTime":583.12,"body":"and people see that little"},{"speaker":"Paul J Daly","startTime":583.12,"endTime":585.94,"body":"message. Everyone knows it's"},{"speaker":"Paul J Daly","startTime":583.12,"endTime":585.94,"body":"sponsored. You try your best,"},{"speaker":"Paul J Daly","startTime":585.94,"endTime":588.34,"body":"but everyone knows you're"},{"speaker":"Paul J Daly","startTime":585.94,"endTime":588.34,"body":"positioning your brand, and you"},{"speaker":"Paul J Daly","startTime":588.34,"endTime":590.68,"body":"pay to get in front of them."},{"speaker":"Paul J Daly","startTime":588.34,"endTime":590.68,"body":"However, when you invest in"},{"speaker":"Paul J Daly","startTime":590.68,"endTime":594.1,"body":"organic content and making great"},{"speaker":"Paul J Daly","startTime":590.68,"endTime":594.1,"body":"content, that gets you maybe the"},{"speaker":"Paul J Daly","startTime":594.1,"endTime":596.92,"body":"same amount of eyeballs. Let's"},{"speaker":"Paul J Daly","startTime":594.1,"endTime":596.92,"body":"just say it's even you've"},{"speaker":"Paul J Daly","startTime":596.92,"endTime":601.86,"body":"actually been intentionally, uh."},{"speaker":"Paul J Daly","startTime":596.92,"endTime":601.86,"body":"Um, creative around your brand,"},{"speaker":"Paul J Daly","startTime":601.86,"endTime":604.26,"body":"your messaging, understanding"},{"speaker":"Paul J Daly","startTime":601.86,"endTime":604.26,"body":"your consumer, and you build"},{"speaker":"Paul J Daly","startTime":604.26,"endTime":607.26,"body":"that in the bank, like brand"},{"speaker":"Paul J Daly","startTime":604.26,"endTime":607.26,"body":"equity, as opposed to just a"},{"speaker":"Paul J Daly","startTime":607.26,"endTime":610.8,"body":"sponsored post. So I'm a huge"},{"speaker":"Paul J Daly","startTime":607.26,"endTime":610.8,"body":"fan of that direction and that"},{"speaker":"Paul J Daly","startTime":610.86,"endTime":614.16,"body":"that trend. I also think it"},{"speaker":"Paul J Daly","startTime":610.86,"endTime":614.16,"body":"gives you an opportunity to to"},{"speaker":"Paul J Daly","startTime":614.16,"endTime":616.44,"body":"flex the creative muscles,"},{"speaker":"Paul J Daly","startTime":614.16,"endTime":616.44,"body":"right? The people who are more"},{"speaker":"Paul J Daly","startTime":616.44,"endTime":619.26,"body":"creative with their deployment,"},{"speaker":"Paul J Daly","startTime":616.44,"endTime":619.26,"body":"right? Because, well, our own"},{"speaker":"Paul J Daly","startTime":619.26,"endTime":621.98,"body":"story too, right? How much does"},{"speaker":"Paul J Daly","startTime":619.26,"endTime":621.98,"body":"it cost to time lapse? A"},{"speaker":"Paul J Daly","startTime":621.98,"endTime":624.86,"body":"Whopper? It's probably one of"},{"speaker":"Paul J Daly","startTime":621.98,"endTime":624.86,"body":"the lowest budget pieces of"},{"speaker":"Paul J Daly","startTime":624.86,"endTime":627.68,"body":"creative that they've ever made."},{"speaker":"Paul J Daly","startTime":624.86,"endTime":627.68,"body":"No doubt, right? Time lapse,"},{"speaker":"Paul J Daly","startTime":627.68,"endTime":633.44,"body":"camera, Whopper lights the end."},{"speaker":"Paul J Daly","startTime":627.68,"endTime":633.44,"body":"No celebrities, no soundtrack,"},{"speaker":"Paul J Daly","startTime":633.44,"endTime":637.46,"body":"none of this. However, it was"},{"speaker":"Paul J Daly","startTime":633.44,"endTime":637.46,"body":"the creative concept that made"},{"speaker":"Paul J Daly","startTime":637.46,"endTime":639.74,"body":"the differentiator, and I think"},{"speaker":"Paul J Daly","startTime":637.46,"endTime":639.74,"body":"we're still in that world. So"},{"speaker":"Paul J Daly","startTime":639.74,"endTime":642.58,"body":"when you say, you know this, I"},{"speaker":"Paul J Daly","startTime":639.74,"endTime":642.58,"body":"think about dealerships and"},{"speaker":"Paul J Daly","startTime":642.58,"endTime":645.16,"body":"their ability and desire to do"},{"speaker":"Paul J Daly","startTime":642.58,"endTime":645.16,"body":"this. A lot of them, it's"},{"speaker":"Paul J Daly","startTime":645.16,"endTime":648.52,"body":"learning how to flex a new"},{"speaker":"Paul J Daly","startTime":645.16,"endTime":648.52,"body":"muscle, because it's automotive"},{"speaker":"Paul J Daly","startTime":648.52,"endTime":653.8,"body":"grew up on, like, oh yeah, paid,"},{"speaker":"Paul J Daly","startTime":648.52,"endTime":653.8,"body":"paid things, payment for to be"},{"speaker":"Paul J Daly","startTime":653.8,"endTime":657.46,"body":"in newspapers and on billboards"},{"speaker":"Paul J Daly","startTime":653.8,"endTime":657.46,"body":"and for sure. So I like to shift"},{"speaker":"Paul J Daly","startTime":657.46,"endTime":658.06,"body":"personally,"},{"speaker":"Michael Cirillo","startTime":659.14,"endTime":660.66,"body":"you know, the"},{"speaker":"Michael Cirillo","startTime":659.14,"endTime":660.66,"body":"end of the world though"},{"speaker":"Michael Cirillo","startTime":660.66,"endTime":663.0,"body":"McDonald's is gonna retort the"},{"speaker":"Paul J Daly","startTime":663.06,"endTime":666.72,"body":"only still edible,"},{"speaker":"Paul J Daly","startTime":663.06,"endTime":666.72,"body":"right? Yeah, like"},{"speaker":"Michael Cirillo","startTime":666.72,"endTime":669.72,"body":"you'll make it"},{"speaker":"Michael Cirillo","startTime":666.72,"endTime":669.72,"body":"the next 100 years, and you"},{"speaker":"Paul J Daly","startTime":669.84,"endTime":672.0,"body":"won't throw that"},{"speaker":"Paul J Daly","startTime":669.84,"endTime":672.0,"body":"burger in a ziploc. It'll be"},{"speaker":"Paul J Daly","startTime":672.0,"endTime":673.98,"body":"good 100 years. And even skip"},{"speaker":"Paul J Daly","startTime":672.0,"endTime":673.98,"body":"this"},{"speaker":"Kyle Mountsier","startTime":675.18,"endTime":677.7,"body":"is just gonna"},{"speaker":"Kyle Mountsier","startTime":675.18,"endTime":677.7,"body":"tweet, Sup, bro, yeah, right,"},{"speaker":"Kyle Mountsier","startTime":678.12,"endTime":678.84,"body":"like that, right?"},{"speaker":"Paul J Daly","startTime":679.32,"endTime":681.72,"body":"I let you two fight"},{"speaker":"Paul J Daly","startTime":679.32,"endTime":681.72,"body":"this one out. But tagging off"},{"speaker":"Paul J Daly","startTime":681.72,"endTime":684.32,"body":"that question, I do have a"},{"speaker":"Paul J Daly","startTime":681.72,"endTime":684.32,"body":"follow up question to that"},{"speaker":"Paul J Daly","startTime":684.32,"endTime":687.26,"body":"comment. How do you feel about"},{"speaker":"Paul J Daly","startTime":684.32,"endTime":687.26,"body":"because you're someone who cares"},{"speaker":"Paul J Daly","startTime":687.26,"endTime":690.14,"body":"a lot about substance, you care"},{"speaker":"Paul J Daly","startTime":687.26,"endTime":690.14,"body":"a lot about the deeper issues"},{"speaker":"Paul J Daly","startTime":690.14,"endTime":693.74,"body":"and how things that are going on"},{"speaker":"Paul J Daly","startTime":690.14,"endTime":693.74,"body":"affect the person. It's a lot"},{"speaker":"Paul J Daly","startTime":693.74,"endTime":696.98,"body":"about what you do with 800%"},{"speaker":"Paul J Daly","startTime":693.74,"endTime":696.98,"body":"club, you're teaching and"},{"speaker":"Paul J Daly","startTime":696.98,"endTime":699.92,"body":"coaching people how to think a"},{"speaker":"Paul J Daly","startTime":696.98,"endTime":699.92,"body":"lot more than like what to do."},{"speaker":"Paul J Daly","startTime":699.92,"endTime":704.38,"body":"Exactly. How do you feel that"},{"speaker":"Paul J Daly","startTime":699.92,"endTime":704.38,"body":"this velocity of creative and"},{"speaker":"Paul J Daly","startTime":704.38,"endTime":708.46,"body":"social media and this fight for"},{"speaker":"Paul J Daly","startTime":704.38,"endTime":708.46,"body":"attention is, do you feel like"},{"speaker":"Paul J Daly","startTime":708.46,"endTime":712.3,"body":"it's at odds with like substance"},{"speaker":"Paul J Daly","startTime":708.46,"endTime":712.3,"body":"and getting deep?"},{"speaker":"Glenn Lundy","startTime":712.84,"endTime":716.26,"body":"Well, I mean, I"},{"speaker":"Glenn Lundy","startTime":712.84,"endTime":716.26,"body":"think that this has been a, you"},{"speaker":"Glenn Lundy","startTime":716.26,"endTime":720.1,"body":"know, this is humanity in a"},{"speaker":"Glenn Lundy","startTime":716.26,"endTime":720.1,"body":"nutshell, right? Like there's"},{"speaker":"Glenn Lundy","startTime":720.1,"endTime":722.94,"body":"always a battle for attention."},{"speaker":"Glenn Lundy","startTime":720.1,"endTime":722.94,"body":"There always has been, right?"},{"speaker":"Glenn Lundy","startTime":722.94,"endTime":727.44,"body":"You can watch nature shows and"},{"speaker":"Glenn Lundy","startTime":722.94,"endTime":727.44,"body":"you see birds running around,"},{"speaker":"Glenn Lundy","startTime":727.44,"endTime":730.32,"body":"spreading their feathers. You"},{"speaker":"Glenn Lundy","startTime":727.44,"endTime":730.32,"body":"know, attention is a thing,"},{"speaker":"Glenn Lundy","startTime":730.32,"endTime":734.16,"body":"right? The Romans, the"},{"speaker":"Glenn Lundy","startTime":730.32,"endTime":734.16,"body":"coliseums, you know, the type of"},{"speaker":"Glenn Lundy","startTime":734.16,"endTime":737.04,"body":"entertainment, bringing people"},{"speaker":"Glenn Lundy","startTime":734.16,"endTime":737.04,"body":"in, so on and so forth. So they"},{"speaker":"Glenn Lundy","startTime":737.04,"endTime":741.92,"body":"collect the taxes, so on and so"},{"speaker":"Glenn Lundy","startTime":737.04,"endTime":741.92,"body":"forth. Like, attention is part"},{"speaker":"Glenn Lundy","startTime":741.98,"endTime":745.82,"body":"of the game, and it just, it"},{"speaker":"Glenn Lundy","startTime":741.98,"endTime":745.82,"body":"just always has been. I think"},{"speaker":"Glenn Lundy","startTime":745.82,"endTime":751.28,"body":"what's interesting now, though,"},{"speaker":"Glenn Lundy","startTime":745.82,"endTime":751.28,"body":"is we're starting to put the"},{"speaker":"Glenn Lundy","startTime":751.34,"endTime":756.2,"body":"ability to create attention back"},{"speaker":"Glenn Lundy","startTime":751.34,"endTime":756.2,"body":"in the hands of individuals."},{"speaker":"Glenn Lundy","startTime":756.5,"endTime":759.5,"body":"When I was early in the car"},{"speaker":"Glenn Lundy","startTime":756.5,"endTime":759.5,"body":"business, bro, if we wanted a TV"},{"speaker":"Glenn Lundy","startTime":759.5,"endTime":763.72,"body":"commercial, oh my gosh, you had"},{"speaker":"Glenn Lundy","startTime":759.5,"endTime":763.72,"body":"to call the company schedule it"},{"speaker":"Glenn Lundy","startTime":763.72,"endTime":767.02,"body":"three weeks out, they'd come in"},{"speaker":"Glenn Lundy","startTime":763.72,"endTime":767.02,"body":"shoot, you know, they'd film for"},{"speaker":"Glenn Lundy","startTime":767.02,"endTime":770.38,"body":"the day, and then you'd wait six"},{"speaker":"Glenn Lundy","startTime":767.02,"endTime":770.38,"body":"weeks to get this piece of"},{"speaker":"Glenn Lundy","startTime":770.38,"endTime":772.96,"body":"content, right? So we're"},{"speaker":"Glenn Lundy","startTime":770.38,"endTime":772.96,"body":"shooting commercials for"},{"speaker":"Glenn Lundy","startTime":772.96,"endTime":775.54,"body":"something that's going to happen"},{"speaker":"Glenn Lundy","startTime":772.96,"endTime":775.54,"body":"three months down the road,"},{"speaker":"Glenn Lundy","startTime":775.6,"endTime":780.16,"body":"right? And now it's like, you"},{"speaker":"Glenn Lundy","startTime":775.6,"endTime":780.16,"body":"know, whip out your phone and do"},{"speaker":"Glenn Lundy","startTime":780.16,"endTime":784.26,"body":"the thing. So now that it's"},{"speaker":"Glenn Lundy","startTime":780.16,"endTime":784.26,"body":"going back, going into the"},{"speaker":"Glenn Lundy","startTime":784.26,"endTime":789.24,"body":"hands, I think of more people,"},{"speaker":"Glenn Lundy","startTime":784.26,"endTime":789.24,"body":"it's a more competitive set, and"},{"speaker":"Glenn Lundy","startTime":789.24,"endTime":795.78,"body":"so you really do have to become"},{"speaker":"Glenn Lundy","startTime":789.24,"endTime":795.78,"body":"a student of not the algorithm,"},{"speaker":"Glenn Lundy","startTime":795.9,"endTime":801.38,"body":"but a student of humanity."},{"speaker":"Glenn Lundy","startTime":795.9,"endTime":801.38,"body":"Right? What will grab someone's"},{"speaker":"Glenn Lundy","startTime":801.38,"endTime":807.74,"body":"attention in today's day and"},{"speaker":"Glenn Lundy","startTime":801.38,"endTime":807.74,"body":"age, right? And I think we've"},{"speaker":"Glenn Lundy","startTime":807.74,"endTime":810.56,"body":"shown like, if you look at the"},{"speaker":"Glenn Lundy","startTime":807.74,"endTime":810.56,"body":"AI stuff, like, I just read this"},{"speaker":"Glenn Lundy","startTime":810.56,"endTime":815.18,"body":"article, you guys probably saw"},{"speaker":"Glenn Lundy","startTime":810.56,"endTime":815.18,"body":"it too, but Google searches down"},{"speaker":"Glenn Lundy","startTime":815.54,"endTime":820.04,"body":"massively in the last quarter,"},{"speaker":"Glenn Lundy","startTime":815.54,"endTime":820.04,"body":"for the first time in like"},{"speaker":"Glenn Lundy","startTime":820.16,"endTime":824.14,"body":"forever, right? Google search is"},{"speaker":"Glenn Lundy","startTime":820.16,"endTime":824.14,"body":"going down, and it's because"},{"speaker":"Glenn Lundy","startTime":824.14,"endTime":829.84,"body":"people are going to chat GPT and"},{"speaker":"Glenn Lundy","startTime":824.14,"endTime":829.84,"body":"they're using AI now for their"},{"speaker":"Glenn Lundy","startTime":829.84,"endTime":833.68,"body":"search because it gives you a"},{"speaker":"Glenn Lundy","startTime":829.84,"endTime":833.68,"body":"better answer. And there's no"},{"speaker":"Glenn Lundy","startTime":833.68,"endTime":838.6,"body":"stinking ads. If I go to Google"},{"speaker":"Glenn Lundy","startTime":833.68,"endTime":838.6,"body":"and I search right, I know"},{"speaker":"Glenn Lundy","startTime":838.6,"endTime":841.92,"body":"what's going to come up. Top"},{"speaker":"Glenn Lundy","startTime":838.6,"endTime":841.92,"body":"sponsored ad, sponsored ads,"},{"speaker":"Glenn Lundy","startTime":841.92,"endTime":844.98,"body":"sponsored ads, sponsored ad, the"},{"speaker":"Glenn Lundy","startTime":841.92,"endTime":844.98,"body":"first four listings are going to"},{"speaker":"Glenn Lundy","startTime":844.98,"endTime":848.64,"body":"be sponsored ads, which is that"},{"speaker":"Glenn Lundy","startTime":844.98,"endTime":848.64,"body":"business toting themselves as"},{"speaker":"Glenn Lundy","startTime":848.64,"endTime":852.48,"body":"number one, whereas with chat"},{"speaker":"Glenn Lundy","startTime":848.64,"endTime":852.48,"body":"GBT, no sponsored ads, it's"},{"speaker":"Glenn Lundy","startTime":852.48,"endTime":855.0,"body":"going to take the information"},{"speaker":"Glenn Lundy","startTime":852.48,"endTime":855.0,"body":"and it's going to give me a"},{"speaker":"Glenn Lundy","startTime":855.0,"endTime":857.34,"body":"freaking result right out the"},{"speaker":"Glenn Lundy","startTime":855.0,"endTime":857.34,"body":"gate, right? And that'll"},{"speaker":"Paul J Daly","startTime":857.34,"endTime":859.32,"body":"probably change"},{"speaker":"Paul J Daly","startTime":857.34,"endTime":859.32,"body":"soon enough, right? Yeah,"},{"speaker":"Paul J Daly","startTime":859.32,"endTime":861.14,"body":"especially the free version, but"},{"speaker":"Unknown","startTime":861.14,"endTime":863.54,"body":"for now, changing so"},{"speaker":"Unknown","startTime":861.14,"endTime":863.54,"body":"you so we have to get, we have"},{"speaker":"Unknown","startTime":863.54,"endTime":866.54,"body":"to get better at the attention"},{"speaker":"Unknown","startTime":863.54,"endTime":866.54,"body":"game, not the advertising game,"},{"speaker":"Unknown","startTime":866.78,"endTime":867.5,"body":"the attention game."},{"speaker":"Unknown","startTime":870.14,"endTime":872.36,"body":"So got me thinking, Yeah,"},{"speaker":"Glenn Lundy","startTime":873.56,"endTime":876.5,"body":"I see, oh yeah. I"},{"speaker":"Glenn Lundy","startTime":873.56,"endTime":876.5,"body":"mean, like, the quietest I've"},{"speaker":"Glenn Lundy","startTime":876.5,"endTime":877.46,"body":"ever seen this crew,"},{"speaker":"Kyle Mountsier","startTime":877.58,"endTime":880.04,"body":"no. I mean, this"},{"speaker":"Kyle Mountsier","startTime":877.58,"endTime":880.04,"body":"is, like, this is a lot of what"},{"speaker":"Kyle Mountsier","startTime":880.04,"endTime":885.1,"body":"we're doing at ASOTU More than"},{"speaker":"Kyle Mountsier","startTime":880.04,"endTime":885.1,"body":"cars, is like we've barely ever"},{"speaker":"Kyle Mountsier","startTime":885.1,"endTime":888.52,"body":"spent any money on ads, because"},{"speaker":"Kyle Mountsier","startTime":885.1,"endTime":888.52,"body":"it is. It's about building brand"},{"speaker":"Kyle Mountsier","startTime":888.52,"endTime":890.92,"body":"equity, like Paul was saying,"},{"speaker":"Kyle Mountsier","startTime":888.52,"endTime":890.92,"body":"building brand equity. And I"},{"speaker":"Kyle Mountsier","startTime":890.92,"endTime":898.42,"body":"think this is where dealers that"},{"speaker":"Kyle Mountsier","startTime":890.92,"endTime":898.42,"body":"struggle with retention should"},{"speaker":"Kyle Mountsier","startTime":898.42,"endTime":904.68,"body":"look at their advertising."},{"speaker":"Kyle Mountsier","startTime":898.42,"endTime":904.68,"body":"Advertising, like time and and"},{"speaker":"Kyle Mountsier","startTime":904.68,"endTime":908.58,"body":"money, budget, where is it"},{"speaker":"Kyle Mountsier","startTime":904.68,"endTime":908.58,"body":"going? Right? Because if you're"},{"speaker":"Kyle Mountsier","startTime":908.58,"endTime":914.34,"body":"getting great at the attention,"},{"speaker":"Kyle Mountsier","startTime":908.58,"endTime":914.34,"body":"content, brand build, brand"},{"speaker":"Kyle Mountsier","startTime":914.34,"endTime":920.18,"body":"equity, engine, retention and"},{"speaker":"Kyle Mountsier","startTime":914.34,"endTime":920.18,"body":"building raving fans is a lot"},{"speaker":"Kyle Mountsier","startTime":920.18,"endTime":926.06,"body":"easier than like, flash in the"},{"speaker":"Kyle Mountsier","startTime":920.18,"endTime":926.06,"body":"pan, find the next subject, find"},{"speaker":"Kyle Mountsier","startTime":926.06,"endTime":929.78,"body":"the next person to come by the"},{"speaker":"Kyle Mountsier","startTime":926.06,"endTime":929.78,"body":"thing, because it creates this"},{"speaker":"Kyle Mountsier","startTime":929.78,"endTime":933.5,"body":"flywheel effect of someone"},{"speaker":"Kyle Mountsier","startTime":929.78,"endTime":933.5,"body":"coming close to you and staying"},{"speaker":"Kyle Mountsier","startTime":933.5,"endTime":936.86,"body":"close for good reasons, right?"},{"speaker":"Kyle Mountsier","startTime":933.5,"endTime":936.86,"body":"As opposed to just like, oh, it"},{"speaker":"Kyle Mountsier","startTime":936.86,"endTime":939.56,"body":"just happened upon them with a"},{"speaker":"Kyle Mountsier","startTime":936.86,"endTime":939.56,"body":"good Facebook ad or a good"},{"speaker":"Kyle Mountsier","startTime":939.56,"endTime":942.34,"body":"newspaper thing, and I don't"},{"speaker":"Kyle Mountsier","startTime":939.56,"endTime":942.34,"body":"even remember where I bought my"},{"speaker":"Kyle Mountsier","startTime":942.34,"endTime":945.76,"body":"last car, right? And that's a"},{"speaker":"Kyle Mountsier","startTime":942.34,"endTime":945.76,"body":"that's a total, that's an"},{"speaker":"Kyle Mountsier","startTime":945.76,"endTime":952.6,"body":"algorithm Buster when it comes"},{"speaker":"Kyle Mountsier","startTime":945.76,"endTime":952.6,"body":"to paid advertising, 234, years"},{"speaker":"Kyle Mountsier","startTime":952.6,"endTime":954.76,"body":"down, down the page. And it's"},{"speaker":"Kyle Mountsier","startTime":952.6,"endTime":954.76,"body":"hard, you know, as an"},{"speaker":"Kyle Mountsier","startTime":954.76,"endTime":957.52,"body":"organization that's judged on"},{"speaker":"Kyle Mountsier","startTime":954.76,"endTime":957.52,"body":"these 30 day cycles, to think in"},{"speaker":"Kyle Mountsier","startTime":957.52,"endTime":961.92,"body":"that manner, but for for"},{"speaker":"Kyle Mountsier","startTime":957.52,"endTime":961.92,"body":"business owners that want to"},{"speaker":"Kyle Mountsier","startTime":961.92,"endTime":964.38,"body":"thrive long into the future, and"},{"speaker":"Kyle Mountsier","startTime":961.92,"endTime":964.38,"body":"not for just next month. You"},{"speaker":"Kyle Mountsier","startTime":964.38,"endTime":966.12,"body":"have to be thinking about that."},{"speaker":"Kyle Mountsier","startTime":964.38,"endTime":966.12,"body":"Yeah,"},{"speaker":"Glenn Lundy","startTime":966.12,"endTime":968.16,"body":"no doubt. And it's"},{"speaker":"Glenn Lundy","startTime":966.12,"endTime":968.16,"body":"just gotten ridiculously"},{"speaker":"Glenn Lundy","startTime":968.16,"endTime":971.4,"body":"expensive nowadays, right? Like,"},{"speaker":"Glenn Lundy","startTime":968.16,"endTime":971.4,"body":"we used to be able to generate"},{"speaker":"Glenn Lundy","startTime":971.4,"endTime":974.52,"body":"good, strong leads through paid"},{"speaker":"Glenn Lundy","startTime":971.4,"endTime":974.52,"body":"ads for super cheap. It's not"},{"speaker":"Glenn Lundy","startTime":974.52,"endTime":977.4,"body":"cheap anymore, right? Like, you"},{"speaker":"Glenn Lundy","startTime":974.52,"endTime":977.4,"body":"got to spend some big money. And"},{"speaker":"Glenn Lundy","startTime":977.4,"endTime":980.22,"body":"so I think now, you know, like,"},{"speaker":"Glenn Lundy","startTime":977.4,"endTime":980.22,"body":"my head, here's where it goes."},{"speaker":"Glenn Lundy","startTime":980.28,"endTime":984.32,"body":"Just being a creative, you know,"},{"speaker":"Glenn Lundy","startTime":980.28,"endTime":984.32,"body":"okay, I've got a $20,000"},{"speaker":"Glenn Lundy","startTime":985.1,"endTime":989.72,"body":"advertising budget, right? So"},{"speaker":"Glenn Lundy","startTime":985.1,"endTime":989.72,"body":"for that $20,000 I could go"},{"speaker":"Glenn Lundy","startTime":989.72,"endTime":996.68,"body":"generate X amount of, you know,"},{"speaker":"Glenn Lundy","startTime":989.72,"endTime":996.68,"body":"paid leads. Or what would it"},{"speaker":"Glenn Lundy","startTime":996.68,"endTime":1003.0,"body":"look like? Look like if a"},{"speaker":"Glenn Lundy","startTime":996.68,"endTime":1003.0,"body":"helicopter dropped 20,000 donuts"},{"speaker":"Glenn Lundy","startTime":1003.06,"endTime":1003.66,"body":"all over the"},{"speaker":"Unknown","startTime":1003.72,"endTime":1004.8,"body":"city, right,"},{"speaker":"Unknown","startTime":1006.06,"endTime":1007.8,"body":"right, like inside of"},{"speaker":"Paul J Daly","startTime":1007.8,"endTime":1009.36,"body":"a jail cell."},{"speaker":"Kyle Mountsier","startTime":1009.72,"endTime":1012.72,"body":"Yeah, I mean,"},{"speaker":"Kyle Mountsier","startTime":1009.72,"endTime":1012.72,"body":"but that's, that's, you know,"},{"speaker":"Kyle Mountsier","startTime":1012.72,"endTime":1015.6,"body":"that's earned media, because it"},{"speaker":"Kyle Mountsier","startTime":1012.72,"endTime":1015.6,"body":"goes it spreads so much further,"},{"speaker":"Kyle Mountsier","startTime":1015.6,"endTime":1018.36,"body":"because now all of a sudden, you"},{"speaker":"Kyle Mountsier","startTime":1015.6,"endTime":1018.36,"body":"got news organizations talking"},{"speaker":"Kyle Mountsier","startTime":1018.42,"endTime":1021.74,"body":"talking about it. You got other"},{"speaker":"Kyle Mountsier","startTime":1018.42,"endTime":1021.74,"body":"people posting on social about"},{"speaker":"Kyle Mountsier","startTime":1021.86,"endTime":1024.74,"body":"it. You've got community"},{"speaker":"Kyle Mountsier","startTime":1021.86,"endTime":1024.74,"body":"organized around what you're"},{"speaker":"Kyle Mountsier","startTime":1024.74,"endTime":1027.2,"body":"doing, instead of, like,"},{"speaker":"Kyle Mountsier","startTime":1024.74,"endTime":1027.2,"body":"shooting a thing that hopefully"},{"speaker":"Kyle Mountsier","startTime":1027.2,"endTime":1028.04,"body":"someone sees."},{"speaker":"Glenn Lundy","startTime":1028.16,"endTime":1030.2,"body":"Think about"},{"speaker":"Glenn Lundy","startTime":1028.16,"endTime":1030.2,"body":"wholesale units. What do guys do"},{"speaker":"Glenn Lundy","startTime":1030.2,"endTime":1032.78,"body":"with wholesale units? Right? I"},{"speaker":"Glenn Lundy","startTime":1030.2,"endTime":1032.78,"body":"buy a car from a customer for $1"},{"speaker":"Glenn Lundy","startTime":1033.5,"endTime":1036.26,"body":"you guys all remember the dollar"},{"speaker":"Glenn Lundy","startTime":1033.5,"endTime":1036.26,"body":"cars, right? You want you put $1"},{"speaker":"Glenn Lundy","startTime":1036.56,"endTime":1039.5,"body":"in it, or 100 bucks, and then it"},{"speaker":"Glenn Lundy","startTime":1036.56,"endTime":1039.5,"body":"goes and sits on the back of the"},{"speaker":"Glenn Lundy","startTime":1039.5,"endTime":1042.22,"body":"lot and takes up space for"},{"speaker":"Glenn Lundy","startTime":1039.5,"endTime":1042.22,"body":"however long, right? And then"},{"speaker":"Glenn Lundy","startTime":1042.22,"endTime":1044.68,"body":"maybe I sell it off to a"},{"speaker":"Glenn Lundy","startTime":1042.22,"endTime":1044.68,"body":"wholesaler, or gets towed away"},{"speaker":"Glenn Lundy","startTime":1044.68,"endTime":1047.14,"body":"or whatever. It's a piece of"},{"speaker":"Glenn Lundy","startTime":1044.68,"endTime":1047.14,"body":"junk, right? So that's what we"},{"speaker":"Glenn Lundy","startTime":1047.14,"endTime":1051.46,"body":"currently do with wholesale"},{"speaker":"Glenn Lundy","startTime":1047.14,"endTime":1051.46,"body":"units. What if? What if you took"},{"speaker":"Glenn Lundy","startTime":1051.46,"endTime":1055.24,"body":"that $100 car and you went out"},{"speaker":"Glenn Lundy","startTime":1051.46,"endTime":1055.24,"body":"into the woods and you brought"},{"speaker":"Glenn Lundy","startTime":1055.24,"endTime":1059.56,"body":"your video camera and an AK 47"},{"speaker":"Glenn Lundy","startTime":1055.24,"endTime":1059.56,"body":"and then you made a video that"},{"speaker":"Glenn Lundy","startTime":1059.56,"endTime":1066.66,"body":"said, Toyota, Tercel versus ak"},{"speaker":"Glenn Lundy","startTime":1059.56,"endTime":1066.66,"body":"47 that's all you'd have to say"},{"speaker":"Glenn Lundy","startTime":1066.72,"endTime":1069.9,"body":"in the headline of the video,"},{"speaker":"Glenn Lundy","startTime":1066.72,"endTime":1069.9,"body":"Twitter versus ak 47 and you"},{"speaker":"Glenn Lundy","startTime":1069.9,"endTime":1073.14,"body":"shoot it, and you blow it up,"},{"speaker":"Glenn Lundy","startTime":1069.9,"endTime":1073.14,"body":"and you get 2 million views"},{"speaker":"Glenn Lundy","startTime":1073.14,"endTime":1075.78,"body":"because you blew up a car with"},{"speaker":"Glenn Lundy","startTime":1073.14,"endTime":1075.78,"body":"an AK 47 is that a better"},{"speaker":"Glenn Lundy","startTime":1075.78,"endTime":1078.6,"body":"investment of that 100 bucks"},{"speaker":"Glenn Lundy","startTime":1075.78,"endTime":1078.6,"body":"than giving it to wholesaler?"},{"speaker":"Glenn Lundy","startTime":1078.6,"endTime":1078.84,"body":"But"},{"speaker":"Kyle Mountsier","startTime":1078.84,"endTime":1081.74,"body":"not if you're in"},{"speaker":"Kyle Mountsier","startTime":1078.84,"endTime":1081.74,"body":"New York. Paul is sad right now."},{"speaker":"Kyle Mountsier","startTime":1081.8,"endTime":1085.22,"body":"He needs to move to Kentucky or"},{"speaker":"Kyle Mountsier","startTime":1081.8,"endTime":1085.22,"body":"Tennessee. World like, hey, if"},{"speaker":"Paul J Daly","startTime":1085.22,"endTime":1087.2,"body":"I was in New York"},{"speaker":"Paul J Daly","startTime":1085.22,"endTime":1087.2,"body":"and I made that video, there'd"},{"speaker":"Paul J Daly","startTime":1087.2,"endTime":1092.72,"body":"be police involved. There'd be a"},{"speaker":"Paul J Daly","startTime":1087.2,"endTime":1092.72,"body":"docu series. The conversation"},{"speaker":"Kyle Mountsier","startTime":1092.84,"endTime":1094.94,"body":"real quick. I"},{"speaker":"Kyle Mountsier","startTime":1092.84,"endTime":1094.94,"body":"want to pivot the conversation,"},{"speaker":"Kyle Mountsier","startTime":1094.94,"endTime":1098.84,"body":"because we don't get to have you"},{"speaker":"Kyle Mountsier","startTime":1094.94,"endTime":1098.84,"body":"on content a lot, but you've"},{"speaker":"Kyle Mountsier","startTime":1098.84,"endTime":1104.08,"body":"been away from the like doing"},{"speaker":"Kyle Mountsier","startTime":1098.84,"endTime":1104.08,"body":"retail at a franchise level for"},{"speaker":"Kyle Mountsier","startTime":1104.08,"endTime":1107.5,"body":"what, a little over five years"},{"speaker":"Kyle Mountsier","startTime":1104.08,"endTime":1107.5,"body":"now. Is that, right? We're going"},{"speaker":"Kyle Mountsier","startTime":1107.5,"endTime":1112.6,"body":"on seven. Yep. Going on seven."},{"speaker":"Kyle Mountsier","startTime":1107.5,"endTime":1112.6,"body":"Okay, seven. What have been"},{"speaker":"Kyle Mountsier","startTime":1112.6,"endTime":1116.26,"body":"like, one or two of the biggest"},{"speaker":"Kyle Mountsier","startTime":1112.6,"endTime":1116.26,"body":"learnings that you've learned,"},{"speaker":"Kyle Mountsier","startTime":1116.92,"endTime":1119.92,"body":"that have maybe been hard"},{"speaker":"Kyle Mountsier","startTime":1116.92,"endTime":1119.92,"body":"learnings or different learnings"},{"speaker":"Kyle Mountsier","startTime":1119.92,"endTime":1125.16,"body":"or things that you didn't expect"},{"speaker":"Kyle Mountsier","startTime":1119.92,"endTime":1125.16,"body":"to learn having not been in the"},{"speaker":"Kyle Mountsier","startTime":1125.16,"endTime":1129.54,"body":"franchise ecosystem, not being"},{"speaker":"Kyle Mountsier","startTime":1125.16,"endTime":1129.54,"body":"in a store, but rather serving"},{"speaker":"Kyle Mountsier","startTime":1129.84,"endTime":1132.96,"body":"people that are in stores every"},{"speaker":"Kyle Mountsier","startTime":1129.84,"endTime":1132.96,"body":"single day and leading them."},{"speaker":"Kyle Mountsier","startTime":1132.96,"endTime":1135.72,"body":"What are like? One or two of the"},{"speaker":"Kyle Mountsier","startTime":1132.96,"endTime":1135.72,"body":"things that you're like, I"},{"speaker":"Kyle Mountsier","startTime":1135.72,"endTime":1139.5,"body":"didn't expect to grab that, or"},{"speaker":"Kyle Mountsier","startTime":1135.72,"endTime":1139.5,"body":"to be hit with that, or, yeah,"},{"speaker":"Kyle Mountsier","startTime":1139.5,"endTime":1142.16,"body":"you know, what what are those"},{"speaker":"Kyle Mountsier","startTime":1139.5,"endTime":1142.16,"body":"things?"},{"speaker":"Glenn Lundy","startTime":1142.22,"endTime":1145.1,"body":"So there's lots of"},{"speaker":"Glenn Lundy","startTime":1142.22,"endTime":1145.1,"body":"little crazies, but I will say"},{"speaker":"Glenn Lundy","startTime":1145.16,"endTime":1150.68,"body":"the biggest ones overall. One."},{"speaker":"Glenn Lundy","startTime":1145.16,"endTime":1150.68,"body":"Everyone says they want to grow,"},{"speaker":"Glenn Lundy","startTime":1151.16,"endTime":1157.82,"body":"but most of them don't. I hate"},{"speaker":"Glenn Lundy","startTime":1151.16,"endTime":1157.82,"body":"to like I hate to say that, but"},{"speaker":"Glenn Lundy","startTime":1157.82,"endTime":1163.66,"body":"it's just real life, like the in"},{"speaker":"Glenn Lundy","startTime":1157.82,"endTime":1163.66,"body":"their 20 groups are in front of"},{"speaker":"Glenn Lundy","startTime":1163.66,"endTime":1166.06,"body":"their people, they'll say, we"},{"speaker":"Glenn Lundy","startTime":1163.66,"endTime":1166.06,"body":"want to grow. We want to grow."},{"speaker":"Glenn Lundy","startTime":1166.06,"endTime":1168.52,"body":"We want to do more, we want to"},{"speaker":"Glenn Lundy","startTime":1166.06,"endTime":1168.52,"body":"sell more, so on and so forth."},{"speaker":"Glenn Lundy","startTime":1168.7,"endTime":1171.52,"body":"But then behind the scenes, and"},{"speaker":"Glenn Lundy","startTime":1168.7,"endTime":1171.52,"body":"I'll get into conversations with"},{"speaker":"Glenn Lundy","startTime":1171.52,"endTime":1173.98,"body":"these guys. Behind the scenes,"},{"speaker":"Glenn Lundy","startTime":1171.52,"endTime":1173.98,"body":"most of them don't do"},{"speaker":"Paul J Daly","startTime":1174.52,"endTime":1176.56,"body":"well, top indicator"},{"speaker":"Paul J Daly","startTime":1174.52,"endTime":1176.56,"body":"where you're like, you don't"},{"speaker":"Paul J Daly","startTime":1176.68,"endTime":1177.58,"body":"want to grow?"},{"speaker":"Glenn Lundy","startTime":1177.76,"endTime":1180.1,"body":"Well, no, they'll"},{"speaker":"Glenn Lundy","startTime":1177.76,"endTime":1180.1,"body":"tell me, behind the scenes, like"},{"speaker":"Glenn Lundy","startTime":1180.1,"endTime":1182.52,"body":"a lot of them are third and"},{"speaker":"Glenn Lundy","startTime":1180.1,"endTime":1182.52,"body":"fourth generation owners that"},{"speaker":"Glenn Lundy","startTime":1182.52,"endTime":1183.6,"body":"we're dealing with, right? Like,"},{"speaker":"Paul J Daly","startTime":1183.6,"endTime":1185.04,"body":"they'll tell you"},{"speaker":"Paul J Daly","startTime":1183.6,"endTime":1185.04,"body":"behind the scenes that they"},{"speaker":"Paul J Daly","startTime":1185.04,"endTime":1187.68,"body":"don't like, they're like, dude,"},{"speaker":"Paul J Daly","startTime":1185.04,"endTime":1187.68,"body":"to be honest, I'd rather"},{"speaker":"Glenn Lundy","startTime":1187.68,"endTime":1190.92,"body":"be out golfing,"},{"speaker":"Glenn Lundy","startTime":1187.68,"endTime":1190.92,"body":"right? Like, lifestyle, yeah,"},{"speaker":"Glenn Lundy","startTime":1190.92,"endTime":1193.62,"body":"it's, it's, it's, it's very"},{"speaker":"Glenn Lundy","startTime":1190.92,"endTime":1193.62,"body":"interesting, because we're in"},{"speaker":"Glenn Lundy","startTime":1193.62,"endTime":1197.34,"body":"that third and fourth generation"},{"speaker":"Glenn Lundy","startTime":1193.62,"endTime":1197.34,"body":"car dealers. That's where we're"},{"speaker":"Glenn Lundy","startTime":1197.34,"endTime":1200.48,"body":"at right now. Daddy did it."},{"speaker":"Glenn Lundy","startTime":1197.34,"endTime":1200.48,"body":"Daddy's daddy did. It, right? I"},{"speaker":"Glenn Lundy","startTime":1200.48,"endTime":1203.96,"body":"think the number is 76% of car"},{"speaker":"Glenn Lundy","startTime":1200.48,"endTime":1203.96,"body":"dealerships the United States of"},{"speaker":"Glenn Lundy","startTime":1203.96,"endTime":1206.78,"body":"America right now are owned by a"},{"speaker":"Glenn Lundy","startTime":1203.96,"endTime":1206.78,"body":"third or a fourth generation."},{"speaker":"Glenn Lundy","startTime":1206.78,"endTime":1210.56,"body":"That many, that many. It's, it's"},{"speaker":"Glenn Lundy","startTime":1206.78,"endTime":1210.56,"body":"tremendous, right? Because all"},{"speaker":"Glenn Lundy","startTime":1210.56,"endTime":1213.44,"body":"these small stores in all these"},{"speaker":"Glenn Lundy","startTime":1210.56,"endTime":1213.44,"body":"little towns all over the United"},{"speaker":"Glenn Lundy","startTime":1213.44,"endTime":1216.74,"body":"States of America, and so it's"},{"speaker":"Glenn Lundy","startTime":1213.44,"endTime":1216.74,"body":"very interesting. On surface,"},{"speaker":"Glenn Lundy","startTime":1216.74,"endTime":1218.9,"body":"yeah, we want to grow. We want"},{"speaker":"Glenn Lundy","startTime":1216.74,"endTime":1218.9,"body":"to grow. We want to grow. But"},{"speaker":"Glenn Lundy","startTime":1218.9,"endTime":1221.74,"body":"then behind the scenes, they're"},{"speaker":"Glenn Lundy","startTime":1218.9,"endTime":1221.74,"body":"like, We really don't, man, we"},{"speaker":"Glenn Lundy","startTime":1221.74,"endTime":1224.86,"body":"really don't like we, we"},{"speaker":"Glenn Lundy","startTime":1221.74,"endTime":1224.86,"body":"inherited daddy's business, but"},{"speaker":"Glenn Lundy","startTime":1224.86,"endTime":1228.4,"body":"this wasn't really my dream. We"},{"speaker":"Glenn Lundy","startTime":1224.86,"endTime":1228.4,"body":"inherited grandpa's franchise,"},{"speaker":"Glenn Lundy","startTime":1228.4,"endTime":1231.28,"body":"but, and I didn't want to miss"},{"speaker":"Glenn Lundy","startTime":1228.4,"endTime":1231.28,"body":"the opportunity, but ultimately,"},{"speaker":"Glenn Lundy","startTime":1231.28,"endTime":1234.1,"body":"this isn't really where I want"},{"speaker":"Glenn Lundy","startTime":1231.28,"endTime":1234.1,"body":"to be, so I was surprised by"},{"speaker":"Glenn Lundy","startTime":1234.1,"endTime":1239.08,"body":"that, right? Usually you think"},{"speaker":"Glenn Lundy","startTime":1234.1,"endTime":1239.08,"body":"people deal with this crap in"},{"speaker":"Glenn Lundy","startTime":1239.08,"endTime":1240.6,"body":"auto because we want to be here,"},{"speaker":"Unknown","startTime":1241.98,"endTime":1243.6,"body":"because there's a lot"},{"speaker":"Unknown","startTime":1241.98,"endTime":1243.6,"body":"to deal with, but some"},{"speaker":"Unknown","startTime":1243.6,"endTime":1248.28,"body":"people are just kind of stuck."},{"speaker":"Unknown","startTime":1243.6,"endTime":1248.28,"body":"So I found that interesting. I"},{"speaker":"Unknown","startTime":1248.28,"endTime":1256.8,"body":"think what I also find"},{"speaker":"Unknown","startTime":1248.28,"endTime":1256.8,"body":"interesting is the brainwashing"},{"speaker":"Unknown","startTime":1257.52,"endTime":1262.34,"body":"that has happened in this"},{"speaker":"Unknown","startTime":1257.52,"endTime":1262.34,"body":"industry is so deep, bro, the"},{"speaker":"Unknown","startTime":1262.34,"endTime":1271.16,"body":"silos of city, state, market"},{"speaker":"Unknown","startTime":1262.34,"endTime":1271.16,"body":"region, the silos of 30 days at"},{"speaker":"Unknown","startTime":1271.16,"endTime":1275.06,"body":"a time, how they operate and"},{"speaker":"Unknown","startTime":1271.16,"endTime":1275.06,"body":"those financial statements, it's"},{"speaker":"Unknown","startTime":1275.06,"endTime":1277.64,"body":"just crazy, man. So getting,"},{"speaker":"Unknown","startTime":1275.06,"endTime":1277.64,"body":"getting people to understand"},{"speaker":"Unknown","startTime":1277.64,"endTime":1283.42,"body":"that, like being number one in"},{"speaker":"Unknown","startTime":1277.64,"endTime":1283.42,"body":"your district or your your"},{"speaker":"Unknown","startTime":1283.42,"endTime":1289.72,"body":"region, or whatever, when you're"},{"speaker":"Unknown","startTime":1283.42,"endTime":1289.72,"body":"in Wyoming and there's"},{"speaker":"Unknown","startTime":1290.98,"endTime":1296.08,"body":"like, I'm number one, we sold 63"},{"speaker":"Unknown","startTime":1290.98,"endTime":1296.08,"body":"cars, yeah, like the"},{"speaker":"Glenn Lundy","startTime":1296.08,"endTime":1299.2,"body":"tallest kid on the"},{"speaker":"Glenn Lundy","startTime":1296.08,"endTime":1299.2,"body":"short bus is not necessarily"},{"speaker":"Glenn Lundy","startTime":1299.2,"endTime":1300.42,"body":"something to aspire to."},{"speaker":"Unknown","startTime":1301.86,"endTime":1302.82,"body":"Get personal,"},{"speaker":"Glenn Lundy","startTime":1305.94,"endTime":1308.16,"body":"and breaking"},{"speaker":"Glenn Lundy","startTime":1305.94,"endTime":1308.16,"body":"dealers out of that is really"},{"speaker":"Glenn Lundy","startTime":1308.16,"endTime":1311.34,"body":"challenging, and getting them to"},{"speaker":"Glenn Lundy","startTime":1308.16,"endTime":1311.34,"body":"understand that you are not your"},{"speaker":"Glenn Lundy","startTime":1311.34,"endTime":1315.12,"body":"market, you are not your zone,"},{"speaker":"Glenn Lundy","startTime":1311.34,"endTime":1315.12,"body":"you are not your region. You"},{"speaker":"Glenn Lundy","startTime":1315.12,"endTime":1320.06,"body":"have potential, in today's day"},{"speaker":"Glenn Lundy","startTime":1315.12,"endTime":1320.06,"body":"and age, to sell 850 cars a"},{"speaker":"Glenn Lundy","startTime":1320.06,"endTime":1324.14,"body":"month out of a town of 9600"},{"speaker":"Glenn Lundy","startTime":1320.06,"endTime":1324.14,"body":"people. But it's hard, it's hard"},{"speaker":"Glenn Lundy","startTime":1324.14,"endTime":1325.1,"body":"to break"},{"speaker":"Kyle Mountsier","startTime":1325.1,"endTime":1328.1,"body":"that's a that's"},{"speaker":"Kyle Mountsier","startTime":1325.1,"endTime":1328.1,"body":"a human thing, right? I, Paul"},{"speaker":"Kyle Mountsier","startTime":1328.1,"endTime":1330.92,"body":"and I have talked about this a"},{"speaker":"Kyle Mountsier","startTime":1328.1,"endTime":1330.92,"body":"lot. Like, the minute you make"},{"speaker":"Kyle Mountsier","startTime":1330.92,"endTime":1336.5,"body":"$20,000 you're like, $20,000"},{"speaker":"Kyle Mountsier","startTime":1330.92,"endTime":1336.5,"body":"someone says to you, like, I"},{"speaker":"Kyle Mountsier","startTime":1336.5,"endTime":1339.08,"body":"think I can help you make"},{"speaker":"Kyle Mountsier","startTime":1336.5,"endTime":1339.08,"body":"100,000 you're like, There's no"},{"speaker":"Kyle Mountsier","startTime":1339.08,"endTime":1341.06,"body":"way. There's not enough money in"},{"speaker":"Kyle Mountsier","startTime":1339.08,"endTime":1341.06,"body":"the world for me to make"},{"speaker":"Kyle Mountsier","startTime":1341.06,"endTime":1344.62,"body":"$100,000 you make 100 dollars."},{"speaker":"Kyle Mountsier","startTime":1341.06,"endTime":1344.62,"body":"You make $100,000 and you're"},{"speaker":"Kyle Mountsier","startTime":1344.62,"endTime":1347.2,"body":"like, there's no way I could"},{"speaker":"Kyle Mountsier","startTime":1344.62,"endTime":1347.2,"body":"make a million. It seems crazy,"},{"speaker":"Kyle Mountsier","startTime":1347.2,"endTime":1352.0,"body":"right? And there's, there's no"},{"speaker":"Kyle Mountsier","startTime":1347.2,"endTime":1352.0,"body":"matter where you go, and that's"},{"speaker":"Kyle Mountsier","startTime":1352.0,"endTime":1355.06,"body":"just a money example. But if,"},{"speaker":"Kyle Mountsier","startTime":1352.0,"endTime":1355.06,"body":"whether it be profitability or"},{"speaker":"Kyle Mountsier","startTime":1355.06,"endTime":1358.6,"body":"cars sold, or or knowledge"},{"speaker":"Kyle Mountsier","startTime":1355.06,"endTime":1358.6,"body":"gained, or whatever it is, we"},{"speaker":"Kyle Mountsier","startTime":1358.6,"endTime":1361.8,"body":"seem to have these like,"},{"speaker":"Kyle Mountsier","startTime":1358.6,"endTime":1361.8,"body":"limiting beliefs about ourselves"},{"speaker":"Kyle Mountsier","startTime":1361.8,"endTime":1365.76,"body":"or about the people around us"},{"speaker":"Kyle Mountsier","startTime":1361.8,"endTime":1365.76,"body":"that give us glass ceilings,"},{"speaker":"Kyle Mountsier","startTime":1365.76,"endTime":1369.54,"body":"that we would that we tend to"},{"speaker":"Kyle Mountsier","startTime":1365.76,"endTime":1369.54,"body":"force ourselves to not be able"},{"speaker":"Kyle Mountsier","startTime":1369.54,"endTime":1372.78,"body":"to break through, instead of"},{"speaker":"Kyle Mountsier","startTime":1369.54,"endTime":1372.78,"body":"like, just saying, No, there's"},{"speaker":"Kyle Mountsier","startTime":1372.78,"endTime":1376.8,"body":"no ceiling right? There's no"},{"speaker":"Kyle Mountsier","startTime":1372.78,"endTime":1376.8,"body":"ceiling right? And that, that"},{"speaker":"Kyle Mountsier","startTime":1377.34,"endTime":1379.62,"body":"shifting, that mindset, that's a"},{"speaker":"Kyle Mountsier","startTime":1377.34,"endTime":1379.62,"body":"big deal. Yeah,"},{"speaker":"Glenn Lundy","startTime":1379.92,"endTime":1381.86,"body":"it's very"},{"speaker":"Glenn Lundy","startTime":1379.92,"endTime":1381.86,"body":"challenging, especially when"},{"speaker":"Glenn Lundy","startTime":1381.86,"endTime":1385.46,"body":"they're getting a report every"},{"speaker":"Glenn Lundy","startTime":1381.86,"endTime":1385.46,"body":"day, showing where they are"},{"speaker":"Glenn Lundy","startTime":1385.46,"endTime":1388.04,"body":"based on the other 12 dealers."},{"speaker":"Glenn Lundy","startTime":1385.46,"endTime":1388.04,"body":"And"},{"speaker":"Kyle Mountsier","startTime":1388.1,"endTime":1389.78,"body":"they're like,"},{"speaker":"Kyle Mountsier","startTime":1388.1,"endTime":1389.78,"body":"Oh, that's my glass ceiling,"},{"speaker":"Kyle Mountsier","startTime":1389.78,"endTime":1395.06,"body":"right there. Yeah, yeah. Well,"},{"speaker":"Kyle Mountsier","startTime":1389.78,"endTime":1395.06,"body":"Glenn, always we I feel like we"},{"speaker":"Kyle Mountsier","startTime":1395.06,"endTime":1399.08,"body":"went 13 different ways. Maybe I"},{"speaker":"Kyle Mountsier","startTime":1395.06,"endTime":1399.08,"body":"feel like we could go another"},{"speaker":"Kyle Mountsier","startTime":1399.08,"endTime":1402.16,"body":"three hours. We could go another"},{"speaker":"Kyle Mountsier","startTime":1399.08,"endTime":1402.16,"body":"three hours, maybe at some"},{"speaker":"Kyle Mountsier","startTime":1402.16,"endTime":1406.66,"body":"point, one of these clips will"},{"speaker":"Kyle Mountsier","startTime":1402.16,"endTime":1406.66,"body":"become that that attention that"},{"speaker":"Kyle Mountsier","startTime":1406.66,"endTime":1409.96,"body":"we needed to get at some point,"},{"speaker":"Kyle Mountsier","startTime":1406.66,"endTime":1409.96,"body":"because we hit enough items to"},{"speaker":"Kyle Mountsier","startTime":1409.96,"endTime":1414.82,"body":"try. You know, so Glenn, thank"},{"speaker":"Kyle Mountsier","startTime":1409.96,"endTime":1414.82,"body":"you so much for hanging out with"},{"speaker":"Kyle Mountsier","startTime":1414.82,"endTime":1417.82,"body":"us. On behalf of the three of"},{"speaker":"Kyle Mountsier","startTime":1414.82,"endTime":1417.82,"body":"us, thanks for joining us on"},{"speaker":"Kyle Mountsier","startTime":1417.82,"endTime":1418.36,"body":"Auto Collabs."},{"speaker":"Unknown","startTime":1418.36,"endTime":1420.4,"body":"Hey, thanks for having"},{"speaker":"Unknown","startTime":1418.36,"endTime":1420.4,"body":"me. It's always great to see you"},{"speaker":"Unknown","startTime":1422.68,"endTime":1427.5,"body":"guys. You it guys, you know, I"},{"speaker":"Unknown","startTime":1422.68,"endTime":1427.5,"body":"was, like, super active and"},{"speaker":"Unknown","startTime":1427.5,"endTime":1430.26,"body":"like, part of the conversation."},{"speaker":"Unknown","startTime":1427.5,"endTime":1430.26,"body":"And then you probably noticed,"},{"speaker":"Unknown","startTime":1430.8,"endTime":1433.98,"body":"hey, Cirillo hasn't said"},{"speaker":"Unknown","startTime":1430.8,"endTime":1433.98,"body":"something in a while. What did"},{"speaker":"Unknown","startTime":1433.98,"endTime":1437.52,"body":"notice there is a mosquito in"},{"speaker":"Unknown","startTime":1433.98,"endTime":1437.52,"body":"the studio"},{"speaker":"Michael Cirillo","startTime":1439.08,"endTime":1443.48,"body":"that has eaten"},{"speaker":"Michael Cirillo","startTime":1439.08,"endTime":1443.48,"body":"half of my body. Oh, no, wow."},{"speaker":"Michael Cirillo","startTime":1443.48,"endTime":1444.2,"body":"And it's all"},{"speaker":"Unknown","startTime":1444.2,"endTime":1446.72,"body":"like, you know, like"},{"speaker":"Unknown","startTime":1444.2,"endTime":1446.72,"body":"the princess, the"},{"speaker":"Kyle Mountsier","startTime":1446.72,"endTime":1449.78,"body":"princess, that's"},{"speaker":"Kyle Mountsier","startTime":1446.72,"endTime":1449.78,"body":"the bumps on your head are no"},{"speaker":"Kyle Mountsier","startTime":1450.5,"endTime":1450.8,"body":"no."},{"speaker":"Unknown","startTime":1450.8,"endTime":1454.22,"body":"Like, just in the time"},{"speaker":"Unknown","startTime":1450.8,"endTime":1454.22,"body":"Glenn started talking, 1230,"},{"speaker":"Paul J Daly","startTime":1455.24,"endTime":1458.18,"body":"that's so four. And"},{"speaker":"Paul J Daly","startTime":1455.24,"endTime":1458.18,"body":"sure, it's only one. It's"},{"speaker":"Unknown","startTime":1458.18,"endTime":1461.08,"body":"that one little thing"},{"speaker":"Unknown","startTime":1458.18,"endTime":1461.08,"body":"that you're it's just enough of"},{"speaker":"Unknown","startTime":1461.08,"endTime":1464.98,"body":"a nuisance that you're like,"},{"speaker":"Unknown","startTime":1461.08,"endTime":1464.98,"body":"can't think about it. So that's"},{"speaker":"Unknown","startTime":1464.98,"endTime":1465.46,"body":"probably"},{"speaker":"Kyle Mountsier","startTime":1465.46,"endTime":1467.62,"body":"going to be the"},{"speaker":"Kyle Mountsier","startTime":1465.46,"endTime":1467.62,"body":"attention grabbing content that"},{"speaker":"Kyle Mountsier","startTime":1467.62,"endTime":1468.1,"body":"you need to"},{"speaker":"Paul J Daly","startTime":1468.1,"endTime":1471.46,"body":"share. That's a"},{"speaker":"Paul J Daly","startTime":1468.1,"endTime":1471.46,"body":"good point. Oh, that is a very"},{"speaker":"Paul J Daly","startTime":1471.46,"endTime":1472.84,"body":"good point. Like, oh, that arm."},{"speaker":"Kyle Mountsier","startTime":1475.96,"endTime":1478.6,"body":"Hey, just do a"},{"speaker":"Kyle Mountsier","startTime":1475.96,"endTime":1478.6,"body":"time lapse of your of your arm"},{"speaker":"Kyle Mountsier","startTime":1478.6,"endTime":1479.62,"body":"bubbling up. Yeah,"},{"speaker":"Paul J Daly","startTime":1480.22,"endTime":1482.1,"body":"actually, probably,"},{"speaker":"Paul J Daly","startTime":1480.22,"endTime":1482.1,"body":"oh my gosh,"},{"speaker":"Unknown","startTime":1482.1,"endTime":1483.72,"body":"you can see it. Is"},{"speaker":"Paul J Daly","startTime":1483.72,"endTime":1485.82,"body":"that really funny?"},{"speaker":"Paul J Daly","startTime":1483.72,"endTime":1485.82,"body":"What"},{"speaker":"Kyle Mountsier","startTime":1486.06,"endTime":1488.16,"body":"that if you're"},{"speaker":"Kyle Mountsier","startTime":1486.06,"endTime":1488.16,"body":"watching the audio podcast, go"},{"speaker":"Kyle Mountsier","startTime":1488.16,"endTime":1490.56,"body":"back to the video. But I think"},{"speaker":"Kyle Mountsier","startTime":1488.16,"endTime":1490.56,"body":"it's literally"},{"speaker":"Paul J Daly","startTime":1490.56,"endTime":1491.4,"body":"getting bigger."},{"speaker":"Unknown","startTime":1491.7,"endTime":1494.1,"body":"It's getting literally"},{"speaker":"Unknown","startTime":1491.7,"endTime":1494.1,"body":"not scratched as"},{"speaker":"Kyle Mountsier","startTime":1494.1,"endTime":1496.56,"body":"we speak. Is"},{"speaker":"Kyle Mountsier","startTime":1494.1,"endTime":1496.56,"body":"that mosquito?"},{"speaker":"Unknown","startTime":1496.74,"endTime":1498.0,"body":"Another one on my thumb"},{"speaker":"Paul J Daly","startTime":1498.06,"endTime":1499.68,"body":"looks like a"},{"speaker":"Paul J Daly","startTime":1498.06,"endTime":1499.68,"body":"hummingbird? Got you do?"},{"speaker":"Unknown","startTime":1500.72,"endTime":1503.3,"body":"It's doubled in size"},{"speaker":"Unknown","startTime":1500.72,"endTime":1503.3,"body":"just since I pointed it out."},{"speaker":"Unknown","startTime":1503.36,"endTime":1504.26,"body":"That's wild. All"},{"speaker":"Paul J Daly","startTime":1504.26,"endTime":1505.88,"body":"right, we need to"},{"speaker":"Paul J Daly","startTime":1504.26,"endTime":1505.88,"body":"get Michael Cirillo some"},{"speaker":"Paul J Daly","startTime":1505.88,"endTime":1510.92,"body":"Benadryl as soon as possible,"},{"speaker":"Paul J Daly","startTime":1505.88,"endTime":1510.92,"body":"because he's just doing these"},{"speaker":"Paul J Daly","startTime":1510.92,"endTime":1513.86,"body":"publicity stunts to get more"},{"speaker":"Paul J Daly","startTime":1510.92,"endTime":1513.86,"body":"attention. I think, I think that"},{"speaker":"Paul J Daly","startTime":1513.86,"endTime":1517.58,"body":"the concept of thinking about"},{"speaker":"Paul J Daly","startTime":1513.86,"endTime":1517.58,"body":"attention is not a new concept,"},{"speaker":"Paul J Daly","startTime":1517.82,"endTime":1521.38,"body":"but it is a more pressing con"},{"speaker":"Paul J Daly","startTime":1517.82,"endTime":1521.38,"body":"concept that our dealers and our"},{"speaker":"Paul J Daly","startTime":1521.38,"endTime":1523.66,"body":"industry partners need to pay"},{"speaker":"Paul J Daly","startTime":1521.38,"endTime":1523.66,"body":"attention to. You see it"},{"speaker":"Paul J Daly","startTime":1523.66,"endTime":1527.56,"body":"happening. And I mean, my it's"},{"speaker":"Paul J Daly","startTime":1523.66,"endTime":1527.56,"body":"always like a start today"},{"speaker":"Paul J Daly","startTime":1527.56,"endTime":1530.14,"body":"mentality with this stuff,"},{"speaker":"Paul J Daly","startTime":1527.56,"endTime":1530.14,"body":"because no one likes things"},{"speaker":"Paul J Daly","startTime":1530.14,"endTime":1532.48,"body":"changing. I mean, very few. Some"},{"speaker":"Paul J Daly","startTime":1530.14,"endTime":1532.48,"body":"people really like when things"},{"speaker":"Paul J Daly","startTime":1532.48,"endTime":1535.42,"body":"are changing and they run toward"},{"speaker":"Paul J Daly","startTime":1532.48,"endTime":1535.42,"body":"it, but most people don't right."},{"speaker":"Paul J Daly","startTime":1535.42,"endTime":1537.76,"body":"The majority of the world"},{"speaker":"Paul J Daly","startTime":1535.42,"endTime":1537.76,"body":"doesn't like the way it has to"},{"speaker":"Paul J Daly","startTime":1537.76,"endTime":1541.08,"body":"be. The reality is, with AI,"},{"speaker":"Paul J Daly","startTime":1537.76,"endTime":1541.08,"body":"with all this technology, with"},{"speaker":"Paul J Daly","startTime":1541.08,"endTime":1544.98,"body":"this new kind of attention,"},{"speaker":"Paul J Daly","startTime":1541.08,"endTime":1544.98,"body":"getting metric that we all are"},{"speaker":"Paul J Daly","startTime":1544.98,"endTime":1547.38,"body":"faced to deal with. The best"},{"speaker":"Paul J Daly","startTime":1544.98,"endTime":1547.38,"body":"thing that any of our audience"},{"speaker":"Paul J Daly","startTime":1547.38,"endTime":1550.2,"body":"can do right now is, like"},{"speaker":"Paul J Daly","startTime":1547.38,"endTime":1550.2,"body":"something. It could be a little"},{"speaker":"Paul J Daly","startTime":1550.2,"endTime":1552.42,"body":"thing, could be a big thing, but"},{"speaker":"Paul J Daly","startTime":1550.2,"endTime":1552.42,"body":"unless you start putting in the"},{"speaker":"Paul J Daly","startTime":1552.42,"endTime":1554.22,"body":"reps, you're just gonna"},{"speaker":"Paul J Daly","startTime":1552.42,"endTime":1554.22,"body":"continually get"},{"speaker":"Michael Cirillo","startTime":1554.22,"endTime":1555.96,"body":"left behind."},{"speaker":"Michael Cirillo","startTime":1554.22,"endTime":1555.96,"body":"Well. And the reality is, yeah,"},{"speaker":"Michael Cirillo","startTime":1555.96,"endTime":1561.08,"body":"it becomes abundant. I think a"},{"speaker":"Michael Cirillo","startTime":1555.96,"endTime":1561.08,"body":"lot of people get afraid of this"},{"speaker":"Michael Cirillo","startTime":1561.08,"endTime":1564.08,"body":"idea of like, oh, it's now, it's"},{"speaker":"Michael Cirillo","startTime":1561.08,"endTime":1564.08,"body":"accessible, it's in everyone's"},{"speaker":"Michael Cirillo","startTime":1564.08,"endTime":1567.26,"body":"hands. No, that actually creates"},{"speaker":"Michael Cirillo","startTime":1564.08,"endTime":1567.26,"body":"the perfect opportunity, because"},{"speaker":"Michael Cirillo","startTime":1567.26,"endTime":1571.4,"body":"the one who is now slightly more"},{"speaker":"Michael Cirillo","startTime":1567.26,"endTime":1571.4,"body":"creative is the one who's going"},{"speaker":"Michael Cirillo","startTime":1571.4,"endTime":1575.06,"body":"to stand out in the sea of crap."},{"speaker":"Michael Cirillo","startTime":1571.4,"endTime":1575.06,"body":"It's like anybody can go to"},{"speaker":"Michael Cirillo","startTime":1575.36,"endTime":1581.14,"body":"Google's vo now and but it's"},{"speaker":"Michael Cirillo","startTime":1575.36,"endTime":1581.14,"body":"just going to perpetuate how"},{"speaker":"Michael Cirillo","startTime":1581.14,"endTime":1584.32,"body":"much crap is out there. And so"},{"speaker":"Michael Cirillo","startTime":1581.14,"endTime":1584.32,"body":"the one creative it, and, I"},{"speaker":"Michael Cirillo","startTime":1584.32,"endTime":1587.56,"body":"mean, that's the thing about his"},{"speaker":"Michael Cirillo","startTime":1584.32,"endTime":1587.56,"body":"Burger King example that stood"},{"speaker":"Michael Cirillo","startTime":1587.56,"endTime":1590.5,"body":"out to me. It's like, yeah, that"},{"speaker":"Michael Cirillo","startTime":1587.56,"endTime":1590.5,"body":"was so simple, but it was so"},{"speaker":"Michael Cirillo","startTime":1590.5,"endTime":1593.68,"body":"creative and and it stuck the"},{"speaker":"Michael Cirillo","startTime":1590.5,"endTime":1593.68,"body":"landing right through to"},{"speaker":"Kyle Mountsier","startTime":1593.68,"endTime":1597.1,"body":"people will be"},{"speaker":"Kyle Mountsier","startTime":1593.68,"endTime":1597.1,"body":"able to see and recognize"},{"speaker":"Kyle Mountsier","startTime":1597.1,"endTime":1600.42,"body":"humanity when it exists. And"},{"speaker":"Kyle Mountsier","startTime":1597.1,"endTime":1600.42,"body":"that will be,"},{"speaker":"Paul J Daly","startTime":1601.56,"endTime":1603.9,"body":"that will be those"},{"speaker":"Paul J Daly","startTime":1601.56,"endTime":1603.9,"body":"who win. For sure, I have a"},{"speaker":"Paul J Daly","startTime":1603.9,"endTime":1606.72,"body":"really great idea for piece of"},{"speaker":"Paul J Daly","startTime":1603.9,"endTime":1606.72,"body":"pod content. Based on that"},{"speaker":"Paul J Daly","startTime":1606.72,"endTime":1608.16,"body":"thought that I'm not going to"},{"speaker":"Paul J Daly","startTime":1606.72,"endTime":1608.16,"body":"share right"},{"speaker":"Kyle Mountsier","startTime":1608.16,"endTime":1610.32,"body":"now, I'm going"},{"speaker":"Kyle Mountsier","startTime":1608.16,"endTime":1610.32,"body":"to make it instead. Let's do it."},{"speaker":"Kyle Mountsier","startTime":1610.44,"endTime":1616.26,"body":"Hey. On behalf of Paul Jay Daly,"},{"speaker":"Kyle Mountsier","startTime":1610.44,"endTime":1616.26,"body":"Michael Cirillo, his mosquitoes"},{"speaker":"Kyle Mountsier","startTime":1616.26,"endTime":1616.92,"body":"and my and his"},{"speaker":"Paul J Daly","startTime":1617.16,"endTime":1619.86,"body":"mosquito bump that"},{"speaker":"Paul J Daly","startTime":1617.16,"endTime":1619.86,"body":"now has its own social security"},{"speaker":"Paul J Daly","startTime":1619.86,"endTime":1623.3,"body":"number. Thanks for joining us"},{"speaker":"Paul J Daly","startTime":1619.86,"endTime":1623.3,"body":"here on Auto Collabs."},{"speaker":"Unknown","startTime":1623.84,"endTime":1627.26,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1623.84,"endTime":1627.26,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1627.26,"endTime":1631.1,"body":"a free shot of relevant news and"},{"speaker":"Unknown","startTime":1627.26,"endTime":1631.1,"body":"automotive retail media and pop"},{"speaker":"Unknown","startTime":1631.1,"endTime":1635.42,"body":"culture. You can get it"},{"speaker":"Unknown","startTime":1631.1,"endTime":1635.42,"body":"now@asotu.com that's asotu.com"},{"speaker":"Unknown","startTime":1636.74,"endTime":1640.36,"body":"if you love this podcast, please"},{"speaker":"Unknown","startTime":1636.74,"endTime":1640.36,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1640.36,"endTime":1643.3,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1640.36,"endTime":1643.3,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1643.3,"endTime":1643.48,"body":"time."},{"speaker":"Unknown","startTime":1654.94,"endTime":1656.68,"body":"Welcome to recording. You."}]}