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You ever feel like a screwdriver?

Like you’re just executing — sourcing, quoting, fixing — instead of being valued for your design vision?

Because honestly, I’ve been there too. Running around, trying to realize a client’s dream project… only to feel like the least important part of the process.
Until I realized: I was doing it the wrong way.

This episode is a raw and honest conversation with showroom sales trainer Deborah Flate — someone who’s been on both sides of the table. As a designer. And as a showroom manager. And she gets it.

We talk about:
• Why transparency isn’t scary — it’s your superpower
• How to stop hiding margins and start owning your value
• The magic that happens when you share the full story with your dealer
• What “being the expert” really means in a world where everyone can Google your product
• Why clarity builds trust — and trust builds your entire business
• And what happens when you stop chasing small wins… and start building a bigger game, beyond interior design

“Don’t be the screwdriver. You’re not just selling a couch — you’re transforming lives. But only if you stop hiding and start leading.”

If you recognize yourself in this — the tension between your design vision and the business side — this one’s for you.

And honestly? This is one you’d better listen to than read.
So hit play. And enjoy.

Connect with Deborah Flate at: www.beyondinteriordesign.club/flate

And for the interior designers who want more...  

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We were almost finished with the last co-design session.
The design felt right, the ideas were flowing, and the clients were excited.
Then the gentleman across the table said, “I miss the sex.”
And suddenly, everything took on a new meaning.

The room fell silent. I didn’t know what to say.
But when we slowed down, asked deeper questions, and truly listened, something unexpected revealed itself.

It wasn’t about romance.
It was about excitement, passion, and freedom.
About rediscovering the emotional core behind every design decision.

This moment reminded me once again that design is never just about aesthetics. It’s about emotions, memories, and creating spaces that make people feel.

That’s what our philosophy Form Follows Meaning truly means.
And it’s what makes design unforgettable.

If you enjoy more of these personal stories, moments that shaped me as a designer and remind us all why we do what we do, let me know.
Because I’d love to share more of them alongside our interviews and conversations on Beyond Interior Design.

Well, it’s better to listen than to read here… so enjoy!

Ready for more?

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In this second part of the Beyond Interior Design flashback series, Marc Müskens continues his journey through the conversations that shaped the podcast — exploring nature, wellbeing, branding, online visibility, and the deeply personal full-circle moments that defined his own path as an interior designer.

You’ll hear how:

• #013 Lianne Bongers and #021 Nuria Muñoz reveal the healing power of biophilic design.
• #049 Simon Powell shows why true entrepreneurship means staying authentic.
• #043 Roelfien Vos shares how to build a successful studio with balance and boundaries.
• #027 Maureen Calamia connects love & need as the forces behind meaningful design.
• #018 Jane Bringolf explores designing for the extremes — creating truly inclusive spaces.
• #015 Gabrielle Buresch-Teichmann and #045 Alina Schartner open a new way of seeing color and light.
• #022 Linda Kafka & Mike Peterson share science-based proof of how thoughtful design impacts human wellbeing.
• #036 Victoria Taylor, #020 Kristoff D’Oria di Cirie, #024 Nikita Morell, #028 Ericka Saurit, and #044 Daniela Furtado unpack visibility, branding, and storytelling with purpose.
• #011 Ruben Meulenkamp, #023 Laura Martin Bovard, and #016, #017 Sisi Salamanca  (Special Q&A) bring it all home with soulful lessons on manifestation and authenticity.
• #039 Marie-Gon reflects on trends as mirrors of human behavior and society.
• #037 Monique des Bouvrie shares timeless wisdom on balance, legacy, and why design is ultimately about life itself.

A reflective journey through everything Beyond Interior Design stands for: connection, purpose, and the courage to design a life on your own terms.
Because when the meaning is clear, the form will follow.

This episode brings it full circle, but it's just the beginning of a new season: your season! 

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After Episode 50, Marc Müskens realized he wasn’t done.

In this powerful follow-up, Marc revisits his biggest takeaways from dozens of conversations on Beyond Interior Design— from innovation and creativity to communication, serving high-end clients, and the evolving future of our beautiful profession.

This episode is a deep reflection on what truly defines the success recipe of tomorrow’s designer: purpose, courage, and curiosity.

You’ll hear lessons from previous episodes:
• #001 Yalin Tan — on designing the interior design firm of the future.
• #006 Kristoff DuBose — on the future of office design.
• #033 Cas Esbach (MVRDV) — on staying true to your creative DNA.
• #026 Kristoff D’Oria di Cirie and #038 Dawn Scott — on AI and human intuition.
• #003 Grant Dudson — on play and childlike curiosity.
• #034 Giovanna Castiglioni — on design principles as your creative religion.
• #004 Deborah de Jong — on communicating with your clients.
• #009 Tyler Suomala and #035 Gail Doby — on setting boundaries and communicating your value.
• #007 Lorena Gaxiola — on the art of property design and real estate.
• #029 Steve Griggs, #046 Jeffrey Shaw, and #047 Tanya Shively — on the real meaning of luxury.

A masterclass in connecting the dots between design, humanity, and growth.
Because when your why is clear, the how becomes effortless.

This episode is just the beginning.

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What if one of the most powerful tools for design leadership isn’t another strategy — but a pen and a page?

In this mesmerizing episode of Beyond Interior Design, Marc Müskens talks with Anagha Deshmukh, creative facilitator and reflective-practice expert, about how writing can rewire the subconscious patterns that hold designers back from achieving their highest potential.

Together, they explore how curiosity, emotion, and awareness merge into a kind of creative alchemy — helping you overcome blocks, dissolve limiting beliefs, and lead with purpose.

You’ll discover:
• How emotions and subconscious patterns influence creativity, wellbeing, and business growth.
• Why “if you write, you invite” — and how writing sharpens intuition and clarity.
• How to surface innate talents and transform self-doubt into design confidence.
• Practical steps to unlock awareness and integrate reflection into your daily process.

This conversation reveals the magic of writing — how words can amplify every skill in your life and reconnect you to the five pillars of the Beyond Interior Design Blueprint©: Participation, Purpose, Principles, Process, and Potential.

To learn more about Anagha Deshmukh, access extra resources, or connect after the episode, visit the episode page:
beyondinteriordesign.club/anagha

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In this milestone 50th episode of Beyond Interior Design, host Marc Múskens reflects on the journey so far—what started during the pandemic as a creative experiment has now become a global community of nearly 250,000 design professionals. 

Marc shares the most powerful lessons from 49 conversations with world-leading designers, thinkers, and changemakers, as well as what he’s discovered through his solo episodes: the importance of authenticity, the power of choice, and why design is more than aesthetics—it shapes behavior, health, and futures. 

This solo reflection celebrates the past while looking forward, reminding us that design is not just about spaces, but about meaning, humanity, and leadership in our field. 

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In this episode of Beyond Interior Design, host Marc Müskens sits down with Simon Powell, the visionary founder behind Luxe Aquatics, a company that designs breathtaking aquatic environments for high-end residential clients.

From luxury aquariums that transform entire spaces into living art, to deeply personal installations designed to engage and calm, Simon’s work demonstrates how purposeful design can profoundly impact both spaces and lives.

In this episode, Simon shares:

🐠 How to craft aquariums as immersive, emotional centerpieces

🌊 The journey from payroll spreadsheets to high-end aquatic design

📐 Why saying “no” strategically can elevate your brand

🎨 How meticulous attention to detail creates exceptional, unforgettable client experiences

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In this episode of Beyond Interior Design, host Marc Múskens reconnects with Callie van der Merwe, architect, thought leader, and originator of “envirohacking.”

Callie takes us on a powerful journey through the science of space—how our environments influence behavior, mood, and even healing. From redefining what it means to be a designer to crafting restaurants that make guests linger longer, Callie’s work blends neuroscience, behavioral psychology, and storytelling into design that moves people—literally and emotionally.

In this episode, Callie shares:

🧠 What it means to be an envirohacker

🏙️ Why architecture can heal—or harm—us

🔥 The science behind ceiling heights, candlelight, and heated seats

🌿 Why reconnecting with nature is key to future-proof design

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In this episode of Beyond Interior Design, Marc Müskens sits down with Tanya Shively, interior designer and founder of Sesshu Design, to explore how your home can either heal or harm you.

They discuss how everything from your lighting to your paint can impact your well-being, how Tanya's W.E.L.L. philosophy came to life, and why non-toxic, sustainable design isn’t just a trend—it’s essential.

In the episode, Tanya shares:

How circadian lighting systems can support natural sleep cycles Why your home might be making you sick (and how to fix it) Simple steps to reduce toxins using zero-VOC paints and materials Her mission to make healthy homes the standard for luxury living

Free Gift
Tanya is offering early access to her Top 10 Wellness Design Features PDF — a practical guide to creating a healthier home through smart design choices.

Download it here: beyondinteriordesign.club/tanya

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In this episode of Beyond Interior Design, host Marc Müskens sits down with former celebrity photographer turned brand strategist Jeffrey Shaw, to explore how interior designers can elevate their businesses by understanding the mindset of luxury clients. A trusted voice in high-end branding, Jeffrey brings a rare mix of creative experience and strategic insight — having worked with global icons like Oprah and now advising design professionals worldwide.

As an expert in luxury perception, Jeffrey reveals what truly defines a premium experience — and how designers can align their services with the emotional expectations of affluent clients.

Here’s what we explore in this episode:

• 🧠 The psychology behind affluent decision-making
• 🗣️ How to “speak the language” of luxury clients with clarity and care
• 💼 Why authenticity and consistency build stronger brand equity than flash
• 📸 Jeffrey's creative journey — from behind the lens to building legacy-driven brands

🎁 Bonus for Listeners:

Check out Jeffrey's brand strategy toolkit, podcast, and upcoming events:

• 🔗 https://jeffreyshaw.com/ (Full resources and client work)
• Follow Jeffrey on Instagram
• Connect on LinkedIn

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In this episode of Beyond Interior Design, host Alina Schartner takes us inside the evolving world of color, design thinking, and purposeful interiors. A globally respected color and trend consultant, Alina has worked with brands like RAL COLOURS, Midea, Trend Bible, and COAT Paints.

As Global Brand Ambassador for RAL COLOURS, Alina helps shape trend-led strategies and future-facing palettes that enhance brand identity, boost product appeal, and drive innovation.

Here’s what we explore in this episode:

• 🎨 The biggest color trends for 2026 and beyond

• 🌍 Why “Midimalism” is replacing Minimalism

• 🧠 How color directly impacts our wellbeing

• 🚀 How to design with purpose, longevity, and sustainability in mind

🎁 Bonus for Listeners:

Get your free download of the RAL 2026+ Color Report – a must-read for designers, creatives, and marketers:

🔗 https://www.ral-farben.de/en/colour-feeling (See the ‘Tools’ section)

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Tired of hiding your talent in the digital jungle? 🌿 In this refreshing episode of the Beyond Interior Design Podcast, we're diving deep with SEO expert Daniela Furtado into the world of online visibility! Because let's be honest - what's the point of creating stunning designs if no one can find them? 🔍

🔥 What's inside this episode?

The hilarious truth about why top designers remain invisible online 🙈 How to make Google crave your portfolio (without selling your soul!) 💫 SEO tricks that even the most tech-allergic designer can implement 🎯 The art of staying authentic in the digital world (yes, it's possible!) ⚖️ Strategic ways to make your unique design voice heard 🎨

Did you know: Some of the most talented designers are as hard to find online as a needle in a haystack? Time to change that!

💡 Why you should listen:

Whether you're struggling with online visibility or ready to take your digital presence to the next level - this episode is your roadmap to success. Daniela breaks down complex SEO concepts into practical, actionable steps. Because why make it complicated when it can be fun?

Don't miss this game-changing conversation about making your design expertise visible to the world—hit play now! 🎧

📌 Connect with us:

Follow us for more interior design insights:
Instagram: @beyondinteriordesign
Website: www.beyondinteriordesign.club

🎧 Where to listen:

Find this episode on your favorite platforms:
Spotify
Apple Podcasts
Buzzsprout

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We’ve got a special guest in this episode of The Beyond Interior Design Podcast—Roelfien Vos, one of the Netherlands’ top interior designers! 🇳🇱 With her unique blend of creativity and business savvy, Roelfien has built a design studio that’s as inspiring as her projects. But how does she manage it all while staying passionate and energized? Let’s find out! 💥

🔥 What’s inside this episode?

• How Roelfien blends work and life into one creative flow. 🖌️
• Why saying “no” is just as powerful as saying “yes.” ✔️❌
• The secret to staying inspired and loving what you do. ✨
• Her take on managing energy and staying true to your vision. 💡
• How her Dutch roots influence her timeless and purposeful designs. 🌍

Did you know: Marc was once an intern at the design studio of Roelfien Vos?

💡 Why you should listen:

Whether you’re an interior designer, a creative entrepreneur, or just someone looking for inspiration, this episode is packed with insights to help you balance your business and creativity. Roelfien shares her journey, her challenges, and the lessons she’s learned along the way.

Don’t miss this conversation with one of the Netherlands’ biggest design talents—hit play now! 🎧

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WORLD PREMIERE ALERT! 🌍 For the first time ever, IKEA steps into the podcasting world—and it’s happening right here on the Beyond Interior Design Podcast!

What if there’s no difference between high-end luxury design and the accessible, affordable creations of IKEA? In this eye-opening episode, Marc sits down with Patrik Gustafsson, Global Home Furnishing and Retail Design Manager at IKEA, to uncover the secrets behind IKEA’s revolutionary approach to design. With over 20 years of experience shaping homes around the world, Patrik offers a rare behind-the-scenes look at how IKEA seamlessly combines beauty, function, affordability, and sustainability—and why these principles work just as well for luxury interiors as they do for mass-market solutions.

Key highlights from this episode:

• 🔑 How IKEA uses activities and human needs as the foundation for every design decision.
• 🌱 The role of democratic design in creating products that are affordable, functional, and sustainable.
• 🏡 Why designing for real life—not just aesthetics—is the secret to long-lasting, impactful interiors.
• 🛠️ Lessons luxury designers can learn from IKEA’s simple, yet genius, approach to problem-solving through design.
• 🌍 How IKEA is shaping a more sustainable future with innovative materials, circularity, and bold design decisions.

Whether you’re an interior designer seeking inspiration, a homeowner looking to transform your space, or simply a design enthusiast curious about what makes IKEA so iconic, this episode is packed with actionable insights and fresh perspectives.

💡 Why listen?

Patrik shares not just the story of IKEA, but how their design ethos can inspire anyone—from global brands to boutique luxury studios. Discover how understanding your client’s needs, focusing on functionality, and thinking sustainably can elevate your work, no matter your budget or scale.

Get ready to challenge the way you think about design—because whether it’s a high-end project or IKEA, great design is all about creating solutions that truly work.

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BOOM! We’re back with part 2 of our FAQ series, and this time Marc Müskens is answering even MORE of your biggest questions. From avoiding burnout to streamlining your design process, this episode is packed with actionable insights to help you take your interior design business to the next level! 🚀

Ready to build a standout brand, attract the right clients, and avoid those endless revisions? Grab your notebook and get ready for a game-changing session. 💥

🔑 In this episode, you’ll learn:

•How to stay focused and avoid burnout as your business grows

•How to position yourself as a go-to interior designer

•The “7 Times Why” method to uncover your clients’ true needs

•How to systematize and delegate effectively for business growth

Don’t miss it—your business breakthrough is just one listen away! 🎧

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BOOM! Here we are, with an extra special episode of the Beyond Interior Design Podcast! This time, no guest—it’s just Marc himself in the spotlight. And trust me, this is one you do NOT want to miss. We’re diving deep into the burning questions we’ve been getting for years from interior designers like you: how to level up, how to attract the perfect clients, and how to maximize your value. 🚀

Grab your notebook and pen because what I’m about to share could completely change your business! We’re about to drop some serious insights, tips, and tricks to help your design firm grow and attract the right clients. Sound good? Let’s do this! 💥

🔥 What’s in store?

• How to attract the right clients.

Focus! How do you make sure you’re attracting the right people instead of trying to serve everyone? Spoiler: you don’t need to do everything for everyone!

• Who is your ideal client?

It’s not just about the budget—it’s about who you really want to help and why. Your client needs to feel you’re the perfect fit.

• Packages over hourly rates.

How to flip the conversation and focus on selling solutions and results, not just hours.

• Do what you’re great at and let the rest go.

Want to grow without getting bogged down by day-to-day tasks? Discover the power of delegation and staying in your zone of genius.

• Social media without the stress!

Smart strategies to stay visible online without spending all day on it. Learn how Marc’s ‘11 Design Principles’ can level up your social media game!

🔑 Conclusion: This episode is PACKED with powerful insights to help you grow your interior design business, streamline your processes, and most importantly: attract the right clients. This is your chance to be a true gamechanger in the design world! 💥

Stay tuned for episode 42, where we’ll dive even deeper into more of your burning questions. I’m here to help you take your business to a whole new level. 🚀

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🎨 Are you ready to transform your approach to interior design? In this episode of The Beyond Interior Design Podcast, we sit down with Marie-Gon, a leading expert in colour and interior design. With over 20 years of experience, Marie-Gon has revitalized countless spaces and empowered designers worldwide through her masterclasses and coaching.

Marie-Gon dives into the latest trends in interior design, the critical role of colour, and strategies to stay ahead in a rapidly changing industry. She shares her expertise on using colour to create impactful designs and discusses the integration of AI and technology in modern interior design, providing practical advice for enhancing your workflow.

What You Will Learn:

• 🌟 The latest interior design trends and how to master or ignore them.
• 🎨 The science behind colour and its impact on design.
• 🤖 How to use AI and technology to boost your design process.
• 💡 Practical tips for staying creative and innovative.
• 🏠 Marie-Gon's unique approach to transforming spaces.

About Marie-Gon: Marie-Gon is a colour and interior design expert with a passion for teaching and empowering designers. Her masterclasses and coaching sessions help designers refine their skills and elevate their professional identity. Combining scientific methods with creative intuition, she crafts beautiful and functional designs.

Marie-Gon addresses the common challenges that designers face and offers solutions grounded in years of practical experience and scientific research. Her holistic approach ensures that every aspect of a design project, from the big picture to the smallest details, is carefully considered and expertly executed.

Don't miss this opportunity to learn from one of the foremost experts in design and colour theory. Whether you're an experienced designer or just starting out, Marie-Gon's insights will inspire you to rethink your approach and push the boundaries of what's possible in interior design.

Key Takeaways:

• 🌈 The importance of colour in design and how to use it effectively.
• 📈 How to incorporate the latest trends into your projects or choose to ignore them strategically.
• 🤯 Leveraging AI and technology to enhance creativity and efficiency.
• 🚀 Staying innovative and inspired in a competitive industry.
• ✨ Marie-Gon's strategies for transforming ordinary spaces into extraordinary experiences.

Tune in to hear from one of the leading voices in interior design and gain insights that will elevate your work to the next level. Don't forget to subscribe to The Beyond Interior Design Podcast for more inspiring conversations and expert advice.

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Discover the future of interior design with Dawn Scott. She's a visionary interior designer with over 20 years of expertise in transforming spaces through the power of colour and design. As a Senior Color Designer at Akzo Nobel and an advocate for inclusivity, Dawn has revolutionized environments in hospitals, schools, and care homes, ensuring they are not only aesthetically pleasing but also accessible to all.

In this insightful episode, Dawn delves into the transformative potential of AI in the design industry. Her extensive experience, combined with her passion for technology, positions her as a leading voice in integrating AI into interior design. Dawn discusses how AI can enhance creativity, streamline workflows, and lead to innovative design solutions that were previously unimaginable.

Overcoming Fear and Resistance: Dawn addresses the common fears and resistance that many interior designers have towards AI. She acknowledges that the rapid advancement of technology can be intimidating, but emphasizes that AI is a tool designed to assist, not replace, human creativity. By sharing her own journey and experiences with AI, Dawn provides a reassuring perspective on how designers can embrace this technology to enhance their work rather than fear it.

Key Takeaways:

• 🌟 Harnessing AI for Creativity: Learn how AI can inspire and amplify your creative processes.
• ⚙️ Streamlining Workflows: Discover practical ways AI can make your design workflow more efficient.
• 🎨 Innovative Design Solutions: Explore new design possibilities opened up by AI technology.
• 🏥 Inclusive Design: Understand the importance of creating accessible spaces, especially in public buildings like hospitals, schools, and care homes.
• 📚 Educational Insights: Gain insights from Dawn's role as a lecturer and her efforts in educating future designers on AI.
• 💡 Personal Journey: Hear about Dawn’s personal experiences and how they shape her approach to design and technology.
• 🚀 Overcoming AI Resistance: Learn how to overcome fear and resistance towards AI and decide whether or not you leverage this as a design tool.

About Dawn Scott:

• Senior Color Designer at Akzo Nobel: Dawn leads innovative design projects, focusing on the transformative power of colour.
• Advocate for Inclusivity: Her work ensures that spaces are accessible to everyone, including those with Dementia and neurodivergent needs.
• Passionate Educator: Dawn is dedicated to advancing the field of interior design through education and the use of cutting-edge technology.
• AI Enthusiast: She is at the forefront of integrating AI into design, helping designers embrace and utilize this powerful tool.

Dawn’s dedication to making spaces more beautiful and functional is matched by her commitment to leveraging technology for social impact. Her unique perspective, shaped by both professional achievements and personal experiences, offers invaluable insights for anyone interested in the future of interior design.

Whether you're an AI enthusiast, skeptic, or somewhere in between, Dawn's insights will challenge your perceptions and inspire you to explore new possibilities. 🌟🎨🏠

Tune in to hear from one of the foremost experts in design innovation and prepare to rethink what’s possible in the realm of interior d

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In this enriching episode of Beyond Interior Design, host Marc Müskens sits down with the renowned Monique des Bouvrie. Monique, an influential figure in the Dutch interior design world, continues the legacy of her late husband, Jan des Bouvrie, who revolutionized Dutch interiors with his innovative white and symmetrical designs.

Join us as Monique shares her journey, insights, and the philosophy behind their transformative approach to interior design. Discover how they brought light and positivity into homes and created spaces that evoke deep emotions and wonder.

In this episode, you'll learn about:

• The origins of Monique and Jan's design philosophy.
• The power of light and white in transforming spaces.
• The importance of adding personal and emotional layers to your designs.
• Monique’s tips for this generation of interior designers and the value of being inspired by your surroundings.
• The balance between timeless design and current trends.

Monique also shares heartfelt stories about working with Jan and how their dynamic partnership influenced the design world. Whether you're an interior designer looking for fresh insights or simply a lover of beautiful spaces, this episode is brimming with inspiration and practical advice to elevate your designs.

Tune in and discover how to create interiors that not only look stunning but also feel deeply personal and inviting. Get ready to take your interior designs beyond the ordinary!

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In episode 37 of the Beyond Interior Design Podcast, we sit down with friend of this Podcast, Victoria Taylor. She is an experience expert, living in Scotland. Victoria shares her extensive knowledge on creating unique and timeless experiences, which are applicable to interior design as well. She emphasizes moving Beyond short-lived trends and focusing on elements that offer long-term impact and lasting appeal.

Victoria discusses the importance of authentic design and how to make your work stand out. She provides practical tips on crafting spaces that resonate deeply with clients, creating not just visually appealing interiors, but also meaningful experiences. Her approach centers on understanding clients' needs and desires, fostering connections that go beyond mere aesthetics.

It's essential to listen to what she has to say, if want to stay relevant and impactful as an interior designer. Her philosophy of blending timelessness with unique, personalized touches offers a fresh perspective that challenges conventional practices. This episode is filled with inspiration and practical advice on embedding authenticity and long-term value into your projects.

Victoria also shares her experiences working with hotels, cultural destinations, and high-end brands. Her stories and strategies will motivate you to rethink your approach and strive for excellence in every project.

Whether you're looking for inspiration, new strategies, or a deeper understanding of creating meaningful and lasting interiors, this episode with Victoria Taylor is a must-listen. Her insights on timeless design, unique interiors, luxury experience partnerships, and the essence of authentic design will enrich your professional journey and help you create spaces that truly stand out.

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Are financial concerns as a designer thwarting your path to true success? Join us as business transformation expert Gail Doby, co-founder of the Pearl Collective, transforms the daunting game of numbers into an empowering asset.

In this episode, Gail unravels the secrets to overcoming mental barriers such as imposter syndrome, illustrating how a shift in mindset can transition financial fear into fluency. Discover the transformative power of "yet" and how recognizing your worth can dramatically alter not just your pricing strategy, but the trajectory of your business growth.

This discussion is a treasure trove for designers eager to elevate their projects from modest beginnings to lucrative enterprises. We delve into the vital shift from hourly rates to value-based pricing, exploring how diverse pricing strategies can fortify your bottom line. It's about establishing processes that render your creativity profitable as your business burgeons. If you've ever caught yourself undercharging, the insights shared on accurately valuing your services will be invaluable.

What does success mean to you? In our frank dialogue, Gail and I explore the significance of tailoring your business model to your personal success markers. Whether you're nurturing a flexible lifestyle business or guiding a vast enterprise, the crux lies in weaving your values, objectives, and personal dreams into your strategic plan. Moreover, we'll venture into the journey of scaling your business, recruiting elite talent, and attaining financial freedom. Armed with actionable advice and inspiration, you'll be poised to enhance your client service model, ensuring your business's growth aligns with your identity and core values.

Ready to attract dream clients and create your most beautiful projects yet?
Step into your authentic power with exclusive trainings, tools and live sessions.

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Unveiling Timeless Innovation through Achille Castiglioni’s Legacy

Dive deep into "The Creative Power of Design Principles" alongside Giovanna Castiglioni, who brings a unique blend of personal insight and professional expertise to the table. 

While you may not immediately recognize Giovanna's name, her inheritance of creative genius from her father, Achille Castiglioni, one of the most influential designers of the 20th century, makes her a guardian of design wisdom. 

Achille's work, from the iconic Arco Lamp to the playful Mezzadro stool, has permeated our cultural fabric, shaping the aesthetics of both public and private spaces around the globe.

In this rich conversation, Giovanna, leveraging her background in geology, explores the symbiotic relationship between natural sciences and design principles. She reveals how her father's curiosity about everyday life's simplicity and functionality led to innovations that have become staples in design history. This dialogue is not merely a recounting of past achievements but a masterclass in the application of design principles that balance beauty, utility, and sustainability.

Giovanna takes us on a journey through her father's philosophy, emphasizing the importance of observing the ordinary to uncover the seeds of extraordinary design. This conversation is a treasure trove for anyone passionate about design, offering insights into how principles of simplicity, curiosity, and innovation can guide contemporary creative endeavors.

Ready to attract dream clients and create your most beautiful projects yet?
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Buckle up for an architectural escapade that will whirl you through the realms of design, innovation, and sheer human ingenuity. I'm thrilled to welcome Cas Esbach from MVRDV, the creative powerhouse behind some of the most visually stunning and environmentally conscious structures on our planet.

Imagine embarking on a journey that's part architectural digest, part environmental love letter, with a generous dash of human connection woven through every story. Today, we're not just talking about buildings; we're exploring vibrant ecosystems like Rotterdam's Markthal and Amsterdam's The Valley, where architecture dances harmoniously with it's users.

As Cas peels back the curtain on how these iconic projects came to life, prepare to be regaled with tales of challenges bested, innovations born from the wildest dreams, and the sheer joy of creating spaces that celebrate our collective humanity. It's a narrative where every brick and beam tells a story of passion, purpose, and playful creativity. From the awe-inspiring round mirrored facade of Rotterdam's Depot, reflecting the entire city skyline to the verdant valleys of urban landscapes, this conversation promises to be an eye-opening exploration of what happens when imagination meets the ground running.

So, if you're ready to have your mind expanded and your heart filled with a newfound appreciation for the spaces we inhabit and the environments we cherish, this is your golden ticket. With Cas's wisdom as our guide, we'll dive deep into the symbiotic relationship between groundbreaking design and practical functionality, all while keeping the vibe as light and exhilarating as a walk through your favorite city park. This isn't just an architectural deep dive—it's a celebration of the beauty and brilliance that humanity can achieve when we dream big and build with heart.

Ready to attract dream clients and create your most beautiful projects yet?
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Discover how Creative Director Geoffrey Timmer reshapes the world around us by prioritizing our shared humanity within the built environment. Our conversation with Joffrey takes you through the profound influence of design on our daily lives, emphasizing the importance of health, inclusivity, and diversity. Together, we unpack the notion of real architecture, where the emphasis shifts from fleeting aesthetics to enduring personal resonance, challenging the status quo of an image-driven industry with insights into human behavior and experiential spaces.

Delve deep into the art of collaboration and the ideologies that drive successful design teams. Our discussion highlights the necessity for client engagement and the extraordinary outcomes that result from a multidisciplinary approach. We navigate the delicate interplay of ego and creativity, stressing on empowering the voices of young, audacious designers who bring forth an innovative spark to the industry. By cultivating an inclusive environment, we reveal how diverse team dynamics can not only refine a design concept but transform it into something truly groundbreaking.

Peering into the future, we dissect how relevance in design is pivotal for crafting spaces that resonate with our evolving lifestyles. Flexibility, sustainability, and the integration of mixed reality emerge as key themes, ensuring that our creations stand the test of time while responding to the diverse needs of the community. The episode concludes by contemplating the ongoing metamorphosis of design and architecture, fueled by generational shifts and a collaborative ethos, and we extend an invitation for you to join the conversation on these captivating developments.

Ready to attract dream clients and create your most beautiful projects yet?
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What if you could master the complexities of pricing, perception, and professionalism in the interior design industry? That's exactly what we unravel in this episode. We shine a spotlight on understanding your financial needs, communicating the value of your design, and the role of quality versus quantity in your pricing strategies. From tangible design elements to the intangible essence of timelessness, we dissect every facet of design value. Moreover, we share handy tools, such as the QuickAsk Activator, to catalyze effective client communication and trust. 

Ever wondered how money and interior design intertwine? Here's your answer. We discuss the importance of acknowledging your monetary needs, and how to calculate the income required to sustain your lifestyle. We examine the perception of interior design as a fleeting trend and emphasize the significance of creating designs that stand the test of time. Remember – money is a tool for bartering and negotiation, and it should be respected as such. 

Being an interior designer is not just about creativity; it's about managing a business and building trust with clients. We delve into the world of business with clear-eyed pragmatism, exploring how to understand a client's needs and offer tangible solutions. We stress the importance of valuing your expertise, and not giving it away for free. Remember the Picasso story? It's a reminder of how vital it is to appreciate your skills. Plus, we touch upon the challenge of balancing business with personal life, offering strategies to manage multiple projects and make design decisions. It's all about achieving success, both in business and life. So let's get started!

Ready to attract dream clients and create your most beautiful projects yet?
Step into your authentic power with exclusive trainings, tools and live sessions.

Activate your FREE MEMBERSHIP at the Beyond Interior Design Club:
👉 beyondinteriordesign.club/join