From Spreadsheets to Seahorses: Building a Business with Purpose and Passion

Beyond Interior Design Podcast: The Business of High-End Design

Beyond Interior Design Podcast: The Business of High-End Design
From Spreadsheets to Seahorses: Building a Business with Purpose and Passion
Aug 08, 2025 Season 2 Episode 5
Marc Müskens

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In this episode of Beyond Interior Design, host Marc Müskens sits down with Simon Powell, the visionary founder behind Luxe Aquatics, a company that designs breathtaking aquatic environments for high-end residential clients.

From luxury aquariums that transform entire spaces into living art, to deeply personal installations designed to engage and calm, Simon’s work demonstrates how purposeful design can profoundly impact both spaces and lives.

In this episode, Simon shares:

🐠 How to craft aquariums as immersive, emotional centerpieces

🌊 The journey from payroll spreadsheets to high-end aquatic design

📐 Why saying “no” strategically can elevate your brand

🎨 How meticulous attention to detail creates exceptional, unforgettable client experiences

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Episode Artwork From Spreadsheets to Seahorses: Building a Business with Purpose and Passion 34:54 Episode Artwork The Rise of the Envirohacker: Designing for Human Behavior and Well-Being 43:40 Episode Artwork Wellness is the New Luxury: Tanya Shively on Healthy, Sustainable Interiors 35:58 Episode Artwork Inside the Luxury Client’s Mindset – with Jeffrey Shaw 45:18 Episode Artwork The Power of Color: Designing with Purpose & RAL’s 2026 Trends 37:48 Episode Artwork High-End Interior Design Visibility: Global Strategy 💎 | Premium Marketing & SEO Authority Daniela Furtado 1:00:33 Episode Artwork Business & Design Balance: Award-Winning Method 💫 | Dutch Design Leader Roelfien Vos 1:02:37 Episode Artwork Beyond IKEA: Democratizing Luxury Design 🌟 | World-First Podcast with IKEA 51:08 Episode Artwork Most Asked Design Questions Part 2: Expert Tips 🎯 | Marc Müskens Advanced Insights 1:00:44 Episode Artwork Most Asked Design Questions: Business Secrets 💎 | Expert Guide by Marc Müskens 39:32 Episode Artwork Master Design Trends: Industry Insights 🎯 | Dutch Design Fair Director Marie-Gon 1:01:20 Episode Artwork AI in Design: Future or Threat? 🤖 | Pioneer Dawn Scott Reveals All 58:10 Episode Artwork Beyond Interior Design: Dutch Legacy 👑 | Design Icon Monique des Bouvrie 50:47 Episode Artwork Timeless Design Success: Hotel Secrets 🌟 | Luxury Brand Expert Victoria Taylor 55:55 Episode Artwork Design Studio Growth: Business Excellence 📈 | Interior Design Business Authority Gail Doby 49:24 Episode Artwork Design Principles Legacy: Castiglioni's Vision 💫 | Inside a Design Legend's Philosophy 54:26 Episode Artwork Creating Bold Design Spaces: MVRDV Method 🎨 | Architecture Expert Cas Esbach 56:11 Episode Artwork The Key to Design Relevance: Future Vision 🔑 | Colliers Creative Director Geoffrey Timmer 52:01 Episode Artwork Value Your Design Expertise - Pricing Strategy by Business Expert Marc Müskens 37:30 Episode Artwork Unlock Your Design Potential - Premium Strategy by Design Expert Marc Müskens 23:36 Episode Artwork High-End Client Attraction: NY Success Story 💎 | Multi-Million Designer Steve Griggs 50:19 Episode Artwork Shine Online: Brand Story Excellence ⭐️ | Former Airbnb Strategist Ericka Saurit 55:52 Episode Artwork Beyond Pretty Rooms: Authentic Design Impact 🏡 | Wellbeing Author Maureen Calamia 58:39 Episode Artwork Future of Interior Design: Luxury Brand Vision 💫 | Cartier & Dior Expert Kristoff d'Oria 57:52 Episode Artwork Designing for All Senses: Brand Experience 🎯 | Sensory Expert Scott James King 54:10