10 Years of Entrepreneurship - Part 3

In Part 3 of my 10 Years of Entrepreneurship series, I’m sharing why every yes has a cost.

From clients and offers to marketing and collaborations, every opportunity requires time, energy, and capacity. Sometimes the best way to grow is not to add more, but to protect what is already working.

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Transcript

SPEAKER_00 0:03

Welcome to the House of CEO podcast, where entrepreneurship meets intention. I'm your host, Nikondra Moran, here to share how building a business with purpose can create freedom and balance in life. Join me in inspiring guests as we explore the strategies, stories, and insights that help entrepreneurs align their work with their values so you can craft a business and life that truly reflect who you are. Let's begin the journey to success on your own terms.

SPEAKER_01 0:41

Hey, hey, welcome to another episode of the House of CEO. I have been giving you all 10 years of entrepreneurship, some of the things that I've learned along the journey. And not really just as an accountant, but really just as a small business owner. So if you have not listened to the first episode or the second episode, I encourage you to go back and take a listen to it. I'm going to give you a short one today. I would say for today, every yes has a cost. So every client, every offer, every marketing idea, every collaboration that you say yes to, every event, any opportunity that you can think of, that's going to require more time and it's going to require more capacity. It requires emotional energy and it requires mental space. So when you're saying yes to something, you're also saying no to something. And visibility or getting more visibility is not always better visibility. For years, I thought that I needed to constantly market, constantly post, constantly promote to stay visible. But marketing that is draining, right, for me, or does not connect to a clear offer can really just become busy work instead of business growth. So for me, if I know that I am a boutique accounting firm, I don't need to be marketing like my business coach who is teaching people how to scale up to like a public firm, right? That's a misalignment. So just because you're being visible doesn't mean it's better visibility. And if it's not connecting to the actual core of what your goals are for your company, then really it's just busy work because then you are promoting something that's not really in true alignment with how you want your business to grow. I would also say going back to like every yes has a cost that includes collaborating. Collaborations, I did so many of those. But as your business grows, does the audience align? Is there a clear benefit? What is it going to lead to? And a lot of us, we do collaborations, we do things with each other, or you say yes because you are either feeling flattered, you don't want to turn it down, scarcity mindset, or feeling like, well, this is an opportunity, right? You feel obligated, or you may even be afraid to say no. But not every collaboration is an opportunity. So again, just going back to like, is that in alignment with the direction that your business is going? And again, the whole visibility is not always better visibility. I'll also say that one of the things that I've learned in saying yes is you can have smaller opportunities that can actually distract you from larger opportunities. So, like having a smaller client or partnerships or projects, those things take energy away from the capacity that you may have needed to serve a larger client, to strengthen an existing offer or complete work that is already profitable. So it's like you're out here working on smaller things when you already have things that you can actually strengthen within your business, but you're trying to bring in new things. And so a couple of years ago, I really struggled with that. I was so busy focused on bringing in new clients, I realized like I have so many clients, and really I need to turn that focus inward. How do I serve my clients at the highest capacity? How do I make it so that my clients are still speaking with me when they schedule their Zoom meetings, that they are still getting that very high-touch support that I desire for them to have, right? And so if I'm taking on all these smaller opportunities, are these smaller clients and so forth, that's taken me away from a lot of what I've cultivated already within my firm. So I will leave you with that. I hope that that's helpful. A closing question is there something that you're continuing to say yes to because it looks like an opportunity, even though it may actually be distracting you from the business you actually want to build. So definitely something to think about. So hope this was helpful. I'll see you in the next podcast episode.

SPEAKER_00 5:31

Thank you for tuning in to the House of CEO podcast. If you enjoyed today's episode, don't forget to subscribe, leave a review, and share it with someone who would benefit from these insights. For more updates and resources, follow me on social media or visit nekondramoran.com. Remember, success is yours to define. Keep building a business and life that reflects who you truly are. Until next time, take care.