Permission to Evolve in Business

In this soul-led episode, I’m giving you the permission slip you didn’t know you needed—

 ✨ To shift
 ✨ To pause
 ✨ To realign your business with who you are now

Because here’s the truth:

You’re allowed to change your mind in business.
Even when it’s working.
Even when it’s bringing in money.
Even when people love it.

If something in your business no longer feels good, that’s not a failure—it’s feedback.
 You’re evolving. And your business gets to evolve with you.

In this episode, I share personal insights around shifting direction, letting go of what no longer feels aligned, and how to come back to your truth when your energy changes.

This is a reminder that you don’t have to force what’s expired.
You get to create a business that feels like home to your soul.

💌 Ready to realign your business with your next level?
 DM me “REALIGN” on Instagram or reach out to book a private session.

Transcript

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[00:00:00] Hello, my loves and welcome back to my podcast. So today I wanna speak into something that is alive for me right now, and it's a conversation that I feel really needs to be had. And this is for. My business owners, my entrepreneurs, my boss babes that are listening, and anyone else that might be leading in this will always be beneficial for you as well.

But this is who I'm speaking directly to today. So something I wanna speak about and it's something that you must know about me and I feel like it drives sometimes the planners around me and the more structured around me. Crazy. Now, something about me is if I'm not obsessed with what I'm offering in my business, then I need to shift it, right?

And for those around me who live a more structured life or they like to plan more, or they, you know, perhaps work for someone else or they have a system. My husband is very systems orientated and very structured. Whereas for me, I know and I believe [00:01:00] that this is an inherently feminine trait as well. It's part of our divine feminine is where my desire and my excitement leads me, is where I need to go with my business.

Right now, I have been stuck recently. I've been stuck. Um. In perhaps a scarcity, not, not recently. Recently, but I, I guess if we look back over the past 12 to 18 months, there has been themes of scarcity, mindset, fear, um, being stuck, kind of offering the same things, the same things, the same things because they work.

Right. And that's a really real, real aspect of life is that we need money to survive. And I've been through a shit load of. Of, uh, fear inducing things in the last kind of 18 months. So for me, I really haven't navigated life the way that I normally do. And what that's led to is me feeling a little disconnected from who I am and my passions, if that makes sense as well.

Because what I know to be true is that my desires and the things that are important to me in life, the things that I want in life, and the things that make [00:02:00] me feel really excited are the clues and the markers for the path that I need to be following Now. Much of that is kind of stamped out in traditional schooling or in being an employee.

Like you just suck it up and you do what needs to be done. So there's a logical side of my brain that is like, you don't change what's working, right? You don't change what's making you lots of money. You don't change that because we need money to survive. Particularly, you know, I'm rebuilding a home, supporting a family, all of those types.

To things, but there's this deep knowing in my soul and in my heart and in my womb that goes, if it's not, like if you are not excited when those bookings come in, then you're on the wrong path, right? Don't get me wrong, I always feel really grateful for bookings. I always show up with my whole heart.

However, I love that newness, that excitement of like, fuck yes, can't wait to get stuck into this offer. And I've made that mean many, many things about me over the years, right? When I have shifted and changed, [00:03:00] changed my offerings, I have made that mean like. Why can't you just stick to one thing? Like, why haven't you found your thing?

And I was like, dude, that was my thing and I've moved on from that and I wanna give you permission to please do that. You know, every time I've done this in my life, it hasn't been a mistake. It's led me to the next level of success and. You know, as with everything that we do in life, when life can come on and make us a little bit wobbly, not everything you try is gonna work, and that is the first thing that I teach any entrepreneur is one fucking Instagram post is most likely not gonna make your sales.

Mentioning your offering once is probably not gonna get a sale. Now I've been lucky enough that it does. At times, right? And so then you think, oh my God, I've posted this three times and I haven't had anyone book, book. Like, it must be wrong. No. Maybe you just need to be a little more consistent. But anyway, we're getting, we're going down a path of a different topic there if we're leaning into that.

But what I wanna do, my love is give you permission to fucking change things up, right? It is the spice of life. It is like variety [00:04:00] and um. Following our passions and not being afraid to grow is so integral to being a heart and soul led business owner. Right. And for me. I have moved through so much in my life.

So I started running a business 15 years ago, and I've, I've moved through so many different phases of me, elements of me. I've healed so many things. I've, I've really moved through, you know, being a newly married wife and having little baby kids and then having school aged kids, and now I've got teenagers and they locked themself in their bloody room.

You know, there's all these different phases of life and what's important to me outside of my business, and that filtrates and moves into what's important to me. Within my business, right? And I literally structure my businesses to accommodate the most important things in my life. And that includes, and again, it hasn't recently, but that includes what's really fucking alive for me, what I'm moving through, right?

And sometimes we. [00:05:00] Create a following, that boxes are seen as a certain thing. So Janelle, the psychic, I can ask her all my future predictions and I can do that. Right. And it has been a very lucrative and rewarding business for me. But what I love more is certain aspects of it that are alive for me now, which we're going to speak into.

But what the, the reason I wanna share with this with you is it's so important if you, you're a heart led, soul led business owner to fucking froth what you're offering. And again, I've been tangled up recently in the like. We don't fuck with the formula that works, particularly when we're trying to get back on our feet after moving through so many big life chaos, fucking rebuild events, right?

But we only get one chance at this human lifetime. Yeah, we're probably gonna come back and do it again, but you are here to do what you love and you can use your business acumen to make money from it. Okay? There is, it's not a dirty word to talk about making money from what you love. It's not going to take what you love.

It's going to allow you to shove and go, I fucking love [00:06:00] my role. Now I have a, um. Like an Instagram chat that I created, which is a container for women. And I just was like, let's come together. I wasn't coaching business at the time. I was like, let's come together. Let's encourage each other. Let's have chats in here that are gonna be really motivational for each other.

And you know, that connection of, of women who are working hard in business. And one of the conversations that I had in there recently, I was talking about, you know, wanting to love what we do. And one of the other girls was like, yeah, but don't you just have some clients that like, isn't that just part and parcel?

You're gonna work with some clients that you don't love? And I'm like, no. No, I don't subscribe to that. That's not something that I'm willing to do. That's not something that I have had to do, and that's not something that I will do. Um, because again, we get to choose who we are working with. And if we're calling in the wrong people, then we get to choose to adapt and change and, you know, adapt our messaging to call in the right people.

And there's so many different ways that we can do that, but I don't wanna get too much into the strategy and the structure in this podcast. I [00:07:00] just really wanna talk about permission to chop and change and to not make that mean anything about yourself. Right? Because if you look back, if I said to you, look back over the last 10 years, how many versions of you have existed?

How many obsessions have you had? How many things have you moved through that could help other people, right? Of course your business needs to fucking grow with you. Of course, your offerings need to evolve as you do. And you don't need permission for that to happen. Is it scary? Of course. Of course. It's scary to take your income and go, you know what?

That's not alive for me anymore. Let me channel it to this way. Of course that's scary, but what's scarier is it continuing to do the things that you don't really wanna do anymore? So let me tell you a little bit about my business journey without going too much into the whole details of everything, but.

I feel like this is going to help reiterate for me, but also for those listening as to how we're allowed to chop and change. And you know, we can look at it from a purely logistical standpoint and be [00:08:00] like, oh, well that was a mistake. Or we can look at it from a personal growth standpoint and a life standpoint and go really fucking happy that we did that.

So my first ever business was a marriage celebrant. I had a shower decision. And again, the reason that I created this business, 'cause there's been so many women in my inbox going like, how do I start a business? What do I do? Where do I move from? And for me, like a marriage celebrant dropped in my aunt who was a marriage celebrant.

She did that for most of her like parenting years. And, um. I had been to weddings and watched it and loved it. I thought it was beautiful. I love, love. I'm such a romantic, which leads me to one other part of my next business venture. But I loved witnessing that. I loved seeing the dresses, I loved all of that.

And she had said to me many times, oh, you should be a married, celebrate, you know, you'd be great at it. And it was something that I just kind of in one ear, out the other. It was her thing. It was really cool. And one day I was in the shower and I was like, you know, I wanna have babies soon. And, um. You know, I, I don't want to work and put them in daycare.

That's not what I wanna do. I don't, I don't wanna [00:09:00] do that. I wanna be a present mom. Funny now, like I look back and I realize that was a spirit drop in, and that was probably my spirit team getting me ready to handle the child that I was going to be given, which any of, if any of you know, my story sebi, um.

Even when he was at school, was there for 15 minutes and then sent home, like he, he needed me. Yeah. Like we've been such hands-on parents, stiller, you know, with his medical condition, all that kind of stuff. So, um, it was never going to be a case of like, work a full-time job and put your kid in daycare.

Like I would've been getting calls and calls and calls. So I look back now with what I know now and I realize Spirit was communicating with me, but I wasn't spiritual at the time. Right. Anyway, had this drop in, gone and do this course, I think it was about a thousand dollars back then, and I was only like.

Maybe 23 years old. So it was a big investment, you know. And how old was that? Would've been 15, 16 years ago. So a thousand dollars, 15, 16 years ago felt like a big chunk. You know, we were living at home. I remember I was having a shower at my parents' shower, so perhaps we were in between building houses, I can't remember.

But, um, [00:10:00] it was a chunk of cash. And I came out and I said to my husband, oh, I just, I just made this decision. He was like, yep, I, I think that would be great for you. Enrolled, did the course, got my accreditation, and did a wedding. Instantly a month later. And it was fucking fantastic. And I loved it. And it was such a powerful, like, I loved it.

I loved writing, I loved the public speaking aspect. I loved getting dressed up, you know, and I was I pregnant with sebi? I think I was pregnant with SEBI when I did my first wedding. Um, so the timing was impeccable and that business grew really, really quickly. And one of the reasons why. That business was so successful for me was that I was like, you know what?

I wanna find something that I can do around my children. That is my greatest motivator right now is what can I do that I'm good at, that I can do around? My children's lives. And so it was fantastic, right? 'cause I'd get up and I'd get dressed up, you know, new mom, find an excuse to put an effort in. A [00:11:00] reason to put an effort in.

And I'd go and have coffee with clients for an hour, and then I'd be home. Um, and I'd go and do a wedding, and literally, Dan and the kids would drive with me, drop me off, I'd do the wedding, they'd pick me up. So I wasn't ever away from my family, and it was so special and so precious. Dan had started the band in the background at the time, which is still operating, which is pretty cool, right?

Like to keep a band together, still playing all the time. 15, 15 years later. Anyway, um, that business was so incredible for me, and, you know, Dan was working for a job at the time. He was working as a correctional officer, and he got to this point where he was like, I can't do this anymore. I don't wanna work for anyone else.

I've got a taste of what it feels like to work for myself. I've got a taste of what it feels like to make my own money. You know, doing what I love and I don't wanna do this anymore. And I was like, great, let's, let's find a pathway out. Was I shit scared? Fuck, I, of course, I was shit scared because running my business felt easy because there was a, a wage coming in every week.

Right. Um, on top of that. So it wasn't so like, it wasn't so drastically needed that I would make great money even though I was, because [00:12:00] there's something that happens when you are, when your income is relied upon, that you can definitely snap into your logic a little bit more. So we decide, we sat down, I remember it.

We sat down, we went out for dinner. We kids were at my parents. We had a bit of a date night and we were like, okay, what business would make sense for us right now? And we threw up some ideas. And again, knowing what we know about ourself right now is that I'm a manager and his generator, we both respond to that sacral yes or no, or the emotional responses.

And we threw up these ideas like what could we tack onto weddings? And it was like, oh, flory, you know, blah, blah, blah. And then we're like day decor. And we're both like, yes. So we opened a wedding day company. And that went insane. And again, that was like, okay, we could get help with the kids on the weekend and we could both be home with the kids all week and we could get help with them on the weekend and we'll just make it work.

And we did. We made it work. So it was essentially like I would get up really early, go and do a setup, um, then I'd go and do a wedding dam and do the packdown, and then he'd go, go and do a gig. It was very stressful, don't get me wrong. But it works really well. And then we [00:13:00] decided. This is not really working anymore.

We got to the stage where our children were about to start school and I remember lying in bed with my eyes crying, crying. 'cause my baby was about to start school. And I said, I don't wanna work weekends anymore. I don't wanna work weekends anymore. And Tan was like, well we were only gone for a few hours, you to be home with a blah, blah, blah, blah.

And I was like, no I'm not. I don't wanna work weekends anymore. I need to find something else. And again, very successful businesses, right? Very easy. Me just getting bookings without doing anything. Um, the day company was so busy that we, you know, it was like we'd get a booking, we'd be like, oh shit. Like, or an inquiry and be like, uh, I can't even be bothered to reply.

You know, like that kind of success coming in. And I was like, no. And so we ended up going to a couple of, like three parties in a row and they all had photo booths and we were like, Ooh, this is something we could add onto the day Decor. Maybe I'll drop the weddings, maybe I'll put my price up. Maybe I'll do less a month or whatever photo booth, we could [00:14:00] hire staff to run it because I never wanted to get my kids babysat to do it and we could do that.

So we bought a photo booth and it went wild and we accidentally bought double booked. So we bought another only, we ended up with 13. We sold the day decor company and we smashed into the photo booth business. But that kind of began from that thought process of saying, I don't want to give up my weekends with my kids.

Anymore, even though I've got this formula that works, even though I've got this formula that other people would look at and be like, man, she's living the dream. She just has to work Saturdays and she's set for the week. Me? I was like, but Saturdays are now precious, so this phase of life Saturdays are now really fucking precious for me.

Right. So we shifted. We changed it. And so fast forward, we were running a really big events company with lots of staff and Dan was playing in the band every Saturday night. And so I was kind of like at home running the admin running, you know, putting out the spot fires that come with running an events business.

And it was chaotic, but it was working. And then Covid came and kind of disrupted that massively, but um, [00:15:00] and led me to what I do now, and I won't go like too deeply into business drive business stories because what I wanna talk about here is deciding when it's time to move on. Doesn't mean that you've burnt your business to the ground, doesn't mean that, you know, it's not a successful business.

It just means like, okay, I've outgrown that. Now it's time for me to move forward now into something that fits my lifestyle and my like, and what's important to me right now. And that, you know, 2020 was when I really started my personal development journey and learned more about myself and launched into my psychic abilities and then started doing that as a business and things like that as well.

So, and I remember saying to my husband, I'm like, I'm done. I'm done with the booth business. I don't wanna do it anymore. See you later. And he was like, okay. Again, wildly successful business on Pause through Covid, we knew it was time to move on. We realized, I guess, the anxiety that we were both feeling on a Saturday night.

You know, knowing what I know now, we could sit there and look at that and go, maybe we shouldn't have sold it. That was such a lucrative business. Right. But it was also like we were done. We were done and we have rebuilt. [00:16:00] We have a little one on the side now that is great for just churning, churning aside income, you know, on the side.

So then I launched into what I do now, which has taken many forms over the last five years, and now I'm really ready to take it in a direction that is so alive for me right now. And that is where I do my best work. When I speak into what is so alive for me right now and what is so alive for me right now, what I'm obsessed with right now is my relationship.

Is looking at my marriage of, we've been together 24 years and the things that we've moved through and the ways that we've connected and the depth of connection that I feel to this man is so alive for me right now that I wanna fucking help everybody. Find this right. There have been times over the past, you know, 15 years of parenthood and where I guess things got rough, where I wondered if we would work.

There's been so many things that we've moved through. We've moved through financial difficulties. We've moved through running crazy busy businesses. We've moved through mental health issues. We've [00:17:00] moved through raising neurodivergent children and picking them up from school all the time. And we've, we've moved through our child being really sick, like losing our home to mold and.

Rebuilding and all that kind of stuff. Like we've moved through so much and it's only brought us closer together. And that's through choice, and that's through actions. And that's through daily commitment, right? That's through daily connection. So what's really alive for me is helping others find that connection instead of finding that distance, which can be so easily, um.

Stepped into, I guess when life gets hard, right? It's easy to maintain a relationship when life is easy, but when things are thrown in your way as they are on a life's journey, it can be much harder to find more connection through that. So that's really fucking alive for me. I'm so obsessed with that at the moment, and Dan, and I'll be working together to help couples with that, which feels.

Fucking amazing. The other side of life that I'm really obsessed with right now is how we get to create our own life. We get to create what's important to us, and we get to work in fields that feel [00:18:00] juicy and feel really fucking alive for us. And for me, challenging rules is a big part of that. When I added on the day decor company to my marriage Celebrate business, there was like a conflict of interest thing that you weren't allowed to offer in any other wedding services as a marriage celebrant.

Something that I always do is tap into my own moral code and I go, okay, does this feel wrong? If someone's signing up for me as a marriage celebrant, and I can offer them a package to my day company that's cheaper than the other companies, I can offer that to them, but they don't have to sign up for that.

To me, there's nothing morally corrupt about that. So I was like, fuck it, I'm doing it. And I did get a warning 'cause someone dropped me in. You'll always have haters when you do well, and literally hilariously, I got the warning and it was like, but we're not gonna do anything because the legislation's changed and you're now allowed to have other wedding related services if you're a celebrate.

And I was like, what a fucking crop of shit. So I could have waited, but I didn't. So you're allowed to make your own rules a little bit. There's [00:19:00] something else that's alive for me. So the relationship aspect. The other thing that's really alive for me is creating a business that is very LifeProof.

Creating a business that can change when you do, you know, ending up in the hospital again recently for 14 days with Seb, just very outta the blue, was like, fuck, how do I work on my business? What do I do? Fuck, I get to offer? What? What works for me right now? I get to offer what I can do while still being at my son's bedside.

Yeah, I get to offer what I can do to provide me with that safety and that security so that I don't have to worry about money right now while I'm supporting my son's health. So that's really a life for me, is helping other women kind of get hold of their lives and go like, fuck, hang on. My business works for me.

I don't work for it. My business works around what I want it to work for. And we get to choose, babe. Like we get to choose the types of clients that we wanna work with. We get to choose the medicine that we wanna share with them. We get to choose it. Yeah. And that's such an important thing to remember.

And I've been having these beautiful, juicy conversations with women in business over the last couple of days as I refine my [00:20:00] messaging for my next kind of offerings and. There's been many, many scenarios of like, I feel like I'm pushing and pulling in my business. I'm really busy, then I'm really quiet, then I'm really busy, then I'm really quiet and it's, I'm almost too busy, and then too quiet and too busy and too quiet, and I'm like, okay.

Scarcity mindset. You're taking on clients because you're worried that there won't be any more clients. So when we own, okay, this is how many clients I wanna see per week, when we hit that mark, we go, sorry, I'm booked out this week. I'll see you next week or the week after. And we lose that fear of. Not if we are not flexible, if we're not bending over backwards and we're gonna lose clients, we are not employees anymore.

One of the reasons I run my own business is to make my own rules, is to run my own business and live by my moral code and what's important to me and what's alive for me in those moments. So that's why you're gonna see some shifts in what I'm offering. I'm really fucking excited. Um, stay tuned to four. I know my last podcast broke into it with Dan and I, it was a bit of an introductory podcast before we were ready to launch [00:21:00] our new business.

But that is coming and I'd love you to come on board and support that. So we'll be launching our very own relationship podcast, as well as the relationship counseling services on top of that, um, which I'm really excited about. But you'll see lots of work moving forward for me. Supporting you women in business.

Yeah. To take hold of it and make it yours. To be able to use your business as an outlet for your obsessions to come alive. Because you should be obsessed with what you're offering. You should be so fucking excited to jump in and talk about what you're offering. It shouldn't be like, oh yeah, I get paid to do this, but I don't really like it anymore.

How many people have been in that boat? How many of you are in that boat? And again, we need to, um. And when you coach with me, there's, there's so many ways that we work. We talk about and we work out, okay, so how do we manage your need for consistent income with your need to weave in these beautiful offers and obsessions that you're here for?

You don't have to burn your business to the ground every single fucking time, but you do get to realign and you do get to shift with what you're offering. And so there's two [00:22:00] ways that I could look at my background in business. One is that I could look at it and be like, oh my God, she's done so many things like they mustn't have worked.

Why has she done so many different things? What the fuck is wrong with her? Or I can look at that and be like, I see a boss bitch who has altered her reality to match what's most important to her. And that's the scenario I see. Because that's the truth there. All of it has been from empowered decision making.

So I wanna help women in business make empowered decision making that leads to empowering other humans and living in their obsessed. Creative, motivated, juiced up lives. So that's what's alive for me right now. I'd love to hear what's alive for you, my babes. And um, bill Ho. Bye.