Hikes and Mics Podcast

From Alaskan Glacier to Global Brand: GG Edwards on Building Gnara & Redesigning the Outdoors for Everyone

Hikes and Mics Podcast Season 14 Episode 12

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0:00 | 54:47

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What does it take to redesign the outdoors for everyone? Gnara Co-Founder GG Edwards joins our Season 14 finale to share how a glacier in Alaska sparked a revolution in outdoor apparel.

While guiding on the Mendenhall Glacier, GG faced a choice every woman in the backcountry knows too well: trek across crevasses and peel off layers in freezing temps, or risk dehydration. Instead, she asked a simple question — what if her fly worked like the guys'? That idea became the patented GoFly® zipper and the brand now known as Gnara (formerly SheFly).

In this conversation, GG opens up about sewing prototypes in her Vermont dorm room, a Kickstarter that raised over $100K in a single day, surviving a factory collapse during the pandemic, and the bold rebrand from SheFly to Gnara.

We dig into why 56% of women report a bathroom accident outdoors, the taboo Gnara is dismantling, and the customer stories that prove this is so much bigger than a zipper — from Yosemite climbing guides to a solo round-the-world sailor. Plus GG on mountain biking, ice climbing, and training for the NYC Marathon.

Episode Links:
Gnara on Instagram
Gnara's Website
Gnara on YouTube

This episode was Produced by Jordyn Smith, follow her on Instagram @jordyn.journeys

Follow us on Instagram, @Hikesandmics

This episode's music was created by Ketsa, follow him on Instagram @Ketsamusic

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Sign up here: AllTrails+ (promo is only redeemable via web and not the app)

Ursa Minor Outfitters - Inspired by the outdoors, Created by local artists 

Go check them at www.ursaminoroutfitters.com and don’t forget to enter the promo code HikesMics10 at checkout to receive 10% off your order. 

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