Episode Player

How to stop procrastinating and get into marketing motion

ill communication: copywriting tips & sales strategies for small businesses

ill communication: copywriting tips & sales strategies for small businesses
How to stop procrastinating and get into marketing motion
Nov 19, 2025

Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. 

After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. 

She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it. 

If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results.

Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivot


Resources mentioned:

AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

P4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

Writing Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-prompt


Text me a question or comment!

------

Build a super successful and super chill business in 2026 with B-School, and me! Get access to personal coaching and additional resources at www.kimkiel.com/bschool (aff link)