1 Minute Messaging Magic - 5 website tweaks to get more leads

ill communication: copywriting tips & sales strategies for small businesses

ill communication: copywriting tips & sales strategies for small businesses
1 Minute Messaging Magic - 5 website tweaks to get more leads
Apr 23, 2025 Episode 142
Kim Kiel - Marketing & Copywriting Strategist

Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments are often overlooked but can make a huge difference in your website’s performance.

From optimizing your photos for both SEO and speed, to one small change that can keep visitors from clicking away too soon, I walk you through practical, actionable tips designed with service-based businesses in mind. If your homepage is missing just one of these, you could be losing trust, traffic, or even revenue. Tune in and snag at least one idea you can implement this week!

Topics Covered in This Episode:

  • A tiny shift in your homepage layout that keeps visitors focused—and on your site
  • Why your footer may be silently sabotaging your credibility
  • A quick fix that increases accessibility and boosts search rankings


Show notes are always available at https://www.kimkiel.com/podcast!!


Resources Mentioned:

Book Your No BS Copy Audit: https://www.kimkiel.com/audit


I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!