In today’s world, sharing your values online can feel risky. 

Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy.

In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about.

You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience.

Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start.

Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times. 

You can learn more and join here: Join the Spark Community.

It’s time to use your business as a force for good, and I’ll show you how.

Resources:

Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo

Listen to Claire Pelletreau’s podcast and her use of pronouns:
https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731

Check out the values statements in the footers of these websites:
https://carrieroseman.com/
https://www.simplifysimplify.me/
www.kimkiel.com

View CoordCrew’s Value Statements on their About page:
https://coordcrew.com/pages/about

See Brittney McBean’s values statement on her contact form:
https://brittanymcbean.com/contact/

Explore equity and anti-racist resources on my workshop page:
https://www.kimkiel.com/equity-workshop 

Text me a question or comment!

Hot take: it’s actually easier to sell a $5K offer than a $100 one.
(Especially if you’re not down for chasing thousands of likes and followers.)

This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sustainable one.

If you’ve been stuck in the hustle of selling low-ticket offers, wondering how to make the math math... this episode is your invitation to step into premium positioning and claim your role as a trusted expert.

This episode is part one of a high-value, no-fluff mini masterclass on selling premium offers.

Resources Mentioned:

Listen to episode 133: Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2): https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2

Listen to episode 93: How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc

Sales Copy Scorecard: https://kimkiel.com/scorecard 

Show notes are always available at: https://kimkiel.com/podcast

Text me a question or comment!

This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem.

You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025.

But here’s the problem. Most people are using it wrong.

A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. So I’m diving back into this episode to give you the full picture. What to do, what to avoid, and how I’ve personally used this email to book $10K in client work.

You’ll learn:

• What the 9-word email actually is (and why it works)
• The right time and audience to send it to
• Mistakes that make you look out of touch (and how to avoid them)
• Real-life examples you can swipe and test today

Whether you’re reviving cold leads or teasing a new offer, this email strategy can be gold when used properly.

Need help crafting your own 9-word email or sales sequence? 

Book a 90-minute sales strategy session: https://kimkielcopy.thrivecart.com/strategy-coaching-power-session-usd/

Additional resources:

Find out more about Dean and subscribe to his newsletter: moredean.com

Ask me anything! (send a voice message to Kim)

https://www.speakpipe.com/kimkiel

Text me a question or comment!

Running a business doesn’t have to be all 5am wake-ups, endless social media posts, and high-pressure launches.

Over the past 6 years, I’ve quietly built a chill, service-based business that has brought in over one million dollars in lifetime revenue. 

No complicated funnels. No viral Reels. No fancy productivity hacks. Just a handful of habits that keep me grounded, creative, and in motion.

In this Summer Remix episode of the Ill Communication Podcast, I’m bringing back one of my favourite episodes of all time: 20 Tiny habits that help me generate $1million as a Gen X business woman.

It's fast-paced, fun, and packed with unconventional wisdom you can apply right away (whether you're a fellow Gen Xer or not).

Show notes are always available at
👉 https://www.kimkiel.com/podcast

Check out my favourite tools and resources that support these habits!

Find links to my fave books, office gear and other essentials that support my tiny habits on my resources page: https://www.kimkiel.com/resources

Additional Resources Mentioned:

Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink

Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

Episode 13: How to write a compelling sales message without being cheesy or sleazy (P4): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQ

Text me a question or comment!

Welcome back to the Ill Communication podcast! 

This summer, I’m remixing hand-picked episodes to help you refine your message and sharpen your sales strategy for the year ahead.

Today’s episode is all about the power of picking a niche (something that can feel intimidating when you're trying to grow your business). 

But narrowing your focus doesn’t mean shrinking your opportunities… in fact, it does the opposite.

If you want to stand out and sell more in 2025, it starts with dialing in your niche.

Let this episode guide you toward more clarity, confidence, and aligned clients.

Take a break from creating content (without looking like it)
Pretend you're a DJ and remix your best content with my Content Remix Strategy

✅ Save time
✅ Get inspired
✅ Take a break from scratch content

👉 Grab the jam-packed 8-page Google Doc for free at kimkiel.com/remix

Text me a question or comment!

If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing. 

Right now, one of the biggest trends is having a clear point of view. 

Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way. 

Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement. 

If you want to attract your ideal buyers in the remainder of the year, you need to be bold and compelling with your BFD statement. 

Listen in for the full details on how to create yours. 

Resources Mentioned:

Listen to the episode all about writing your bio: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula 

Text me a question or comment!

Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️

Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!)

This week, we’re revisiting an episode originally released at the very start of 2025.

In it I share 7 copywriting and marketing trends that will boost sales this year (even if we are halfway through). 

✨ You will hear:

• Why human-centered marketing is non-negotiable
• The rise of audio, video, and live events
• A shift toward flywheels instead of funnels
• What slower, longer sales cycles mean for your launches
• The untapped power of direct mail
• Why now’s the time to go local
• How to use AI without sounding robotic

 So grab your sun tea, your notebook and pen, and start taking notes about the trends you need to be aware of and integrate into your business for the rest of 2025. 

Resources Mentioned:

🎧 Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025
kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025

🎧 Episode 127: 25 No-BS Resolutions for GenX business owners
kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025

🎧 Episode 75: Top 6 Copywriting Trends for 2024
kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024

🎙️ Get the brand voice audio series and workbook
kimkiel.com/voiceworkbook

📞 Book a call to work together in 2025
bookacallwithkim.as.me/introcall

Text me a question or comment!

The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.

In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.”

We cover:

• How to clarify your core message so your dream clients immediately know you’re talking to them
• Why your brand voice and personality are more important than ever (and how to show up like you across every touchpoint)
• What it really means to have a strategic sales plan so you’re not scrambling last minute or repeating the same rushed copy every launch

This episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results.

Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle.

🔥 Join me around the campfire at https://kimkiel.com/copycamp

Questions about Copy Camp or the Joy of Copy Club? 

Hit me up!

Facebook: www.facebook.com/KimKielCopy

Instagram: www.instagram.com/kim_kiel_copy

LinkedIn: www.linkedin.com/in/kimkiel

Voxer: kimkielcopy

Text me a question or comment!

Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the technique that helps you bridge the gap between what your offer is and why it matters. Plus, I’m celebrating this incredible milestone—150 episodes of helping you become an ill communicator—and sharing my gratitude for your support every step of the way.

Topics Covered in This Episode:

• 3:45 - The FAB Formula: what it is and how it works
• 5:19 - How to transform a dry feature list into compelling benefits using real examples
• 6:47 - Two key phrases that instantly bridge features and benefits in your copy

Please help me celebrate 150 episodes. If you enjoy or get value from this podcast, please leave a rating and review!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 147: How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius: https://www.kimkiel.com/podcast-1/how-to-handle-the-emotional-and-mental-health-challenges-of-entrepreneurship

Episode 77: How to use the PAS copywriting formula to sell more (without sounding douchey): https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey 

Episode 5: AIDA - The Mary Poppins of copy formulas - “Practically perfect in every way”: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way 

The Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in business, this episode is all about the power of creating a positive feedback loop that keeps you motivated and builds momentum.

Topics Covered in This Episode:

• The truth about why your brain is wired to focus on the negative
• The “male hubris, female humility” effect—and how it shapes how we (don’t) celebrate
• Why skipping celebrations could be hurting your business growth

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Find out more about the neuroscience of celebration in these articles:

https://hbr.org/2022/01/celebrate-to-win

https://www.forbes.com/councils/forbesbusinesscouncil/2023/09/01/embracing-entrepreneurship-recognizing-and-celebrating-successes/

https://www.forbes.com/councils/forbescommunicationscouncil/2023/11/14/the-power-of-celebrating-success-in-the-workplace/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give you the freedom to enjoy more sunshine and yes—more ease. Join me as I break down exactly what we’ll be doing together in this live, get-it-done session—from crafting fun and functional email autoresponders to remixing old content so it looks like you never left. Plus, I’m offering my top seasonal prompts, content planning strategies, and a peek into Q4 prep so you can avoid the post-summer scramble. It’s all about helping you log off with confidence, clarity, and cash still flowing in. If you've ever wanted a real plan to unplug—this is it.

Topics Covered in This Episode:

• The first step to creating a summer you’ll actually enjoy
• A sneaky way to keep selling, even when you're off the grid
• How to write an out-of-office email that makes people want to engage with you

Grab your ticket to the Summer of Ease Workshop and get your copy and content done! www.kimkiel.com/summer

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join the Summer of Ease Workshop: www.kimkiel.com/summer

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn’t even fully realize it until I was on the other side. So in honor of Mental Health Awareness Month, I’m opening up about the behind-the-scenes struggles I’ve faced as a business owner—and the quiet moments of dissociation, disconnection, and doing the bare minimum just to keep going.

To help make sense of it all, I’m joined by Rebecca Vigelius, a neuro-somatic intelligence practitioner and stress coach who helps high-performing women feel human again without sacrificing their success. Rebecca shares practical, physiological tools to help you come back to yourself when life (or business) gets heavy—and why rest and nervous system regulation aren’t luxuries, they’re survival skills.

Topics Covered in This Episode:

• The hidden behaviors that might be signs of burnout or dissociation
• Why “just think positive” might actually be making things worse
• A three-word tool to reconnect with yourself in under a minute

This episode is a love letter to every entrepreneur who’s ever kept smiling while quietly unraveling. You are not alone. Whether you’re in the thick of it or feeling strong right now, this episode offers a new lens—and a few powerful shifts—to help you navigate the harder seasons with more clarity and capacity.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Looking for a supportive business community to help you grow your business? Check out the Joy of Copy Club: www.kimkiel.com/copyclub

Get Rebecca's Unbothered Entrepreneur Blueprint: https://www.rebeccavigelius.com/unbotheredblueprint

Check out Rebecca Vigelius's website: https://www.rebeccavigelius.com/

Connect with Rebecca Vigelius:

https://www.linkedin.com/in/rvigelius/

https://www.instagram.com/rebeccavigelius/ 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it got me thinking: our daily lives are full of timely inspiration just waiting to be turned into relatable, valuable content.

This episode will help you tap into the rhythms of real life—whether it's spring, summer, graduation, or even pickleball season—and use them as fresh fuel for your messaging. 

Topics Covered in this Episode:

• A seasonal prompt that takes the pressure off content creation
• One unexpected trick for repackaging old ideas into something fresh
• Why seasonal content builds “know, like, and trust” faster
• A few juicy headline ideas you can swipe right now for your next post

Use this writing prompt to share content that hits the mark this season. Tag me on social with your post, or send your emails to me. Reach out on LinkedIn or IG with any questions.

Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?

In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’ve resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results.

I’m sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You’ll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up.

Topics Covered in This Episode:

• The anti-strategy that unlocked real results on LinkedIn
• Why posting "imperfect" content can outperform polished ones
• A challenge that got people excited about outreach and DMs again
• Which LinkedIn “rules” I broke—and what happened when I did

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafo

Join the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

How many people are missing out on your offer just because it’s hard to find or share? 

I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective.

Topics Covered in This Episode:

• Why your clever call-to-action may actually be driving people away
• The marketing real estate you’re probably forgetting to use
• How to make your offers shareable even for silent fans
• One small change that can boost visibility across multiple platforms
• A common mistake that creates buyer friction and how to fix it
• How to promote offers without relying on Stories or Reels

Tell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at hello@kimkiel.com to share your thoughts.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Binge the whole 1-minute messaging magic series:

Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe 

Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads 

Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies.

Whether you’re just starting your email list or looking to freshen things up, these tiny changes can make a huge difference. Let this episode be the reminder and refresh your inbox—and your subscribers—have been waiting for.

Topics We Cover in This Episode: 

• Why your sender name might be quietly sabotaging your open rates
• One email setting most people skip—but shouldn't
• How often is too often (or not enough) when emailing your list
• The cringe-worthy mistake I made with my own preview text
• A mindset shift that makes hitting "send" feel easier and more genuine

Share what you're struggling with! I'll turn your question or challenge into another 1-minute messaging magic episode, or a deeper dive episode. Send me an email or text!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Listen to Episode  141: 1 Minute Messaging Magic: let your words breathe: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe 

Listen to Episode 142: 1 Minute Messaging Magic - 5 website tweaks to get more leads: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments are often overlooked but can make a huge difference in your website’s performance.

From optimizing your photos for both SEO and speed, to one small change that can keep visitors from clicking away too soon, I walk you through practical, actionable tips designed with service-based businesses in mind. If your homepage is missing just one of these, you could be losing trust, traffic, or even revenue. Tune in and snag at least one idea you can implement this week!

Topics Covered in This Episode:

• A tiny shift in your homepage layout that keeps visitors focused—and on your site
• Why your footer may be silently sabotaging your credibility
• A quick fix that increases accessibility and boosts search rankings

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Book Your No BS Copy Audit: https://www.kimkiel.com/audit

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today’s tip is all about one simple shift that will instantly make your words more powerful: letting them breathe.

This week’s tip is based on a common mistake I see over and over again when reviewing emails, sales pages, and website copy. If your words are packed in and hard to digest, your best ideas might be getting lost. Tune in to learn how to make your copy not only more readable but more compelling—especially for today’s busy, mobile-first audience.

Topics We Cover in This Episode: 

• The sneaky thing that might be sabotaging your message (and how to fix it fast)
• A simple trick to help your reader's eyes land on your most powerful words
• The one edit I make most often inside my Joy of Copy Club
• A free tool that can help simplify your sentences in seconds

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join me inside the Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can build trust, connection, and authority in your business.

Inspired by one of my recent and most popular episodes, I’m giving you a writing prompt that will help you craft compelling content around a big decision you’ve faced. Whether you’re writing an email, a blog post, or social media content, this approach will help you engage your audience in a way that feels real, human, and valuable. Plus, I’ll give you a few subject line ideas to make your content irresistible. Let’s dive in!

Topics We Cover in This Episode: 

• Why decision-based storytelling resonates so deeply with audiences
• How to structure your story so it connects with your ideal clients
• A key ingredient that makes behind-the-scenes content impossible to ignore

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Hear this writing prompt in action! Listen to Episode 136: Making tough decisions in business and life: https://www.kimkiel.com/podcast-1/making-tough-decisions-in-business-and-life 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?

In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz’s five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted.

Topics We Cover in This Episode: 

• The crucial mistake that’s keeping high-value clients from seeing your offer
• How to move potential buyers from “just browsing” to “ready to invest”
• The five levels of awareness and how they dictate your marketing strategy

Tune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCall

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You’ll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates.

I’ll break down how VOC research differs from traditional market research, why it’s critical for writing high-converting sales copy, and where to find customer language—even if you don’t have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business!

Topics We Cover in This Episode: 

• The reason your marketing messages might be getting ignored
• Where to find high-impact customer language—even if you’re just starting out
• The one thing that makes copy feel “magnetic” and impossible to scroll past
• How to access a free mini masterclass to level up your messaging instantly

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacks

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a past connection, a well-timed check-in can change everything. I’ll also share insights from entrepreneur Denise Duffield-Thomas and a personal client win that proves just how effective follow-ups can be.

Topics We Cover in This Episode:

• The surprising mindset shift that makes follow-ups feel effortless
• The key reason prospects and clients don’t respond—and what to do about it
• A simple but effective follow-up email template you can start using today

Tune in to learn practical, non-pushy follow-up strategies that can boost your business, revive client relationships, and even land you new opportunities.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Read Chill & Prosper by Denise Duffield-Thomas: https://amzn.to/44oPNBZ

Ep 18: How to use the 9-word email to get more clients: https://www.kimkiel.com/podcast-1/how-to-use-the-9-word-email-to-get-more-clients 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the powerful lesson in recognizing when it’s time to pivot.

Maybe you’ve poured money into a program that isn’t delivering results, launched an offer that’s flopped, or stuck with a business path that no longer excites you. Why do we stay in things that aren’t working? In this episode, I break down why we cling to past investments and how to shift your mindset so you can make better, clearer decisions. If you’ve been struggling with a tough call, this episode will give you the permission—and the push—you need to move forward.

Topics Covered in this Episode:

• How the sunk cost fallacy might be keeping you stuck in the wrong business decisions
• Why quitting something isn’t always failure—it can be a strategic move forward
• A simple exercise to weigh your options objectively

Find me on social media to share your stories of making big decisions or changing your dreams!

Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is there a real distinction, or is it just smart branding?

Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. 

Plus, I share insights on how to find a writer who can truly capture your brand’s voice—because at the end of the day, that’s what really matters. If you’re a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won’t want to miss!

Topics Covered in this Episode:

• Why some copywriters are rebranding as ghostwriters—and if it’s just a marketing strategy
• The biggest difference between copywriting and ghostwriting
• A key question to ask before hiring a writer to make sure they "get" your voice

What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Find out more about what copywriters are and do:

Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip 

 Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode 

What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy 

Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcall

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales emails, and even social media posts. Whether you’re telling your own story or showcasing client success, CSR helps you build authority, provide social proof, and write content that sells—without feeling salesy.

If you caught my last two episodes on mastering your high-ticket message, you’ll recognize CSR as a powerhouse for selling premium offers. But it’s not just for high-ticket sales—it works for any offer, anytime. In this episode, I’ll break down the formula, give you a real example, and challenge you to try it out today. Let’s dive in!

Topics We Cover in This Episode: 

• The key copywriting formula you must have in your marketing arsenal
• How to use CSR to craft compelling case studies and client stories
• A simple challenge to help you implement this formula today

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Listen to the 2-part series on Mastering High Ticket Messaging:

Episode 132: https://www.kimkiel.com/podcast-1/how-to-market-and-sell-high-ticket-offers-part-1

Episode 133: https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2

Listen to episode 76 to find out how to create scroll-stopping hooks for your content

https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts

Download the Hook formula cheatsheet:

https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf

Checkout the fun clothes at CoordCrew: https://coordcrew.com/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!