How to stop procrastinating and get into marketing motion

ill communication: copywriting tips & sales strategies for small businesses

ill communication: copywriting tips & sales strategies for small businesses
How to stop procrastinating and get into marketing motion
Nov 19, 2025

Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. 

After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. 

She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it. 

If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results.

Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivot


Resources mentioned:

AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

P4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

Writing Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-prompt


Text me a question or comment!

Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.

Enroll now: www.kimkiel.com/pivot

Episode Artwork How to stop procrastinating and get into marketing motion 18:41 Episode Artwork How women are building the new economy 9:05 Episode Artwork Should businesses skip out on Black Friday promos? And what to do instead! 25:18 Episode Artwork Pull a tarot card or share other "witchy" content this week {Writing Prompt} 8:05 Episode Artwork Are you ready for a premium business? (spoiler: yes!) 16:23 Episode Artwork Why I’m retiring my signature program (and what’s coming next) 14:24 Episode Artwork How to attract and win premium clients 9:31 Episode Artwork 7 beliefs that block women entrepreneurs from premium clients 20:32 Episode Artwork How high-ticket offers help entrepreneurs create revenue resilience in a recession 14:11 Episode Artwork The We Do Not Care Club - Business and Marketing Edition 12:16 Episode Artwork Sell more in Q4: 18 ideas for your year-end promos {Summer Remix} 16:03 Episode Artwork The Gen X playbook for writing copy that sells high-ticket offers {Summer Remix} 11:22 Episode Artwork 10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix} 18:55 Episode Artwork Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix} 22:43 Episode Artwork Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix} 12:13 Episode Artwork 20 Tiny habits that help me generate $1million as a Gen X business woman {Summer Remix} 18:00 Episode Artwork {Summer Remix} Niche down, profit up: 5 surprising benefits of picking a niche (and why your small business needs one in 2025) 18:36 Episode Artwork {Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer 11:16 Episode Artwork {Summer Remix} Boost Sales in 2025 with These 7 Marketing Trends 24:48 Episode Artwork The 3 marketing essentials your small business needs to boost sales this year 19:27 Episode Artwork How to use the FAB formula to write copy that generates sales 10:36 Episode Artwork The Neuroscience of Success: why entrepreneurs need to celebrate more 12:26 Episode Artwork The Summer of Ease Workshop is back! Why small business owners should join! 7:48 Episode Artwork How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius 29:35 Episode Artwork Why seasonal content is smart for your business {Writing Prompt} 8:29