Are you procrastinating financial tasks in your business? 

You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system.

Topics We Cover in This Episode: 

• Why the Profit First system is the perfect system for small businesses and entrepreneurs
• How the Profit First system works in your business
• Wins from other business owners who have implemented this system

You do not want to miss these tips from April so tune in now! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Connect with April Stroink: https://aprilstroink.ca/

Connect with her on LinkedIn: https://www.linkedin.com/in/april-stroink-2b11a411a

Follow her on Instagram: https://www.instagram.com/aprilstroink/?hl=en

Get a copy of Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://amzn.to/3NEkhcq

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Ever feel overwhelmed by all of the advice for your business out there? 

There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. 

In this episode of ill communication, I'm sharing how to decide which advice you should take about entrepreneurship and copywriting, and which advice to ignore. 

Topics We Cover in This Episode: 

• Why there is no substitution for your own intuition when it comes to your business
• A pitfall many copywriters fall into- and how to avoid it
• Why it’s crucial to be careful who you take advice from 

Tune in now! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

It’s Blah Blah Blah Day! Yes, you heard that right! 

It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. 

In this episode of ill communication, I’m sharing how you can use this day to complete all of those small business copywriting projects you have been putting off. 

Topics We Cover in This Episode: 

• What Blah Blah Blah Day means for your business
• Why you need to revisit your goals from the beginning of the year
• How you can join me in taking action on things you’ve been ignoring

Let’s stop procrastinating and get those copywriting projects done! Tune in to find out how I’ll help you make it happen.

And then join me at a live co-working and copy coaching session on Tuesday April 23. Take your copy from blah-blah-blah to BRAVO. The coaching and co-working call is free, but save your seat here: www.kimkiel.com/officehours 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Clear a copy project off your to-do list at a copy coaching session: www.kimkiel.com/officehours 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel.

In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. 

Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. 

Topics covered in this episode include:

• What a segue is and why it’s essential 
• Why stories make such an impact
• Examples of segues to show you how simple it actually is
• How to write the perfect segue for your story

Segues and storytelling don’t have to be complicated. In fact, they are quite simple. Tune in to hear how to do it with the perfect segue! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub

Let’s chat: hello@kimkiel.com

Listen to Episode 88: The anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email

Listen to Episode 80 for a live example of story - segue - so what: https://www.kimkiel.com/podcast-1/how-to-remove-jargon-from-your-marketing-and-copywriting-and-why-its-a-must

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. 

But guess what? It’s not!

So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll want to bookmark. 

Topics covered in this episode include:

• The flow of a great storytelling email 
• How to write a great hook 
• The key to incorporating stories into your emails 
• A couple of prompts to get you started using stories 
• The power of a good segue 
• How to link the narrative to the lesson or tip for your reader

Incorporating storytelling into your emails doesn’t have to be scary or overwhelming! Tune in to hear my tips to get started today.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Listen to episode 76: 10 scroll-stopping hooks to get more engagement on your emails and posts: https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts

10 Scroll-stopping hook formulas Cheatsheet: https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf

Get great at writing storytelling emails inside the Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. 

The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beastie Boys can teach us about great copywriting. 

Topics covered in this episode include:

• The importance of voice and tips for writing in your own unique voice and personality
• The importance of detail and how you can use details to make your brand more realistic and believable
• The importance of story and how to use storytelling to make your business memorable 

Tune in now to hear these copywriting lessons learned from the legendary Beastie Boys! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Listen to a mini-playlist of some of my fave Beastie Boys tunes: https://open.spotify.com/playlist/1fGT8BnYZHMfBE2962NFLE?si=hYvcp_DFR1-xMcV0nYqGpA&pi=u-NtJbmFXQSNmm
Sabotage Music Video: https://youtu.be/z5rRZdiu1UE?si=YqC2Hdt1DS2fD_PM
Intergalactic Music Video: https://youtu.be/qORYO0atB6g?si=SUNsJ-soe7PCbG78
Don’t Play No Game I Can’t Win: https://youtu.be/w-QIiVS_7Hs?si=-xLm-l_TRRI0dhoM
The Beastie Boys Book (affiliate link): https://amzn.to/3D0XVwJ

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue.

It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too. 

Topics covered in this episode include:

• The power of seeing women in business succeed
• The small trick I do in the mornings to help me become a successful entrepreneur
• The support I needed to achieve this success
• Why having fun in business is so important for me
• Why I never go for quick wins

If you feel overwhelmed by thinking that you’ll never be able to reach this milestone, I’m here to tell you that’s not true. I did it, and you can too. Tune in to hear my tips to make it happen! 

Show notes are always available at https://www.kimkiel.com/podcast!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Ready to stop procrastinating in writing your weekly newsletter? I have you covered! 

In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fresh Google Doc and get ready to start writing! 

Topics covered in this episode include:

• What this prompt is and why you’ll love it
• How to use this writing prompt effectively to engage your audience
• A quick example of how to craft this type of message

This writing prompt is sweet and simple, and you’re going to love it. Tune in to find out what it is! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub

Learn more about the Rule of 3 in Episode 9: Triple Trouble - why you should follow the Rule of 3 in copywriting: https://www.kimkiel.com/podcast-1/triple-trouble-why-you-should-follow-the-rule-of-3-in-copywriting

Learn more about the Rule of 1 in Episode 15: How to simplify copywriting AND get more sales: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-sales

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads.

That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers to your business. 

Topics covered in this episode include:

• Why every business owner needs a great lead magnet
• My seven-step method for creating a lead magnet that effectively brings in your ideal clients 
• Some different lead magnet ideas you can use in your business

Don’t procrastinate when it comes to growing your email list! Tune into this episode to hear some tips for creating a killer lead magnet.

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Find out how to use Answer the Public in Episode 25: What is copywriting and why is it important? (Plus a bonus tip!): https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip

Join the Welcome Sequence that Wows Bootcamp: www.kimkiel.com/bootcamp.

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Let’s state the obvious: no matter how big or small your business is, you need an email list. 

Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to demystify and simplify the three essential sequences you need in your business.

Topics covered in this episode include:

• Why email marketing is crucial for any business, big or small
• The easiest email sequence you can write for your audience
• How to create a sales sequence that converts every time
• The most important email sequence of all 
• How to use the Dinner Party Framework to create a welcome sequence that wows

Email marketing is more important than ever. Tune in to hear the top three essential email sequences your business needs!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Listen to episode 81 - Why the World Needs to Hear from More Women in Business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business

Attend the bootcamp and write your welcome sequence in 5 days: www.kimkiel.com/bootcamp

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Wondering if copy coaching is right for you?

Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessions.

Topics covered in this episode include:

• What copy coaching is and what we do during our live copy coaching sessions
• The types of things I help members with during these coaching calls
• How you can experience this for yourself - for free!

Tune in for a peek at what copy coaching can do for you! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Follow Heather Sager: https://heathersager.com/

Listen to Heather's Podcast, Hint of Hustle: https://heathersager.com/podcast

Follow Carla Dawes and her Rising into Resilience Program: https://risingintoresilience.com/

Access weekly copy coaching inside the Joy of Copy Club: www.kimkiel.com/copyclub

Experience a live copy coaching session! Sign up for the free Open Copy Coaching and Q&A session: www.kimkiel.com/officehours

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. 

Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.

Topics covered in this episode include:

• How mindset coaches can help grow your confidence
• How supportive communities can raise your confidence
• The power of being scared… and doing it anyway
• The need for diverse voices 

The world needs more beautiful voices like yours. Tune in to learn how to share it with confidence! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

It’s time to remove the jargon from your marketing and copywriting! 

Why? 

When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication,  I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging.

Topics covered in this episode include:

• What the studies show about using jargon in your messaging 
• How eliminating jargon boosts persuasion and sales
• Simple ways to get rid of the jargon in your copy
• Tools you can use to simplify the process

As the adage goes, a confused mind never buys. Tune in to learn how to better connect with your audience by removing all of the jargon! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub

Links to the studies mentioned: https://www.michbar.org/file/barjournal/article/documents/pdf4article1900.pdf

https://onlinelibrary.wiley.com/doi/10.1002/acp.1178

https://contentmarketinginstitute.com/articles/health-care-plain-language-study/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about.

So grab your favorite drink, have a seat, put your feet up, and get cozy.

I’m getting a little personal today.

Topics covered in this episode include:

• The struggles many entrepreneurs faced in 2023
• The wins and highlights in my business, despite the hardships
• The experiments I tried last year and what I learned from them
• The types of projects I am focusing on in 2024
• My goals for the new year 
• Upcoming events and workshops  you do not want to miss

Tune in to hear the hard truth about last year and what I’m excited about in 2024! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Listen to the Brand Voice Series starting with Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

Join the Joy of Copy Club: www.kimkiel.com/copyclub

Find out more about B-School: www.kimkiel.com/bschool 

Save your seat for February’s open copy coaching sesh: www.kimkiel.com/officehours 

Check out my copywriting services: www.kimkiel.com/services 

Share your thoughts and ideas about the podcast: www.kimkiel.com/feedback 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.

I’m referring to your email marketing and email newsletters.

I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about.

Topics covered in this episode include:

• Whether email marketing and email newsletters are still worth your time
• Why it’s crucial that you diversify your marketing streams
• The difference between different types of email marketing
• How often you should be sending emails (hint: it’s more than you think!)
• What the data says about what types of emails you should be sending
• The best email service provider to use 
• The new rules you need to be aware of this year

If you are curious about email marketing in 2024, this episode is for you. Check it out now! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub 

Learn about email marketing statistics: https://www.constantcontact.com/blog/email-marketing-research-and-statistics/ 

Learn about plain text vs. HTML emails: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data 

Learn about the pros and cons of text-based emails: https://www.benchmarkemail.com/blog/text-based-email-versus-html/

Why you shouldn’t send image-only emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails 

Learn the new email deliverability rules: https://www.litmus.com/blog/new-yahoo-gmail-email-deliverability-rules 

Watch Cheryl Rerick’s deliverability webinar: www.kimkiel.com/cheryl

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.

Of course, I’m talking about PAS - problem, agitation, solution. 

It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.

Topics covered in this episode include:

• What this formula is and how it works in your copy
• Why this formula is so impactful- when done right
• My ethical approach to using this formula to sell your offers

This is my modern, ethical twist on the famous copywriting formula and I can’t wait to hear what you think. Tune in now! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business

Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing.

The hook.

In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts.

Topics covered in this episode include:

• How you can lead with something awesome and juicy that your audience wants
• How you can use a cliffhanger at the start of your email
• The power of quotes in your emails 
• The best, but overused, prompt to use to hook your audience 
• My personal favorite hook for your emails 

There are many ways to write a good hook for your emails. Tune in to hear my favorites! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Follow Neal O'Grady, Master of Hooks, on LinkedIn: https://www.linkedin.com/in/nealogrady/

Grab the 10 Scroll-stopping hooks cheatsheet: https://kim-kiel.squarespace.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Happy New Year, sweet friend! 

Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. 

That's why in this episode of ill communication,  I'm sharing the top six copywriting trends you need to know for 2024.

Topics covered in this episode include:

• The marketing trend that people are craving right now
• How you can be bold in your voice and values this year
• Why 2024 is all about playing the long game 

These six trends are what I believe to be the big rocks of copywriting and marketing in 2024, so make sure to tune in to hear what they are! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Listen to the Brand Voice Mini-Series: 

Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

Episode 72: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business

Episode 73: https://www.kimkiel.com/podcast-1/27-ways-to-infuse-more-voice-and-personality-into-your-marketing-part-3

Follow Brenna McGowan: https://www.instagram.com/brennamcgowanco/

Join The Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode of ill communication, I’m doing something a little different. 

I’m turning the microphone over to you! 

I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode.

Topics covered in this episode include:

• What even is copywriting? 
• My thoughts on how you can become a great copywriter
• How to know if it’s time to hire a pro copywriter 
• One of the biggest flaws I see in copywriting and my tips for fixing it
• The secret to finding your unique message 

I love answering your burning questions so make sure to tune in to hear my answers!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 25: What is copywriting and why is it important?: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip

Joy of Copy Club: www.kimkiel.com/copyclub

Episode 8: The NEW 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula

Book a call: https://bookacallwithkim.as.me/introcall

Hemmingway app: https://hemingwayapp.com/

Grammarly: https://app.grammarly.com/

Episode 71 Brand Voice Mini-Series: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality! 

In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging. So grab your Mini-Voice Guide and let’s get busy! 

Topics covered in this episode include:

• Some surprising places that you can be compelling or interesting
• Fun copy ideas for the buttons on your website 
• Ways to infuse your personality into your products and services
• Conversational ways to add personality to your social media
• A word of warning about adding too much personality to your copy

There are countless ways you can infuse your unique personality and brand voice into your copywriting and messaging, but I'm going to share a handy little checklist that will help you get started. Check it out now! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 71: What is a Brand Voice Guide and why do small businesses need them: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

Episode 72: How to create a Brand Voice Guide for your small business: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business

Get your Brand Voice Workbook:
https://www.kimkiel.com/voiceworkbook

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity.

Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the steps you can take to identify the components of your own unique brand voice.

Topics covered in this episode include:

• How to research and understand what your quirks and “isms” are 
• The best tools to analyze your own writing 
• How to identify your own tone words to describe your brand 
• How to assign a persona or  archetype to your brand voice

Having a Brand Voice Guide ready to go will make creating copy for your business so much easier. Tune in to learn how to create yours today! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Download your Mini Brand Voice Guide Workbook: https://www.kimkiel.com/voiceworkbook 

Listen to episode 71 to learn what your Brand Voice is: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

Check out the 3 Voice Assessment Tools:

https://www.analyzemywriting.com/

https://hemingwayapp.com/

https://www.verbatim.brandvoiceacademy.com/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots.

Understanding this topic is what separates the great copywriters from the mediocre ones. I’m talking about your brand voice.

Topics covered in this episode include:

• How understanding your brand voice can help you attract your soul mate clients
• The trust you can build with your audience by being consistent with your 
  brand voice
• Why sharing your unique voice and personality is a marketing imperative 
• How to discover your own unique brand voice

When you have your brand voice dialed in for your business, you’ll attract soulmate clients to you, and repel the kinds of clients who would probably be a pain to work with. Tune in to learn how!

Show notes are always available at https://www.kimkiel.com/podcast!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and LinkedIn: www.linkedin.com/in/kimkiel.

Wondering how you can take your emails to the next level? 

I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best emails I've ever written and sent to my list. It had a huge open rate, click-through rate and got a ton of replies and engagement. 

I will read the email to you and then I'm going to do a teardown, which is where I walk you through the email highlighting or tearing apart the strategies I used to show you the different elements you can use to write a brilliant email.

Topics covered in this episode include:

• The content of my best-performing email of all time
• Why this email worked and what I could have done better
• My strategy behind the links I included
• How you can use this email to make a brilliant email too

This episode will give you the blueprint so that you can create a hugely successful email just like mine. Listen in! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Watch Chandelier, performed by Postmodern Jukebox: https://youtu.be/RhXWZoqkb_Y

Check out the email discussed in this episode:
https://static1.squarespace.com/static/5acd28c45417fc580e6016ca/t/65660927e91d017b11e560c5/1701185831925/PMJ+Email.pdf

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Looking for a writing prompt that you can send to your list, even if you’ve ghosted it for a little while? 

You’re in luck! In this episode of ill communication, I am sharing a simple writing prompt that is great for creating connection with your audience, building the “Know, Like, and Trust”, and delivering value.

Topics covered in this episode include:

• Why this prompt works even if you haven’t sent an email in a while
• What this prompt is and how to use it this week 
• Some examples of how you can effectively use this email to provide value

If you are struggling to decide what to write to your list, this versatile writing prompt is perfect for you. Tune in to hear what it is and how to use it! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Download the Sales Copy Scorecard: www.kimkiel.com/scorecard

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel.

In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy-nilly without really giving much thought to it. 

Some of these words and phrases are just plain lazy, and they show you haven't really given much thought to your reader, and it’s time to let them go.

Topics covered in this episode include:

• The words you need to erase from all of your marketing now
• Why these words are just not working for your business like you think they are
• How to brainstorm alternative words to add some pizzazz to your marketing 

So tune in, grab a notebook, and get ready to jot down some of these lazy words and phrases!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Use my fave online thesaurus to find juicier words and phrases: https://www.wordhippo.com/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel