Building Brands for the Bands You Grew Up With - BubbleUp

An Agency Story

An Agency Story
Building Brands for the Bands You Grew Up With - BubbleUp
Apr 13, 2025 Episode 133
Russel Dubree

Company: BubbleUp

Guest: Lee Totten

Year Started: 2004

Employees: 50-99

Working with rockstars sounds glamorous but behind the scenes is a high-stakes, high-pressure world where websites crash, fans demand instant support, and one missed detail can derail a global livestream. In this episode, Lee Totten, co-founder of BubbleUp, shares how his agency became the digital backbone for artists like Jimmy Buffett, Foo Fighters, and The Lumineers. 

Key Takeaways

  • Why building trust with fans (or customers) matters more than flashy tech
  • Why shared experiences, not just content, build lasting engagement
  • The best way to turn service slip-ups into raving fan moments