Welcome to the NerdBrand Podcast! In this episode we’re talking about the brands we can’t help falling in love with. Love is still in the air with Valentine’s Day festivities happening this past week, and it’s not just that one person in your life who you’re giving all your love to.
We’re going to dive into eight brands that successfully delivered marketing campaigns around Valentine’s Day.
- Hidden Valley
- Pandora’s Little Acts of Love
- 1-800 Flowers
- Hallmark (Tell Them They Matter This Valentine's Day)
- Target (Valentine's Day Haul Instagram Post)
- MeUndies
- Winc (“Be Wine” Instagram Post)
- OpenTable (Millennial Experiences)
Being quirky and disgustingly cute or thoughtful wins every time, folks! I am hoping your special someone got you a bottle of ranch . . . with your name on it!
Conclusion:
We all have that brand that we just absolutely love. Whether it’s an article of clothing or even a bottle of ranch, we can’t help ourselves but fall in love with it. The tactics agencies undergo to market these brands approaches everyone differently. Some resonate and some do not.
But hey, there’s plenty of fish in the sea, and once you find a good brand, like a significant other or really close friend, you devote yourself to loyalty and total commitment.
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