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In the last episode, we talked about the smell; this one, we’re discussing SIGHT. How does your brand look to people? It’s not always subjective! 

We discuss the importance of sight in creating emotional connections with consumers. 

Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. Introduce examples of brands that have successfully incorporated looks into their branding.

Mint Mobile is a specific green, T-Mobille ISN’T.

All telecom companies (AT&T, T-Mobile, and Mint) use their colors on the spokesperson's attire, background, or elements in their ads. It’s intentional.

The Role of Sight in Branding

A brand's visual ecosystem includes its logo, color palettes, graphic and typographic elements, imagery, and more that all come together to form a rich visual vocabulary unique to the brand.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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