Our guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand.
Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psychological hacks and data-focussed approach that has driven $11.9M in incremental revenue for the agency's clients.
Step one: DATA & EVALUATION. Kanika talks us through how they use data to evaluate the best paths forward.
Step Two: Psychological copy and creative. Find out how using impactful language to leverage the reader's emotions and motivations at the right time is the key to action.
Step three: INTUITIVE USER FLOW. -Kanika breaks down how to Analyze your product to understand the types of decision a user needs to make. Then limit the number of user decisions and identify what information is most vital.
Contact Details-
Email- kanika@bedabedagrowth.com
Twitter- @Kanika_misra
Our guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand.
Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psychological hacks and data-focussed approach that has driven $11.9M in incremental revenue for the agency's clients.
Step one: DATA & EVALUATION. Kanika talks us through how they use data to evaluate the best paths forward.
Step Two: Psychological copy and creative. Find out how using impactful language to leverage the reader's emotions and motivations at the right time is the key to action.
Step three: INTUITIVE USER FLOW. -Kanika breaks down how to Analyze your product to understand the types of decision a user needs to make. Then limit the number of user decisions and identify what information is most vital.
Contact Details-
Email- kanika@bedabedagrowth.com
Twitter- @Kanika_misra