Badass Clinicians Podcast
Win back your freedom, and make more profit while providing the best possible care for your patients. I'm Dr. Natty Bandasak, and I am the CEO & Owner of Myokinetix Physical Therapy & Performance. Four years ago, I started my clinic from scratch and built it into a 7-figure business. On this podcast, I’m going to share the secrets of how I did exactly that and talk to some of the awesome people who are determined to shake up the industry. Be sure to follow the podcast on your favorite platform so you never miss an episode!
Badass Clinicians Podcast
Crafting the Right Message: Appealing to Your Ideal Population
summary
In this episode of the Badass Clinician Podcast, Natty and Chestin discuss the importance of crafting the right message to appeal to the ideal population you want to serve. They explore the StoryBrand framework, which starts with identifying the character (the person you want to serve) and their problem. They emphasize the need to demonstrate empathy and authority, provide a roadmap for solving the problem, and have a clear call to action. They also discuss the importance of showing successful results and the potential negative outcomes if action is not taken. The episode concludes with a discussion on the transformation process and the importance of setting an example for others.
takeaways
- Crafting the right message is crucial to appeal to your ideal population.
- The StoryBrand framework helps in understanding the character's problem and providing a roadmap for solving it.
- Demonstrate empathy and authority to build trust with your audience.
- Have a clear call to action to prompt action from your audience.
- Show successful results and the potential negative outcomes if action is not taken.
- The transformation process is important in helping your audience become a better version of themselves.
- Setting an example for others is a powerful motivator.