Become a Marketing Machine: Magnetize Clients, Maximize Influence

Welcome to Your Business, Accelerated! Digitally remastered with AI, Your Business, Accelerated! is the go-to podcast for entrepreneurs ready to scale smart. Hosted by Attorney Shaune B. Arnold, it delivers strategic business insights, legal frameworks, and real-world solutions to help you operate with clarity and confidence. Get actionable guidance to protect, grow, and optimize your business…one smart move at a time.

In this energizing episode of Your Business, Accelerated!, Attorney Shaune shares insights inspired by marketing legend Jay Abraham. Discover what it means to become a true marketing maven—someone who attracts, rather than chases, opportunity. Learn how positioning, storytelling, and authenticity transform you from a business operator into a magnetic market force. 

Transcript

Well, hello, everyone. I want to welcome you this week, and every week to your business accelerated. I am your host, attorney, Shaune B Arnold …and I am so excited to be here with you today. I'm so happy that you're here too.

Let me first deal with a few little housekeeping matters. Those of you who are with me every week are aware of these things. But if this is your first time on Your Business Accelerated then I want to make sure that you are aware that I'm a California business attorney. I practice in Los Angeles. Because of this, I want to make certain that if you live in another state and we're talking about a legal matter, you need to take whatever I tell you and present it to an attorney in the jurisdiction where you live, just to make sure that you are on point and that you are doing everything the way you need to do it in the jurisdiction where you live.

I love the internet. I love the fact that we can have this conversation, and as a result, I literally get calls from all over the world. This is why I want to make sure that everybody is doing things according to how they need to do them in their home territory.

Again, we are your business accelerated, and here we are dealing with hard, core business issues. I want to invite you to listen to legal biz cafe. Legal biz cafe actually deals with mindset issues, the mindset of the entrepreneur.

So, with your business accelerated, you are getting hardcore business tips. And with legal biz cafe, you are getting mindset nuggets that are going to soothe you and help you think more positively. They're going to help you make the choices that you need to make. Some of those choices are hard to make. They have a tendency to move negative sources of energy and people out of your life. Such negative choices are replaced with positive choices and people being drawn into your life. That is also a choice.

I had a wonderful conversation with someone today named Lois, and she was telling me that building her business is a challenge. I agree it is a challenge, but once you make that choice, then things start to change. We're going to talk about being a marketing maven today, and we're going to find that things will start to change when you put yourself in the right mindset.

So, what are we doing today? Today, I am so excited. Listen, I spent last weekend at a 3-day conference that was revolutionary to my thought patterns. I absolutely need to share just a little bit of it with you.

I was fortunate to listen to Jay Abraham speak. …Jay Abraham is known as a marketing genius, but he's oh so much more than that. He's also an arbitrage genius, so I'm going to share some of his thoughts and notions and resources with you in the weeks going forward.

I want to share with you today something that I learned directly from Jay Abraham, and that is how to be a marketing maven. What is a marketing maven, you might ask? Well, a marketing Maven is someone that just owns the space. They got it like that. They're rolling like that, right?

They're different from the conventional marketer. They are sitting back and speaking softly and attracting clients, rather than chasing clients in the marketplace.

A marketing maven is a magnet. Being a marketing maven is the difference between being a regular marketer and being someone who's supreme in the marketplace. It's the difference between being optimal in absolutely everything that you do and being minimal in what you're doing.

Now, what do I mean by this? One of the tidbits that Jay Abraham gave us was that we are to strive for excellence and success in every area of our lives. Now that's kind of a sobering thought, because in NLP, we learned that we have about six different areas of our lives, including spirituality, career and money, intimate relationships, business relationships, physical fitness and self improvement. Taken together, these concepts comprise your Wheel of Life. 

Jay suggests to us that we need to strive for excellence in all of those areas. When you hit that sweet spot in these areas of your life, then you become a maven, you become a magnet, you become the kind of person that other people want to be around.

Being a marketing maven, if you think about it, it's kind of like being a maven in your wheel of life. 

What's the difference between being seen as a commodity, where they can just click to the next web page, call the next phone number on the list, or just pick the next person that they see and being seen as preeminent. When you are preeminent, you're the one that people want to be with. 

When I network, I give my card freely, but I'm very careful about who I get cards from because I want to know that there's an actual connection there. If I'm less careful, their card may go into a database, and there may not be some real business that comes of it, for them or for me.

So, I'm inviting you to really consider your purpose. When you walk into a marketing meeting, ask yourself why you're there. Ask yourself who you're there to meet. Hopefully you did a little bit of research, and you know who's going to be in the room, and you've made some pre-determinations on who you want to meet.

I invite you to not just run around the room, snatching cards and throwing cards, but really decide who it is that you want to speak with, and that is how you're going to develop those quality relationships. It's those quality relationships that will help you grow into a marketing maven.

There's a saying that you need to talk to the many to find the few who will talk to the many for you. I believe that means that you need to be very strategic about the people with whom you engage, and those who you excite, and who get in your corner.

When you really click with someone, they are going to go out there, and talk about you. They're going to make your job so much easier. Being a marketing maven, then is the difference between being a common marketer and being the dominant, supreme marketing force in the marketplace. And according to Jay Abraham, there's nothing in between.

So, I want you concentrate on making yourself a magnet, so that opportunities do actually come to you and you are not chasing opportunities through the marketplace. Doing so will exhaust you. It will burn you out, and you will wind up with clients that are just not your tribe.

You have to be strategic as you are becoming a marketing maven. As a marketer, you may find you have to scream into the marketplace to be heard. But as a marketing maven, you get to whisper.

Now, let me tell you about some of the tricks of becoming a marketing maven. The first trick is to pick the character positioning that you want and the role that that you want to play in the marketplace that's most congruent with you, your company, your vision, your mission, your clientele, and the marketplace in general.

I'm reconciling, for example, a lot of things that I am hearing in the marketplace. For example, there are 12 archetypes in writing, and there are six internal representation types in neuro-linguistic programming. There are numerous marketers that break down all of the various personality archetypes, like an introvert, an extrovert, the team captain, the cheerleader, the head of the class, and president of the class, that kind of thing.

All of those archetypes can get to be confusing, but let me give you just a few of these character positioning role types so you can see what I mean. You can see what Jay Abraham was talking about when he talks about being a marketing maven.

When you think of a tycoon. Who do you think of? Well, if you are thinking of a marketing Maven, tycoon, you may be thinking of Donald Trump. Whether you agree with his politics or not, he is a marketing genius. 

I mean, he's a real estate guy. What's he doing, being so famous? 

What was he doing with his own reality series? Everyone was in his personal business, wanting to know about his girlfriends, his children and his ex wives, etc. It was all because he positioned himself in the marketplace that way. He called Forbes and pretended to be someone else and got Forbes to believe he was richer and more popular than he really was. That is a marketing mave.

Here's another one, consider the puppeteer, Henry Kissinger. My mouth fell open recently when I found out Henry Kissinger gave Barack Obama, his very first job. Wow, think about that. The puppeteer, hmm? Henry Kissinger is the prodigy, the genius.

Who's the biggest genius of them all? Well, you might think Bill Gates, right? Or maybe you have to reach into the past and grab Michelangelo, Albert Einstein or Neils Bohr.

So, how do you actually forge that marketing maven position for yourself in the marketplace? As you market, extol your own achievements in the marketplace. Don't be shy about doing this because sometimes the only positive things that you're going to hear about yourself are the things that you say about yourself, right? You just want to be very careful to temper this by acknowledging your flaws to prove that you're human too.

When you're seen as more human, people find it easier to relate to you because you don't seem like some Superman or Superwoman that they can't touch, something they can never get to. So, tell your story. 

For example, many people are familiar with my story of how I became a foster kid when I was 14 years old and lived in group homes until I was grown. That is a story that really has, to my surprise, touched a lot of people, and let me tell you, I struggled for a long time before Les Brown got me to tell that story. I resisted being seen as a victim. But when I tell that story, people line up to hug me and take a selfie with me. They are deeply touched by the story.

So, whatever your story is, don't worry about looking bad. People want to know that you have clay feet, just like they do. Don't be afraid of that. Also, you really want to think about this as starting a relationship that you're building as a long term investment. This is the reason why you want to be transparent. You want people to come in and to get to know you. You want to post pictures - not too personal - on your Facebook and Instagram pages.

People don't care what you have until they care about who you are, so open up, tell your story, get to know yourself, and how best to tell your story to the marketplace so that people do get to know you.

You're starting your marketing relationship as a long term relationship, and it's going to take a lot of time to build that image. And of course, you know it can be made shorter with great strategic relationships, but build it.

Go ahead and open yourself up. There are many ways to reveal yourself to the marketplace and really allow people to get to know who you are, so that they can get to care what you have to say to them. YouTube is a great place to start. If that one is not for you, pick your favorite social media platform and enjoy yourself while revealing yourself to your tribe.

Ladies and gentlemen, I want to thank you for joining me on this week's episode of Your Business Accelerated as you become a marketing maven to ensure success and abundance in your business.

I AM attorney Shaune B. Arnold, reminding you, as always, to MAXIMIZE your COMPETENCE to get the CONFIDENCE YOU need to succeed! I invite you to follow me on Facebook, LinkedIn and Twitter. My moniker in all of these places is s-h-a-u-n-e dot Arnold. 

I'll see you right back here next week, on Your Business, Accelerated! Bye-bye, friends.