Re-Packaging Revolution

Packaging Pro Secrets: Exclusive Interview with Paul Unrue

• David Marinac • Season 2 • Episode 10

Welcome to the Repackaging Revolution! In this episode, we dive deep into the world of packaging with Paul Unrue, the former President of Atlapac Corporation. Paul, who played a pivotal role in transforming Atlapac's business model and driving their success, shares his incredible journey and valuable insights.

Key Highlights:

  • Paul's Early Journey: From growing up in Lansing, Michigan to finding his passion for packaging at Michigan State University.
  • Career Milestones: How Paul transitioned from engineering to sales, and his impactful tenure at Atlapac.
  • Leadership Insights: The strategies Paul used to turn Atlapac into a thriving business and the importance of trust, team culture, and continuous learning.
  • Industry Trends: Paul's take on the future of the packaging industry, sustainability, and the critical role of innovation.
  • Current Ventures: What Paul is up to now, including his advisory work and his involvement with new ventures like the Mom Bar.

Don't miss this inspiring conversation that blends personal anecdotes with professional wisdom, offering a treasure trove of knowledge for anyone in the packaging industry or aspiring to be.

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