It’s not that simple
It’s not that simple is a podcast by Francisco Manuel dos Santos Foundation dedicated to major interviews with international personalities linked to politics, economy, and society. Conducted by renowned journalist Pedro Mendonça Pinto, the conversations with our special guests aim to demystify and simplify some of the most fascinating and relevant topics of our time. They will be objective, frontal, informal and informed dialogues to clarify why some issues «are not that simple».
The Francisco Manuel dos Santos Foundation was founded in 2009 by Alexandre Soares dos Santos and his family to study the country’s major hindrances and bring them to the attention of the Portuguese people. The Foundation’s mission is to promote and expand the objective knowledge of Portugal today, thereby helping to develop society, strengthen the rights of citizens and improve public institutions and to cooperate in endeavors to identify, study and resolve society's problems. The Foundation is independent of political organizations and has no ideological affiliation with any political party. Its work is guided by the principles of human dignity and social solidarity and the values of democracy, freedom, equal opportunities, merit, and pluralism. www.ffms.pt
It’s not that simple
E-COMMERCE, with Colin Bryar
Colin Bryar, former vice-president of Amazon and Jeff Bezos' right-hand man, shares the secrets that have transformed Amazon into the world's leading e-commerce company.
In this interview, he discusses the philosophy of putting the customer at the centre of all decisions, the importance of analysing the right data to understand and respond to consumer needs, and the steps that led to the company's continuous innovation. From changes in packaging - prompted by direct customer feedback - to the emergence of Amazon Web Services, which created the cloud computing industry. In addition, he explores how customer prioritisation and the intelligent use of data have shaped the company's success in the digital marketplace.
Bryar also explains how companies can apply these lessons to grow, innovate and solve real problems. In this episode of ‘It's not that simple’, discover the impact of digital transformation, the future of online commerce and the strategies that continue to position Amazon at the forefront of e-commerce and technology.
More on the topic:
Alcott Global interview
Colin Bryar's LinkedIn
Agile Education interview
Q&A from the Think Like Amazon podcast
Commonplace Expertise interview