The Amazon Strategist Show
How Fulfillment Impacts Amazon Rankings, Prime Eligibility & Profit
Feb 06, 2026
Season 4
Episode 24
The Amazon Strategist Show
What you will learn in this episode
• How Amazon fulfillment performance impacts ranking and visibility
• Why communication failures are the biggest 3PL red flag
• What accuracy standards top 3PLs must hit to stay competitive
• How hazmat and lithium ion products are really handled off Amazon
• Why forecasting is a growth skill, not an ops task
• How fulfillment mistakes should be resolved and owned
• Why logistics is one of the biggest hidden profit leaks for sellers
Mark also explains why most brands spend all their energy on marketing while ignoring fulfillment signals that Amazon uses behind the scenes.
This is Part 2 of a deep dive into Amazon fulfillment, logistics strategy, and how operational decisions affect sales, rankings, and profitability.
If you have not watched Part 1 yet, start there to understand Amazon’s FBA vs FBM shift and hybrid fulfillment strategies.
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Connect with Mark and G10 Fulfillment
Website: https://g10fulfillment.com
Facebook: https://www.facebook.com/G10Fulfillment
LinkedIn: https://www.linkedin.com/in/mark-becker-03b70854
Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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