The Amazon Strategist Show
Expanding to Europe? 4 Things Every Amazon Seller Must Know
Jul 31, 2026
Season 5
Episode 13
The Amazon Strategist Show
Thinking about expanding your Amazon business into Europe?
In this episode of the Amazon Strategy Show, John Cavendish sits down with Drew Cooper, Head of Sales at Expandly, to break down what it really takes to expand internationally without costly mistakes.
From validating market demand to navigating compliance, logistics, and cash flow, Drew shares the four critical areas every Amazon seller should evaluate before launching into the UK and European marketplaces.
In This Episode
✅ When it's the right time to expand internationally
✅ Why Europe is the most common next step for US Amazon sellers
✅ The 4 essentials for successful international expansion
✅ How to evaluate demand before entering a new market
✅ Common mistakes that cause sellers to fail overseas
✅ Why logistics and inventory planning matter more than you think
✅ The compliance challenges every seller needs to prepare for
If you're selling successfully in the US and wondering whether Europe should be your next move, this episode will help you build a smarter expansion strategy before investing time and money.
Featured Guest
Drew Cooper
Head of Sales, Expandly
Linkedin: https://www.linkedin.com/in/drew-cooper-27361995
Website: https://expandly.com
Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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