Amazon Isn’t Enough: How to Scale Across Multiple Marketplaces

The Amazon Strategist Show

The Amazon Strategist Show
Amazon Isn’t Enough: How to Scale Across Multiple Marketplaces
Aug 07, 2026 Season 5 Episode 14
The Amazon Strategist Show

Selling on Amazon is only one piece of the e-commerce puzzle.

In Part 2 of the Amazon Strategist Show, John Cavendish sits down with Drew Cooper, Head of Sales at Expandly, to explore what happens when Amazon sellers start expanding into multiple marketplaces and sales channels.

Going multichannel can open up major growth opportunities, but it also creates new challenges around inventory, orders, product data, fulfillment, and keeping everything connected.

In this episode, you'll learn:

- Why Amazon sellers should consider expanding beyond a single marketplace
- What makes multichannel selling difficult at scale
- How to manage products, inventory, and orders across multiple channels
- Why operational efficiency becomes critical as you expand
- How technology can help sellers avoid manually managing every marketplace
- What sellers should consider before adding another sales channel
- How to build a multichannel operation without creating unnecessary complexity

If you're an Amazon seller thinking about Walmart, eBay, Shopify, or other marketplaces, this episode offers practical insights into what it takes to expand without losing control of your business.

🎙️ Guest: Drew Cooper, Head of Sales at Expandly
Connect With Drew and Expandly:
Email: drew@expandly.com
Website: https://expandly.com
Linkedin: https://www.linkedin.com/in/drew-cooper-27361995

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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