Most Amazon sellers treat insurance as a box to check.

According to Rohit Nair, Founder & CEO of Assureful, that's exactly why so many ecommerce brands end up overpaying, underinsured, or exposed to unnecessary risk.

In this episode, John Cavendish sits down with Rohit to break down how product liability insurance actually works, the costly mistakes sellers make when buying coverage, and why traditional insurance models haven't caught up with modern ecommerce. 

If you sell on Amazon, Walmart, TikTok Shop, Shopify, or any ecommerce marketplace, this conversation could save you thousands of dollars per year.

What You'll Learn

•  Why Amazon sellers are required to carry insurance 
•  The difference between product liability and general liability insurance 
•  Why many ecommerce brands are paying for coverage they don't need 
•  How insurance brokers and underwriters actually work 
•  The hidden cost of monthly insurance financing 
•  Why annual revenue projections often create insurance problems 
•  How usage-based insurance pricing could reduce costs for sellers 
•  Common insurance mistakes that can leave products uninsured 

Key Takeaways

✔ Most ecommerce businesses buy insurance designed for traditional companies, not online sellers.
 ✔ Revenue forecasting can lead to overpaying or becoming underinsured.
 ✔ Product liability coverage is one of the most important protections for Amazon sellers.
 ✔ Insurance should scale with your business, not with inaccurate annual projections.

Featured Guest

Rohit Nair
Founder & CEO, Assureful

A former ecommerce operator who scaled multiple brands before launching an AI-native insurance company built specifically for ecommerce businesses. 

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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