Getting your product into retail stores is not magic.

It’s a numbers game, a conversion game, and a process that takes time.

In Part 2, John Cavendish continues the conversation with Talor Ofer, Founder of Retail Empire, who has helped hundreds of ecommerce brands expand into retail chains across the United States.

Talor breaks down the real step-by-step process of getting into retail, including how long it takes, how buyers respond, and what brands must have before retailers will even consider them.

In this episode you’ll learn

• How long it actually takes to get into retail stores
• Why smaller retailers can onboard brands in weeks
• Why large chains like Costco can take over a year
• The conversion math behind retail outreach
• Why reaching out to 100 retailers is normal
• How many retailers typically say yes
• Why every Amazon seller should build a branded website before pitching retail
• Why retail buyers evaluate brands differently today

Talor also explains why retail outreach is fundamentally a conversion funnel, similar to ecommerce marketing.

Out of 100 retailers contacted:

• Around 20 may respond
• About 10 may show real interest
• And 3–5 may become actual retail deals

Understanding this process is key for Amazon brands that want to scale beyond ecommerce.

Guest: Talor Ofer
Founder, Retail Empire

Retail Empire helps ecommerce brands expand into retail chains across the United States and works with hundreds of retailers.

Connect with Talor and Retail Empire:
Website: https://retail-empire.com
Facebook: https://www.facebook.com/TheRetailEmpire
Linkedin: http://bit.ly/TalorLinkedIn
Instagram: https://www.instagram.com/retail.empire.official

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
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Facebook Page: https://www.facebook.com/SellerCandyPro
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