Franchise Friday – Episode 207 with Adam Winnett of WOW One Day Painting

New Franchise Friday Franchise Friday – Episode 207 with Adam Winnett of WOW 1 DAY PAINTING

Franchise Friday, where you can watch or listen as we explore franchising, entrepreneurship, and small business ownership, speaking with the franchise industry thought leaders and subject matter experts that shape the Future Of Franchising. #FranchiseFriday – For more about our podcast, visit our website: https://futureoffranchising.com/ Produced by Franchise Source Brands International and The Entrepreneur’s Source.

Adam Winnet
As a Franchise Development Manager, I qualify candidates and introduce them to our award winning franchise system. WOW 1 DAY PAINTING has quickly followed in the footsteps of its sister company 1-800-GOT-JUNK?, the World's Largest Junk Removal Company, by launching 25+ franchises in its first 3 years of operation.

With over 14 years of experience introducing people to their next exciting career path, I enjoy having a positive impact on an individual's life and helping them achieve their goals.

I am always interested in expanding my social and professional network. I enjoy meeting new people and at one point lived in Ireland; creating a love of Guinness.

Specialties: Supporting Tottenham Hotspurs FC, Whitecaps FC and the Vancouver Canucks. And
some Franchise Development on the side

WOW 1 DAY PAINTING has revolutionized the residential painting industry by offering customers a unique service model and level of professionalism currently not found in the industry.

Yes, we do complete painting projects in one day! It's a bold consumer offering - but we take pride in being bold. Do you remember when FedEx came up with the crazy idea to deliver packages overnight?

We're building a world class brand in a very fragmented industry that lacks professionalism and is ripe for reinvention. We've all heard horror stories about sketchy contractors that don't deliver on their promises. Our mission is to take the ordinary business of painting and make it an exceptional customer experience.

Imagine leaving for work in the morning and coming home to a freshly painted space. That’s exactly what you’ll experience with WOW 1 DAY PAINTING. We’ve perfected our painting process, which means we’re able to give you a quality paint job in just 1 day. Our customers love us because we really deliver on our promise: SPEED + QUALITY = WOW.

According to Melissa
You touched on this a few times and I think culture is really the shining star of the story when it comes to OTP brands and Wow, one day, I also see that a lot of the TES clients who are working with coaches and our franchisor members they love knowing the culture. It really doesn't matter so much to them what the business is.  Great, it's painting great, it’s pizza, great. It's handyman. It is really about can I see myself here, what do I love about it? Is this a community that I can grow in, and I get the support that I need? So, from the Wow, one day side of it, what are some of those things that franchisees love or that really draws someone to the brand that people wouldn't think of, because I think that's like such a big deal.

More... https://futureoffranchising.com/podcast/franchise-friday-episode-207-with-adam-winnett-of-wow-one-day-painting/

Franchise Friday, where you can watch or listen as we explore franchising, entrepreneurship, and small business ownership, speaking with the franchise industry thought leaders and subject matter experts that shape the Future Of Franchising. #FranchiseFriday – For more about our podcast, visit our website: https://futureoffranchising.com/ Produced by Franchise Source Brands International and The Entrepreneur’s Source.

Transcript

Unknown: 0:14

Welcome, everyone back to another episode of the franchise Friday podcast. I am Melissa Peng here at the entrepreneur source. And I am very happy to be speaking with my guest Adam Wynette. From Wow, one day painting. Also a neighbor in Canada. Hey, yeah, hey, north of the wall. I'm good. Yeah, I'm really good, you know, and North of the Wall north of the border. It's gonna say on this podcast, I'm sure at some point. That'll happen. Our Canadian listeners will be very, very happy about that. Good representation. So all right. I'm excited about our conversation, which I truly am. We could talk for hours. Before we jump into anything. I want to give you a chance to talk a little bit about your background. How did you get into franchising? How did you get to wow, one day painting? Yeah, give them give the people a little story. Sure, sure. So I've been with Wow, for a little over six years now. And leading up to that I was in you know, whatever term you want recruiting headhunting, you know, that kind of world. And I was on the account management side for a long time and ote brands. So this is the parent company of WoW, one day painting, another brand, one 800 got junk and another brand direction. So Oh, three brands is based in Vancouver, where I'm based, and they became a client of mine. So for a couple years, I was helping out we recruit people for their head office. And this was, I guess, really the first kind of taste of franchising of just what is that world what's going on in it, and trying to help, you know, talk to my clients about what their business was obviously, right. And it was something where I was very familiar with one 800 got junk, Brian Scudamore, that story, you know, not only just in Vancouver, but he's obviously very, very popular there. But his story is pretty well known. He's done a lot of media stuff. And so as I worked with them and brought them clients, I got the same reaction every time. Sometimes people got the jobs from them. They didn't. But the reaction every time was like, I want to work there. Well, what is that? How do I get in? I don't know if I was right for that job. Like, there's a culture thing there that is different than anywhere else. There's something they're doing. It's really, really neat and really interesting. So yeah, that just stuck with me. And I did a point, my career is kind of 910 years of doing that, where I wanted to change and do something different. And, you know, not not totally reinvent my life, but kind of do something that was a bit different. And so I actually just approached two brands and just said, Hey, I don't know what I would do for you. Like, I know, you have a recruitment team, whatever. I don't know exactly what to do that. So I don't know what else is out there. But this is a place I'd like to work. I just heard such amazing things. And they said, Well, we have this thing called franchise development. And actually, you might be kind of a natural at that. So that started the conversation with a painting at the time was looking to bring someone into that role. And I think about 11 interviews later, they really take their time on the fit and culture and everything else. I started and I'd had like a little small taste of some of the college painting stuff back in the day, but like there's no means that was my world and learn quickly didn't need to be and yeah, really quickly just got into franchising and what that was all about, and small business ownership and it hooked me up pretty quick. I love the story. And also just the fact that I think a lot this happens to a lot of people in franchising, but you kind of just fall into it naturally. Like somehow the scars align and you find it because it's nothing that's really talked about in school, it's nothing that's talked about in college or you would never think of ote brands or Wow, one day as like, wow, franchising, and I'd really like to get into. Yeah, totally. And the other side that ended up kind of working out. But again, to your point I never thought about it was my father in law was a franchise owner in a food business. But as well as things like I knew that, but I don't really thought of it in any way and in my brain before ot brands like food was kind of the only franchising thing I thought of so when I was interviewing with them, the job i i asked him it just said like, how was this on your life, I can kind of see the long term impact, but just talk to me about what that what that did for him. You know, as a young guy, because he was in it for a long time and, and he just really spoke about he never would have been able to do a business on his own. He just didn't have the background, the education, the confidence or whatever. And he just talked about how we are really franchising had changed his life and his kids lives in his wife's life and just the whole thing and so that was also a boost for me to look at that and say hey, there's something amazing we can do if the right franchise or one right franchisee come together. I Um, yeah, you can change lives. That's cool. And I know you guys do that very much at Wow, one day and OTP. And I've always been intrigued by OTP. And the culture, like you mentioned, it's just, I don't think I've ever really seen it anywhere else. So that's also fascinating. And we can get into that kind of on the franchise, the franchisee side, like what triggers them. And I'm assuming culture is a big piece of that. But before we get into that side of it, you came into WoW, one day, kind of at the beginning, if I remember correctly, when there weren't a lot of franchisees and it was an emerging brand in the space, and you've grown quite a lot over the past six years. So can you share a little bit of what that looked like? And also, maybe just share? What are three things that over your, you know, six plus years with? Wow, one day seeing them grow? What are three things that you would say to an emerging brand, or someone else in that space that are like, really have key their aha moments or things you saw that were done really? Well? Something like that? Yeah, yeah, that's a good question. And certainly, I'll try to pass on some wisdom. How much of that's real? I don't know, we'll find out here in a second. But yeah, yeah. So I think, you know, when I came into Wow, there was certainly like a baseline that had been said, there are some franchisees and, and like you said, it was emerging and growing, but I would say still very much sort of figuring figuring it out in a way of not what is the model, but who is exactly the right fit in the model? How do we best support them? You know, just what does that look like? What what is really the the ingredient to success? And of course, anyone who's looking at franchising or is in franchising knows there's not one, but you certainly can try to get a tighter vision of what that is. And so I think that's been one of the biggest takeaways from me in the last six years is just really understanding what is success look like? What can this business to your point, really, what can this business do for someone's life? And who is the right person to come in? And then be able to access that right? And really benefit from that and, and be successful with that? And what is our model look like that works? Or how can our model really be challenging or struggling for someone if it's the wrong fit, and, you know, it really comes down to Brian Scudamore. So again, the the founder of all of our brands, the owner of all of our brands, the way he built 100, got junk was just being very focused on helping the right people getting our system. So just because someone wants in, just because they have some money, doesn't mean you should bring them into your system doesn't mean you should just say, Sure, go ahead, you should really help them understand, is this the right fit? And why? And for you, as a brand to really understand, are they the right fit and why. And so, you know, you look at the three things that you said, the first one for me would be the culture of your owners is massive. Wow, is extremely lucky, I would say. And I hear this all the time from people that are exploring our brand, that are often looking at other companies, other brands, is that the culture of owners we have, how often they speak, how close they are with each other across the country, how often they help each other, just the relationship that automates they're best friends now, and they vacation together and their kids know each other. And they're not even necessarily at someone's in the same country, or the same state or anything like that. But we have this really, really closed, close, excuse me, group, that they're also protective. So they look to me to go out. And we don't want you to spring in anybody. We want people that really care about the brand and want to be a part of this thing. And we're going to kind of lift the tide together. And again, that's what we did with 100 got junk to make it the biggest junk removal company in the world. And so while I was on that same trajectory of just, I would say to emerging brands, yes, it's easy, sometimes just go anybody that wants in, do that. Sure, that can be a strategy. But I think there's a lot of there's a lot of risk. And and you may find some challenges with that long term. But I hear this all the time from people that are speaking to our owners, at some point, they're speaking to other franchise owners, and they're going like, this is not the same. I'm not hearing the same thing from your owners, I'm not getting the same feedback is totally different with Wow. And to you brought this up earlier, the culture does draw them in. So yeah, that culture side would be certainly my number one is I would say pay attention to that and be very clear on what your culture is as a brand and who fits that and who maybe doesn't even if you know on paper, they seem amazing. If your guts telling you something as a franchisor, then probably listen to that to a second thing I would say, you know, kind of building off that is listen to your franchisors or listen your franchisees, excuse me. So, how we built this brand, you know, since I've been there in six years, but I would say even before that in the last 10 years is it's not a one way conversation. It's not just us going to our owners and saying, here's how you do everything. Here's every change we're making, here's every new marketing thing or technology thing or whatever. And we don't care what you think, or we don't care what your feedback is. Some of our best ideas have come from our owners. So just having a very clear way of dialogue, checking in with owners, maybe it's some people have a franchise advisory council or they call it something similar. But something like that I think is super essential to building a brand new owners believe in having systems that really support their needs, know what you think their needs are, of course, as a franchisor, you have to have some stuff where like, this is how we're doing this, or this is what the brand is. But if it's only a one way conversation, you kind of think back to, you know, a relationship you might have been in or school or anything, where if it's always one way or the other side kind of checks out eventually. But if it's both sides, feeling like they're respected, listened to, that's again, where I think you build, build some magic. So I would say that, again, for emerging brands just have a way to have a dialogue, I love that and, and if you have one more, that's fine. If you don't, don't feel any pressure to have to have three, because these are great ones, I think you bring up a great point on the culture piece is going back to your first point of, especially as a new new brand new franchise brand or emerging in the space, it is that kind of rush or pressure that you feel to bring on all these franchisees because in our franchise, let's just grow, grow, grow, and you forget to look long term. Yeah, really look out or really take time in the beginning, like sit down with the team sit down with the people who are really there at the beginning and say, okay, like, who are we looking for? And like, Who do I want to still be working with in 10 years, or 20 years? And that's a big deal. And I also love that the franchisees are like, Adam, we need you to bring in the right people because we love our family. And we don't like don't bring in the in law that no one wants. Yes. Yeah, no, they cared. It's great. Like, I love it. Because when someone will get that message of like, Hey, I got some questions on this person that you introduced us to validation? That's an immediate pick up the phone with me and go tell me about that. Right. And I want to know about that. And and maybe you heard something I didn't. So yeah, we really value that. I'll give you a third, I think the third for me would be the more clear you are in what what you do as a business and who your brand is, I think the better and almost want the simpler, the better, that there can be a draw to go, Well, what if we also did this? And what if we also did this? What if you also added this or? Well, they're doing that? So we should also do that? Or they say this, we should also say that? And then your message gets muddled? And your your service or your product? Or whatever it is you do as a company gets muddled? And that will impact you know, the customer base you have, what is this? Or what do they do? It impacts your owners kind of knowing what do they do, and it can be distracting, you know, they sort of say that, right? If you're trying to do too many things at once, you're going to be kind of average, report all them. But the tighter and more focused you are, the better. And I think again, is an emerging brand, you see other brands that might look similar, or just people that are successful, other companies and brands and there can be that instinct to go like trying to copy that or use that or do that. But if that's not your brand, if that's not your company, you actually might be creating a headache for yourself that you didn't have to deal with. Yeah, shiny object syndrome can come into play at any point. But stay focused, especially in the beginning when and that also dictates like, Okay, who are we trying to bring in? Like, it just kind of brings the focus in on? Who are we? What's our vision? And these are, in one sense, basic things that you're looking at, but I do think that it gets lost when you're kind of in that growth phase? Or are we gonna start bringing in franchisees now and building the system? I do think that these things get lost, and they're just so wildly important. Yeah, yeah, it's getting kind of about the framework, like what is your baseline? What is everything else can be built upon. And again, if that's not done well, or not done correctly, kind of like if you're building a house at some point, it's gonna start to crumble or the cracks are gonna show or there's gonna be water damage or whatever, like, it's really important to set the, the ground level and build up. And, yeah, you know, there's, there's obviously a need or feel sometimes to be rushed and go as fast as you can, or as big as you can as quickly as you can. But probably not always, the best way to grow. Just depends for everybody, but just being very, very clear on what your ground is, because everything is built upon that, ya know, 100% And you touched on this a few like a little bit with I think culture is really the shining star of the story when it comes to OTP brands and wow, one day, I also see that a lot of the T s clients who are working with coaches and our franchisor members they love they're actually not really it doesn't matter so much to them. What is the business like? Great, it's painting great, it's pizza, great. It's, you know, handyman concept is actually really not so much about that. It's really about can I see myself here, what do I love about it? Is this a community that I can grow in and I get the support that I need? So from the Wow, one day side of it, what are some of those things that franchisees love or that really draws, draws someone to the brand that either people wouldn't think of. And outside of that culture piece, because I think that's like such a big deal. Yeah, yeah. And as you said, like, that's probably not something a lot of people think about. When they're thinking about their own business. Like maybe if you're looking at a job, you think about culture of the company, but in a franchise, your own business is also still a part of a culture. Right? So I'd encourage anybody looking at franchises. Yeah, get to know the culture of that franchisor, the other franchisees? And is that something you want to be a part of or not? Because you're going to be ideally with that group for a long time, that company for a long time? Yeah, I think you know, some things that draw people to wow, and a painting, there's a few for sure, that are fairly consistent. One of them is not a love of painting. So I always talk about our people like, I don't know, I wouldn't have thought of this, because I don't love painting. And like, that's the first thing my excited that you said to me. Yeah, I don't want you to be obsessed with painting. And all you all want to do is just go and pick up a paintbrush, like, that's not this, right, we're looking for people that are excited to build and scale large home service businesses, in this case is painting. But I don't want you to be thinking all day and all night about painting a wall. So I think the first thing that is certainly a connector for all of our owners is what why would a painting does extremely well and how we're very, very, very different. I feel like than anyone else in this space, whether they're a painting franchise, or just a painter down your block, is we are exceptional customer experience. And this is a customer experience company, we just happen to paint. There's other painting businesses out there, or franchises or whatever. And they're focused on being good painting businesses. And that's a totally fine lane to be in. But again, I look at all of the two brands, companies, one either got junk, while any painting attraction, and these are all very, very focused customer experience businesses. And that is what our owners are passionate about. They want something that they're known as, like the mayor of their area, people like you're the one who owns that business. That's incredible. Like, if I've heard about what you guys do, I've heard how you do it in this one day painting experience and how easy it was and professional and I've told everybody about it, or I have to use you, that's what gets our owners excited, is having that kind of service that their community loves, and people rave about the see. And we just had a rookie of the year last year. So he's in his second year, he just crossed 105 star reviews already. That's what gets him excited, no interest in painting, but he's like, I love that everyone around me is like you're the guy. And I love your business. And I love what you've done for my life. And so that gets them really, really excited. And then the trickle down from that is our owners generally love dealing with people, you know, they want to have customer interactions. They want to build relationships with other people in our community that deal in our space, like realtors and contractors and different people like that. And they also want to have teams of people, they're excited about helping people grow a career grow jobs, provide for their families working for them, that gets them really excited. And when the business you have tremendous opportunity to do that. And it's so cool. Now, we have these owners, they've been around for 6789 plus years, and they've had people with them that whole time, when some of that might have been a painter is now their general manager, or someone is leading their sales team. And he came on as a painter and like that gets them so excited to go, I've helped change someone else's life, my life has changed, someone else's life has changed. So you know those kinds of things around what we do and how we do it. And I'd say the third thing is, it's a business where you can really enjoy the lifestyle of a business that's gets bigger, but it gets bigger through people. So as you get bigger, you can actually kind of do less, which is not a lot of things, a lot of things, you want to get bigger, you got to do more, you're gonna be busier. And we're in this case, you build people up to take over the things you were doing. And you really can enjoy a business where there's not a location, you have to be out every day, there's not these core hours where you're stuck physically at this place, you can put people in a place to do the things you were doing. And then you're really more about the strategic and leadership side of it. And yeah, it's amazing when our owners are, you know, tuning into a system wide meeting from their cabin three days a week, and they're like, Yeah, you know, kind of do two days a week in my area, but I've got this million plus dollar $2 million business running, but I've built it that way to really enjoy the lifestyle and that's a huge thing that people want to have a different way of living and they're not as tied to their success via physically being there as maybe they need to be with a job. So those are some consistent things I look across the seven yard owners like you ask them like these are very very consistent things that get them excited that and this is why I believe that between Wow one day and the entrepreneur soars there is such great alignment because I talked about this probably every single day and people hate hearing about at this point but income lifestyle wealth and equity and talk about that all the time because we hear so much about Okay start with why people's why what are your goals and we've broken that into income, lifestyle, wealth and equity like What's your why for each of these four things and you talking about this as you're meeting people's ill way you're meeting their income, lifestyle, wealth and equity goals on a number of different levels and we do see it as like okay, you start with the income, build the income So you can have the lifestyle you with that lifestyle, you then are able to start building wealth. And that leads to equity for, you know, the incoming generation. But someone really could like look at, let's say, Well, one day painting, and I think you guys do a great job of that and telling your story of I've want that lifestyle. Wow. And they can give that to me. How do I get there now? And then back into that, but I feel like you guys tell that story really? Well? Yeah, it's, I mean, I'll go two very quick stories on an owner of ours that he's got two cool stories connected to me. He's been around for a while now. And he's running a multimillion dollar business in Minneapolis. Seems Mike, but so two fun stories is we we had an owner join us several years after Mike and I was working with them. And they're exploring the brand. And they're like, Hey, we only have to go away this weekend. We'll talk to you next week. We've got a family thing. And it's in Minneapolis. And I was like, Oh, cool. Yeah, we have a couple franchises there. Anyway, so they come back. And they're like, so we went to the state fair was held in Minneapolis. And everywhere we went, we saw Wow, stuff. And people were talking about this Wow, business. And this guy, Mike. Like, it's like he ran me capitalist. And everyone loved him. And everyone talks about how good he took care of them. And this experience and like dealing with, you know, normally dealing with contractors and tradespeople is the worst. And dealing with Mike is the best. And he's like we just came back into like we're in like, how do we do this? We want to be Mike oh, I want that reputation that everyone knows who I am. And everyone loves what I do. It's like you're not even in his city like they're from a different state. They just happen to be there. And anyway, it was, it was very, very cool, and ended up being franchise owners. And then another cool thing with Mike is when he got involved with Wow, one of his long term goals, was he really wanted to have a vacation property for his families. Like I want a cabin on a lake. I always told my wife I can I'm going to do that for her. The job's not letting me do that. And then I want to enjoy more like, Can we do this? And how do I do this. And so over the years, Mike built a plan on how to get there. Several years ago, he bought his dream cabin, it's right on the lake, it's for families. And the next summer, his daughter asked him to get married there. It's for him, he's like, I'm good. Like, that's it like all of this stuff. The hard days, the frustrating days, like the exciting that all of it came together for these things. And that's why you know, started the call, we talked about changing lives, like for Mike's like, this changed my life. That's incredible. And I would never have done this in the job I had. So those are the things we want more and more of and like you said, tell those stories and, and then along the way changed and customers lives and you make their lives a lot easier with this amazing service. I live for these stories. And the reason that I do too, is because like when you mentioned in the beginning, where your father in law had the franchise, but in the food industry, and you kind of think okay, that's all it is. And you have these different franchises that are really well known. And you think, okay, very corporate, big business, and, you know, they're in my town taking over. But you look at franchising from a different through a different lens. And it's like, yes, the changing people's lives, giving people opportunity to accomplish things they would never have been able to do. And it's like, okay, yeah, how do we talk more about that? So people can and it's not for everyone. It's not saying franchising, just like spread it out across. I mean, yes, let's do that. spread the message. But it's not for everybody. Yeah, it's not for everyone. But you can see how and again, your brand being that vehicle like without Wow, one day, Mike would not have been able to do that. And he was able to see himself accomplishing these things through your business. And also, I would assume that, like you said, got him through the hard days. So he's not just like, oh, I have to work for a paycheck. He's like, I'm working for something more. Yeah. Like the why the why is you have you have those wise. Yeah. Yeah, it's, I think you're right, like franchising is not a guaranteed success. It doesn't it's not a light switch that just happens. It's not for everybody. But it is a thing that is probably misunderstood more than other things. And, and to your point like franchising at its core, is it just a massive group of small business owners so you may have franchises in your area, Mike, all that this big label this big thing. But it's individual people who have gone all in on something trying to change their life and run their own small business and, you know, and make an income and provide for their family. So, you know, again, yeah, different lens of like supporting franchises and franchise businesses in your area, you actually just supporting small business owners, and what they're trying to do with their life and the gamble they took on themselves, and it's really, really cool. I know now and I like I saw that change in myself, like I see. Okay, like franchises, whatever. Now, when I see a franchise, I'm like, Oh, my gosh, I'm going in there. Somebody Mike's number, I'm not even in Minneapolis. So whatever. There's a Well, one day in Connecticut, you know, it's like, you. Yeah, you want to, and a lot of times people don't realize, no, it's an individual like they become their community. They're the people you see at the school at the daycare at the grocery store. Like they're changing lives there. So I'm getting into like now The relationship between the entrepreneur source and wow, one day, we again, I just see the values and how we work together align and that doesn't, you know, again, like franchising isn't for everyone, the entrepreneur source isn't for everyone, either. And so can you just give a little, you know, just what your experience has been, or, you know, how you work with the coaches and the clients and what that looks like, and how that fits in with one day's not only like growth strategy, but also just your own values and the way that your, your brand operates? Yeah, yeah, for sure. I mean, I think, you know, like, you're saying, in a lot of a lot of industries, there's a wide variety of a way that people do things, right. And some people are doing it in a way that's maybe a bit more well rounded. And other people do things that are very transactional than that. There's a whole bunch of things in industries that that falls under, for sure. But I would say, certainly the, the focus of the entrepreneur source, both from yourself and with the support team that we work with, but also just some of your more, and most experience coaches who are helping that culture, there's really a desire both to understand your clients, not just, Hey, you're interested in a business and you've got some money, let me just fire you off to a bunch of franchises and kind of close my eyes and cross my fingers and hope it works. But just even the process of talking to clients for weeks, maybe even months that they need that before they even talk to us. So that there's really this well roundedness of understanding what's important to the clients that your coaches are working with, what are those wise those needs? And then trying to align them with the right, the right brands to make that connection happen? And then the flip side, it's trying to understand us and who are we looking for? And what is the culture at wow, like or any other brand, and so that they can really try to make those connections. And of course, none of us are perfect, it doesn't work every time. But there's certainly more of an opportunity, I think when we have alignment around that, that you can see that happen. As I said, it's not just, Hey, I talked to you once, here's some franchises, I hope it works out. And so then having an ongoing dynamic to like I've had, I was just talking to one of your coaches yesterday, and I think she and I've spoken every day for two months straight, and she's got a client, he's in a difficult position, we're trying to help them pivot his life is like there's a lot going on with him. There's light at the end of the tunnel. But if she and I weren't talking every day, and then talking to him, and like, it's really three of us trying to help this guy navigate this would have been, he would have given up two months ago. You know, there's just some roadblocks and some changes. And so, yeah, it's just essential to have that kind of attitude that we both have, which is this is a human and a person, and they're potentially going all in on something that's very, very significant to their life. How do we help them? And ultimately, if this is not the right thing for them, that's also okay. But that's also okay, we're not just going to put someone into a spot that we see as a bad fit. But if we do see this good fit, how do we help that person? How do we collaborate together? And that doesn't happen everywhere. I can certainly speak to that. And this is why and I know people were like, hey, Melissa, this is like a plug for the entrepreneur soars, which yes, it is. But it really isn't, because I want to highlight the fact that this is what I look at as an awesome partnership. And this is like the relationship that we're looking for within franchising as well. So it's not just that transactional piece that you do. And we're you know, just the outcome for you the outcome for the coach is what's at stake here, you know, we, but really, it's like the client focus and to also highlight the fact that you Wow, one day and you individually are so great at creating the collaboration and the client as the focus. That's where that does align with us. So well. And I think that is vital, and can sometimes get lost as well, like, there is time invested every day for two months, a lot of people would have given up, you know, on the whole situation is written it off. But you never know. And so that's like a massive kudos to you and the coach and the client, like but you created that relationship. Yeah, you're able to do that. Yeah, I think like trust is a word that I know, you guys use a lot. And then we use a lot and having trust with each other. Right? If a client, excuse me, if a coach is bringing me their client, and I'm going to interact with their client, I want to trust that the coach has done their part and really figuring out why I'm going to talk to this person that we could be dependent with it. And they really want to trust that they're in good hands with me exploring around a painting, as I said, whether it works out or not, because it doesn't a lot of the time. As soon as they figure that out in the process, and that's okay, that's what the process is therefore, but trust is a big one. Because everyone's being a little bit vulnerable with each other which is big and And I look at the entrepreneur source. And, you know, for me two massive things of trust are. And I think, you know, this could be talked about this, but one of your coaches, his son is one of our owners. So he brought his own son. Alright, so yeah, and that was probably about a year and a half ago. And, and so one of the sons is one of our owners amazing. And then two of your coaches who are married there, and you'll know this one, because we was just at the conference, but their nephew is one of our owners. So again, they brought their family to us. And so for both these people, like, that's a big trust one, right where you're going, here's our nephew, like we trust, you're gonna look after him and his family, and this can be a great fit, there's someone else going, here's my son, and I think this can be a thing, and I trust you and just being at the conference, you know, a couple weeks ago getting to talk to them, and they keep in regular contact with our family, obviously. So. But that's amazing. Like, there's no bigger trust in your family. Right? So if you're willing to trust us, with your family members to be owners, for me, I look at that and go like, how special and, and how amazing. So yeah, those are trusses a big one. That is huge. And yeah, I love that. I don't think I realize, yeah, the first one. So, and again, it speaks a lot to the company that Well, one day in OTV brands, the culture in the family and the brand that you guys are and have built. And that is who we love working with. So I have to say thank you. And again, big, big kudos to you guys as well. But those are the fun stories. Good ones. And and so to wrap it up here again, you and I could talk for hours. But when you look over the horizon, what does future of franchising mean to you? Yeah, yeah, it's I mean, it's interesting, because it's some ways today, and I don't know, you know, how this comment wage, but it feels like a bit of uncertainty in the world, right? Like, there's the interest rate conversations and debt and all sorts of stuff going on. Right. So a lot of people feel uncertain. And we've just come out of a pandemic and all this, but, you know, I look back the last few years, the amount of people I've spoken with that, how are really looking at their life? And what are they doing with their life? What does wealth mean? What does lifestyle mean? Was equity mean? What is their future mean? And more than ever? I've heard people question that. And question corporate America and question, the security of a job and, or their happiness in their job, or all these different things, right? What is their legacy mean? So when I look at the future of franchising, I just think it's going to be more and more people being open to exploring what that possibility could be. And as you said, not just thinking foods, just how many different options there are. There's obviously a ton of really good franchises out there. There's some that are probably not on that list, but there's majority I think, are doing it the right way, and are truly trying to help people go after their dream of business ownership. And for me, the future of franchising is it's going to feel more attainable to more people that are ready to do that, that want to do that. And with more people probably questioning, what am I doing with my life, what's important to me, and I only have one life to live. They want to be passionate about what they're doing day to day, they want to provide something long term for their family or the next generation or whatever it may be. And I think just more and more people may see franchising as that avenue. And that's really exciting. Because we're gonna keep working on building our systems better, our brands better, our customers aren't going anywhere. Painting, certainly not going anywhere. So there's just more and more opportunity to give people that path and that dream that they want to go after. And we want to be there to help. It's an exciting time to be in franchising, and I really do mean that and like we said the beginning, the more we can spread the word about franchising, I think the better and the stories around it. So people Yeah, as the it's people who are making up all of these things like franchising. Its people not Yeah, not like corporate. Yeah. And individual owners, individual people. Could be your neighbor could be someone you grew up with. And that's really really cool. I love it. Well, Adam when at from Canada, thank you so much. Thank you so much for chatting with me today on the all franchise Friday podcast, love being a Friday podcast guests and you know, I'll talk to you