Great product narratives are never about the product. They're always about the audience.

How the product makes them feel. How it makes them act and react. How their lives will be improved, thanks to your solution.

These are the real reasons people buy.

In this episode of Adventures In Messaging with Francisco M. T. Bram, Head of Global Product Marketing at Uber, he explains how to make your product truly meaningful to your audience.

(And it’s definitely NOT about focusing on features, superior technology, and your company’s innovation.) 

Francisco also shares his perfect product story arc (with a shout-out to the three little pigs and big bad wolf).