There are many things to learn about messaging: value props, product pillars, proof points, etc.

But the secret to great messaging isn’t in a framework. It’s about keeping it real and simple for your customers.

In this episode of Adventures In Messaging, Kristen Ribero, Head of Brand & Corporate Marketing at Handshake, gives practical tips on how to create simpler messaging, from avoiding fancy words to tapping into your customer’s language.

She also shares why every team – not just the PMMs – should own the company messaging, and some incredible career advice.