Creating a cohesive, overarching story for a product with different audiences and use cases can be tough. 

It’s a challenge that many product marketers face. But there’s always an answer...and it often lies in your customer's mind.

In this episode, Michael Peach, Head of Product Marketing at Tray.io, shares an AWESOME anecdote about how listening to a customer brought a moment of epiphany. 

One that changed his company's whole product marketing strategy, tied their higher-level message together, and helped them attract bigger customers. 

A must watch for anyone who loves to hear about a good ol’ marketing breakthrough story. 🙌

Plus tons more great advice on how to craft great messaging.