“Just because something has thousands upon thousands of searches a month doesn't necessarily mean that's the best thing for you to go after. That content topic that gets 15, 20 searches a month might be the better play because you know that that intent is really in-tune with what you serve up as a company, and you might convert all of those.”
“Just because something has thousands upon thousands of searches a month doesn't necessarily mean that's the best thing for you to go after. That content topic that gets 15, 20 searches a month might be the better play because you know that that intent is really in-tune with what you serve up as a company, and you might convert all of those.”