"That is what brand is, it’s every interaction. It says something about you. And if your content is saying the same thing that everyone else's is saying, then you don't have a brand, you just have content. It's just noise."
"That is what brand is, it’s every interaction. It says something about you. And if your content is saying the same thing that everyone else's is saying, then you don't have a brand, you just have content. It's just noise."