Mastervision® Podcast by Nina Seredai
Mastervision® Podcast is a community for people who want more from life than just wealth and outward success. Of course, we’re all in business to make money—but in the end, it’s not money that makes us truly happy.
Our role here is to encourage you to think bigger. To think about a meaningful future you can help create through your boldest dreams, your work, your communication, and your small everyday actions.
We collect and share sincere stories of people who have tried, failed, succeeded—and continue on their purpose-driven path. Through these stories, fresh perspectives, and practical ideas from around the world, we aim to inspire you to take action today to build a future that’s worth living in.
OUR HOST – NINA SEREDAI
•Author of Mastervision® framework for business
•Founder & Managing Director at Ninth Space – leading brand strategy consultancy in the Middle East
•Brand development expert with 100+ successful cases in portfolio
•Public speaker
•Mentor for entrepreneurs
Mastervision® Podcast by Nina Seredai
PhD Research: How to Build a Company That Lasts?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today, I’m joined by Hani Soubra, a former BBC MENA director, university lecturer, a published author, and business consultant. Together, we explore a critical question: Why do companies die, and how can some outlast market shifts, leadership changes, and even their own founders?
The statistics are staggering: the average lifespan of an S&P 500 company has dropped from 61 years in 1958 to just 18 years today. As for startups, 90% fail within their first decade. So how do you build a company that lasts?
Hani shared his PhD research framework called "Think Legacy". It’s a true blueprint for future-proofing your business through innovation, stakeholder-centric leadership, and cultural resilience.
Whether you’re a startup or an enterprise, this conversation will help you take the first step toward leaving a legacy that outlives you.
______
Follow our Mastervision® Podcast on YouTube
Subscribe on platforms to get new episodes early: