Mastervision® Podcast by Nina Seredai
Mastervision® Podcast is a community for people who want more from life than just wealth and outward success. Of course, we’re all in business to make money—but in the end, it’s not money that makes us truly happy.
Our role here is to encourage you to think bigger. To think about a meaningful future you can help create through your boldest dreams, your work, your communication, and your small everyday actions.
We collect and share sincere stories of people who have tried, failed, succeeded—and continue on their purpose-driven path. Through these stories, fresh perspectives, and practical ideas from around the world, we aim to inspire you to take action today to build a future that’s worth living in.
OUR HOST – NINA SEREDAI
•Author of Mastervision® framework for business
•Founder & Managing Director at Ninth Space – leading brand strategy consultancy in the Middle East
•Brand development expert with 100+ successful cases in portfolio
•Public speaker
•Mentor for entrepreneurs
Mastervision® Podcast by Nina Seredai
#1 Digital Coffee Shop Founder: What It Takes to Enter Highly Competitive Market
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Today, I’m joined by Kate Borodich, CEO of Drinkit, a digital-first coffee shop chain. After building and eventually closing the Dodo Pizza UK business as its COO, Kate moved to Dubai to start again — this time with a bold idea to merge coffee culture and technology.
In this episode, Kate shares what it really takes to enter one of the most competitive F&B markets in the world. We talk about the mindset behind launching from scratch, how to win your first clients when giants like Starbucks and Costa dominate the scene, and why innovation isn’t always about technology, but about staying consistent, persistent, and, most importantly, human.
Kate also opens up about leadership, transparent communication, and the future. Her story is a masterclass in resilience and creative problem-solving for anyone dreaming of turning an idea into a brand that stands out.
If you’ve ever wondered what it takes to launch and grow a business in a rival, fast-moving landscape, this conversation will show you the reality behind the success.
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