From Polished to Personality - How Social Media Is Changing in 2025

📢 Episode Overview:
The era of overly polished, curated influencers is fading—people now crave authenticity and real connections. In this episode, we dive into the rise of comfort creators, why relatable content outperforms perfection, and how beauty and business owners can build trust and engagement by showing up as their real selves.

🎧 What You’ll Learn:

✅ Why overly curated content isn’t working anymore
✅ What makes someone a “comfort creator” and why they’re thriving
✅ How video, community-building, and authenticity drive engagement
✅ Actionable steps to show up more authentically on social media

📌 Key Takeaways:

💡 People trust relatable creators, not perfection.
💡 Social media is about engagement, not aesthetics.
💡 Short-form video helps build real connections.
💡 Show up consistently—your audience wants YOU!

💡 Listener Challenge:

This week, post a raw, unfiltered Instagram Story or Reel—no overthinking! Just be YOU. DM me and let me know how it goes!

📲 Follow me on Instagram for more social media & business tips: @Lauren.Thebeautyboss