The Tradie Show
The Tradie Show is the podcast for tradies who are stuck working ‘IN’ the business instead of working ‘ON’ it. We know you’ve got big goals, but right now you probably feel like a slave to your own creation.
TAFE taught you to be a great tradie, but not a great business owner. It’s lonely, stressful and not your fault. We get it, we’ve been there too, deep in the trenches (literally) growing a plumbing business in Sydney. Life looked great on the outside, but behind the scenes, we were stressed out of our eyeballs.
As a result we almost lost everything ... we almost lost our business, our home and our marriage, but thankfully we came out the other side with a thriving business, completely off the tools and only working 2 hours p/week. How? Well, that's what we share here on The Tradie Show.
Following our success, we vowed to help other tradies, so you don’t have to go through what we did. We didn’t have any guidance and even when we tried to hire a coach, he knew nothing about the trade industry, so we ended up coaching him.
That experience inspired us to set up our amazing community and coaching program, Lifestyle Tradie to share the advice we wish we had about what it really takes to build a successful trade business and live the lifestyle you deserve.
And now The Tradie Show is an extension of that community.
So, if you’re a plumber, electrician, painter, landscaper, carpenter, builder, bricklayer, concretor, contractor, gardener, window washer, aborist, tiler, metal fabricator, roofer, glazier, handyman services, HVAC, solar installation services or any other trade business or trade service, then tune into The Tradie Show for no-fluff advice, fun banter and inspiring interviews to help you get results. BIG RESULTS!
Want to fast-track your results?
Book in a success session with Andy: https://www.lifestyletradie.com.au/
The Tradie Show
The 1-Page Marketing Plan to Grow Your Trade Business with Allan Dib
Most tradies don’t struggle because they’re bad on the tools.
They struggle because their marketing has no plan.
In this episode of The Tradie Show, Andy and Angela chat with Allan Dib, author of The 1‑Page Marketing Plan, to unpack how trade business owners can stop guessing, stop dabbling, and start marketing like pros - without adding more to their already full plate.
Allan shares the real experiences that led him to write his book, why the best marketer wins every time (even over better tradespeople), and how tradies can build a simple marketing system that attracts better clients, charges better money, and creates less stress.
🔧 Key takeaways from this episode:
- Why being great on the tools isn’t enough if no one knows why they should choose you
- The danger of “random acts of marketing” and why dabbling never delivers results
- How to shift from “just a tradie” to a marketer of your services
- What a simple but effective marketing system actually looks like for tradies
- How to clearly define your ideal client, and why saying no can be more profitable
- The 12‑year‑old test to fix confusing messaging on your website, van, or socials
- Why niching down helps you charge more and attract better clients
- How to start marketing even when you’re flat out on the tools
- The smartest first marketing task to outsource (without hiring full‑time staff)
- How AI can save time and support your business, without replacing strategy
- The mindset shift that turns marketing from an expense into an investment
- Life and business lessons on habits, health, and working on yourself first
If you’ve ever thought, “I’m busy, but I don’t feel in control”, this episode is a must‑listen.
🎟️ Want to take this further?
If you’re ready to simplify your business, reduce stress, and build a trade business that actually works for your life, come and join us at our one‑day live event: Stress Free Tradie.
👉 Secure your spot here: https://event.lifestyletradie.com.au/
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