Ameetess Dira -- CMO at Petzey

In this episode of YouShouldTalkTo, our host Daniel Weiner sits down with CMO of Petzey, Ameetess Dira, for a forward-looking conversation about leadership, marketing, agency partnerships, and the responsibility brands have to operate with purpose. At the core of Ammetess’s work is the drive to choose intention over noise and clarity over chaos. There is already so much bad in the world, and the economy has been so weird this year, so it’s important to Ameetess that she seeks goodness and good people every day - including at work.

Their conversation also dives into what makes agency relationships truly work. For Ameetess, technical skill and impressive credentials are table stakes. What really defines a positive agency experience is the human element. She looks for partners who are not only capable but also honest, thoughtful, and willing to challenge ideas when necessary. The ability to offer constructive pushback, communicate transparently, and act with integrity sets great partners apart from the rest. In her view, trust and character create the foundation for everything else, and without them, even the best strategy will fall short.

This conversation is a compelling reminder that success doesn’t come from chasing every opportunity or trend. It comes from choosing focus, surrounding yourself with the right people, and committing to work that actually matters. For leaders, marketers, and agency partners alike, this episode offers a clear takeaway: when purpose leads, and people are prioritized, the path forward becomes not only clearer but far more impactful.

Tune into Ameetess' episode to hear how she chooses good humans to work with when hiring agencies and how you can find the good in future opportunities, even during a turbulent economy. 

Guest-at-a-Glance
💡 Name: Ameetess Dira, CMO at Petzey

💡 Where to find them: LinkedIn

Key Insights

AI Is a Tool - Humanity Is the Differentiator

As AI continues to expand across every industry, it’s easy to fall into fear-based narratives about automation replacing human creativity. But the real opportunity lies in the opposite direction. When technology becomes ubiquitous, humanity becomes the standout. Brands that win will use AI to enhance connection, not replace it. This is the moment to lean into storytelling, empathy, and values. AI can optimize processes, surface insights, and scale execution - but it can’t replace emotional intelligence or cultural nuance. The brands that thrive will be the ones that use technology to amplify human creativity, not flatten it.

Values Now Drive Brand Loyalty

Brand support today is increasingly rooted in shared values, especially among younger audiences. Purchasing decisions are no longer just transactional - they’re personal. Consumers want to feel good about the brands they support and confident that those brands reflect their beliefs. This evolution has fundamentally changed marketing. Success now requires more than clever messaging or competitive pricing. Brands must clearly articulate what they stand for and consistently live those values across every touchpoint.

Choosing Progress Over Negativity

The world is full of challenges, and it’s easy for teams to become overwhelmed by everything that isn’t working. But progress is driven by perspective. Leaders who focus on possibility - rather than paralysis - create environments where innovation can thrive. Every path forward involves difficulty. The difference lies in choosing challenges that lead to growth instead of stagnation. When teams reframe obstacles as opportunities, they build resilience and optimism into their culture.

Transcript

(Final Video) Ameetess Dira, CMO of Petzey, Adopt Don't Shop!

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Hello and welcome to another episode of the You Should Talk To Podcast. You should talk to pairs, brands, and marketers for free with vetted agencies. 'cause finding great partners is a pain in the ass. I'm your host, your sponsor, your Everything today. Super excited to be joined by, I would say now a friend we met in person, uh, Omni Tesira, who is the CMO at Petsy Omni Tess, thank you for joining.

Hi Daniel. Thank you so much for having me for, uh, before we even get rolling, for those who don't know who are living under a rock and have seen your, your marketing, what is Pepsi? Lay it on me. Sure. So PET is a pet telehealth app, uh, which essentially has about a thousand vet professionals on platform that's available 24 7, no appointment needed to take pet consultations.

So if you have any questions about your companion animal, so that's dog, [00:02:00] cat, rabbit, bird, snake, whatever your flavor is, um, petsy is here to help you. Tell me, and I have to ask 'cause I would kick myself or not. Tell us about your a animals, 'cause you're very passionate about yours as well. Um, well pet, my animal is a, is a dog.

Um, I actually got into the pet space inspired by, um, an animal, which is a dog. Um, and I think the rest of the universe is catching up with this. Passion for animals. Um, which is why I feel like all things, um, digital enabled when it comes to the pet space is, um, highly needed and, uh, very much welcomed by pet parents.

And my dog, Morgan, of course, is our forever model and, uh, um, advocate for all the other animals in the universe. I love it. Shout out Morgan. Um, we'll dive into the, uh, the marketing portion, unless you just want to talk about [00:03:00] Morgan. But, uh, my favorite question, the, as spicy as you're willing to go, what's an unpopular opinion you have in the marketing world or a hot take of sorts?

Sure. So I feel like this year, like 20, 25, maybe even last year, everybody's been talking about ai, right? Like it's AI everywhere and there's this like general negative, um, sentiment about how AI is taking over. It's proliferating all over the place. Um, and, um, people don't necessarily think that it's a good thing.

I, on the other hand. I think that it's, um, a perfect opportunity to celebrate humanity, um, despite the use of technology everywhere. Um, so that's, that's sort of how I look at things. Um, when people are using technology left, right and center, we are connecting, using technology right now. Um, it's the perfect time to highlight how human we are, [00:04:00] um, and.

Uh, to use it to celebrate everything else, marketing brands, um, and everything. I like it. I also, uh, I think you're saying that, but I'm curious. I tend to think it's easier now to stand out because of the amount of AI stuff, and if you lean into humanity and such, you're, you're able to stand out as a brand.

Do you see that as well? Especially in the space you're in, that's deeply emotional and, you know, people are, I'm trying to think of things people are more emotional about than their pets. It's hard. No, absolutely. Um, and, and that's exactly what I'm saying too, like, yes, we use ai, yes we use technology on everything.

Um, but what really makes you stand out or what really defines brands or even executives, um, on their own is their humanity. Uh, being intentional with how we connect. Uh, with other people and telling genuine stories, like truly [00:05:00] unique stories that are, I think, appreciated by most. Um, like you said, the pet space is probably one of those, um, industries wherein wild technology is welcomed.

Um, everything is so emotional. Um, anything that has to do with your pet, uh, your dog, your cat sort of drives. What your day looks like. So that's not something that technology could diminish. Um, and in fact, I think technology is being used to actually celebrate our emotional connection to our animals. Um, I mean, TikTok, Instagram, I, my, my feed was probably just all animals, all dogs and cats.

Most of my TikTok feed is, uh, puppies and just, I feel like an emotional connection to a bunch of dogs I've never met that I've only known from TikTok. So I am, I am your use case. Um, you've had quite a journey, I would say. Instead of experiences, you've worked agency and [00:06:00] media, you've had consumer B2B, and now with petsy.

Tell us a little about that journey and a question I'm particularly interested in. What have you seen in terms of like consumer behavior and how it's evolved over the years across different industries? Right. Well, I started my career, um, not even here in the US but in Asia as a broadcaster. So I was a reporter for the newsroom and I think from the very beginning, um, which also probably, uh, colors the rest of my career.

It's all about, um, learning about. Stories like, um, human interest stories, um, and then throughout now from broadcasting to just celebrating the media space, like whether it's tv, radio, and print, to doing digital strategies for missed Winfrey's, Oprah store and Disney, um, and a bunch of other auto clients to launching Ink Magazine in Southeast Asia.[00:07:00] 

Um, all of that celebrates. Stories and, um, human connections. So, um, I think the biggest change or the biggest, um, evolution of how the consumers change, um, globally, like in Asia to here is that, um, people are a lot more discerning and, um, intentional with how we interact with our brand, with brands in general.

So. I'd say for example, um, it used to be that it wasn't cool as an executive to talk about how much I love my animals. Um, and now, especially after the pandemic, it's more, it's more common and it's more generally accepted to talk about how much we love our animals, how much we love our dogs, how, uh, [00:08:00] their.

Their state, their physical and emotional wellbeing sort of dictates how our day looks like. Um, so it's all, it's also more socially acceptable for animals to make a guest appearance on calls, at least in my world. Absolutely. That people are taking them from home and stuff, so, and welcomed even. So I think through, through, through time, we have all been more discerning about, um.

The brands that we interact with, the company that we keep, uh, primarily because we're a lot more progressive now. Um, we accept all different tastes, different preferences, um, and. I suppose luckily a lot of brands have sort of welcomed these nuances of taste and culture and preferences, so we're a lot more discerning, especially the younger generation, um, of values even play a big part in how we, um, support brands.

So, um, I think [00:09:00] that has changed marketing in a very real way. Um, you know, everything is. Almost personalized right now. So, so that's how I'm seeing everything. I like it. In that vein, if you had to give, you know, your best piece of advice to other CMOs, other marketing leaders in general, other VPs about how to, I don't know, kickstart 2026, uh, and set themselves up for success, what would you tell them?

Um, there's, there's a few things that I think would, um. Truly improved 2026. I feel like 2025 was such a bad year, uh, across the board when it comes to feel like it. I feel like it was a weird year. I feel like everybody kind of thought it was gonna be easier and it wasn't as rosy as, uh, as people anticipated it wasn't.

Um, and with all the lay layoffs too and all the changes in both media creative, the agency [00:10:00] universe. Um, I think for next year it's a good time to look inward and truly see not just as executives, but as brands. What are the things that truly matter to us and focus on how that translates to everything that we do.

Um, so for example, for. For pet brands or for pet for example. Um, we have always been very clear on, or at least I've been very clear that my goal is to give access to care. So anything that doesn't serve that primary goal, uh, because I've already decided that that's what we wanna do, uh, we sort of put that in the back burner and really just focus on the things that matter, um, and.

Regardless of whether or not you're working at a company on the brand side, media side, or agency side, even as just a person looking inward and seeing and truly thinking [00:11:00] about, um, what kind of difference do I wanna make today in people's lives? I think that makes or what even brings us joy. Um, true joy.

I think it's, it's a good time to do, um. Celebrate that and pursue anything that serves that. I like that. That's a very, uh, optimistic and, happier approach than, uh, many. I I talk to a lot of, uh, a lot of CMOs who are less, less optimistic these days. So it's good to hear some, some optimism. there's more than enough bad that's happening, right?

And there's already, like all the problems we're already aware of. so being cognizant of. Possibilities, I think is a more productive way of looking at things. and I think we all decide what the hard is. we just need to choose the hard, that sort of brings us to more good versus the negative, which is why even my take on [00:12:00] all the layoffs is, um, it's an external signal to.

Revisit and to reassess where we wanna be in our lives. Right? I mean, it sucks. Like it's, it's never good for anybody to actually, uh, be out of the job. But, um, what I'm also finding is that friends of mind who were let go, um, it's taking the time to actually again, reflect and see like, was I really happy where I'm at?

And if I wasn't. How do I change that going into 2026? So, yeah, no, that is definitely a positive. Also with just, uh, since I live and breathe this stuff, like with the agency layoffs, I think so many good new agencies will form and they'll be small and nimble and fast, and they'll probably eat the lunch of some of the bigger agencies.

So hopefully a, uh, a net positive at some point for the industry. Um, right. I'm [00:13:00] curious about, I think when we first met, if I remember correctly, when we, in, when I introduced myself, you were like, I think I've seen your name on LinkedIn or something like that. Yes. My next question is all, all about my favorite social network there, which I thank you for recognizing my name.

Uh, most CMOs or anybody with a marketing leadership title, but CMO in particular I hear is getting hit up every 11 seconds by agencies, vendors, people, uh, sliding in your dms as they say. Is that the case for you? Yes. Um, and, and rightfully so, right, like everybody's trying to generate business. Um, I think every single person feels the pinch of a challenging economy and business growth is of paramount importance for everybody.

So I am definitely getting hit up by everybody that, um, that it's become interesting. It's, it's become interesting how, um. People are prospecting, um, at a time like ours right now. Um, so [00:14:00] yes, it, it's been, that's kind of, that, that's what I'm curious about is that welcomed, uh, you know, I asked you how you would, uh, what you, what advice you would give to CMOs out there.

What advice would you give to agencies out there? Are you even interested, you know, with how busy you are? Are you ever taking calls with agencies or vendors when you're not in market for an agency or a vendor? So I, I always say, so like right now we don't have active requirements. Uh, but I always say when I meet new agencies or new, uh, service providers, that I'm always open to a conversation because it's better to know.

Uh, what's available and what the capabilities are even before you need them. Just so when you do, you could move faster and quicker. And you're already familiar with the human beings that's behind these companies. Uh, right. So I always take. Um, calls, assuming that these are outreach or these are [00:15:00] emails that have taken the time and effort to actually truly get to know me and my business, um, because that there, there's no quicker way to, uh, for me to ignore, um, something than like just not doing, do deal about either the person or the company.

So my advice to agencies isto do the work, when you're doing an outreach to any kind of company, to, and to barely spell their names correctly. Uh, 'cause I think we joked about that as well. Uh, when we met. but you know, something as simple as spelling the name correctly, I think goes a long way, especially for somebody like me that has an interesting name.

I get so many people who reach out to me, who call me Dan, which again, I know it's a form of my name, but I am, I hate being called Dan, and it reminds me of when my parents are pissed off, which I probably shared with you as well. Uh, and it, I'm, I'm, I'm literally Dan nowhere on the internet, like I'm Daniel or [00:16:00] Danny, a hundred percent of the internet.

Uh, and so many people call me Dan, which I find like incredibly interesting. 'cause I would never, I would never call you Amy, you know, like shorten and just hope for the best. So. Great. Yeah, that is good advice. Do your, do your homework. Um, I'm curious to talk, we'll, we'll do positive and negative. Uh, in the vein of agencies though, can you think of a really great agency experience you've had in the past and what made it so great?

There's actually a lot of really great agency experience. You're, you're too po, you're too positive. Bu tests, too much positivity here. You know, I'm, I'm normally looking at like, commiserate. We, we cry a little here. You know, you've got, you've got too much positivity today. This is great. You, you know that that's because I'm surrounded by amazing animals.

And that's the, that is the big, well you should use this as an ad. Like seriously, they bring you so much joy, um, that, you know, it inspires me to become better, a better human being. Um, um. Uh, and [00:17:00] speaking of creative agencies to, or like agencies in general? I think, um, because we're not actively looking for a partner, I'm, I'm always very upfront about that, that, you know, I don't have an active requirement and I wanna be cognizant of everybody's time.

Meaning if you need to convert somebody, which I completely understand, um, if that needs to convert. Today, um, or in this quarter, uh, this is probably not the best time to chat. Um, but I'm always happy for a conversation because I always like to get to know the human behind it. Um, I think more that now more than ever, um, a positive experience with an agency involves a genuinely good person because I think.

Everything else you could work out. If you decide that this person is a truly good human being, a smart one, just like most, but what [00:18:00] makes them stand apart is that if, are you genuinely good? Are you gonna be honest with me? Are you gonna be strong enough to tell me when I'm wrong or when my idea is shit or, oh.

Well, yeah, you can, you can say whatever the fuck you want here coming, you know? Amazing. Well, but you know what I mean, like, it, it depends really on the, on the person. Um, so you're, you're, you're, you're preaching to the choir here. I have to remind agencies all the time when they tell me how wonderful their agency is, about how many of their clients are like, being held together by a piece of duct tape and like one human being in that agency that people like the most.

And they, they're, no, no, it's all this other stuff. I'm like, it, it helps. And of course it counts, but like that one person is why, like these seven accounts are here. So, yeah. Um, but I also feel like it, it's a hit or miss, right? Because like let's say even at a small agency, if you just happen to catch that one person from that agency that just.[00:19:00] 

Doesn't care enough right to be present. Um, then your experience with that agency will be bad out the gate like you, like you, for whatever reason, experience the one person that is so aggressive on the sale without necessarily listening to the client. Then your experience with that agency is already bad.

Um. Forever or like until that opinion has changed by some other brilliant human that happens to work at the same agency. So, um, it's, it's always people first, and people move so much these days too. So I feel like, um, a positive agency experience is one that has good people and that's not just obsessed about the win.

Uh, which again, I completely appreciate because like a winning attitude I think makes for a good CMO. But, um, I don't know, [00:20:00] like people who are just. Good. Yeah. You wanna work, you wanna work with people who are smart and give a shit about you and your business and your career path and all that. That's why like I, my unpopular opinion is like the work is the price of admission.

You know, like you, there's a lot of people who do good work, but you wanna work with people who make your lives easier and you look forward to like doing business with. So, uh, yeah, I couldn't agree more. Uh, I'm actually interested if you have a specific negative. An agent not, not necessarily affected just over your career, you know, of a negative agency experience you've had and what made it, uh, not so, not so, uh, rosy.

Um, I, I distinctly remember one. Agency that I, I, I attend a lot of conferences, like industry conferences, um, especially like even smaller roundtables for CMOs. Um, and there's one agency that I so wanted to support just conceptually on paper. [00:21:00] I want to support you in any way. Like even if it is not through me giving you business, like I'm happy to connect you with people who might be in the market for somebody.

Um, and I, and I ask for like common courtesies, like being on time, being responsive, um, and they just kept on failing at that. Like, how is it that I am more present when you schedule a call like. DI don't know this, this particular agency just di disappointed me because, um, they just weren't respectful of my time and the few opportunities that I gave them to actually win or actually.

I, I, I was gonna say in the opportunities that I gave them to win me over, but they already won me conceptually, what I really wanted to know is like, how could I better support you? Like, [00:22:00] what are your capabilities so I could better recommend other brands that are in market for your services? And they, um, they just failed.

And uh, that was disappointing for me because I wanted them to win. Like I, I was all for it. Um, it had nothing to do with the actual work. Uh, zero to do with the work. It's really just, uh, being respectful of everybody's time and saying, if you're gonna be there a certain time, be there and be present.

Right? Like, don't be looking at email and like, I see you like texting or using, looking at your phone. Like that's kind of, it's just disrespectful. Um, when agents, when I take on new agencies and they ask like, you know, what makes me send business to particular agencies or things like that, I think they think, and they brought it up, you know, that I, of course I care about the work, but if a, like if I, again, if I sent you agencies, [00:23:00] right, and you told me, oh, like I didn't like the creative, they showed me as an example or something, I'd be like, okay, well, like creative's, really hard, creative, subjective.

If you told me like they were three minutes late to the call, I'd kill 'em. I'd never send them. I'm being serious. It would keep me up at night. Yeah. For the next week. And I would never send them business. And I would have to kill them like there's no other option. 'cause that's, that's the easy stuff. I have to remind people how difficult it is to get in the room.

Some of these times you're there like you did the hard part, the things that people, again, I may be a psycho, you know when people are like, oh, it was only a minute late. Like you were still late. Oh, I told like, that's not, that's not good either. Like everybody's busy. Just show up. You know? But that goes both ways too.

Like I have to say, say, I mean a lot of. People on the other side aren't also as respectful. Like I, I come prepared. Like I feel like everybody should come prepared. If you agree to meet at any [00:24:00] particular point, you should also be prepared with what it is that you need. Like if I was meeting with an agency, I will already be ready with potential answers, um, on what they might need to, to help me, right?

Like, help me help you. Um, I agree. I agree. But they also, again, maybe I'm just more honest than others, they want your money. You know, like you have, you have the thing that they want, they want your money and business and logo and the things that come with it. So I'm not saying that CMOs and marketing leaders shouldn't be respectful, but I give them a little bit of grits, uh, on, on certain things.

Right. There are plenty of plenty of monsters and horror stories I hear. But to your point, like showing up on time should just be, and being prepared should just be like. The easiest box check on the planet. It's why I joke like agencies can't get out of their own way sometimes. Yeah. Right, right, right, right.

And I think honesty too, right? Like, I hate wasting people's time. So if, if it's [00:25:00] not gonna be a fit, let's just have that conversation and have a beverage actor, because just because the business can't happen today doesn't mean it can't happen ever. Right. Like there, there's like a lot of things that go into my mind when I'm meeting with people.

'cause I've been on the agency side too and I know what that's like to get people who are so non-responsive and who gives you last minute things like it, you know, we need to be all setting each other up for success. I feel like there's so much. You know, challenges already. That would be nice. What are, uh, what are you most excited about in the marketing space at the moment?

You know, I'm, I'm very excited about a time where technology can be leveraged to give me truly personalized everything. Um, and what do I mean by that? And there's, I, I'll double [00:26:00] click on that, on leveraging technology. Uh, the after, but like, I think in the future, I, I'd love truly personalized, but non-intrusive marketing.

Um, if you are a dog mom in la, uh, with a small dog, um, small senior dog, I, you should be served, um, content services, products that service your needs right now. Um, and throughout the years, as your needs change, as your puppy grows into a senior, going to senior needs, I, I'd love for a time to come wherein I'll only be served things that are relevant to me.

And when that animal crosses the rainbow bridge that, you know, they would be respectful of the grief that comes with it. Um, so truly personalized, but non-intrusive. It's. [00:27:00] I, I get it. It's, it's, it's extremely expensive. It's cumbersome. It's so complicated to do personalization at scale. Um, but which is why when you leverage technology that makes it a little bit easier and the humans can focus on the things that can be replicated by technology or ai, which is empathy and connections and telling that story, right?

Like finding, um, certain. Points, um, of connection that I think, um, make, make a huge difference, especially at the time that it's happening. So that's the first one I'm most excited about that. 'cause I think now more than ever it is possible. Um, it's still not happening, but, but hopefully soon enough I'm gonna stop.

Sure. I mean, I still keep getting served. I was joking about it with my partner. Um, I keep getting served cat, [00:28:00] um, videos, which, I mean cat products, which is not necessarily a bad thing because it's cute and it's amazing, but all I can think of is like, oh my God, this is wastage. Like, I, I feel bad for this company.

Like there was one company that kept on serving me ads. I actually, and I knew them. I was like, dude, you keep on serving me. Cat stuff, which I don't have. That's, that's a waste. Those are like hundreds of wasted impressions on me. Um, and I imagine that that keeps on happening. Um, hopefully, um, at some point, you know, that that won't be the case.

Um, and I'm most excited about the positive things that AI could bring, um, into the pet space. Um, I was at a conference, I was just at a pet innovation conference and. Somebody asked me what I'm most excited about AI to do, and I said, it would be absolutely [00:29:00] amazing and I would pay good money if AI could actually translate thoughts of my dog to me.

Um, and not just thoughts, but like physical state, I think we're in the early stages of it, like reading signals like winces. Uh, body movement gates. Um, uh, I, I'm excited for what AI could do in terms of bridging that communication gap between animals and, uh, humans. I mean, that would be awesome. It's an exciting part for me.

I love it too. What, uh, on the opposite end of the spectrum, what keeps you up at night or stresses you out from a marketing or business standpoint? Um, finding good people I think is, um, quite possibly the hardest. Um, it, it keeps me up because at the very [00:30:00] core of it, it's always about people. Um, when I was managing a women's platform back in Asia and um, I had to manage teams in different countries, so obviously you can't be there on site.

All the time. So I was like cycling through different, um, markets because I had to be in different markets every, every month, um, at that time, despite me being, um, absent, um, or, or teams. Still probably grew the quickest, um, and the most efficient in the same amount of period where other markets had a full-time person managing them on site.

Uh, and I think that's because you choose right people that could flourish in that environment at that particular time. So what keeps me up? At night today is [00:31:00] actually finding those people that, um, have aligned goals with mine that can operate independently, um, because we're all adults, um, and actually truly want to work on the things that we're working on.

Um, because again, I think purpose and values. Play a huge part in the success of anything. Um, if you find the right people to do the kind of work that matters, um, it makes it easier to achieve the kind of success that you wanna achieve. I love that, and it's hard to find good people. I, uh, I totally agree.

There's so many people looking for work, uh, which makes it, of course, harder to find what you're looking for as well, which is, you know, an unfortunate, uh, byproduct of that. Um, we'll finish with a couple fun ones. Uh, what was your very first job? I was a reporter for, um, a newsroom in Asia. That was, that was [00:32:00] my first job, and my first interview was with the president of the country.

I wasn't gonna say that. I wasn't gonna insult you by saying you have a face for radio, but you have a very like, um, soothing, uh, very like news. I'm being serious. Like news, news, delivering voice, I would say. So that checks out. Daniel, you're so kind, which is why we are friends. This is why, this is why I'm good at what I do.

Everybody loves a compliment, you know? But yeah, so that was my first job. Yes. That's good. I was gonna say, how is that translating into what you do now, but clearly in communicating, uh, as well as you do, would be, I presume your answer. And storytelling. Well, being genuinely interested in stories, I think is a, is a big, big, big part of truly understanding, um, and obsessed with the customer, the client, your partners.

I think that that just translates today. I love it. Uh, my actual favorite question I ask everybody, what would [00:33:00] your final meal be if you could have one meal? Ooh. So the food itself, I mean, there's so many delicious food, right? Like, got it. You got a good, you gotta pick a final meal. You can make a weird combo or whatever you need to do, but, you know, um, a good steak would fall, gr probably would be a good meal.

Okay? But not just the food, though. A final meal should be an experience. So it's totally fair. Who, who you have that with and where you have it with. Okay. I think matters more than anything. I like it. That's a very, uh, very diplomatic answer there. Uh, and my fi my final question, who is somebody who inspires you personally, professionally, or both?

Um, I have to say my dad. My dad, which I think I also told you, um, in person, like I think I live my life every day in the hopes of one day being worthy of being called his daughter because he's such an [00:34:00] amazing human. Being and who I am, I hope will be a celebration of everything that his, he's taught me throughout the years.

He was a successful pharma executive who was still ever present, um, in my life and my brother's life. So he inspires me to a good human. That's amazing. Um, before we wrap up, anything you want, uh, the, the millions out there listening to, uh, to check out from Petsy? Anything new coming out? Anything you wanna direct people to?

Well, I just wanna encourage everybody to rescue animals if they can. There's so much joy in finding, um, the right animal that. It matches your personality. So I encourage everybody to celebrate the human animal bond. Love it. Thank you so much for joining Omni Tess. And, uh, yeah, can't wait to, uh, see more from you and Petsy.

[00:35:00] Likewise, Daniel. Thank you much Happy holidays.