Extra! Extra! Get Ready to Dive Deep Behind the Headline with ITI Bulletin Editor Radhika Holmstrom in this Unfiltered, Unapologetic Podcast Interview!

Extra! Extra! Get Ready to Dive Deep Behind the Headline with ITI Bulletin Editor Radhika Holmstrom in this Unfiltered, Unapologetic Podcast Interview!

In this week's episode I chat with Radhika Holmstrom, editor of the widely read ITI Bulletin journal. It's a jolly good rag so do grab a copy and have a read.  

Here are some notable nuggets from our wide-ranging conversation:

• Everyone is edited with at least a few tweaks to the copy in line with house style
• Flow and structure are also important for a sequential, coherent argument
• Good copywriting is a fine art tailored to the specific readership at issue
• Copywriters must always beware that commercial bias doesn't seep into the copy

Please enjoy!
https://www.buzzsprout.com/2025705/episodes/13706141

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