Raising Private Money with Jay Conner
Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through.
Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you.
Welcome to The Private Money Show with Jay Conner, where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible?
Each week, Jay Conner—the Private Money Authority—shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years.
In every episode, you’ll learn:
- How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders).
- Strategies for creating consistent deal flow and turning your investing business into a reliable source of income.
- How to structure deals with private lenders and create win-win relationships that benefit everyone involved.
- Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money.
This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success.
Why Listen to This Show?
Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it.
If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others.
This is your moment. This is the Private Money Show.
Tune in now, and let’s get started.
Raising Private Money with Jay Conner
How This One Marketing Tactic Helps Real Estate Investors Capture Motivated Sellers
In today’s rapidly digitalizing world, the power of content marketing combined with direct response methods is redefining how real estate investors can attract more leads and thrive. This blog post explores the key insights from the insightful conversation on the Scott Paton Podcast episode featuring Jay Conner and Josh Culler.
**Understanding the Marketing Mix**
Jay Conner starts by emphasizing the necessity for real estate investors to grasp their numbers, particularly cost per lead and conversion. Investors must measure the ROI of marketing campaigns such as direct mail, outbound calling, and Facebook ads. However, Josh Culler introduces a pivotal strategy - content marketing, which contrary to direct response marketing, isn't about hunting for leads but fishing for them with valuable content that attracts motivated leads proactively seeking a solution.
**Content Marketing: A Magnet for Motivated Leads**
Content marketing serves as a beacon for highly motivated leads. When a potential seller is motivated, typically in the wee hours, frustrated, or seeking answers, they turn to Google. If your content resonates with their query, it enhances your credibility and chances of conversion. As Josh articulates, the smart mix of content marketing and advertising amplifies success in real estate marketing.
**Video Marketing: The Art of Simplicity and Relevance**
Josh’s approach to video marketing is refreshingly simplistic. Focus on the message rather than the production, using tools readily at your disposal, like your smartphone. By answering common questions from your target demographic and nurturing relationships with valuable content, you can position yourself as a go-to resource. Moreover, repurposing video content for SEO amplifies the reach and effectiveness of your digital marketing footprint.
**Delegating to Professionals: Scaling Your Marketing Efforts**
Delegation is a recurrent theme. Josh underscores the importance of entrusting marketing tasks to professionals who specialize in making your life simpler. With services like video content editing, strategy sessions, and marketing plans, experts can handle the heavy lifting, ensuring investors focus on what they do best—investing in real estate.
**Discovering Your Marketing Superpower**
The conversation culminates with a personal touch, where Josh reveals his superpower — understanding human behavior and problem-solving. This philosophical admission speaks volumes about the values driving his strategies: a relentless pursuit of 'why' and a focus on forming genuine connections.
As affirmed by Jay towards the episode’s close, integrating both direct response and content marketing is paramount. It is not about replacing one with the other but using both synchronously to be found by your ideal client. The synergy between the two creates a comprehensive marketing system poised to attract, educate, and convert leads into loyal clients.
Dive deeper into content marketing and give your real estate business a competitive edge. Visit Josh Culler's website at www.cullermedia.com for more insights and assistance in marketing your real estate venture.
“ When Motivated Sellers Are Looking For Deals You Better Be Ready To Capture That Lead, That’s Where Content Marketing Serves You Well.” - Josh Culler
10 Lessons Learned From This Episode:
- 'Cost Metrics':
- Knowing your cost per lead and conversion is crucial for effective social media marketing in real estate.
- 'Hunting vs. Fishing':
- Direct response is like hunting for leads; content marketing is more like setting bait for hungry, motivated leads.
- 'Motivation Matters':
- Content marketing should target motivated leads, providing solutions they seek&