Raising Private Money with Jay Conner
Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through.
Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you.
Welcome to The Private Money Show with Jay Conner, where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible?
Each week, Jay Conner—the Private Money Authority—shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years.
In every episode, you’ll learn:
- How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders).
- Strategies for creating consistent deal flow and turning your investing business into a reliable source of income.
- How to structure deals with private lenders and create win-win relationships that benefit everyone involved.
- Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money.
This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success.
Why Listen to This Show?
Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it.
If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others.
This is your moment. This is the Private Money Show.
Tune in now, and let’s get started.
Raising Private Money with Jay Conner
Generating $50M Annually with Real Estate Digital Marketing Expertise
The digital age has transformed the real estate industry, opening new avenues for investors to find those all-important motivated sellers. In a recent episode of the Raising Private Money Podcast, digital marketing expert Brandon Bateman, founder of Bateman Collective, joined host Jay Conner to discuss effective strategies for real estate investors. Specializing in online lead generation, Brandon's insights reveal tactics to allocate budgets and target geographic areas to maximize return on investment (ROI) through Pay-Per-Click (PPC) campaigns.
Crafting Budget Strategies for PPC Campaigns
Underpinning any successful digital marketing initiative is a sound budget strategy. According to Brandon, it's vital to consider budget allocation over a six-month period to allow PPC campaigns sufficient time to optimize and gather meaningful data. He warns against high budgets over short timeframes and suggests sustainable investments for at least half a year. Market size plays a crucial role, as smaller markets may not require hefty budgets, and overinvestment can lead to inflated ad costs. Brandon's company tailors its approach based on client goals, recommending specific channels like Google and Facebook to dovetail with market performance.
The Role of SEO in Long-Term Lead Generation
When it comes to long-term growth, Search Engine Optimization (SEO) stands out as a strategy with potentially the best ROI. While SEO leads aren't instantaneous like those from PPC, they are earned through diligent optimization and can prove highly valuable over time. Jay Conner and Brandon delved into this, discussing the patient, strategic game of SEO and how it fits into a diversified marketing strategy for real estate investors.
The Power of Data-Driven Decisions
Bateman Collective's success hinges on a data-driven approach. The company shuns predictions, instead making marketing decisions based on real-world channel performance. This empowers clients to invest in digital marketing without guarantees of a specific number of leads—an approach divergent from the pay-per-lead model, but one that can build more sustainable long-term growth. Clients typically start with monthly investments ranging from $3,250 to $15,000, scaling as required, and these budgets are tailored to the client's objectives and the market conditions.
Navigating PPC and Pay Per Lead
PPC campaigns enable businesses to directly own their data and strategy, a contrast to buying leads from third parties. Brandon underscores that while pay-per-lead might tempt with its simplicity, the quality of leads can differ drastically, and it doesn't grant the control or data ownership that PPC offers. Moreover, utilizing PPC correctly demands specific expertise, leading many businesses to consider outsourcing this aspect of their marketing.
The Art of Lead Generation and Campaign Optimization
PPC, pay-per-lead, and SEO have distinctive roles in marketing, depending on the needs and goals of a business. For those looking to generate motivated seller leads through digital channels, it's crucial to employ the right tools and techniques. Bateman Collective's service suite includes ad creation, targeting, budget management, and leading up to the point of lead generation. After that, the client takes over. This synopsis also hints at optimizing campaigns based on lead feedback, ensuring continuous improvement in lead quality.
Channel Selection: Google vs. Microsoft vs. Facebook
The conversation with Brandon Bateman highlighted the importance of selecting the right platform for PPC campaigns. Google reigns supreme in volume, but Microsoft platforms like Bing offer cost-effective alternatives with lower volume. Facebook's targeting capabilities allow for reaching a broad audience and can be compared to moder