Raising Private Money with Jay Conner
Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through.
Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you.
Welcome to The Private Money Show with Jay Conner, where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible?
Each week, Jay Conner—the Private Money Authority—shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years.
In every episode, you’ll learn:
- How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders).
- Strategies for creating consistent deal flow and turning your investing business into a reliable source of income.
- How to structure deals with private lenders and create win-win relationships that benefit everyone involved.
- Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money.
This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success.
Why Listen to This Show?
Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it.
If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others.
This is your moment. This is the Private Money Show.
Tune in now, and let’s get started.
Raising Private Money with Jay Conner
From Digital Marketing to Private Money: Automate Your Real Estate Investing
In the latest episode of the Raising Private Money podcast, Jay Conner, the Private Money Authority, embarked on an illuminating discussion with Jason Wright. Wright, a seasoned expert in digital marketing automation, shared his journey and deep insights into automating the capital-raising process—a vital skill for real estate investors looking to scale their business. Drawing from his experience working with 185 different capital raisers, Jason dissected the intricacies of building relationships and expanding one's network for automatic capital generation.
The Genesis of a Digital Marketing Expert
Jason Wright’s foray into digital marketing automation began serendipitously. Initially unaware of what capital raising entailed, his work with an early capital raiser led him to a burgeoning niche that lacked robust automated solutions. As opportunities mingled with curiosity, Jason's proficiency grew, enabling him to craft solutions to meet the capital-raising community's unique needs.
Diverse Asset Classes: One Size Does Not Fit All
Wright elaborated on the broad spectrum of asset classes his clients worked within. While multifamily units, self-storage, and RV parks are commonly associated with capital raising, the field is expansive. Single-family homes, hotels, car washes, and even almond farms have found their way into syndications. Jay Conner’s experience further highlighted the versatility within the field, reflecting on his history of single-family home investments.
Building Relationships: The Heart of Capital Raising
Automating the capital-raising process begins with understanding where potential investors can be found. Wright emphasized that LinkedIn remains the preeminent platform for accessing networks of accredited and non-accredited investors. Organic relationships, often built through personal networks, play a crucial role, though online avenues like YouTube, Facebook, and Instagram are also significant.
However, according to Wright, nothing trumps the efficacy of face-to-face interactions. In-person meetings, though less scalable, foster deeper connections. Once these connections are made, nurturing them through email marketing becomes paramount.
Crafting an Automated Marketing Funnel
Leveraging email lists is the cornerstone of Wright's automation strategy. On joining an email list, prospective investors enter a well-orchestrated sequence of communications. The process, often initiated by capturing a new lead through various forms on a capital raiser’s website, focuses on value-based engagement.
Stage 1: The Welcome Series
This initial series, known as the "Welcome Series Automation," introduces new contacts to the capital raiser's story, wins, and value proposition without pitching any investments. This phase is akin to the dating phase in a relationship—laying the foundation of trust.
Stage 2: Education and Engagement
Subsequent automated sequences provide deeper educational content about the investor's operations and motivations. Communication shifts from pure storytelling to nurturing curiosity and interest in the investment opportunities ahead.
Stage 3: Call to Action
After roughly a week, the automation includes a call-to-action, often encouraging the prospect to book a call and delve deeper into potential investment opportunities. It's a meticulous journey designed to transition a cold lead into a warm prospect.
The Power of Multi-Modal Communication
While written emails form the core of the communication strategy, Wright utilizes varied formats, including videos, text messages, and even ringless voicemail drops. Engaging on multiple fronts increases the chances of maintaining top-of-mind awareness, which is critical in a market inundated with continuous marketing content.
Achieving Hig