How Jason Lassiter Raised $1.5 Million in Private Money for Real Estate Deals

In the real estate investing world, few strategies are as empowering—and potentially lucrative—as flipping with private money. In a recent episode of "Flip This Town," veteran investor Jay Conner sat down with Jason Lassiter, a successful real estate entrepreneur, to share actionable tips for building your business using private funding. Here’s a summary of their conversation and why private money might be the creative spark your local real estate market needs.

What is Private Money—and Why Does It Matter?

Jason Lassiter began by defining private money simply: it’s funding that comes from individuals, not banks or hard money lenders. Private investors—often friends, family, or local connections—lend their money for your real estate deals, earning a return secured by real estate collateral.

"The agility that private money gives you in this market is powerful," Jason noted. Unlike traditional lenders with stringent requirements and long paperwork trails, private lenders can provide speed and flexibility. This allows investors to swoop in on deals that others might not be able to close.

In Your Backyard—Opportunities are Everywhere

Jason emphasized that you don’t have to move to a big city or hot market to take advantage of private money lending. In fact, there are undervalued properties to flip in every town, big or small. The crucial first step is identifying what Jason describes as the "hidden gems"—properties often overlooked due to cosmetic issues or outdated marketing.

"When you’re using private money, you can move fast," Jason said, "and sellers appreciate that, especially in smaller markets where good buyers are hard to find." Swift, cash-based closings put you ahead of the pack, especially in competitive neighborhoods.

Building Your Private Money Network

Jay Conner and Jason discussed that often, potential private lenders are in your everyday circles—they just don’t know how they can help (and benefit!).

"The number one thing is just letting people know what you do," Jay advised. Start having conversations: Share at local meet-ups, church groups, or even social media that you help people earn great returns, secured by real estate.

Jason added, "You’d be surprised—neighbors, dentists, business owners—they all might have retirement accounts or savings that aren’t earning much. Once they trust you, these can become great sources of private loans."

A key point is to keep things professional. Outline a simple deal structure, provide transparency, and ensure their investment is secured and insured. Over time, as you develop a track record, referrals will flow your way. As Jason put it, “Integrity and communication are the secret sauce. You have to deliver every time.”

How to Structure the Deals

Every private money arrangement needs clear boundaries. Jason likes to keep it simple: agreements are usually secured by the property (via a note and mortgage or deed of trust), and the lender earns a fixed interest rate, often paid when the property flips. Terms vary, but the focus is always on win-win scenarios—reasonable rates for the lender, with enough margin left for a profitable flip.

Jay and Jason explained that clarity is crucial. Lay out timelines, exit strategies, and backup options—with private money, reputation is everything. As your investors succeed, they’ll want to invest again (and will bring friends along).

Flipping With Confidence

Jason’s parting encouragement? Don’t let a lack of bank financing stop you. In any town, there’s “hidden money” waiting to work for you, if you leverage relationships and communicate well. Confidence, transparency, and consistency are your best tools for building a private money network and growing your flipping business.

Flipping houses with private money isn’t just about real estate—it’s about community building, providing value, and creating local wea