Raising Private Money with Jay Conner
Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through.
Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you.
Welcome to The Private Money Show with Jay Conner, where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible?
Each week, Jay Conner—the Private Money Authority—shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years.
In every episode, you’ll learn:
- How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders).
- Strategies for creating consistent deal flow and turning your investing business into a reliable source of income.
- How to structure deals with private lenders and create win-win relationships that benefit everyone involved.
- Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money.
This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success.
Why Listen to This Show?
Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it.
If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others.
This is your moment. This is the Private Money Show.
Tune in now, and let’s get started.
Raising Private Money with Jay Conner
The Truth About Self-Directed IRAs: Maximize Retirement Wealth Beyond Wall Street with Carter Lane
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In a candid and eye-opening episode of the “Raising Private Money” podcast, Jay Conner welcomes Carter Lane, CEO and founding partner of Unified Wealth, to share powerful insights about self-directed IRAs and why they’re a vital tool for anyone seeking true control over their financial future.
For too long, conventional wisdom about retirement has convinced everyday investors that Wall Street knows best. Most Americans place their faith—and life savings—in traditional vehicles like IRAs and 401(k)s, trusting that stock market growth and a menu of mutual funds will be enough to secure a comfortable retirement. But Jay and Carter challenge this narrative head-on, urging listeners to rethink the risks and question who really benefits from the status quo.
Carter Lane brings more than two decades of real estate and private investing experience to the conversation, but his passion for this mission is deeply personal. After witnessing his own mother lose her retirement savings in the financial crash of 2008, Carter made it his mission to protect others from a similar fate. He has since helped thousands of investors move more than $100 million into self-directed retirement accounts, empowering them to invest in what they understand—like real estate, private lending, and other tangible assets.
Jay Conner reflects on his own journey, explaining how the 2008–2009 banking crisis abruptly cut off his access to traditional financing. This forced him to uncover the world of private money and, more importantly, the unique advantages of self-directed IRA companies. These experiences frame the day’s discussion: What exactly are self-directed IRAs, and why are they an essential tool for anyone who wants to build wealth outside Wall Street?
Carter lays out the basics for those new to the concept. A self-directed IRA is a qualified retirement plan—just like a traditional IRA or 401(k)—but with an important difference: The account holder is in control. Instead of being limited to a strict list of stock-based investments, individuals can roll existing retirement funds into a self-directed IRA and invest in a much broader range of assets, such as real estate, private notes, and more. This control allows for greater diversification and returns, all while maintaining the same tax-advantaged status as conventional accounts.
The podcast discusses why so few people know about these options. As Carter explains, the self-directed IRA has actually been part of the tax code since the 1970s, but large brokerage firms and financial advisory businesses have little incentive to promote it. Traditional custodians don’t profit when their customers move funds into self-directed accounts, so they rarely educate their clients about them. Jay observes that most investors, even savvy real estate professionals, only discover self-directed IRAs when someone takes the time to educate them about private lending.
The conversation makes it clear that relying exclusively on Wall Street comes with hidden costs. Not only do investors give up control, but they are also subject to significant management fees, which Carter points out can erase as much as 63% of total gains over the life of an account. More importantly, market swings beyond an individual’s control can destroy carefully built savings overnight.
Transitioning to a self-directed IRA, however, is remarkably straightforward. Carter Lane’s firm helps clients roll over funds from other retirement plans—whether an old 401(k) or a traditional IRA—into a new account that’s attached to a checking account, providing what he calls “checkbook control.” This means clients have direct access to their funds for investing, without middleman approval or extra fees. The only IRS limitations are investments in collectibles and life insurance, leaving investors free to pursue real estate, notes, or any asset they believe in.
For high-level real estate investors and business owners, Carte