Raising Private Money with Jay Conner
Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through.
Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you.
Welcome to The Private Money Show with Jay Conner, where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible?
Each week, Jay Conner—the Private Money Authority—shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years.
In every episode, you’ll learn:
- How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders).
- Strategies for creating consistent deal flow and turning your investing business into a reliable source of income.
- How to structure deals with private lenders and create win-win relationships that benefit everyone involved.
- Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money.
This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success.
Why Listen to This Show?
Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it.
If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others.
This is your moment. This is the Private Money Show.
Tune in now, and let’s get started.
Raising Private Money with Jay Conner
Navigating Private Lending: Tips for Real Estate Investors from Jay Conner and Mike Zlotnik
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Credits to:
https://www.youtube.com/watch?v=QmqJVUKLl3A
“300: Private Money vs. Hard Money: The Secret to 8% Funding for Real Estate Deals - Jay Conner”
https://www.youtube.com/@TempoInvestments
In a recent episode of the Raising Private Money Podcast, Jay Conner, the Private Money Authority, sits down with Mike Zlotnik and talks about the most important aspect of elevating your real estate business: Private Money.
Their discussion offered a wealth of actionable strategies for both novice and seasoned real estate investors seeking to unlock the power of private capital — without ever feeling like they’re selling or begging for funds.
The Abundance of Private Money
Jay Conner highlighted a remarkable trend: there is more Private Money available today for real estate deals than ever before. According to Jay, “People don’t know what to do with their money.” Many individuals are searching for new opportunities to put their capital to work, whether it’s investment capital or funds rolled over into a self-directed IRA.
While some sectors, particularly commercial real estate and multifamily, have experienced difficulty accessing capital due to recent market resets, Jay noted that his area — single-family homes in Eastern North Carolina — has been flush with private lending opportunities. He attributes this difference primarily to asset class and market dynamics.
The Power of Education
Jay attributes much of his success to his role as an educator. None of his 47 private lenders had ever heard of Private Money lending before he introduced them to the concept. Jay emphasized, “We take on the philosophy of being an educator... None of them ever heard about this world until we started educating them on what it is, how they can get high rates of return safely and securely.”
Instead of pitching or selling investments, his approach centers on teaching prospects about the benefits of Private Money, comparing returns to typical bank accounts or CDs, and explaining the security provided by real estate-backed loans.
Where to Find Private Lenders
Jay outlined three main “buckets” for sourcing private lenders:
- Your Warm Market: Friends, acquaintances, coworkers, CPAs, real estate attorneys, and even your dry cleaner could all be potential lenders. Professionals often serve as “gatekeepers” and can become great referral sources.
- Expanded Warm Market: Jay recommends joining local networking groups like Business Networking International (BNI), where members actively seek to refer business opportunities to one another. He credits millions of dollars raised to these connections.
- Existing Private Lenders: These are individuals who are already comfortable with lending against real estate, often seeking higher yields than typical retail investors.
The Non-Selling Approach: Diagnose Before You Prescribe
A critical takeaway from Jay’s method is never to “sell” Private Money. Instead, he advises that you diagnose whether someone could benefit from what you offer — before you mention your program. For example, his favorite conversation opener is: “With what’s going on in the investment markets these days, what are you investing in, if anything, that’s giving you a high rate of return?” Depending on their response, Jay determines if it makes sense to share more about Private Money lending.
Building Trust and Keeping It Simple
Both Jay and Mike agreed: building trust is essential before you can ever raise a dollar. Authority, expertise, and credibility need to be established upfront, and all communications should be straightforward. “A confused mind always says no,” Jay pointedly remarked.
Exclusive Tools and Education
Jay Conner also provides additional resources for those interested in learning his system:
- Private Money Conference: A three-day, hands-on event covering everything from raising capital to selling homes and automating your business.
- Script Collection: Free downloadable scripts for initiating conversations with potential lenders.
- His Book, “Where to Get the Money Now”: A national bestseller walking readers through Jay’s step-by-step process.
Fast-Track Selling: The Three-Day House Sale
For investors worried about getting stuck with unsold properties, Jay describes his rapid-turnover “one-hour sale” for single-family homes using lease-purchase exits. This approach brings in dozens of prospective buyers, creates a sense of urgency, and often sells the property within three days.
Final Thoughts
Raising Private Money isn’t about aggressive pitches. It’s about relationships, education, and offering a solution to someone’s problem — namely, the need for secure, high-yield investments. Whether you’re brand new to real estate or ready to scale, Jay Conner’s principles offer a trusted roadmap for unlocking private capital and turning deals into profit.
For more resources or to reach Jay directly, visit https://www.JayConner.com.
10 Discussion Questions from this Episode
- Jay Conner highlights that now there is more Private Money available for real estate than ever before. What factors do you think are driving this abundance of private capital?
- The conversation distinguishes institutional money, private lenders, and hard money. What are the primary differences and pros/cons for borrowers in each category?
- Jay emphasizes the importance of educating potential private lenders. How does becoming a “Private Money teacher” help in raising funds without directly asking for money?
- Mike Zlotnik mentions that while Private Money is plentiful in single-family investments, it’s harder to raise for commercial and multifamily deals. Why do you think investor sentiment differs between these asset classes?
- Jay Conner’s strategy involves diagnosing a potential lender’s needs instead of pitching immediately. How can this diagnostic approach improve your capital-raising conversations?
- What are the three main categories where Jay finds potential private lenders, and how might you leverage each in your own network?
- The episode touches on building trust and relationships before ever asking for money. Why is this foundational when working with private lenders, and how can new investors establish this trust?
- Jay describes using private lender luncheons as a strategy for efficiently presenting to multiple prospects. What are the key elements that make this approach effective?
- The concept of “confused mind always says no” is discussed when presenting investment deals. What steps can you take to ensure your offerings remain simple and clear to potential lenders?
- Jay explains his method for selling houses quickly using lease-purchase options and short, high-energy events. Do you think this approach could be replicated in different markets, and what potential challenges might arise?
Fun facts that were revealed in the episode:
- Jay Conner Has Worked with 47 Private Lenders
Jay Conner and his wife Carol Joy have partnered with as many as 47 individual private lenders—none of whom had ever heard of Private Money investing before Jay educated them about it. - BNI Membership Helped Raise Millions
Participating in Business Networking International (BNI), a business networking group, has helped Jay Conner secure millions of dollars in funding through referrals from fellow members looking for higher returns than what banks offer. - Jay Raised Nearly $1 Million at a Single Lunch Event.
Jay once raised $969,000 at just one private lender luncheon, where he presented to a group of about 20 potential lenders over a meal, showcasing how Private Money lending works.
Timestamps:
00:00 Educating investors on Private Money
03:49 Investor money stuck in bad deals
08:18 Expanding your business network
12:19 Discussing investment opportunities
15:57 Current state of capital raising
17:22 Investing in real estate yields
22:03 Real estate workshop overview
24:54 Helping with credit for homeownership
27:26 Changing habits for future success
Connect With Jay Conner:
Private Money Academy Conference:
https://www.ThePrivateMoneyConference.com
Free Report:
https://www.jayconner.com/MoneyReport
Join the Private Money Academy: