COVID happened last 2020 and caused a massive push for people to go online. Going online with your business has become successful even without a niche, but what comes after? Kendra Perry shares a cautionary tale about niching. Why is it so important to have a niche? After COVID, things shifted, and those businesses without a niche were only successful up to that point and are slowly declining. If you want to understand why Kendra strongly believes that having a niche is critical, tune in to this episode today!