Andrew Choi is the Founder & CEO of SuperNormal (www.supernormal.art) & General Partner @ Factorial Funds (www.factorialfunds.com). SuperNormal is the #1 top-selling web3 brand in Korea with >$100m in volume traded, and with celebrity holders like Eva Longoria, Paris Hilton, Mark Cuban, Sergi Roberto, Android founder, and more. Factorial Funds has invested in top companies like Consensys, Coinbase, Robinhood, Affirm, and more. Andrew’s past work includes Tech Lead at Coinbase, Microsoft, Linkedin, & Snapchat. In this episode we discuss what SuperNormal understands about IP in 2023 that others don’t, the evolution from initial concept to a more expansive vision, the primacy of engaging one’s community in a cyclical loop, the investment thesis of Factorial Funds during the bear market, and much more.

Recorded Friday January 20th, 2023.