Antonio Garcia-Martinez is the Founder and CEO of Spindl (https://www.spindl.xyz). Backed by Dragonfly, Chapter One, Balaji Srinivasan, & more, Spindl is creating Web3's first real attribution system—so you can know where your users came from, what they're doing, and why. In this episode we chat about what attribution enables for analytics, communicating the value of marketing to crypto-natives, differences between building in web2 vs. web3 (and why web3 is simply more interesting), predictions for the future of crypto, reflections on which of his writings impacted him most (as a writer), and much, much more.

Recorded Monday July 31st, 2023.