Welcome to the Voiro Podcast. In this episode Kavita Shenoy (CEO, Voiro) is joined by Adtech enthusiast and Chief Architect, Anil Karat to discuss two major topics:

Topic 1: Monetising gaming and game streaming - The hosts discuss the following points:

• The state of monetisation in gaming and game streaming
• Different types of gaming audiences
• Advertising opportunities in gaming
• Immersive advertising in gaming
• InMobi’s report about growth in gaming advertising

Topic 2: IAB’s Supply path optimisation via SDA (Seller defined audiences) - The hosts discuss the following points:

• Is there a need for SDA?
• Technical challenges in creating SDA cohorts (mapping custom IDs)
• SDA vs. 3rd party cookies
• Google’s positive privacy pitch
• Perils of creating your own filter bubble
• Advertising and privacy: can they co-exist?

Google | Dmexco | Inmobi | Apple | Fortnite | Netflix | Rooter | Indian Dream | Podcast | Twitch | YouTube | Adgully | Gamezop

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