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An Entrepreneur's Guide To Bringing Main Character Energy To Their Personal Brand with Matt Lionetti

Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs

Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
An Entrepreneur's Guide To Bringing Main Character Energy To Their Personal Brand with Matt Lionetti
Oct 20, 2025 Episode 272
Kat Torre and Candice Carcioppolo: Personal Branding & Business Growth Experts

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If you’re an introverted entrepreneur struggling creating content, this conversation will feel like a deep breath. 

We are joined by real estate pro and content creator Matt Lionetti, whose honest humor and refreshingly real videos have made him a standout in real estate marketing

Matt opens up about how he transitioned from the brink of quitting to breaking records, showcasing how authentic storytelling can cultivate brand growth and a loyal following. He shares essential insights into how to build a personal brand that stands out in a crowded marketplace and how to turn your personality—not perfection—into your secret sauce. 

He also sets the record straight on why you don’t need a viral moment to build a strong personal brand and why ‘authenticity’ isn’t always what you think.

This conversation serves as a reminder that the most effective personal branding and marketing strategies come from being your true self—boldly and unapologetically. 

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Follow Matt On Instagram: https://www.instagram.com/matt.lionetti/

Work With Matt: https://mattlionetti.com/

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Episode Highlights:

00:00 – Episode Trailer
01:52 – Meet Matt Leonetti
4:44 –    The Un-Googleable Truth: Matt’s Untold Stories
06:21 – Building A Personal Brand That Broke the Rules (and Worked)
26:12 – Marketing That Builds Community
29:21 – Mindset, Momentum & Marketing That Feels Good
34:35 – Personal Branding and stay human—without losing your edge

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

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🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE