Bored of Your Own Content? The Personal Brand Hangover RX

Yes, being tired of your own content is thing. We know. We've been there! But what if we told you it could actually be a sign of business growth? 

In this episode of Not Nice, Clever, we unpack why brand boredom happens and how to refresh your personal branding and marketing strategy without ghosting your audience. 

We'll cover:

• How to tell “I’m bored” from “it’s time to pivot”
• A simple four-step refresh you can run this week
• Finding formats that match your energy (hello, fellow introverted entrepreneurs!)

Consider this your permission slip to try new things and build in public!

Want Even More Personal Branding and Marketing Tips & Insights?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

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• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

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Transcript

 Ever wake up, open your Instagram and feel completely over your own content, like you've become a broken record for your own business. What if feeling bored with your brand is actually a sign of growth and not failure? In this episode, we'll unpack why brand boredom happens and how to refresh your content strategy without ghosting your audience or burning it all down.

I feel this in my bones. In my bones, Candace it, and I love that we're talking about this because this was a topic, clever crew. We'll give you a peek behind the curtain. This was a topic that our producer, Corrine, put forth as an option for us to record on. And you know us. Like if we're not feeling it, we don't record.

If the topic is not in our lane, if it doesn't light us up, we don't do it. Well, this one guys, we both felt, and I think it's good that we're having this conversation because while we don't. I want you to like ruminate or fixate or be negative on it. I think naming what you're going through so that you can have clarity on what you're feeling and then a plan forward is super helpful instead of just pretending like everything's okay and you're still hitting the publish button just for the sake of hitting the publish button, right?

Yep. So I've definitely heard my clients say things like, I'm just tired of myself. I just keep saying the same thing over and over again. Um, what else do I say about this topic? Whatever it is that they teach on, they're like, what else can I say? What new angle can I take? Um, because I've, they feel like they've said it all already.

Here's a truth or a reframe. That's really helpful. Your audience, your followers, your email subscribers are not nearly as tired of your content as you are. You're just overexposed. And I think there's actually a bias in psychology. It's called spotlight bias, where you think everybody's looking at you and picking you apart and be like, oh my gosh, I'm so tired of hearing them and this and that.

It's not real. It's not real. You're just overexposed to you and you're zeroing in on that. So I think part of that is really freeing because then you know, you're not the only one that does it. Like you're not the problem. And I think a question that our clever crew might have. How do you know the difference between being bored of your content and genuinely needing to pivot in your content?

Well, I am so glad that you asked Kat, because you know me. I love a great framework. You do. And so, you know, I came up with four things to help the clever crew through a moment like this. So number one, this is, you first wanna get clarity. So I call this the mirror test. Does your message still reflect who you are and where you're going?

Hmm. You have to ask yourself that because maybe you've grown, maybe you have new information, new goals. Maybe your audience has shifted because now you had have a lot more experience and you're working with people who have more experience as well. Right? So if those things are true. Then you might need to make some changes.

Um, you might be uninspired because it's, your message is outdated or you've just outgrown that level. So I'll give you an example for my own brand. I used to work with people who were new real estate agents who were trying to make their first a hundred thousand dollars in real estate. Now I'm not working with agents at that level anymore, and so people at the level that I'm now working at have different problems than a brand new agent would have.

So I'm not talking about the same. Types of experiences that a new agent would have. 'cause that's not who I work with anymore. Mm-hmm. And, and things have shifted over the last six years of doing this. Right. So if you are feeling like it's the message you're sharing no longer matches your current level of experience or where you're going, that's a little bit of a red flag.

A sign Yeah. To pay attention to. No red flags here. We love you clever crew, but there are yellow flags where we need to pay attention and adjust. Second thing is an audience check. Basically, is this still relevant? And the way you're gonna know that is how people are engaging. Are you getting those dms?

Are people liking your stories? Are they commenting? I know commenting is happening differently lately, so you can't put so much weight on commenting, but. Are people sharing your content? Are they saving your content? Are they asking you to speak at their next event because they, the type of content you're creating.

So I want you to look for those signs that might not be likes and might not be comments. Or views. Or views. Yeah, you're absolutely right. But it might be like you walking into an office somewhere, you meeting someone for lunch and them saying, oh, this video you made about that. Really resonated with me, or, oh, you're, you seem like you're everywhere.

If you're hearing people talk about you and connecting with that message still, or asking you about it in real life or sending you dms, all those things count. But you're right, it might not be views. Yep. Then it's the energy audit. Are you aligned? How do you feel when you talk about what you do? Because one of our roles at Not Nice, clever, is we don't record if we're not feeling it, because we only want good vibes here.

So you're never gonna hear an episode that is like, we we're forced to record it. We felt pressured to do it. We'll be like, oh, we'll record tomorrow when the energy is right. The vibe is right. We are feeling like our best selves. We did that right before we hopped on guys. We were, we intended when we hopped on, we were gonna record two full length episodes today.

And we said, you know what? Let's do one full length today and one full length on Thursday easy, because we want the vibes to be high and right. We want to be fully present when we're recording our podcast for you. And so if your vibe is feeling off, if what you're talking about doesn't feel like what you're passionate about anymore, mm-hmm.

Yellow flag. It also might be the format of what you're doing. True. So one thing Kat talks about a lot is like, she doesn't like short form content. She wants to go deep, she wants long form content. She loves her podcast. She like a U, she likes a YouTube video, but not necessarily in love with short form content, which is fine.

She knows that and she can focus on. The content that she wants to share, that she's excited to share, because you don't have to do everything. Yep. It's what we have said before and it bears repeating everybody's success, is because yes, they, they, they picked up some knowledge, they picked up a nugget.

Maybe they're working with a coach, right? Like, like Candace or I, or whomever it might be, or a consultant. But it's also because they found a way to adapt to their strengths and what they're interested in, and that joy and that excitement people buy into that enthusiasm sells. So it's not the framework, it's the you behind your powering the framework.

The framework itself is not. The sole reason for success. And I know like, you know, some of our more tactical crew members, um, or people who just want that, that specific thing, that magic pill energy audit might feel a little weird, but energy is physics. It is, it is felt. You guys can feel it when you hear us speak on these episodes.

Don't discount it just because you can't quantifiably measure it on paper. I don't know if this is an aside or if this is related, but I recently went to an event, well not name the event, boy and a woman spoke at the event and on paper she did exactly what you're supposed to do to engage an audience.

She had a strong hook. She told a story. She shared a framework. She revisited the hook in the end to bring you back around. Okay. She did all the things that a good speaker is supposed to do, but it looked like she went to a school for TEDx speakers. They wrote her a script. She memorized the script and she delivered it, but it felt so.

Short. The audience was like, meh. And I, I was watching and thinking, this is the part where everyone's supposed to get hyped and excited. She's saying the right words, but it was so forced. It was so scripted that the connection just wasn't there. I was like, this is where everyone's supposed to clap. This is where everyone's supposed to say hell yeah.

And I knew every moment that that was supposed to happen. It just didn't, and then a different speaker came up. Mm-hmm. And was maybe less practiced, but so excited, so passionate, still with great information that people were taking notes, people were asking questions after people are lined up to talk to them.

Yeah. Yeah. And there's so much to the fact that. Your energy matters, and even if you think what you're doing is textbook perfect, this is exactly what you're supposed to do. If you are feeling unaligned mm-hmm. It's gonna show. Yeah. If the textbooks were all you needed. Again, not shading textbooks. Not shading frameworks.

I love education. That's one of my core values is education and knowledge, but. School taught you everything. If taking your real estate license or your lender license taught you everything, you wouldn't need all of the other support that you lean into. Yeah. Right? Yep. So, oof. Okay. What's the last facet? So, are you making an impact if your work is still creating transformation in the client that you're trying to create transformation in?

If that's a yes, then you probably are still on the right path. Stay the course. This is just a you thing. This is where you revisit how you show up, revisit the format of how you show up, right? To help yourself, right? But this is not that. Your message needs an overhaul. Um, and if you know that you don't have those proof points and you're not making an impact recently, then that's the yellow flag.

This is where you should start thinking about evolving your message and evolving. The brand potentially. Mm-hmm. I mean, if you are an entrepreneur, I guarantee you, you have evolved in six months. What usually takes somebody else six years to reach? So that's why as annoying as it is, boredom is a signal.

Right. You have outgrown the message or the audience or you're, you've, you've lost or the format, the energy, right. Or the format of it. Yeah. Mm-hmm. And it's, you know, it's so funny. Well, I don't know how this analogy's gonna go over, but I'll share it just for my own ex experience, right? Like when we outgrow a pair of jeans or when we have that like tried and true jacket in our closet, or that blouse that we used to love so much and wear all the time.

I had a blouse like that. But then now when you look at it in your closet and you're just like, I don't, I'm just gonna leave it there. 'cause I used to wear it all the time and I'm totally gonna wear it again. But then you do the backwards hanger tick, like, yeah. And if you haven't worn it in six months, you are never going to wear it again.

Just let it go. Like, let that blouse go, let that blazer go. I had to let go of a, a very particular blouse that I used to love. It just no longer serves you. And that's the same thing here. Yeah, you could say thank you and let it go, but als, but reminder that it might not need to be thrown out. It might just need to be styled differently.

Or tailored. Yep. Or tailored. Yep. There we go. There we go. So the four first, you're gonna do the mirror test. You wanna gle gain clarity, then you're gonna do the audience check. Um, make sure that your message is still relevant. You're gonna do the energy audit. Is this still aligned? And then the proof point, am I still making an impact?

If any of those are no, then you can give yourself a yellow flag. Maybe some things need adjusting. Yep. And it's okay. That's okay. That's normal. It's a part of the process. Oh, it is. And this is coming from two people who have a lot of transformational Scorpio esque energy in both of our charts, and we transform often in our businesses.

Candace and I. Talk often about our, our past lives, right? There's nothing wrong or unallowed or dangerous about transforming or evolving or changing your mind. The danger is actually staying where you are and what comfort and familiarity is gonna cost you decades from now versus temporary pain. Maybe losing a few audience members or maybe having people think, who does Candace think she is calling herself this now?

I remember when, insert somebody's former perception of, I heard that recently. Yeah. No way. Who said that? You jam me their name about, about me to someone else and got back to me. But it is fine. I want the name. They haven't been around for the last four years, so they wouldn't know. I guess that's fair.

What I'm capable of now, you know? Okay. I'll, I'll back off my bestie, but also shut the fuck out. Yes. There we go. There we go. So here, here's the thing that I think will be helpful, right? And I, I'm just, I'm like whipping up this framework out of my, my butt because honestly I have felt bored and kind of stale in my content and I am in this process now.

So, you know, we, we talk about, and you know. The importance of consistency, but how do you maintain consistency while also kind of maybe reinventing or refreshing whatever it is that you wanna do, if you've found that a format needs to be changed or an audience positioning needs to be changed. So the way that I would see it is think about, you know, having a core.

Like a core set of your content, right? If you have a signature series or if you do a certain type of content, right? Things that you're always known for. Like I'm really known for my weekly email newsletter, right? That gets me business. That keeps me top of mind, out of the social feeds, directly in people's inboxes.

I love it. And then just think about experimenting with one type of content like once a week and tell people you're experimenting too, because I see creators do this. Steven Bartlett, who's the host of the Diary of a CEO podcast, by the way, guys, I will be on that podcast one day. Candace and I will both be on that podcast.

There you go. Let I dunno, can you wanna come along for a ride? Oh yeah. Okay, perfect. Love it. Hi Steven. I can't wait to look back on this video when we get the privilege of pouring into your community on that podcast. But he himself, and he has millions of followers, millions of followers, and I noticed him starting to change how he was promoting his episodes from the typical trailer style style reel to the carousel that almost looks like a storyboard, right?

And at the very last slide, he says, Hey, did you enjoy this new type of content? If you wanna see more of it, let me know in the comments. He's literally telling you he's experimenting with a new type of content. And I went to the comments just to see if there were any, you know, little trolls. That sounded awful.

None of what people are saying. Yeah, right. They loved it. They were like, yes, I love this. Makes it easy to follow more of this. You know? And even if they said no, though, that's the thing, right? They could say no. They could. They're like, actually, I missed the trailers. Okay, fine. That's data. You need the data.

There's nothing wrong. Right. You ask for feedback, you get the feedback, and then you take the data and make the adjustment. That's it. So like's thinking about, you know, just experiment with one type and tell people that you're doing it. Hey, the world is changing, platforms are changing. I wanna make sure I'm still connecting and giving you relevant information.

Do you like this way of presenting information? Right. That's a very clinical way of saying it, but you get the vibe. So I heard this recently, and I don't remember who said it, but I didn't make it up, but just build in public. Yeah, that's, oh, well, Neil says that that's the name of the game. It's Neil. Okay.

Build in public. So whatever you are doing, it's okay to tell people I'm experimenting, I'm trying a new thing. Um, what would you like to see? Like I was on my Instagram story last week saying, Hey, who do you wanna see on that? Nice, clever. Next. And by the way, if you want to suggest someone, let us know. You can DM Cat or I dm, not nice, clever.

You can email us. We want to know who you want to see. And I'm involving the clever crew in. Creating our next piece of content. Why not? Yeah. The best content, and I'm defining best as in the one that gets the most amount of conversations, that makes me the most joyous. That seems to, based on feedback, be the most well received is literally content that people are dying for and asking for, and that I am best positioned to serve them.

Like that's it. It's just give the people what they want as long as. You enjoy sharing that it's within your expertise. So maybe it's pushing out of your comfort zone a little bit, but even better. I love the idea of building in public because it helps build your resilience muscle and your feedback muscle.

Whereas if you just like scroll away all of your genius ideas, but they're never battle tested, you know, online, are they even really just more than ideas? I feel like that might be a TED Talk one day, but not of that. Silly format that you mentioned earlier. I will call me on my shit if I follow that format.

I was on with a client today and for six months, a year, I don't know, for a long time I've been telling them YouTube is where it's at and their specific market. There's no real estate agent on YouTube yet. Okay, perfect. Except been pushing it off because Oh, we don't have time. We don't have the perfect.

This, that, whatever. There's always yes, all the things. Okay. Um, so I was like, you know what? Literally just sit at your desk. You don't even have to go anywhere. You don't have to have someone follow you, sit at your desk and make YouTube videos and we could pop up some pictures if we need to, and just get it started.

We'll get better. As you know, time goes on and never got around to it. They're amazing clients, did a lot of other things, so. It's okay. Except guess what? Pissed 'em off last week. Somebody started, somebody started. They only have 17 videos and over a thousand subscribers because no one is making content in that market yet.

And 17 videos with a thousand subscribers is like a, that's nothing to shut that whole place to start. No. Over a thousand. Yeah. Um, and so now. If there's a fire under their ass because they know there's at least some competition, which actually is probably gonna be healthy for them and really make them right.

Well, they can learn what, yeah, what they have done. Done. Get themselves out there. Yeah. Iterate, adapt it, make sure it's on brand, all that. Yeah. But the point is sometimes you need to just start. Yes. So you can get to the boredom plateau that we are talking about and be able to do the thing again, like I'm considering, you know, like you mentioned Candace, I love long form content.

I love a good story. I'm very verbose. It's how I connect with people. And I'm even thinking like I brought on an intern at Brand Architect. A couple weeks ago and having him on board with fresh eyes to look at my content, he's going through my Dropbox archives and, and saying, well, we can do this and we can do this.

And I was like, I never would've thought of that. You know, and it's something that I've been saying since the beginning of 2025, you know, now it's, we're in the first week of Q4 here in 2025. You do not need to do more of, more. You know, you need to do less. More. I, I had, I had heard, um, Ryan, I don't know if he wants me to share this, but like he talked about how Instagram legit told him that if you share more stories, it'll be shown to less people.

And he was like, oh, challenge accepted. You know, you know how Ryan is, you, you know what's so interesting? Um, so that was definitely a thing. But Adam Saria just came out last week and said, they're no longer gonna penalize you for. Sharing more stories. 'cause before it was like they only wanted to share, I can't remember if it was like one or three something small.

Um, and then you were gonna, your like views were gonna go down after that. So a lot of people were doing the 24 hour rule where they just share a story every 24 hours so they can like, keep their highest numbers anyhow. Um, he just came out with a video that said that's not a thing anymore. So Ryan can rest assured that.

Going away. We'll be sure to send him this episode after it airs so that he can have a few. I know he's waiting with bated breath for, to dispel that now. Myth. Thank you, Adam. But Instagram is kind of getting savage with its messages because one of my friends screenshotted, uh, a message that said like this.

Reel got 75% less viewership than your typical reel or something like that. And like just straight out said, they're desperate for people to stay on, aren't they? That's what that tells me when I speak. It's like, do better get better. Right. Oh, Instagram. Oh, Instagram, okay. A parting thought, right? That I want to leave people with and you know.

Candace and I are both introverts. We love a good Irish exit. I definitely Irish exited at cell at 25 last month. Y'all with love, but I did. You don't wanna see me when I'm not keeping my boundaries tight, right? It's where the bad twin comes out. Okay? So as much as we love that, don't do that to your content here.

Don't, don't throw away. The last year of commitment, the last six years of commitment, Candace has made the last four years of commitment that I have made because you're in a rut. Feelings are not facts. And if you're feeling bored, if you're feeling like you're in a rut, use the framework Candace shared.

Know that one down day or so, and then you co comparing yourself to everybody you see. When you doom scroll, it doesn't undo all the work you've already done. It's just the next. Ceiling or plateau that you get to break through. Thanks for joining us on, not Nice, clever. Remember to follow, not nice, clever, wherever you listen to audio.

And if you haven't already, drop that five star review. Share your takeaways, tell us your story. We love to hear it. Signing off, you're not so nice, but so clever besties that mean business. See you soon.