The Pressure To Stay "On Brand" | Rebranding Your Personal Brand With Auric Blackwood
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Today on Not Nice, Clever we’re talking to Auric B, the former aesthetics industry “Insta celebrity” once known as Tox Josh, who went from packed clinics, global stages, and 70K+ followers… to realizing he’d become a puppet to the very machine he built.
Inside this episode, we dig into:
- The rise of Tox Josh: how “just be yourself on video” turned into viral content, brand deals, and creating a personal brand that positioned him as an industry leader.
- The near-fatal filler reaction, lawsuits and the moment he admitted, “I don’t even know who I am anymore”
- Why hustle culture + algorithm-chasing + people-pleasing is the quickest way to lose your identity (and your joy)
- The real difference between authentic optimism and toxic positivity—especially when you’re deep in burnout.
- The personal brand strategy Auric is using to rebrand and build a new era
This isn’t a polished “I figured it all out” story. It’s the messy middle, the chrysalis, the part most people hide. If you’re craving an honest look at rebranding your life and business without selling your soul, press play.
This just might be the key that unlocks your brand growth in the new year!
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📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
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Quietly Iconic: The Personal Brand Strategy Behind the “Oprah of LinkedIn”
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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If you’ve ever felt like content creation and personal branding is a performance you didn’t audition for, this one’s for you. We are sitting down with Goldie Chan, a.k.a the “Oprah of LinkedIn” and the author of "Personal Branding For Introverts". We are talking to Goldie about what introverted entrepreneurs actually need to stand out without torching their nervous systems.
Goldie gets candid about perfectionism, energy management, and what it was really like doing a full book tour for her book "Personal Branding for Introverts", while protecting her peace.
In this episode we are getting into the difference between branding vs. reputation (they are not the same), why tiny repeatable actions beat every “go big” strategy, and how a simple content strategy (evergreen posts, reply banks, boundaries) keeps your online presence sane and sustainable.
If branding and marketing that fuels long-term business growth is on your 2026 vision board—this episode is your roadmap wrapped in real talk and quiet-power strategy.
Show Notes:
- Checkout Goldie's Book, Personal Branding For Introverts
- Follow Goldie on Instagram: https://www.instagram.com/goldiecylon/
- Follow Goldie on LinkedIn: https://www.linkedin.com/in/goldie
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
The ‘Cringe’ Era That Builds A Powerful Personal Brand: Taya DiCarlo on Failing Forward
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Taya DiCarlo was focused on personal branding through social media long before it was cool to pick up a phone and talk to it. Today, she’s one of the most trusted voices in the real estate industry—not because she played it safe, but because she kept showing up even when she was being judged, doubted, or straight-up made fun of.
In this episode, we are revisiting our discussion with Taya where we goes way beyond real estate and straight into the messy, honest parts of personal growth, business growth and self-worth.
We get into the early days of her personal branding through content creation (including her semi-cringe video blog era), how she pushed through a decade of imposter syndrome, and why her biggest breakthroughs came from failing when no one was watching.
Taya opens up about motherhood, boundaries, and the subtle ways people-pleasing can sabotage your business growth and your sense of self. She also shares the exact mindset tools—from rethinking “can’t” vs. “won’t” to rolling a literal dice to beat procrastination—that keep her grounded through the toughest year of her life.
If you’ve been stuck overthinking your content, second-guessing your worth, or wrestling with the version of yourself you’ve outgrown, this episode will feel like a deep exhale and a kick in the pants at the same time.
Show Notes:
- Follow Taya On Instagram: https://www.instagram.com/tayadicarlo
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
From Fried to Focused: Burnout fixes for personal & business growth
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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In this episode of Not Nice, Clever, we're hitting pause on branding and marketing advice and getting real about burnout—the kind that sneaks up on you while you're busy being "fine."
Kat opens up about her own burnout story (spoiler: it wasn't pretty) and we break down how to recognize the warning signs before you hit the wall.
Here's the thing: burnout doesn't mean you're weak or doing it wrong. It means you're human. And if you're a business owner, high performer, or someone who's been white-knuckling your way through life lately, this conversation is for you.
We're discussing why rest isn't optional (even when it feels impossible), and how to realign your life and work so you can actually sustain the success you're building.
This is every introverted entrepreneur's permission to stop glorifying exhaustion & gentle reminder that the people in your life need you healthy, not heroic.
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Making Time For Your Next Chapter | Business Growth Strategies With Mitch Matthews
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Your next level is calling, but there's one problem: you don't have all the answers and have no idea where to begin.
In this episode of Not Nice, Clever, we sit down with the speaker, coach, and host of the Dream. Think. Do. Podcast, Mitch Matthews to explore why next level business growth doesn't require certainty—just curiosity and the courage to say 3 scary words... "I don't know."
In this episode you'll learn:
- Why saying “I don’t know” actually helps grow your personal brand
- How to identify the difference between burnout and bore-out
- How faking confidence holds you back and costs you money
- How introverted entrepreneurs can do extroverted things (like networking events) without draining their social battery
Show Notes:
Making Time for Your Next Chapter
https://mitchmatthews.com/time
Use code "CLEVER" to watch the workshop for free!
- Connect With Mitch-
LinkedIn: https://www.linkedin.com/in/mitchmatthews/
Instagram: https://www.instagram.com/mitch.matthews/?hl=en
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Stop Sounding Like ChatGPT: AI Strategies For Creating Content That Sounds Like YOU!
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
In world thats starting to sound like a ChatGPT echo chamber, trust us when we tell you- if you're building a personal brand, being unmistakably human is your edge!
In this episode of Not Nice, Clever, we explore how introverted entrepreneurs can leverage AI for personal brand growth without blending in with the bots.
We're sharing practical ways to use AI while maintaining your voice, strategies to use tools like ChatGPT for analyzing trends, creating content, and understand your audience better.
Referenced in this episode:
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Bored of Your Own Content? The Personal Brand Hangover RX
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Yes, being tired of your own content is thing. We know. We've been there! But what if we told you it could actually be a sign of business growth?
In this episode of Not Nice, Clever, we unpack why brand boredom happens and how to refresh your personal branding and marketing strategy without ghosting your audience.
We'll cover:
- How to tell “I’m bored” from “it’s time to pivot”
- A simple four-step refresh you can run this week
- Finding formats that match your energy (hello, fellow introverted entrepreneurs!)
Consider this your permission slip to try new things and build in public!
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
An Entrepreneur's Guide To Bringing Main Character Energy To Their Personal Brand with Matt Lionetti
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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If you’re an introverted entrepreneur struggling creating content, this conversation will feel like a deep breath.
We are joined by real estate pro and content creator Matt Lionetti, whose honest humor and refreshingly real videos have made him a standout in real estate marketing
Matt opens up about how he transitioned from the brink of quitting to breaking records, showcasing how authentic storytelling can cultivate brand growth and a loyal following. He shares essential insights into how to build a personal brand that stands out in a crowded marketplace and how to turn your personality—not perfection—into your secret sauce.
He also sets the record straight on why you don’t need a viral moment to build a strong personal brand and why ‘authenticity’ isn’t always what you think.
This conversation serves as a reminder that the most effective personal branding and marketing strategies come from being your true self—boldly and unapologetically.
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Follow Matt On Instagram: https://www.instagram.com/matt.lionetti/
Work With Matt: https://mattlionetti.com/
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Episode Highlights:
00:00 – Episode Trailer
01:52 – Meet Matt Leonetti
4:44 – The Un-Googleable Truth: Matt’s Untold Stories
06:21 – Building A Personal Brand That Broke the Rules (and Worked)
26:12 – Marketing That Builds Community
29:21 – Mindset, Momentum & Marketing That Feels Good
34:35 – Personal Branding and stay human—without losing your edge
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
The Missing Link Between Personal Branding and Marketing With Sharran Srivatsaa
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Today we're revisiting our conversation with Sharran Srivatsaa and exploring how being open to feedback can be lead to significant business growth and build a strong personal brand.
Currently serving as President and Managing Partner at Acquisition.com alongside Leila and Alex Hormozi, Sharan Srivatsaa helps founders build extraordinary businesses.
In this episode, Sharran breaks down his actionable Why / What / How / Now framework for creating impactful content (podcasts, Instagram Reels, keynotes & more) and shares a three-step “be coachable” protocol designed to help you learn faster, implement better, and grow smarter.
Whether you're an introverted entrepreneur looking to level up your social media or strategize your marketing efforts for business growth, this episode provides practical takeaways.
Find out how to define your hand-raise offer, track its impact, and elevate your personal brand with weekly audio updates that surface blind spots.
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- Connect with Sharran on Instagram
- Visit Sharran's website
- Check out Aquisition.com
- Listen to Sharran's podcast
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Why Instagram Feels Different: Social Media Strategies That Work in 2025
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Social Media Marketing feeling a little extra challenging these days? You’re not alone.
In this episode of Not Nice. Clever., we are break down what’s really working on Instagram in 2025—from using keywords for Instagram SEO, to creating carousels that keep people swiping, to understanding why engagement is about more than just likes.
In This Episode We Share:
- How one luxury real estate agent used keyword-driven posts to go viral and attract new leads
- Why you should start thinking of Instagram as “interest media” (and how that shift changes your content strategy)
- The latest Instagram updates: carousels, mixed media posts, dubbing in other languages, and what’s changing with highlights
- Practical ways to boost engagement—without feeling overwhelmed or chained to the algorithm
If you’ve ever felt stuck, ghosted your account for a while, or wondered why your content isn’t getting seen, this conversation will help you reset, reframe, and grow with intention.
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Borrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Big companies buy, sell, merge, and rebrand all the time and with Compass Real Estate's recent acquisition announcement, now felt like the perfect time to talk about why personal branding is SO important for ALL entrepreneurs!
This isn’t just about real estate.
Your personal brand is your most reliable insurance policy, no matter what industry you’re in.
This episode is your reminder that if you’re building your career or while hiding behind someone else's logo, you’re building on borrowed land. This is true for brokerages, social media platforms or affiliate partners!
Check out Candice's Instagram carousel about this topic!
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
The Fame Formula: Whitney Uland on Social Media, Visibility, and the New Rules of Fame
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Could personal branding make you internet-famous?
This week we’re talking with Whitney Uland - celebrity life coach, podcast host, and founder of How To Be Famous, who is rewriting the rules of visibility and proving that fame isn’t reserved for a chosen few.
Whitney believes anyone can be famous (yes, even introverted entrepreneurs like all of us here in the Clever Crew), and she’s sharing how entrepreneurs, creators, and even introverts can claim their spotlight to achieve next level business growth.
Together, we unpack:
- Why social media has leveled the playing field when it comes to building influence.
- How to see fame as a neutral resource you can leverage for opportunity, business, and impact.
- The mindset shifts that create what Whitney calls “celebrity energy”—the magnetic presence that draws people in.
- How to navigate the vulnerability that comes with being visible online.
If you’ve ever wondered whether you really have “what it takes” to grow an audience, this episode will challenge the story you’ve been telling yourself and give you a new way to think about social media and fame.
Episode Notes:
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
How to Talk to Anyone: Networking For Introverted Entrepreneurs With Brian Miller
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
The loneliness epidemic is real — but it’s not hopeless.
In this episode of Not Nice, we explore how introverted entrepreneurs can overcome social anxiety and master the art of personal branding.
Join Human Connection Specialist and TEDx speaker, Brian Miller, as he reveals his journey from magician to a leading voice on connection. Discover practical strategies through his unique ‘Natural Networking Introduction’ framework that transforms personal branding into meaningful relationships.
Learn how opportunities look like people and how introverts can seize these moments instead of missing them.
Packed with actionable insights, this interview is essential for entrepreneurs aiming to boost their brand growth and business connections.
Don't miss out on the chance to elevate your personal brand and thrive in both personal and professional life!
- Brian Miller Website
- Brian Miller TedX Talk "How To Magically Connect With Anyone"
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Calm Under Pressure: Performance & Business Growth Strategies With Khai McBride
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
In this episode, we explore the importance of performance strategies for introverted entrepreneurs.
Performance isn’t just for athletes, it’s the missing piece in your business playbook that can lead to significant brand growth.
Join us as we sit down with Khai McBride, a business performance coach and former competitive gymnast who has empowered everyone from Olympic athletes to top-producing entrepreneurs.
Khai reveals that 80% of success hinges on mindset and discusses why many fail at implementation. He introduces his Shift, Grow, Scale framework, designed to help you overcome plateaus, reinvent your personal brand, and finally execute the strategies you've long known you should pursue.
If you’re a real estate agent, mortgage pro, or simply feeling stuck, this conversation will ignite your motivation to stop overthinking and start performing at your highest level for impactful brand growth.
Work With Khai: https://www.khaimcbride.com/
Connect With Khai On Instagram: https://www.instagram.com/khaimcbride
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
LinkedIn Lead Generation: The 3-Step Strategy To 5X Your Business!
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Entrepreneur fam, are you ready to transform your LinkedIn into a client-generating machine?
In this episode of Not Nice. Clever, we delve into powerful LinkedIn lead generation strategies with Personal Brand Strategist Tyler Mount.
Learn the essential three-step strategy that transformed his business into a six-figure success in just one year!
Tyler dives deep into personal branding techniques and the intricacies of LinkedIn marketing, providing insights on how to optimize your profile for maximum visibility and employ networking tactics that feel authentic.
Discover how to navigate the LinkedIn algorithms and use content marketing strategies that convert followers into paying clients. Plus, find out why setting boundaries can boost your earning potential. If you're looking to elevate your branding and marketing game in 2025, grab your notebook and get ready to learn!
- Work With Tyler: www.tylergmount.com | www. henrystreetcreative.com
- Instagram: / tylergmount
Subscribe to Not Nice. Clever for more no-BS business strategies that actually work. New episodes every week!
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Why Your Content Is Broken: The Broke Agent's Content Marketing Strategies That Convert
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Struggling with your social media content? What if the struggle you’re hiding is actually the story your audience needs to hear?
That’s exactly what happened to Eric Simon, aka The Broke Agent went from awkward open houses and commission panic… to running one of the most influential media brands in real estate.
In this episode, we go beyond the memes. Eric breaks down how he built BAM Media, why most agents are still getting content completely wrong, and what it actually takes to stand out online in 2025.
In this episode we are breaking down down:
- How Eric turned memes into viral real estate brand
- What most agents get dead wrong about content
- Why BAM Camp in Arizona this September is the place to be if you're serious about growing in this new era of real estate + media
If you’re an agent, creator, or entrepreneur who’s tired of boring content that doesn’t convert—this episode is your cheat code. Eric doesn’t hold back, and neither do we.
🎟️ Learn more about BAM Camp: bamcamp.live
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
The Science Of Luck With Nicole Perrone
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Is luck actually random—or can you create your own?
Today’s guest, Nicole Perone, says luck isn’t some mystical force reserved for the chosen few. It’s a strategy—and she’s living proof. As the SVP at the #1 retail mortgage company and host of The Billion Dollar Banker podcast, Nicole has been studying what she calls the science of luck!
In this episode, we dig into what it really takes to create your own opportunities through personal branding and strategic thinking.
Nicole shares how she broke into a male-dominated industry at just 23, scaled to leading a $2B mortgage team by 33, and the mindset shifts that helped her rise fast and lead with impact.
We’re talking:
- The psychology of high performers
- How to build your own momentum when no one’s clapping yet
- Imposter syndrome (and what to do when it creeps in)
- The not-so-glamorous truth behind “overnight” success
If you’ve ever felt stuck, underestimated, or like you’re waiting for permission—this episode is your wake-up call to stop waiting and start owning your next big move.
Show Notes:
- Check Out The Billion Dollar Banker Podcast
- Follow Nicole On Instagram
- Nicole's Book Recommendation: Discipline Is Destiny
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Your Creative Brain On ChatGPT: Personal Brand Storytelling With Ann Handley
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
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Your brain on AI? Turns out, it might be shrinking. No, really. We brought on marketing legend Ann Handley to talk about what AI is doing to creativity—and how to stop sounding like every other ChatGPT-generated caption out there.
In this episode, we dive into the relationship between creativity and AI with the extraordinary Ann Handley.
Discover how AI can impact your brand and business growth, and learn how to retain your authenticity in a world filled with automated creativity.
Ann shares essential strategies for effective personal branding, discussing why powerful storytelling should be at the heart of your marketing strategies.
We also explore the importance of email marketing as Ann's go-to tool for cultivating a dedicated audience. If you're looking to navigate the challenges of branding in the digital age while maintaining your unique identity, this episode is for you!
Show Notes:
- Visit Ann's Website
- Connect With Ann On Instagram
- Connect with Ann on LinkedIn
- Sign up for Ann's Newsletter
- Check out the MIT study on AI: Your Brain On ChatGPT
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Habits That Are Killing Your Confidence & Business Growth with Shadé Zahrai
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Today, we’re calling out the habits that are killing your confidence… because you can be brilliant at what you do—booked, busy, and bringing in results—and still feel like you're constantly questioning yourself.
Our guest today is the incredible Shadé Zahrai, a “leadership alchemist”, peak performance researcher, and the person top execs call when they want to stop getting in their own way.
We are breaking down what neuroscience actually says about confidence, performance, and the sneaky ways we self-sabotage without even knowing it.
If you’ve ever left a meeting thinking, “Why did I say it like that?” or you catch yourself shrinking in situations where you should be leading—this episode is your permission to stop playing small.
Show Notes:
- Follow Shadé
- Download Shade's Confidence Scripts
- Check out Shadé's TedX talk on Habits That Kill Your Confidence
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Saying The Inside Thing Outloud To Create Branding And Marketing Magic
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Is being an introverted entrepreneur and feeling 'too much' really a problem… or an empowering move in personal branding?
In this episode, we’re sitting down with Shivani Peterson—loan officer, speaker, coach, and expert in embracing authenticity as an 'introverted entrepreneur'.
Shivani is known for saying the quiet part out loud on sensitive topics like money, motherhood, hormones, politics, and mental health.
She shares how her refreshingly direct approach has helped her grow her personal brand and achieve remarkable business growth based on trust and meaningful connections.
Tune in if you’re an entrepreneur tired of performing and ready to foster genuine connections.
Shivani’s journey is proof: when you stop trying to conform to professional norms and embrace your true self, the right people will take notice and want to collaborate with you.
Connect with Shivani:
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
What the F*ck Do You Really Want? Defining Your Personal Brand Goals with Max Stephens
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
If you’ve built the business, hit the milestones, and checked all the boxes—but deep down you’re wondering is this it?—this conversation will hit home.
In this episode, we dive into the core question: What do you really want as an introverted entrepreneur?
Max, a personal development coach and author of 'What the F*ck Do You Really Want?', is known for his candid approach to personal branding and helping entrepreneurs with a growth mindset to pursue what truly matters to them.
We discuss the cost of chasing external validation in your personal brand, how it affects your business growth and the myth of 'doing it all', and how to rewrite the rules for genuine business growth. Tune in to explore ways to reclaim your desires and ensure that your life and brand reflect your true self.
- Visit Max's Website
- Get Max's Book "What the f*ck do you really want?"
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
That Break You Know You Need But Won't Take + Life Updates!
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Feeling burned out but afraid to take a break from your business? You’re not alone.
In this episode we are getting real about behind-the-scenes life pauses that had nothing to do with tropical vacations—and everything to do with real life.
We are also answering DMs and Not Nice Advice submissions about what it really looks like to take time off as a business owner, specifically for those prioritizing brand growth without feeling like they’re falling behind. We're sharing honest reflections on business burnout, and refreshing reminders that rest is productive.
If you've ever felt pressure to be "on" 24/7, this is your permission slip to step back, breathe, and redefine what success looks like for you.
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Disrupt, Create & Conquer: Building a Standout Brand with Theoni Rapo
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Let’s be real, building a personal brand in today’s world can feel like performing on a stage while juggling flaming swords.
But Theoni Rapo? She makes it look effortless and she’s here to tell you exactly how she does it. In this high-energy, no-fluff conversation, Theoni— viral TikTok creator, mortgage lending expert, and full-time mompreneur, pulls back the curtain on what it really takes to grow online without selling your soul to the algorithm.
We’re talking storytelling that sticks, content creation that converts, and how to actually use TikTok and Instagram to grow your brand in 2025 and we’re not skipping the messy parts!
Whether you’re knee-deep in diapers or dreaming up your next launch, this episode is packed with personal branding tips, social media strategies, and the kind of mindset shifts that make real magic happen.
If you’re ready to disrupt the norm, create with purpose, and conquer your corner of the internet—hit play now.
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
How To Sound More Confident In Conversations | Networking Tips For Introverts
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
Ever freeze up mid-convo or replay awkward moments on a loop in your head?
You’re not alone (especially if you're an introverted entrepreneur), and today is the day we're going to fix that!
This week, we're revisiting our incredible conversation with viral Communication coach Cole Jennette! With over 478K Instagram followers, Cole is on a mission to help you feel more confident in conversations (even the cringey ones).
We’re talking:
- What to say (and what not to say) to sound more confident in conversation
- How to end a conversation with grace and without ghosting
- Turning social slip-ups into genuine connection
Plus, Cole gets real about his own story—from struggling with leadership and feeling misunderstood, to becoming the go-to coach for mastering social skills that can help you become a better communicator for business growth.
If you’ve ever Googled “how to talk to people” or struggle with networking events, this one’s for you.
Follow Cole On IG: https://www.instagram.com/colejennette
Checkout Cole's Website: https://www.leadovert.com/
Episode Highlights
00:00 The Art of Connection and Curiosity
02:32 Cole's Journey To Creating Social Cues Content On Instagram
06:41 The Role of Experts vs. Coaches
10:23 Understanding Introversion and Extroversion
13:41 Practical Skills for Better Conversations
19:17 Empathy in Conversations
24:06 The Courage to Be Curious
26:58 How To Politely Exit Conversations
34:05 Finding Your Voice in Conversations
38:59 Reflections on Personal Growth
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Neel Dhingra’s Brutal Truth About Building In Public | Branding And Marketing Strategies
Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs
Want Some "Not Nice Advice" Send Us A Text!
If you’ve ever waited to hit “post” until things felt perfect, this one’s for you.
In this episode, Candice sits down with Neel Dhingra—founder of Forward Academy and the powerhouse behind the Forward Conference—to talk about building your personal brand in public (cringey content, awkward phases and all).
From his early metal band days (yes, seriously) to hosting industry-shifting events that have included powerhouses like Ed Mylett and Chris Do, Neel shares why playing small to avoid embarrassment is costing you big.
We’re unpacking:
→ Why your “cringe” moments are actually your credibility builders
→ The secret sauce behind high-impact events that don’t feel like snooze-fests
→ How to stop asking “what if it flops?” and start betting on yourself like a boss
This convo is your permission slip to create before you feel ready, lean into what actually lights you up, and build something that’s so you it couldn’t possibly be anyone else’s.
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Get Your ticket To The Forward Conference here: https://www.forwardevent.com/
Follow Neel on Instagram: https://www.instagram.com/neelhome
Checkout Neel's Forward Academy: https://www.forwardacademy.com/
Check out Neel's YouTube channel: https://www.youtube.com/neeldhingra
Want Even More Personal Branding and Marketing Strategies?
📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.
Find out more www.notniceclever.com
🏁 Connect With Us On Instagram!
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
The Pressure To Stay "On Brand" | Rebranding Your Personal Brand With Auric Blackwood
37:06
Quietly Iconic: The Personal Brand Strategy Behind the “Oprah of LinkedIn”
52:33
The ‘Cringe’ Era That Builds A Powerful Personal Brand: Taya DiCarlo on Failing Forward
1:02:00
From Fried to Focused: Burnout fixes for personal & business growth
22:42
Making Time For Your Next Chapter | Business Growth Strategies With Mitch Matthews
45:27
Stop Sounding Like ChatGPT: AI Strategies For Creating Content That Sounds Like YOU!
27:13
Bored of Your Own Content? The Personal Brand Hangover RX
24:32
An Entrepreneur's Guide To Bringing Main Character Energy To Their Personal Brand with Matt Lionetti
50:50
The Missing Link Between Personal Branding and Marketing With Sharran Srivatsaa
53:30
Why Instagram Feels Different: Social Media Strategies That Work in 2025
34:24
Borrowed Land vs. Owned Brand: Why Personal Branding Matters More Now Than Ever!
24:36
The Fame Formula: Whitney Uland on Social Media, Visibility, and the New Rules of Fame
41:19
How to Talk to Anyone: Networking For Introverted Entrepreneurs With Brian Miller
51:46
Calm Under Pressure: Performance & Business Growth Strategies With Khai McBride
48:25
LinkedIn Lead Generation: The 3-Step Strategy To 5X Your Business!
42:06
Why Your Content Is Broken: The Broke Agent's Content Marketing Strategies That Convert
48:43
The Science Of Luck With Nicole Perrone
51:24
Your Creative Brain On ChatGPT: Personal Brand Storytelling With Ann Handley
45:05
Habits That Are Killing Your Confidence & Business Growth with Shadé Zahrai
47:49
Saying The Inside Thing Outloud To Create Branding And Marketing Magic
38:33
What the F*ck Do You Really Want? Defining Your Personal Brand Goals with Max Stephens
49:14
That Break You Know You Need But Won't Take + Life Updates!
28:10
Disrupt, Create & Conquer: Building a Standout Brand with Theoni Rapo
46:29
How To Sound More Confident In Conversations | Networking Tips For Introverts
47:00
Neel Dhingra’s Brutal Truth About Building In Public | Branding And Marketing Strategies
51:46