Culture and Leadership Connections Podcast

Gia Le – There is a Happy Ending

January 18, 2022 Marie Gervais Season 5 Episode 2
Culture and Leadership Connections Podcast
Gia Le – There is a Happy Ending
Show Notes

Bio for Gia Le 

Gia Le is an award-winning entrepreneur, sales, marketing strategist, and wellness enthusiast. She is the Managing Director at Elite Digital Campaigns, a successful boutique marketing agency. 

Episode highlight

As a Vietnamese-Australian, Gia Le has learned to balance the world of refugee Vietnamese parents focused on the respect of authority, making something of themselves, and collectivistic wisdom, with the world of Australian individualism, the challenge of authority, and self-expression.








“If you have a product and someone is prepared to pay for it, that is the business.” 

“When your desire is in alignment, the universe conspires to help you.”

“My personal actions compounded over time make a huge difference.” 

“When you are experienced, you don't stay poor very long.” 

“There’s a way to say everything. It’s not what you say, it’s how you say it.” 


Childhood Incidents

Gia would accompany her parents from the age of eight to all formal appointments as a translator since they didn’t speak English, which trained her to communicate with people from different cultures, ages, and positions of influence. 

The cultural difference between her school, which taught her “how to think and not what to think,” and her home, where she couldn’t correct elders (even if they were wrong), made her intuitive and perceptive in her conversations with others.

Influential Groups 

Gia learned from the contrast between her restaurateur parents’ explosive temperaments and the composure of her mentor at her first job. Her closest circle of friends still comprises the women of Asian descent she went to high school with. 

Temperament and Personality Influences

Gia claims she was born with her parents’ explosive temperament which continued into her teenage years, but has now learned to be logical and calm herself with daily meditation. 

Cultural Epiphanies

When Gia started her own business, she continued running it in the fast-paced and authoritarian way she had observed in her career in finance and lost many good employees as a result. She now treats her employees as her “virtual family.”

Advice to an Employer 

Gia believes that clear communication from a client is of utmost importance for the concise delivery of objectives. She also thrives with clients who are engaged and collaborative. 

More Great Insights! 

If you are an entrepreneur looking to be more in alignment with your values but feel hesitant to make a change, reach out to Gia.

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