Intuit And General Mills Marketing Chiefs on Building Resilient Communities
MTM Visionaries
How do long-serving brands continue to resonate and grow despite modern-day fragmented marketing channels? Ultimately, it all points back to the marketers who see themselves as community champions and are willing to disrupt themselves to stay agile. In our conversation with Lara Balazs, EVP, CMO, and GM of Strategic Partner Group of Intuit, and Doug Martin, Chief Brand and Disruptive Growth Officer of General Mills, they discussed how they build resilient communities that stand the test of time. From brand identity transformation to doing global good, these purpose-driven marketing leaders show how to grow brands and communities with intentionality.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
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