There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:  

1. Lead Like a Coach 
2. Center Everyone around a Common Mission 
3. Delight Fans by Showing up in Culture 
4. Be a Valuable Member of the Community 
5. Give all Stakeholders a Position to Play 
6. Join Forces with Brands that Help you Win 
7. Ignite Internal Teams around a Bigger Purpose 

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