Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet. 

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As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.

Our expert panel included:

·       Zeynep Ozdemir, CMO, Atlassian

·       Laura Jones, CMO, Instacart

·       Dana Marineau, CMO, Rakuten

·       Connie Wang, SVP of Marketing, Headspace

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As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin, two industry veterans who’ve had front-row seats to AI’s evolution.

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Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.

Our expert panel includes:

• Doug Rozen, CMO, Rokt
• Emma Medina, SVP of Marketing, Cincoro Tequila
• Mia Libby, SVP of Enterprise, Wall Street Journal Barron's Group
• Thomas Ranese, Former Chief Marketing Officer at Uber & Chobani
• Renee Paradise, Strategic Digital Adviser, Veronica Beard

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In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.

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Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.

Speakers: 

• Beth McGuire, Strategy & Innovation at Optum 
• Dawn Hepper, Vice President, Channel Marketing at Cambria
• Erica Jensen, SVP, Innovation, Strategy & Marketing at NMDP 
• Gino Giovannelli, University of St. Thomas Opus College of Business
• Molly Kinsella, Sr. Vice President, Media and Creative at Best Buy

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In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology.

Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, or a CMO who wants to do this right—come talk with Visionary leaders who understand the common challenges and strategies for facilitating a smooth transition.

ABOUT VISIONARIES

The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

CREDITS

"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

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In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek. 

In The Episode:

• Learn about Lisa and Molly's career journeys and key ‘pivot points.’ 
• Understand how building an effective customer experience in marketing is directly connected to the patient journey 
• Predictions on how healthcare marketing will change specifically on the Web.
• Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc. 
• Hear how healthcare marketing differs from other executive marketing roles they have had 
• Their best career advice for marketers of all levels 

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In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss:

• How they are using AI every day to increase productivity 
• How their marketing teams are experimenting with AI 
• How customers are utilizing AI in innovative ways  
• Job creation vs. Job elimination 
• Their best career advice
• How B2B marketing practices have changed
• Learnings from moving from B2C to B2B marketing
• Which function they believe will not be touched by AI, and which will be obsolete
• What college degrees are going to be most important in the future

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In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests:  Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.

As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex.

The main three muscles discussed in this forum were:

Adaptability: Understanding AI’s Impact on Your Business
Clarity: Insight-based Marketing that Breaks Through Today’s ‘Noise’
Courage: Taking the Lead of Your Career
Empathy & Emotional Intelligence: Seeing from others' lens

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Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss:

• The hidden benefits of living and working internationally.
• Tips on keeping remote teams engaged and innovative.
• Pivotal moments that led to bold and necessary career moves.
• The power of wielding levity and humor as you lead.
• The similarities and differences in leading small vs. mega-brands.
• The fine line between having a brand purpose and saving the world?
• And so. much. more. 

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At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo. 

In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencers

Make sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:

·       Chime Case Study: Igniting Your Community as Your Best Spokesperson

·       Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback

·       Mailchimp Case Study: Engaging with Community Wherever They Go

·       e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the Brand

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In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands.   

Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints across physical and digital experiences, inspiring innovation across the organization, and most excitedly–the Walmart and Mattel Barbie Cart campaign with that surprised and delighted everyone involved in terms of engagement.  

If you're looking to gain some inspiration and learn more about how you can enhance your team, talent, and career from two of the world's top brand leaders, give this a listen/read and ask yourself these questions to see where your brand stands:   

• Does Your Customer Know Your Why?  
• Who is Your Innovation Serving?  
• Are Your Collaborations Creating a Unique Experience?  
• Are You Connecting Content to Commerce?  

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This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who model this well: 

• Antonio Lucio, founder and principal at 5S Diversity (former CMO of Facebook, HP, and Visa) 
• Nick Drake, VP of Marketing at Google 
• Lizette Williams, Global Head of Vertical Solutions Marketing at Meta. 
• Chris Marino, Global Head of Media and Marketing Technology at Bloomberg Media 

These four Visionaries have dedicated countless hours to listening, learning, and observing the ever-changing landscape of their industry while honing the leadership skills required for these changes.

Antonio enjoyed a 40-year career in marketing before devoting 100% of his time to mentoring the next generation of marketing leaders. Nick was inspired by Antonio’s leadership skills when Antonio worked as CMO at Visa and has since become a people-centric leader himself. Lizette and Chris were among the first members of the Adweek Mentorship Exchange and had the privilege of being mentored by Antonio and Nick and remain in touch to this day. 

In this conversation, Antonio and Nick discuss the foundational principles of leadership and how the demands are changing. Lizette and Chris provide valuable perspectives from being mentored to becoming mentors themselves. Their collective insights offer a deeper understanding of new and much-needed leadership muscles, the importance of mentorship, and how confidence is a building block for greater impact and influence. 

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There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:  

1. Lead Like a Coach 
2. Center Everyone around a Common Mission 
3. Delight Fans by Showing up in Culture 
4. Be a Valuable Member of the Community 
5. Give all Stakeholders a Position to Play 
6. Join Forces with Brands that Help you Win 
7. Ignite Internal Teams around a Bigger Purpose 

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In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions:  

1. How do you evaluate across several markets what to approach globally and locally? 
2. What are the capabilities required to stand up the strategy? 

They answer these questions throughout the episode and share some hearty career advice that you won’t want to miss. Here is what they had to say on the Marketers That Matter Visionaries Podcast, and how it could impact your global and local markets! 

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In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie,  joined to share how they think about the worlds of media and influence. While Tressie and Jae work from different industry seats, they share a passion for attracting consumers and driving brand and business results through ingenious strategies that work. In their conversation, they touch on eight different pillars that have led to their success:

1. Reach the unreachable consumer 
2. Ignite the community 
3. Work with trusted partners to create entertainment-based content 
4. Go slow to go fast 
5. Brand over time, sales over night 
6. Look for bespoke KPIs to prove entertainment works 
7. Show the value of marketing to stakeholders 
8. Engage and convert consumers

Read the article recap here: https://www.marketersthatmatter.com/the-8-pillars-of-media-and-influence-with-yahoo-and-superconnector-studios/

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What happens when creative titans Joanna Coles and Jonathan Mildenhall come together for a special episode of Visionaries Unplugged with the precursor “ask us anything, literally anything”?  

Loads of fun! From sharing the story of how they played undercover creative consultations in Cannes and the community rallying them to write a book together to incredible guidance on how to master your creative spirit–this special episode will have you scribbling notes, laughing, and wanting more. 

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When it comes to purpose-led brands, Chipotle and The North Face are leading the charge.  Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsessed with equipping and inspiring people to live extraordinary lives. 

We invited Chris Brandt, Chief Brand Officer at Chipotle, and Sophie Bambuck, CMO at The North Face, to join us on Visionaries to discuss their personal, professional, and corporate purposes and how they support important causes through meaningful campaigns.  In this episode, they expand on five marketing tips for putting purpose in the driver’s seat:

1. Find Your Personal Power First, Then Your Place.
2. Remain True to Your Company’s Core Purpose
3. Fuel Sustainable Causes through Brand
4. Create Avenues for Customers to Get Involved

You can read the recap and explore more content here: https://www.marketersthatmatter.com/chipotle-and-north-face-purpose/

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One of the most complex challenges marketing leaders face today is proving that marketing drives business success.  In this episode on Visionaries, Akerho Oghoghomeh, SVP and Global Head of Marketing at Beyond Meat, and Ken Turner, CMO at Fanatics Collectables, tackle this topic on behalf of the marketing community, breaking it down into five parts–the why, how, who, when and what. Why is it important to know how to drive business results? How do you measure success? Who should you be engaging as champions of marketing? When is it truly a marketer's time to shine?  And what is most important for marketers to focus on?  

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Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.

Join us as we sit down with four seasoned marketing veterans who share their expertise:

• Ilona Aman, CMO at Fabletics.
• Jabari Hearn, Managing Partner at AKQA.
• Noora Raj Brown, EVP Brand at goop.
• Michelle Crossan-Matos, CMO at Ulta Beauty.

Together, they unravel the complexities of the evolving creator economy and explore how brands can establish authentic connections with creators. They also introduce the innovative "Above the Ground, On the Ground, and Underground" framework, providing a fresh perspective on creator marketing.

If you're curious about the future of marketing and the power of authentic creator partnerships, this episode is a must-listen. 

Subscribe to the MTM Visionaries podcast to stay informed about the latest insights and trends in the world of marketing.

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It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a shared passion for marketing efficiencies that keep brands fun and relevant for today’s consumers, they will leave you feeling inspired throughout the entire conversation. From creating platforms geared towards Gen Z and Gen Alpha to keeping their teams unified and aligned with a servant-leader mindset, here’s what they had to say on Visionaries and how it could impact you and your teams.

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You’ve probably heard it before–leave emotions out of the board room. But what if leaders with high emotional quotient (EQ) are exactly what our businesses need in order to grow and connect with colleagues and consumers? In this episode of Visionaries, we brought together Elizabeth Preis, CMO at Anthropologie and Charisse Hughes, SVP, Chief Growth Officer at Kellogg to discuss how they are using EQ to make business decisions, including how they think about AI and lead their teams through change. Former colleagues at Estée Lauder and now friends, Charisse and Elizabeth take us on a journey that will leave you enchanted, inspired, and empowered to lead with your head and heart.

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In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle, Vice President of YouTube Ads Marketing at Google, discuss how AI can enhance a marketer’s competitive advantage. It's an exciting conversation around the possibilities of AI, how to evolve as a marketer, and navigating big life changes.

Anne Marie and Marie had the joy of working together 10 years ago at L’Oreal where they navigated many digital transformations together, including the launch of their try-on app Makeup Genius, before Snapchat AR/VR filters were a thing. They later reconnected when Marie had a position open at Google, and now they are teaming up to reimagine modern advertising for the tech giant.


References: 

• Google's AI Handbook

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In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP Morgan Chase, first met at a dinner in NYC at the start of Dara's career. Despite their different backgrounds, they bonded over their shared experiences as immigrant leaders. Carla recalls, "When you are one of the few, you sit together, because you understand each other's experiences." This heartfelt conversation is a testament to what can happen when leaders truly see one another as equals. Join us as we explore how setting a clear vision for the future is bookended by people and potential. You won't want to miss this inspiring episode.

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