Our guest, Rich Carvell is a consultant with more than 25 years experience in data-driven marketing, analytics and eCommerce environments, working across many sectors. In this episode, we explore how data protection has evolved and how businesses can use it as an advantage.

But how does it work, how can we do more with data beyond the mandatory legal compliance?

Rich stresses the importance of keeping up the conversation in a public sphere, getting many different stakeholders involved and having a solid ethics foundation as a precursor for the legal framework, a set of principles to guide advancements and ensure everybody is acting fairly and proportionately.

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